Page 7 - BusinessWest December 22, 2021

Stand Out Truck landed a high-profile assignment helping President Biden promote his Build Back Better plan.
the future and prospects for taking the business to the regional and even national levels, with perhaps licensing options (there’s already one of those in place) and franchising.
“The goal is to build a national brand — even- tually, I want to take my company public,” he said, adding that he’s building for the long term and striving for steady growth.
“The goal is to build a national brand — eventually, I want to take my company public.”
Meanwhile, Connolly, 39, lives by what he encourages his clients to do — aggressively mar- keting his business. He said the Biden camp found him not by accident, but because he’s vis- ible and always promoting what he does. And he advises businesses — and those politicians — to do the same; indeed, Stand Out Truck is an offshoot, or expansion, of a marketing business he started called Launch and Stand Out Agency. That’s the same title he put on a book he wrote in 2013.
“We make ourselves so visible and so accessi- ble, we have some high-profile people that reach out to us all the time,” he explained, he said, add- ing that his business model is all about getting a message across — figuratively, but, in the case of his trucks, also quite literally.
And this new venture is the culmination of three decades (yes, he started when he was in grammar school) of being in business and mar-
“We spent some time in Manchester, then we went to Woodstock, where the president spoke in front of that bridge, and then we went back to Manchester, and then back to Springfield — it was an eight-hour campaign,” he noted, adding that, other than the name on the account, this was much like most of his gigs to date.
The assignment from the Biden camp gives Connolly and Stand Out Truck (SOT) a new and impressive top line for its growing list of clients, and a new example of how quickly the company can respond to client needs and present a mes- sage to an intended audience.
And since this serial entrepreneur known to some as ‘Mr. Stinky Cakes’ launched this venture just as the pandemic was arriving in this region
(more on that later), there have been all kinds of messages — and all kinds of audiences.
In that first category, there’s been everything from birthday wishes and congratulations to a high-school or college graduate to last-minute messages from political candidates; from invites to a pitch contest to welcome messages from a bank with a new branch in the neighborhood. The audiences, meanwhile, have ranged from families to groups attending a VFW-sponsored car show to cities and counties, as in New Hampshire.
And while the concept is gathering speed, as well as clients, Connolly believes he’s just getting started. Indeed, while he has one eye on the pres- ent and his two trucks on the road, his other is on
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FEATURE
DECEMBER 22, 2021 7
BusinessWest