Page 43 - BusinessWest October 28, 2024

IMPACT IMPACTA PROGRAM OF BUSINESSWEST
Women
A PROGRAM OF BUSINESSWEST Women of IMPACT
WOMEN WOMENof Impact
A PROGRAM OF BUSINESSWEST
of ImpactWomen of A PROGRAM OF BUSINESSWEST
Women of IMPACT
IMPACT
A PROGRAM OF BUSINESSWEST
Women of Women of IMPACT
A PROGRAM OF BUSINESSWEST
IMPACT
A PROGRAM OF BUSINESSWEST
A PROGRAM OF BUSINESSWEST
A PROGRAM OF BUSINESSWEST
Photo by Focus Ashely Photos
BusinessWest
IMPACTA PROGRAM OF BUSINESSWEST A PROGRAM OF BUSINESSWEST Women of
Women of Women of IMPACT
Women of IMPACT IMPACT A PROGRAM OF BUSINESSWEST
2024 W21
A PROGRAM OF BUSINESSWEST
WOMEN
Impact
Women of IMPACT A PROGRAM OF BUSINESSWEST
She Has a Passion and Purpose for Helping Others Find Their Own
By Joseph Bednar
[email protected]
ission-rich and Profit-powered.
That’s the title of the book LaTonia Monroe Naylor wrote, and its subtitle
— A Guide to Transforming Your Passion
Work into a Fully Funded Business — offers further clues to what’s inside.
And to how she helps businesses move purposefully to the next level, through her business, Monroe Naylor Consulting LLC, which seeks to help entrepreneurs build profitable, mission-driven businesses.
But that consultancy, and the book, are just two elements in what has become a life and career of helping others. It’s been a life of a Woman of Impact.
“When I came up with this, the idea was, how do you take your overwhelming passion and structure it in a way that you can be productive?” she explained.
“Most people don’t use the administrative part of their skillset, or they don’t have it, but that was a gift that I’ve always had,” Monroe Naylor told BusinessWest, noting that she was developing business acumen from a very early age, working at her uncle’s store.
While entrepreneurs typically bring the passion and
“How do you do the things that you love and embrace the things that you love, but still have enough stability that you can be comfortable and have
a nice house? If you can’t have both, then you’re not going to be happy. A”nd who wants to be miserable?
purpose — that’s why they started the business, after all — they don’t necessarily know how to marry that with an understanding of how a successful business works. “Most people are not taught that because they don’t come from environments where people are teaching them that. So I want to teach people that; I want them to be successful.”
At the same time, “I want them to know that starting a business is not the only thing you should be focused on, so how do you sustain what you do and have harmony
in your life?” she said, adding that people shouldn’t feel like they need to sacrifice time with their family for the
LaTonia
Monroe
Naylor
Chief Business Educator, Monroe Naylor Consulting, LLC; President and CEO, Parent Villages