Page 24 - BusinessWest November 14, 2022

around Western Mass. at the time, Robertson said. The first Arbors facility was built in Amherst in 1998. Five more facilities were added by 2009, in Chicopee, Greenfield, Stoughton, Taunton, and Westfield.
third generation also created a Connecticut brand, the Ivy at Ellington and the Ivy at Watertown.
“At this point, we were fully immersed in the senior-living industry and our careers, so we decided to grow again,” Robertson said. “Our assisted living was all-inclusive. A lot of assisted-living facilities at the time were starting to transition into levels of care.
loss and cognitive challenges.
Residents live in a specifically designed neigh-
borhood that provides a safe and secure home with private apartments for each resident. The environ- ment of Reflections is designed to minimize chal- lenges and barriers, and to inspire confidence, peace of mind, and independence so each resident has the freedom to move about in a familiar, recognizable environment.
Through the years, Robertson said the leadership team at the Arbors has “fine-tuned the services we offer with current trends,” such as offering ‘anytime dining’ at its Connecticut locations and providing levels of care for services since assisted living is not a one-size-fits-all scenario.
“We listen to what our customers want and hope- fully can work those suggestions into our offerings,” she said. “We also have a full array of activities and programming in our communities; social-engage- ment directors and memory-care directors create monthly calendars of a wide variety of options. Some examples might be exercise programs, card games, outings on the van, travel series, entertainment, cock- tail hours and socials, lectures, religious services, arts and crafts, and so much more. There is something for everyone.”
At Home with the Idea
Robertson told BusinesWest that in college, she studied business and hospitality, but Quinn, co-owner and regional marketing and sales director, and Hanra- han, co-owner and co-director of Integra Home Health Agency, pursued degrees in communications and marketing, so they all have their own specialty when it comes to the
business.
“At the locations [Agawam and Wilbraham] that our parents managed, we would do landscaping or activities or housekeeping,” she explained. “From there, they evolved into creating assist-
ed living. Assisted-living facilities were
few and far between at that point in
time; we were one of the first assisted
living in the area. And it obviously is an
industry that has grown exponentially
from there.”
We didn’t really want to do that because we liked that it was all- inclusive pricing at the time. So we were utilizing Integra Home Health to kind of fill that void to cover additional services that our resi- dents needed that we weren’t able to offer. It took the business to the next level.”
Integra Home Health Agency offers personal healthcare services for those who feel more comfort- able staying at home but need addi- tional support beyond the basic assisted-living services. Integra’s staff can work alongside hospice agencies and also provide services to those in senior housing and nurs- ing homes. They provide transpor-
“
We eventually
found our new
The Arbors offers independent-liv- ing, assisted-living, and memory-care services. Robertson told BusinessWest that all needs are diverse and vary from person to person, so individu- als are able to create their own service plan, detailing their personal-care needs and preferences.
Each resident has their own private
apartment with a full kitchenette, pri-
vate bathroom, living room, and bed-
room. Staff members assist individuals
with everyday tasks, such as bathing, dressing, pre- paring meals, and managing medications.
Respite services and short term/trial stays are also possible at the Arbors. With move-in-ready apart- ments, individuals are able to stay and make sure they find the right fit.
In 2010, the third generation took over the Arbors management, making it a women-owned and operat- ed family business. Robertson, Quinn, and Hanrahan started Integra Home Health Agency and built new assisted-living facilities in Dracut and Stoneham. The
normal, and all the
practices we have
in place to keep our
residents and staff
safe are a part of our
”
everyday life now.
tation to doctor appointments, as well as companion services to keep clients company, spend quality time, reminisce, and play games. The company also offers a variety of personal-care and memory-care services right in clients’ homes.
The Arbors has also diversified into memory-care services through its Reflections Memory Care Pro- gram, designed with four specific, resident-centered focus areas — life enrichment, personal care, serenity enrichment, and multi-sensory dining — to specifi- cally address the challenges of living with memory
As long
Arbors
Continued on page 53
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