Page 8 - BusinessWest March 18, 2024

Getting Revved Up
One Way Brewing Is Taking the High Road to Success
BY GEORGE O’BRIEN
Zach Schwartz (left) and Jason Tsitso have One Way Brewing on the fast track to continued growth.
Staff Photo
As with every brewery operation in Western Mass., there’s a story behind the name of this venture, one Jason Tsitso has told many times.
It harkens back to the days when he was a moto- cross racer, he said, adding that one of his good friends
at the time worked for Ryder truck rentals. Tsitso said he and anoth- er friend would often help out at the Ryder facility, and one day he discovered his bike covered with the ‘one-way’ stickers that were affixed to the company’s vehicles.
“The next day, I was racing in a moto, and I was doing well, and the announcer said, ‘296 from One Way Racing,’” he went on, add- ing that, soon thereafter, he actually created a racing team with that name, complete with jerseys and other apparel with a ‘one-way’ logo.
And when he started home brewing with one of those friends from his racing days, they started tossing around ideas for a name and settled on something from the past. And it has stuck.
But there are other meanings behind this brand that Tsitso has established and grown with partner Zach Schwartz.
“There’s only one way to brew beer, and that’s fresh and local,” he told BusinessWest, adding that this way has helped give their brand a following, one that has enabled it to become one of the many emerging craft-beer labels in the 413 and a developing suc- cess story.
The two partners now have a taproom on Maple Street in Long- meadow, across from the plaza that was destroyed by fire just after they opened (more on that later), and a growing portfolio of craft
“There’s only one way to brew beer, and that’s fresh and local.”
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MARCH 18, 2024
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