Page 21 - BusinessWest May 16, 2022

The Friendly’s Café in Westfield opened earlier this year to positive reviews from customers.
Erlich. “We wanted to maintain that quality. When you’re restoring an old home, you want to make sure to keep the bones and the structure there, and just enhance the features. That’s the approach we took with this brand, especially the
“When you’re restoring an old home, you want to make sure to keep the bones and the structure there, and just enhance the features. That’s the approach we took with this brand, especially the Friendly’s Café.”
Friendly’s Café.
“We knew it was going to be a bit of a different
kind of experience for the customers,” he went on. “But when you think about how people dine today, whether it’s QR technology, off-premise dining, curb-side delivery ... we knew there was an opportunity for that.”
Meanwhile, other changes have been intro- duced, especially on the menu, which now includes a number of new items, including a variety of appetizers and salads, and offerings like the Doritos Cool Ranch chopped cheeseburger.
Friendly’s
Continued on page 40
That includes the new-look of the Friendly’s that recently opened on East Main Street in West- field. It’s called the Friendly’s Café, and the model is a reflection of the changes in dining habits that have taken place over the past two years, espe- cially when it comes to take out and delivery.
The new model will feature both, as well as on-site dining, with customers ordering food at a counter or at a table using QR technology. There’s
also a traditional ice cream fountain area, provid- ing an ice cream parlor feel.
While the concept is quite different from what Friendly’s customers are used to, the goal is to maintain the chain’s overall look and feel — and its capacity for creating lasting moments ... like Erlich’s fifth birthday party.
“With Friendly’s, everyone talks about the experience — they talk about memories,” said
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