Page 14 - BusinessWest November 23, 2020

COVID-19
Survival Mode
Region’s Tourism and Hospitality Industry Proves Resilient
WBy Joseph Bednar
hen the Big E recently announced the sale of 100 ‘golden tickets’ — lifetime passes for the holder and a guest, plus parking and other perks — for $1,000 each, it was an exciting promotion for fans of the annual fair and a way to keep the event top
of mind during a year when it was called off because of the pan- demic.
But it was also a way to raise money — just like other recent efforts at the Eastern States Exposition (ESE), from drive-up concession events to the opening of a cream-puff bakery over the summer.
14 NOVEMBER 23, 2020 COVID-19 BusinessWest