Page 4 - BusinessWest March 17, 2025
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Screen Time
Amherst Cinema Aims to Be ‘Catalyst for Community’
4 MARCH 17, 2025
beyond them.
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BusinessWest
BY JOSEPH BEDNAR
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s Yasmin Chin Eisenhauer gave BusinessWest a tour of Amherst Cinema, some of the con- trasts were striking.
Like the original, century-old exposed brickwork in the upper-level projection room jux- taposed with three high-tech projectors, upgraded just last year, and the brand-new screens in the theater rooms below.
“Once you have a projector that is so precise with color and picture, then suddenly your screens that are 20 years old start looking very dated,” said Eisenhauer, now in her fifth year as executive director of the downtown landmark.
And landmark is the right word; this is a building with plenty of history within its walls, and impact
Executive Director Yasmin Chin Eisenhauer
