Page 6 - BusinessWest December 22, 2021

Standing Out in His Field
Myke Connolly Excels at Getting the Message Across
Myke Connolly, known to some as Mr. Stinky Cakes, is a serial entrepreneur who has always understood — and always preached — the power of marketing. His latest venture is a business that brings that message to light, figuratively but also quite literally. Stand Out Truck has now attracted clients ranging from parents of high-school graduates to the local shop to President Biden — or at least one of his marketing teams. The goal is to make this a national brand, and he’s well down that road.
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message promoting the president’s Build Back Better plan of action.
The quick answer, as it almost always is with such inquiries, was ‘yes.’ By early that evening, the message “Better Roads. Better Bridges. Better
Jobs. — Brought to you by Joe Biden” — complete with a picture of the 46th president — had been readied, and before dawn the next morning, a crew was on its way to the Granite State.
By George O’Brien
yke Connolly says the e-mail found its way into his inbox around 2 that Monday afternoon.
The firm handling some marketing and promotion work for the Biden administration wanted to know if Connolly and his team at Stand Out Truck could have
one of his vehicles — pickup trucks outfitted to carry digital wording and imaging — in New Hampshire the next day to present a
6 DECEMBER 22, 2021
FEATURE
BusinessWest