Page 52 - BusinessWest June 9, 2021

Notebook
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Tournament. Shriners Hospitals for Children – Spring- field is a pediatric hospital that specializes in treating orthopedic conditions, burns, spinal-cord injuries, urology, cleft lip, and cleft palate. The children’s hospi- tal offers both inpatient and outpatient levels of care, with services including rehabilitation, fracture care, and sports health and medicine. Shriners provides treatment to children regardless of families’ financial capabilities and relies on donations from events, like its fund-raising Putting for a Purpose Mini Golf Tour- nament, to provide expert care to children. This year’s event is set to take place Sept. 9-11 at Stony Falls Min- iature Golf at McCray’s Farm in South Hadley.
Healthtrax Physical Therapy Opens in West Springfield
WEST SPRINGFIELD — Healthtrax Physical Therapy recently opened its third clinic combining restor- ative clinical treatments inside Healthtrax Fitness, 155 Ashley Ave., West Springfield. Treatments are provided by physical therapist Brian Ferreira. Work- ing as a physical therapist since 2006, he is a certified in manual therapy and earned his master’s degree
in physical therapy at the University of Hartford. He is experienced in advanced manual-therapy skills and outpatient orthopedics. Services not only target the current issues (pain, weakness, etc.), but address underlying movement impairments, and treating these biomechanical dysfunctions results in better, more sustainable outcomes for each patient based on medical history, co-morbidities, and goals of therapy, Ferreira noted. The scope of diagnoses the center can treat includes low back and neck pain, rotator-cuff tendinitis, tennis elbow and golfer’s elbow, knee and hip pain, plantar fasciitis, ankle sprains, spinal steno- sis, hand and thumb pain, osteoarthritis, degenera- tive disc and joint disease of the spine, nerve pain and sciatica, poor balance and unsteady gait, and general deconditioning due to disease or illness. Open to the public and Healthtrax Fitness members, Healthtrax Physical Therapy treats patients of all ages and abilities, including adult and youth athletes, pre- and post-operative patients, workers’ comp injury patients, motor-vehicle accident patients, children with orthopedic conditions, and those needing work conditioning or hardening.
BFAIR Partners with Boston College
School of Social Work on Project
NORTH ADAMS — BFAIR partnered with the Bos- ton College School of Social Work on a project with graduate students this spring as part of its “Creat-
ing and Sustaining Social Enterprises” course. This course focuses on important concepts and stages in considering revenue-producing programs in a non- profit setting to add financial stability. Students are involved in basic data gathering and analysis and organize their conclusions in a business plan for the enterprise effort. As such, they conducted a brief survey to provide BFAIR with information regard-
ing its service that provides employment for people with disabilities and is beneficial to the environment. BFAIR’s Bottle and Can Redemption Center, located in North Adams, helps the community by providing residents with a way to exchange redeemable bottles and cans for cash while remaining true to its mission. The culmination of the course resulted in an expan- sion of BFAIR’s Bottle and Can Redemption Center in the form of a pop-up service working with the North Adams Housing Authority, Berkshire Housing, and the city of North Adams. The pop-up service will give these locations the opportunity to redeem or donate their bottles during certain timeframes during the
week at six different locations in North County start- ing in June.
Bradley International Airport Adds New Non-stop Destinations
WINDSOR LOCKS, Conn. — The Connecticut Airport Authority (CAA) announced that Bradley Interna- tional Airport is one of the launch airports for Breeze Airways. The newly founded carrier announced its official, national debut with the rollout of a route network across the U.S. At Bradley, it will launch four new non-stop destinations this summer, including Charleston, S.C. (currently operating), and Columbus, Ohio; Norfolk, Va.; and Pittsburgh (all beginning July 22). The new non-stops will operate on a single-class Embraer aircraft, with a two-by-two seat configura- tion. Breeze Airways offers booking flexibility that includes no change or cancellation fees for flights changed or canceled up to 15 minutes before sched- uled departure. The CAA also announced that Bradley has launched new non-stop service to Minneapolis with Sun Country Airlines. The service to Minneap- olis-Saint Paul International Airport operates twice a week. In September, Sun Country Airlines will also be launching new non-stop service from Bradley Inter- national Airport to Orlando, Fla.
Carr Hardware TV Spots
Win Gold Telly Award
PITTSFIELD — Carr Hardware announced that its “Dewitts” advertising campaign, created by Clay-
son Creative, has won a Gold Telly Award for 2021
in the business-to-consumer category. In the ads,
the Dewitts are the world’s worst do-it-yourselfers and are in constant need of help from the experts at Carr Hardware. See their latest videos at shop.car- rhardware.com/the-dewitts. The Telly Awards, the world’s largest honor for video and television content across all screens, has announced this year’s winners, including Jennifer Garner’s “Pretend Cooking Show” series, RadicalMedia’s “Crime Scene: The Vanishing at the Cecil Hotel” documentary series, Partizan’s “Fan- tastic Voyage” campaign, and the Clayson Creative/ Carr Hardware “Dewitts” campaign. Founded in 1979, the Telly Awards are judged by the Telly Award Judg- ing Council, a group of leading video and television experts from some of the most prestigious companies in entertainment, publishing, advertising, and emerg- ing technology, such as WarnerMedia, NBC News, Framestore NY, and Vimeo, to name a few. Carr Hard- ware plans to bring more Dewitts videos to its cus- tomers in the upcoming year.
SSO Musicians Say Leaders Show Lack of Commitment to Future
SPRINGFIELD — In a recent letter to supporters and the media, a group representing Springfield Sym- phony Orchestra (SSO) musicians leveled a number of complaints at SSO leadership, claiming that the lack of a 2021-22 concert schedule, failure to replace departed Executive Director Susan Beaudry or renew the contract of Music Director Kevin Rhodes, and
a dispute over the musicians’ collective bargaining agreement have put the future of the organization
in doubt. Musicians of the Springfield Symphony Orchestra (MOSSO) alleges that the SSO board of directors’ executive management committee has effectively shut down the organization. MOSSO noted that the SSO board has essentially eliminated artistic leadership by minimizing Rhodes’ role and putting off renewing his contract, which expired on May 31, and has launched no national search for Beaudry’s successor. For the time being, Development Direc- tor John Anz is serving as interim executive director.
According to MOSSO, the SSO board’s solution to current financial challenges has been to eliminate staff positions and drastically reduce the number of performances and players performing. MOSSO main- tains that the board’s own endowment and fundrais- ing reports show that SSO finances are improving and that, instead of cutting performances, the SSO should continue growing its successful development pro- gram, start applying for grant funding (as have similar performing organizations), and turn over manage- ment of the SSO to an executive director with a prov- en track record of success. The SSO board claims that the 2021-22 season cannot be planned in the absence of a successor to the 2017-20 collective bargaining agreement (CBA), but MOSSO notes that federal law requires that the terms of an expired CBA remain in effect until a new agreement is reached.
River Valley Counseling Center Wins $50,000 Technology Makeover
HOLYOKE — River Valley Counseling Center (RVCC) announced it has been awarded a $50,000 technol- ogy makeover from Insight Enterprises and Intel. RVCC is one of three winners in the Connected Work- place Makeover Contest, which was created to help businesses address the effects of aging technology.
As a winner, RVCC will receive IT consultation from Insight and $50,000 worth of new 11th Gen Intel Core Processor devices, including Intel vPro Platform PCs built for business. The contest targeted small and mid-sized companies of fewer than 1,000 employees that have been particularly strapped for resources or may be struggling to adapt IT systems and processes to the shifting marketplace amid the COVID-19 pan- demic. The contest focused on three areas of critical IT needs: productivity; updating tools, particularly for remote work; security; and total cost of ownership. More than 1,200 U.S. organizations submitted contest entries sharing why they needed a workplace make- over. RVCC was named the winner in the productivity category. Intel Evo vPro PCs will allow RVCC to service clients in a timelier manner, roll out better telehealth options, stay secure, and be HIPAA-compliant. Over the next month, Insight and Intel will be conduct-
ing on-site consultations with RVCC to help the team identify the best technology upgrades for their clinic located at 303 Beech St. in Holyoke. It is expected that productivity based at this location could improve by up to 25% by replacing poorly running computers, including some still running on Windows Vista.
Holyoke Medical Center Opens
Two New Behavioral-health Units
HOLYOKE — Holyoke Medical Center opened and began providing care in two new behavioral-health units on June 1. The new units are located in the
main hospital at 575 Beech St., Holyoke, and consist of one 16-bed adult behavioral-health unit and one 18-bed geriatric behavioral-health unit. These units are in addition to the 20-bed adult behavioral-health unit that has been serving the community since 1989. “Holyoke Medical Center has always been commit- ted to providing the care and services that meet the needs of our community. As an independent com- munity hospital, we are also able to adapt quickly as those needs change,” said Spiros Hatiras, president and CEO of Holyoke Medical Center and Valley Health Systems. “The construction for these two units started in January of this year, when the veterans staying
with us since April 2020 were able to return to the Soldiers’ Home. In less than five months, our team was able to transform and build two state-of-the-art units, designed specifically to support the needs of the growing number of behavioral-health patients throughout our region.”
52 JUNE 9, 2021
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