Page 36 - BusinessWest April 4, 2022

Staging Ground
Shakespeare & Company Looks to ‘Sigh No More’ in 2022
“Sigh no more, ladies, sigh no more
/ Men were deceivers ever / One foot
in sea, and one on shore / To one thing constant never.”
That’s a line from William Shakespeare’s Much Ado About Nothing. Three words in particular — ‘Sigh no more’ — have been adopted by Shake- speare & Company as its theme for 2022, and for good reason.
“We’re moving on to greater things, but we’re not out of the woods yet.”
“We’ve chosen to signify we’re walking out of hard times, but they’re not far behind us,” said Jaclyn Stevenson, director of Marketing & Com- munications at the Lenox-based theater organi- zation. “‘One foot at sea and another on shore’ — we’re moving on to greater things, but we’re not out of the woods yet.”
Cultural destinations across Western Mass. and the U.S. can certainly relate to that senti- ment, navigating plenty of woods as COVID-19
Actors in last year’s production of King Lear, starring Christopher Lloyd (center), rehearse in costume on The New Spruce Theatre stage.
shut down almost all live performances in 2020 and continued to hamper the craft in 2021. But Shakespeare & Company has one foot firmly planted on the shore of a post-pandemic world, and hoping it stays there.
“It’s been very challenging,” Stevenson told
BusinessWest. “We went from having no perfor- mances at all to having outdoor performances last year — and it was a great benefit to have that option. Then,
as things started to reopen, there’s that
Shakespeare
Continued on page 41
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36 APRIL 4, 2022
TRAVEL & TOURISM
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