Page 25 - BusinessWest April 3, 2023

“If you’re a biker, golfer, tennis player, runner, obviously you can’t go as fast and hard and aggressive as you did in your 20s or 30s, but you can still go out and enjoy doing it, at maybe a little less intensity.”
own health and wellness — especially older people or those who navigated the pandemic with heart disease, diabetes, weight issues, or other health fac- tors, and now want to improve their outlook.
“They weren’t really paying attention to their fitness or health before,” he said. “These are folks who want to take a much closer look at their health.”
Most of Conca’s members are in their mid-40s through their 60s. “We have some folks in their 30s, but they’re not the majority,” he said. “It’s a nice mix of folks, and no one’s here for vanity rea- sons like getting ready for bikini season. They want to move better, feel better, take care of themselves. When they go on vacation, they want to be able to go on a hike without pain.”
The demand for more results-oriented workouts has meant growth in the personal training and small-group training programs at Healthtrax. Lebo said the small-group training appeals to people who like a dedicated workout at a scheduled time.
“If you have a goal and you start to see results, you are more likely to stick with the training,” she said. “It’s far more effective than going to the gym for weeks, doing your own thing, and not seeing any noticeable results.”
To establish a starting point for fitness, Healthtrax uses a high- tech body-composition machine known as InBody 570. While the user stands on it barefoot and holds the handles, the machine pro- vides a wealth of fitness information that helps a person understand what type of workout would benefit them most.
“For example, someone who is thin might learn they are not as fit as they thought, and the InBody might also reveal a heavy person has a good amount of muscle, so they can concentrate on exercises that burn fat,” Lebo said.
At Active Lifestyle Fitness, Brodeur offers what she calls a 6 Week Transformation Challenge, with an emphasis on strength, car- dio health, and flexibility. She emphasized this is not a quick fix, but
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APRIL 3, 2023 25
Instead of just wanting to lose some weight, Ashley Brodeur says, today’s fitness crowd is looking to improve their quality of life.
a results-oriented approach to a healthy and balanced body. “We developed this program because people told me, ‘I need help. I don’t want to mess around with my health anymore’” she
said. “It’s been successful because it centers around the basics of helping people properly move their body and build strength.”
An emphasis on long-term health comes with many rewards.
Conca noted that, while everyone knows the definition of ‘lifespan,’ he
Fitness
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Michael Barbara-Jean James Michael Henry “Hank” Joe Doug Lynch DeLoria Montemayor Davey Downey Kulig Gilbert
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