Page 23 - BusinessWest March 17, 2025

Something to Celebrate
Emma deVillier Creates Memories Through Event Planning
BY JOSEPH BEDNAR
[email protected]
“My number-
one goal is to make sure that
my clients are creating memories and feeling that all their needs
are being taken care of, and that, at the end of the day, every guest involved is going to enjoy their time and look back on it and say, ‘wow, that was amazing.’”
Emma deVillier has been around the hospitality industry for a long time, starting at age 14 working at a country club, first busing tables, then as a beer-cart girl, then as a waitress.
“I was always learning the steps of hospitality, treating people how they should be treated. The service industry is a tough indus- try, but I always loved it,” she told BusinessWest.
“I grew up in a family with my mom setting up all of our birth- day parties at home, and I always added my two cents: ‘no, we’re going to set up this way.’ I grew up going to my grandma’s house and seeing her set up the tables, and they looked like they were coming from Homes & Gardens magazine. So setting up was always super important to me.
“Then, as I evolved and started doing more banquets and wed- dings at the country club where I worked, I was always trying to add my two cents and my touches, and the members there started recognizing my talents,” she went on. “I never thought I was that good, but one day, a member asked me to plan her daughter’s baby shower.”
Not long after, she was opening her own business, called deVil- lier Designs.
“My company specializes in creating memorable experiences,” she said. “It doesn’t really matter how big or small the event — my number-one goal is to make sure that my clients are creating mem- ories and feeling that all their needs are being taken care of, and that, at the end of the day, every guest involved is going to enjoy their time and look back on it and say, ‘wow, that was amazing.’”
In the six years since deVillier launched the company at age 19, she has grown it into a well-known name on Greater Springfield’s
Emma deVillier says the small details of an event add up to big impact.
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