Page 64 - BusinessWest November 28, 2022

nated mostly by industrial properties, retail, and land for development.
Many companies are using some of these tac- tics now, but Casey says SR Commercial Realty was breaking ground with such methods several years ago.
“Some brokers were actually mocking us at the time, but now, it’s the standard five years later,” he said, adding quickly that ‘noisy’ mar- keting is only one of three pillars that shape the company’s operating style. The others are com- munication and responsiveness, traits that have helped SR consistently build on its portfolio and add properties ranging from Thornes Market
in Northampton to the former Channing Beete complex in Deerfield, sold to Treehouse Brewery; from the former Berkshire Industries property
in Westfield to several properties in downtown Springfield and also downtown Hartford.
Each of these properties is in some way unique, and they have been handled differently, he said, adding that this is one of the linchpins of the company’s operating philosophy.
“In commercial real estate, no building is the same, and no buyer is the same,” adding that this reality separates this sector from residential real estate to a large degree. “Residential is so black and white; with commercial, there’s very black and white and so much gray.”
Moving forward, Casey said the goal is to obviously continue to build the portfolio and expand the company’s reach — it has already added properties in the Boston area and on Cape Cod — while also being on the cutting edge of changes coming to the industry, not just in how properties are marketed, but to how business is done in general.
Staff Photo
These are changes he believes are needed — and also inevitable.
“The industry needs to be disrupted,” he said. “Commercial real estate has been the same for- ever, but it will change, whether people like it or not. Technology will pay a huge role, and that gives us a good competitive advantage, because we’ve already been using it.”
For this issue and its focus on commercial real estate, BusinessWest talked at length with Casey, one of its 40 Under Forty honorees from his days in banking, about SR Commercial Realty and
Renovating and securing new tenants for the Willow State Building has been one of Jeremy Casey’s passions. Growing SR Commercial Realty and expanding its portfolio and geographic reach has been another.
where he hopes to take this company in the years to come.
Building Momentum
The wall behind the desk in Casey’s office
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