Page 15 - BusinessWest May 30, 2022
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 EXPERTISE MAKES ALL THE DIFFERENCE
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     Claudia Pazmany says businesses and events in Hadley are returning to their pre- pandemic levels.
  continue to support us,” Perron said.
With Cinemark theaters located next to Arizona Pizza, block-
buster movies help keep the restaurant busy.
“Doctor Strange came out last weekend, and that was a good
weekend for us,” Perron noted. “I communicate with the general manager at Cinemark, because the more successful they are, the more successful we’re going to be.”
Perron and Cinemark working together is an example of the cooperative spirit that motivated Andrea Bordenca to locate two businesses in Hadley.
Bordenca is CEO for both Diversified Equipment Services & Consulting Organization (DESCO) and Venture Way Collaborative.
DESCO is a service company where technicians maintain and repair technology such as EKG machines, operating room tables, and similar equipment found in hospitals and other healthcare facilities. Founded by her father in 1970, Bordenca worked through
“I’m hearing from our local hotels that weekends are booked solid from now through the end of the summer. The hotel folks are also saying their receipts are back up to 2019 levels. That’s huge.”
the ranks of DESCO with positions in quality assurance and sales. While her dad taught her some basics of busi- ness, Bordenca realized she had no leadership skills and was motivated to enroll in the Institute for Genera- tive Learning (IGL) an international leadership training and coaching organization.
“I wanted to create a higher lead- ership role for myself to carry on the legacy of my father and of DESCO,” she explained, adding that she credits IGL for teaching her how to be a leader and how to grow the company by centering DESCO’s focus on building and align- ing teams.
“Over the past 15 years, we have more than doubled in size, doubled in
        revenue, and quadrupled in profitability,” Bordenca said.
Her training at IGL so inspired Bordenca that she now owns the
U.S. affiliate for the training organization. Other affiliates are in Latin America, the United Kingdom and Asia, making her one of four owners and operators of IGL.
That brings us to her second business, Venture Way Cooperative
in Hadley, where IGL is located. While DESCO had been in Eastern
Mass since its founding, Bordenca moved the company’s headquar-
location in May 2020. Hadley
Continued on page 43
ters to the Venture Way
 BusinessWest COMMUNITY SPOTLIGHT MAY 30, 2022 15
 









































































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