Page 42 - BusinessWest March 18, 2024

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The polar plunge and draft horse wagon rides were just two highlights of Winterfest 2024, a series of events, culminating on Feb. 11, presented by the Nashawannuck Pond Steering Committee as a fundraiser for the committee’s cleanup and preservation efforts in and around the pond in Easthampton. The committee’s annual maintenance and operating costs are approximately $10,000, which is why Winterfest is so important. (Left photo by Colin McGahan)
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Welcome Home
Bluebird Estates, a Holiday by Atria independent-living community in East Longmeadow, recently completed a renovation project for capital upgrades in design and amenities. A ribbon-cutting ceremony took place on Feb. 22 with state Sen. Jacob Oliveira, state Rep. Brian Ashe, East Longmeadow Town Manager Thomas Christensen, Deputy Town Manager Rebecca Lisi, and others, followed by refreshments, live entertainment, and community tours.
Special Experience
American International College
(AIC) hosted the 2024 Western Massachusetts Basketball League Tournament for Special Olympics Massachusetts (SOMA) at AIC’s Butova Gym on Jan. 21, Feb. 4, and Feb. 17. The campus community supported three weekends of games, with student volunteers assisting with scoring and timing, student- athletes interacting with players, and others cheering from the stands, creating an uplifting experience for the 79 SOMA participants. (Photo by AIC student Swastik Chuke)