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Getting Employees i n t h e G a mL e
Linda Dulye
Women in Business
Consultant, Entrepreneur Linda Dulye Focuses on Connections, Engagement
By George O’Brien
inda Dulye calls them ‘spectators.’ That’s the term she uses to describe
employees who, well, are not in the game, as they say in the sports universe. Instead, they’re watching it from the sidelines. They’re not engaged, and they are not part of the solu- tion, said Dulye, the former journalist turned corporate communications specialist and change-management agent turned entrepre- neur who started Dulye & Co. in 1998 to help leaders and their organizations cultivate mag- netic cultures where people want to stay and grow.
“If you’re paying people to show up, put a badge on, and complain all day, all they are ... are spectators. And spectators don’t add depth. If you’re going to just leave them on the benches watching, that’s a bad business strategy. Your goal is to be spectator-free, have them down on the field helping you move forward and score.”
The Pittsfield-based company, which counts Lockheed Martin, General Dynamics, Cigna, and other global companies on its client list, helps guide these firms to achieve a ‘spectator- free’ workplace through meaningful connec- tions, open communications, and mutual respect.
“If you’re paying people to show up, put a badge on, and complain all day, all they are ... are spectators,” she explained. “And spectators
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