Page 36 - BusinessWest March 17, 2025

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Wyckoff
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The more recent announcement — that not only would it remain a golf course, but there would be significant reinvestment in the course and property — has spurred interest in membership and future events alike.
On the golf side, he intends to leverage his invest- ments in the course and grounds; market aggressively to women, young people, Hispanics, and other con- stituencies; and try to take full advantage of the surge that many courses are still enjoying.
“They lost a lot of the women members, and we’d like to bring them back,” he said. “We’d like to bring youth back. We certainly have an opportunity to expand membership locally and perhaps beyond our
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borders to Worcester and Hartford, and we’re opti- mistic on that.”
Overall, Ruiz said he intends to rely on another of those business basics — creativity — when it comes to maximizing the potential of both the course and the facilities.
By that, he meant looking at other opportunities, from cross-country skiing and even snowmobiling to generate revenue during the winter months to stag- ing different kinds of events, from an already-planned bridal showcase to quinceañeras and other types of events involving the Hispanic community.
“There’s nothing like a sign on a banking center to let people know you’re there.”
field or attending events there.
Meanwhile, the location will give Country much
Next Big Swing
While Ruiz will still be leading the efforts to bring a sports complex to Holyoke, his immediate focus is on those 100 acres first brought to his attention in that text just over a year ago.
In fact, his office has officially moved from the Golden Years complex to the back of the clubhouse at Wyckoff.
There, he’s planning the next stages in what he believes will be a true comeback story, one in which this Holyoke landmark strides confidently into the future by first turning back the clock. BW
greater visibility in the 413’s largest city, an important consideration in ongoing efforts to grow the institu- tion and build its brand.
“Some people know we’re in Tower Square,
but sometimes it feels that not many people know because there isn’t a sign at street level,” McGovern said. “There’s nothing like a sign on a banking center to let people know you’re there.” BW
—George O’Brien
Country
ing that, while most banking customers visit a branch infrequently, some, including small-business owners and mortgage customers, prefer that level of service.
As noted, the space at 1350 Main is large, around 4,000 square feet, much larger than most branches being built or moved into today. She noted that one portion of the space will be devoted to the banking center, with the rest put to other uses, such as hotel- ing other bank employees doing business in Spring-
36 MARCH 17, 2025
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