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Agenda
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for deserving students. Many sponsorship oppor- tunities are available in addition to foursome and individual golfer registrations. The event’s gold spon- sor is C&W Services. Given recent modifications to some COVID-19 restrictions, the tournament will begin with a shotgun start at 9:30 a.m., with check- in and continental breakfast available in advance. A BBQ lunch will be served, and an awards dinner at the conclusion of the tournament will round out the day. For more information about the President’s Cup, including sponsorship support, foursomes, and indi- vidual golfer participation, or to donate items for the raffle, call (413) 205-3520 or e-mail [email protected]. Registration is available online at www.aic.edu/presi- dentscup. The registration deadline is Friday, June 11.
Dress for Success Tag Sale
June 18-24: Dress for Success Western Massachusetts will host another of its popular clothing tag sales — this time outside under a huge tent in the parking
lot of the Eastfield Mall. Hundreds of women have refreshed their wardrobes at past tag sales, while at the same time supporting Dress for Success’ mission to empower women to achieve economic indepen- dence. Women can choose from an extensive array of clothing, shoes, accessories, and more. These
new and gently used items include selections from name-brand fashion houses such as Anne Klein, Evan Picone, Ellen Tracy, and many more. Customers can fill a shopping bag for only $25. Individuals with clothing they would like to donate can call (413) 732- 8179 to make an appointment. Because the tag sale is outside, there will not be rooms to try on clothes. If anyone buys something that doesn’t fit, they can
Pixel
Continued from page 42 ence in the process. It offers a boutique consulting environment, offering
a unique perspective on unifying technology and driving healthcare transformation to achieve clinical objectives.
“Nectar is about the digital-health experiences
of consumers, patients, families, but also clinicians, nurses, doctors, and other professionals,” Casey said. “There should be ease of use and frictionless qual- ity with how those experiences happen for all those different stakeholders. That’s where Nectar comes
in — we do know a lot about the underpinnings of technology, but we spend more time on people and processes.”
Next, akiro tackles the needs of healthcare from the revenue cycle and financial management to gov- ernment-program assistance and complex merger- and-acquisition support. “They really focus on the business side of healthcare,” Mondschein said, “and they’re helping healthcare providers manage their mergers and acquisitions.”
Finally, Liberty Fox, the only Pixel Health company acquired by the network and not developed inside
it, takes a boutique design approach to software development, touting itself as a one-stop shop for all things technology and providing software solutions and recommendations that improve clients’ business.
“They can create software from scratch, write apps, but also do integrations between each sys- tem,” Casey said. “They make sure the integration that needs to happen on the patient-clinician side is seamless and makes sense.”
Some clients take advantage of the services of multiple Pixel Health companies, Casey said. “For example, Behavioral Health Network is an organiza-
pass it on to friends or others in need. For every- one’s safety, shoppers are asked to wear a mask while inside the tent. Volunteers are needed on June 14-17 to set up, June 18-24 to staff the tent, and June 25
to break down the event. Anyone interested should e-mail [email protected].
Healthcare Heroes Nominations
Through June 24: In the spring of 2017, the Health- care News and its sister publication, BusinessWest, created a new and exciting recognition program called Healthcare Heroes. It was launched with the theory that there are heroes working all across this region’s wide, deep, and all-important healthcare sector, and that there was no shortage of fascinating stories to tell and individuals and groups to honor. That theory has certainly been validated. But there are hundreds, perhaps thousands of heroes whose stories we still need to tell, especially in these times, when the COVID-19 pandemic has brought many types of heroes to the forefront. Nominations will be accepted in seven different categories: Patient/Resi- dent/Client Care Provider, Health/Wellness Adminis- trator/Administration, Emerging Leader, Community Health, Innovation in Health/Wellness, Collabora- tion in Health/Wellness, and Lifetime Achievement. The Healthcare Heroes event is presented by Elms College. Nominations can be submitted at business- west.com/healthcare-heroes/nominations. For more information, call (413) 781-8600.
Blue Sox Youth Baseball Clinics
June 28 to July 1; July 5-8; July 12-15: The Valley Blue Sox of the New England Collegiate Baseball League, in coordination with presenting sponsor Holyoke
tion where baytech is helping them with delivery of IT services, Vertitech is also helping them with several things, and Nectar is working with them on telehealth strategy and implementation. So, several entities are all working in that organization.”
The model is an attractive one for clients, Monds- chein said.
“I don’t want to say we’re the only company that does it this way, but we think what we do is very unique. There are MSPs out there that do some of these individual things, but don’t combine it the way we do it. Our secret sauce is our ability to take the dif- ferent expertise we have in each of our subsidiaries and bring all of them to bear on an issue or a prob- lem or project that a client might need.
“One thing that’s really important to remember is, at the same time we’re providing services, the goal is to make healthcare a better experience for patients and clinicians,” he added. “That’s our mission.”
Growth Potential
It’s a mission that has led to considerable growth, Mondschein said.
“Internally, we’re looking at how we can expand the services we’re offering while attracting really good employees and really good technicians as well. The large majority of our staff work in Western Mass. and provide services in Western Mass. We certainly have a national presence, but Western Mass. is still our head- quarters, and we still have a great affiliation with the practices here in Western Mass. and with Baystate.”
As noted earlier, the pandemic didn’t slow the pace of growth.
“We were fairly lucky — we were well-prepared for the remote working environment because we do so much work around the country, not just in West-
Medical Group, announced three youth baseball clinic dates. At these clinics, to be held in three dif- ferent locations around Western Mass., participants will hone their hitting, pitching, and fielding skills with instruction from Blue Sox players and coaches. The dates and locations are as follows: June 28 to July 1, 9 a.m. to noon, Hadley Elementary School fields (rain date July 2); July 5-8, 9 a.m. to noon, Mackenzie Stadium, Holyoke (rain date July 9); and July 12-15,
9 a.m. to noon, Spec Pond Recreation Area, Wilbra- ham (rain date July 16). The registration cost for each clinic is $120. The clinics are open to children ages 6-13. Every child who participates in the youth clinic will receive two tickets to the Blue Sox Clinic Night on Wednesday, July 21. This night is a way to com- memorate the work put in during the clinics, and every child will have the opportunity to take the field with the Blue Sox during the pregame ceremonies. To register for these youth clinics, click www.bluesox- camps.com for the Hadley or Holyoke clinic, or www. wilbrahamrec.com for the Wilbraham clinic. For more information, visit www.valleybluesox.com and select ‘Youth Clinics’ from the drop-down menu.
40 Under Forty Gala
Sept. 23: BusinessWest’s 15th annual 40 Under Forty gala will take place at the Log Cabin Banquet & Meeting House in Holyoke. The class of 2021 was introduced to the region in the magazine’s May 12 issue, and the profiles may be read online at busi- nesswest.com. Tickets cost $80 and will go on sale
on June 7. This is expected to be a sellout event, and tickets will be available on a first-come, first-served basis. To reserve a spot, call (413) 781-8600, or e-mail [email protected].
ern Mass.,” Mondschein explained. “Much of our staff was already remote; we were able to collaborate remotely prior to the pandemic.”
What became evident during the pandemic is that improvements in healthcare technology are allowing remote collaborations to work even better than they did prior to the pandemic, and that’s good news for providers.
“For our clients, the need for the telehealth strat- egies accelerated significantly, and the ability to go mobile and have the mobility pieces in place signifi- cantly increased,” he told BusinessWest. “Certainly, telehealth is going to be here a long time, so patients been very fortunate as well, because not everyone has access to healthcare, and telehealth can give people access they didn’t have before.”
And the increasing presence of IT in healthcare
— not just in telehealth, but in any number of appli- cations — has positioned Pixel Health well to help organizations turn all that ‘noise,’ as Casey put it, into solutions that work for everyone.
“We have the ability to translate among those dif- ferent domains,” she said. “A lot of our clients have been operating within a lot of silos — operations does this, clinical does this, IT, marketing, strategy, all these pieces. Especially in digital strategy, they often don’t have the staff that can translate among all those dif- ferent components. We’re able to translate and accel- erate that implementation.
“That’s hard, and there aren’t a lot of other firms out there doing that,” she added. “It’s something that really differentiates us.” u
Joseph Bednar can be reached at [email protected]
48 JUNE 9, 2021
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