Page 7 - BusinessWest May 12, 2025

“We saw the
vehicle-graphics
market and said,
‘no one owns this.’
We said, ‘let’s
be known for
something, let’s
be the guys,’ and
strategically, we
went after it.”
third of its overall business at the time — and learn valu-
able lessons from that experience about diversification
and not putting so many eggs in one basket.
Today, vehicle graphics remains a large part, maybe
30% of the overall portfolio at Go Graphix, with several
large fleets in the fold, from Maybury Material Handling to
Blinds to Go.
And that work wrapping vehicles, helped inspire the
next leap for the company, if you will.
“We figured that, if we could wrap contoured vehicles,
it can’t be too hard to install this vinyl on walls and win-
dows that are flat,” Stone told BusinessWest. “So, we
started studying the different kinds of vinyls we could use
for those applications.”
And after gaining needed certifications and making its
entry into that specialty, the company soon identified a
market to pursue — higher education and school systems,
said White, adding that these installations help schools in
this market, and well beyond it, “attract, retain, and moti-
vate students.”
It’s the same with businesses and their employees.
“In the corporate world, it’s ‘how do I get these people back?’”
he said, referring to the emergence of remote work and the ongoing
struggle to get people to return to the office, adding that one way to
do that is to create an environment that is more colorful, and more
fun.
The company’s offices boast some of these architectural ele-
ments, although in many cases they represent earlier generations of
the product lines. The main conference room, for example, features
the company’s name and logo in a faux-brick product, as well as
hundreds of colored tiles that come together like a jig-saw puzzle.
Meanwhile, the break room takes on a patriotic tone, with images
and quotes from the likes of Benjamin Franklin and Harry Truman.
And in White’s office, one wall is covered with an image from
the 2017 Super Bowl, when Patriots’ running back James White
(yes, they share the same name) scored the winning touchdown in
overtime.
Consistent investment in new technology and equipment has
been one of the keys to success at Go Graphix.
Photo by Bob Zemba, Simple Truth Imaging
But it’s what they do for other businesses that has made this a
fast-growing portion of the portfolio, said White, adding that the
company is working with a wide range of clients, not just on archi-
tectural graphics, but also signage and other way-finding elements.”
Indeed, one key to the company’s success is its vertical integra-
tion, handling many different needs for the same customer, such
as UConn, for which the company has handled both architectural
graphics and wraps for the buses transporting its athletic teams.
Pivot Moves
As they talked about
continually rewriting
the business plan and
Go Graphix
Continued on page 31 >>
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