Page 14 - BusinessWest October 12, 2020

Zasco Productions recently held a hybrid drive-in event for a pancreatic-cancer organization — one way it’s filling the void with live events curtailed.
Technology
Remote W
Connections
Event-production Companies Turn to Virtual Events to Fill the Void
hile most of the business world slowed gradually in March, or even ground to an eventual halt, the story was more dire for the events industry.
14 OCTOBER 12, 2020 TECHNOLOGY BusinessWest
By Joseph Bednar
It just ... stopped.
“When the whole country shut down, we were impacted immediately. We were one of the first business sectors to really
feel the effects,” said Andrew Jensen, president of Jx2 Produc- tions, noting that among the state’s first orders was barring large — and eventually even modestly sized — gatherings.
Within a day or two, he recalled, “we had no business left, just one or two things left for the rest of the year. Everyone freaked out. From weddings to live events to conferences to concerts, everything was gone overnight. It was non-stop with the phone calls. It was unlike anything I’ve ever felt. When there’s some kind of natural disaster or act of God, everything might be off for a while in one area, but never worldwide like this.”
After hunkering down for a while to get a sense of what was to come, it was time to get off the mat and figure out how