Page 20 - BusinessWest March, 21, 2022

there and interact with the professional, touch the product, get feedback, get the right advice from whomever it is ... actually being there in the physical space and not the metaverse has clear advantages. Anybody who attends the Home Show has an advantage to make their project more successful.”
Crane echoed this sentiment, emphasizing just how beneficial and convenient the Home Show is for attendees.
“This is such a time saver compared to tra- ditional methods of calling and setting up indi- vidual appointments,” he said. “Many people feel more comfortable meeting with a few vendors before deciding, and doing this at the Home Show can save weeks and weeks of time.”
The annual show sees all types of attendees who visit for a variety of different reasons. Attend- ees typically fall into one of several categories:
• People planning to buy or build a new home, who may visit with builders, real-estate agents, financial institutions, and sellers of component products, such as hardwood flooring, tile, and appliances;
• People planning to remodel or renovate, who may want to check in with all of the above, plus vendors of replacement components such as win- dows and doors, as well as appliances, wall treat- ments, and home furnishings;
• Yard and garden enthusiasts, who tend to be interested in lawn and landscaping services; wall, walk, and edging components and materials; and trees, shrubs, flowers, and seeds;
• Lifestyle-conscious individuals, who like to check out trendy, high-tech, or time-saving prod- ucts, as well as home furnishings and products focused on self-improvement, fitness, and health;
• Committed renters, who have no plans to own a house, but may be interested in space-con- servation and space-utilization products, as well as home furnishings;
• Impulse buyers, who flock to vendors of home décor, arts and crafts, cooking and baking products, jewelry, and personal goods; and
• Those who attend the show purely for fun,
tiple vendors and a robust representation of prod- ucts under one roof,” Crane said. “This show will help homeowners minimize the time it can take to decide on the best products and remove frus- trations that can come with trying to meet and decide on a home-improvement company.”
The 67th presentation of the Western Mass Home & Garden Show will take place in the Better
CHRISTOPHER GRENIER
“
the internet. When you get people to the Home Show, they get to stand there and interact with the professional, touch the product, get feedback, get the right advice from whomever it is ... actually being
there in the physical space and not the metaverse has clear advantages.”
Everybody just Googles everything now and buys on
who may arrive without an agenda but often develop ideas for future purchases and home products. “More than any other group,” the asso- ciation notes, “these people are the ones who have come to rely upon our show on an annual basis and who perhaps have the greatest impact upon our vendors.”
No matter the reason someone has for attend- ing, the Home Show prides itself on helping both attendees and vendors with an abundance of opportunities.
“Our objective is to provide a venue with mul-
Living Center building at the Eastern States Expo- sition. This year’s show hours are Thursday and Friday, March 24-25, 1 to 9 p.m.; Saturday, March 26, 10 a.m. to 9 p.m.; and Sunday, March 27, 10 a.m. to 5 p.m. General show admission is $10 for adults, and children under 12 are admitted free. A coupon reducing admission to $7 can be found on the show’s website. Parking on the Eastern States Exposition grounds is $5 per vehicle. u
20 MARCH 21, 2022
HOME IMPROVEMENT
BusinessWest