Page 24 - BusinessWest April 3, 2023

Marina Lebo says the rise of flexible and hybrid work schedules has led to Healthtrax being busy at less traditional times.
days of the pandemic.
“We don’t have a huge membership base, probably around 150,
and it’s a very tight-knit community where people support each other inside and outside the gym,” he said.
When everything shut down in the spring of 2020, Conca began meeting with clients outdoors and over Zoom. “Everyone stuck with us, which was great. We didn’t lose too many people once we got back into the swing of things.”
Outdoor gatherings and livestreams were options Ashley Bro- deur also used to keep her business going during the height of the
pandemic. The owner of Active Lifestyle Fitness in Agawam hosted a private group on Facebook Live to keep her members on a regular workout sched- ule. While she appreciated virtual class- es as a short-term necessity, she said, nothing beats the in-person experience.
In fact, shortly after in-person ses- sions resumed, Brodeur noticed several members getting easily winded from doing the same workouts they were per- forming during the livestream sessions. “When I asked why, they admitted that they weren’t doing the entire workout at home.”
So everyone was glad to return, she went on. “There is an accountability
in having to show up somewhere and having someone watch how you are exercising.”
Wake-up Call
Everyone who spoke with Business- West pointed out that the pandemic served as a wake-up call about
the importance of good health. As their members return to fitness centers, all agree there’s a new emphasis on getting results.
“I think a lot of people’s minds shifted during the pandemic,” Brodeur said. “Instead of working out to quickly lose some weight, our typical member now seeks a higher quality of life and to avoid becoming an unhealthy person.”
Lebo noted that the most vulnerable people to getting COVID usually have issues with obesity or struggle with other health problems.
“There’s been a realization that, if you stay in shape, you will be better-prepared for all kinds of ailments, and you’ll be less likely to have symptoms over someone who isn’t as healthy.”
For the past year or so, Conca has seen a resurgence in his West Springfield facility due to people taking more initiative with their
“There’s been a realization that, if you stay in shape, you will be better- prepared for all kinds of ailments, and you’ll be less likely to have symptoms over someone who isn’t as healthy.”
Why Wait?
People who have trouble hearing often wait several years before they decide to get help. But life is happening now! Hearing loss affects your work, your family, and your social life. Don’t let a hearing problem keep you from enjoying life.
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24 APRIL 3, 2023
MONTHLYFEATURE
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