Page 24 - BusinessWest October 26, 2020
P. 24

A Second Wave?
Hospital Leaders Urge Public Not to Let Their Guard Down
DBy Joseph Bednar
r. Robert Roose knows we’re all sick of this — the mask wearing, the working and learning from home, the lack of fun
places to visit ... all of it. He gets it. Really. But here’s the thing.
“The virus has not grown weary of transmit-
ting itself,” said Roose, chief medical officer at Mercy Medical Center. “And it has not waned in
“The virus has not grown weary of transmitting itself. And it has not waned in the summer months with the hot weather, and it will not wane in the colder months.”
the summer months with the hot weather, and it will not wane in the colder months. Our practices need to be just as vigilant as they were in the spring and summer in order to be effective. And we need to continue to be clear, consistent, and fact-based in our messaging.”
We spoke to a few local medical leaders who all cautioned against letting ‘pandemic fatigue’ change behaviors, especially when a vaccine is
still not available, infections are rising in many states (the positive-test rate has crept up in Mas- sachusetts, too), and no one knows how the looming flu season will intersect with a still-prev- alent coronavirus.
Dr. Robert Roose says Mercy Medical Center is maintaining its COVID-19 protocols — and hopes the public does so as well.
        Entrepreneurs
Undertake Risk and
Responsibility
in order to solve problems, contribute their passions and talents to society, and make the world go round. Our success and survival depends on them, and they depend on you. Hear their stories, perspectives, and inspirations every week, as they reveal themselves in a conversation with Ira Bryck on
The Western Mass Business Show
Saturdays at 11am
299 more at: tinyurl.com/ wmassbusiness- show
THE BUSINESS JOURNAL OF WESTERN MASSACHUSETTS
    Recent Guests (top to bottom) Meghan Rothschild, Sheldon Snodgrass, Lynne Nicole Smith,
and Tom Naro
  HEAlTHCARE NEWS
THE BUSINESS JOURNAL OF WESTERN MASSACHUSETTS
Sponsored By:
    HEAlTHCARE NEWS
  Real Time is the Best and Fastest Way to Service Your Customers.
98% Text message open rate, while email has only a 20% open rate. 90% of all text messages are read in under 3 minutes.
5% Average voicemail response rate and falling.
Real time communication saves time, energy and money for
your customers and your business.
www.ntilink.com • 413-584-3131
             Customized icons on website showing availability in real time.
     24 OCTOBER 26, 2020
COVID-19
BusinessWest































































   22   23   24   25   26