Page 60 - BusinessWest May 2, 2022

Aundrea Paulk
Director of Marketing & Communications, Caring Health Center; Age 38
Aundrea Paulk likes to cut through the noise and deliver messages that resonate with her community. She is a natural born creator who loves the idea of trying to create new and exciting experiences for other people.
“What made me get into marketing was the fact that you were able to do these kinds of things in that field, whether it was for nonprofit, for-profit, in any kind of sector,” she explained. “If you’re in the marketing field, you’re able
to be creative, but you’re also able to create experiences.”
As director of Marketing & Communications at Caring Health Center, a healthcare facility serving residents of the Greater Springfield area, Paulk is responsible for leading its marketing, digital-strategy, and brand-management efforts. She also handles analytics, communications, and public relations.
One aspect of the job she particularly
loves is special events. “We create so many opportunities to connect with the community; it’s my joy,” she said.
During the pandemic, Paulk was a driving force behind the center’s multi-faceted campaign to inform and educate the public.
“I was involved with the communication strategies, such as creating various culturally and linguistically tailored videos for our community in several languages to first help them understand what COVID is, but secondly
to make sure that they know how to stay safe during these times,” she explained. “I had them translated so that they were more easily digestible and that one could relate with the information that was there.”
Outside of her position at Caring Health Center, Paulk has her own company, Soiree Mi. It’s a local event-planning and design business that offers creative and personalized services for both private and corporate clients.
Paulk is committed to giving back to the community by organizing female-empowerment events while simultaneously raising awareness for causes that support women and families
in Springfield. Soiree Mi’s events have raised money for such causes as Square One, the Endometriosis Foundation of America, and the YWCA of Western Massachusetts.
Paulk’s civic contributions don’t stop with Soiree Mi. She is currently a board member for the Springfield Boys and Girls Club and has also volunteered her marketing services for Strategic Alliances at Bay Path University’s annual Women’s Leadership Conference.
Outside of her many roles in the community, Paulk loves spending time with her family. She’s also a fan of art — she enjoys visiting museums and even does some painting herself.
— Elizabeth Sears
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