Page 38 - BusinessWest September 2, 2024

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Advanced Technology
Baystate Noble Hospital recently announced the addition of a new CT (computed tomography) imaging scanner, enhancing its commitment to providing advanced healthcare technologies for the greater Westfield community. The new scanner is a GE Revolution Ascend CT, and the scanner is expected to be operational this month. The additional scanner is centralized on the first floor of Baystate Noble, adjacent to the current CT scanner and equal distance from the hospital’s main entrance and Emergency Department, creating a CT hub.
AXiA Insurance Services, through its AXiA Charitable Fund, recently supported two local nonprofit organizations in the Pioneer Valley, with a combined
donation total of $32,500. The recipients included Look Memorial Park, based in Florence, and Hope for Youth and Families Foundation, based in Springfield. Pictured at right: from left, Marie Brazeau, Look Park Development director, AXiA CEO Michael Long, and Look Park Executive Director Justin Pelis. Pictured at left: Long and AXiA staff with Bob Bolduc and Hope for Youth and Families staff. Since its establishment in 2022, the AXiA Charitable Fund has supported 15 nonprofits in the communities it serves.
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Honoring Excellence
On July 31, the Massachusetts Assisted Living Assoc. honored Andrea Bates, Sales and Marketing director at Ruth’s House Assisted Living, at its annual Excellence Awards Dinner with the 2024 Sales and Marketing Award. Each year’s honoree is a person who excels at promoting their assisted-living community; uses innovative, creative sales and marketing techniques; and grows relationships with residents, families, and key referral sources. In her 13 years at Ruth’s House, Bates has focused on personalized care, built strong relationships, created a supportive and welcoming environment, and enhanced the resident experience.