Page 41 - BusinessWest June 27, 2022

estate a full-time job and asked Aubrey to help run the office. They built their own properties and soon after that, people asked them to assist in selling their own homes. They then merged with Massamont Real Estate in Shel- burne Falls, and became Upton Massa- mont Real Estate. They later franchised with Coldwell Banker in 2006 and
have grown to four offices, located in Northampton, South Deerfield, Shel- burne Falls and Amherst.
They also have a commercial office in Greenfield, and they’ve handled many residential developments throughout Franklin and Hampshire counties, including Emerson Way, Sil- vercrest, Ridgecrest, most of the condo- minium developments in South Deer- field and, currently, The Residences in Shelburne Falls.
Megliola, who has been with Cold- well Banker for 13 years now — the first seven years, he worked in IT and worked his way up to operations — will be the sole owner of Coldwell Banker Community Realtors and Coldwell Banker Commercial-Goggins Associ- ates, and will oversee all aspects of the new entity. Besides Megliola, there are nine other full time support staff and a total of 45 agents, many of whom have
“When I started talking with Pat about the acquisition and merger more than a year ago, our companies were just so aligned in our values and culture.”
been Realtors for over 25 years.
The name “Coldwell Banker Com-
munity Realtors” will remain as the name of the residential real estate company.
“Pat, Christine and I share a strong commitment to the communities we serve and feel that name speaks to our style of doing business,” said Megliola. “We have all been very active in sup- porting our communities and although we have a national brand that brings us a higher level of service for our agents and clients, we are still a locally owned company that has deep roots here in the Valley. That will never change.
“Community is really important
to my team and I,” he went on. “We decided community is what needs to be not only the center of what we do, but also the center of our name. Our name changed to Coldwell Banker Community Realtors about 15 years ago. We knew franchises were going to come and we were getting tired of hav- ing to reinvent the wheel every time so we decided we would look into the best franchise out there. We settled on Cold- well Banker for a couple reasons- there is a long history of ethics and at the
time they had been around for about 90 years.”
Returning to the subject of the talks that led to the acquisition and merger, both Goggins and Megliola said they came about because of the synergy between the companies, shared phi- losophies, and timing.
“One of the oddities of this sale was the fact that it occurred 40 years to the date of me starting the business — it was kind of like an anniversary and at the same time, a sale; it was kind of interesting,” said Goggins. “The main motivation is the fact I’m 74 years old and have been doing this for about 50 years. My wife kept kicking me and
saying, “Come on — sell this.”
Moving forward, both Goggins and Megliola believe the combined names
on the door, but more importantly what’s behind those names, especially the decades of experience in both the commercial and residential markets, will make the firm a force within the region.
“Brian is extremely energetic and with his approach to the business, there’s no doubt that he will blend our experience with his energy,” Goggins said. “And we’re going to see something emerge that is going to be right at the top of the agencies in this area.”
Megliola agreed, and noted that in
order to build the brand, there will be a strong focus on growing the commer- cial side of his business, an assignment that should be helped by the Goggins name, but also Pat Goggins’ desire to continue building on the foundation he has laid over the past 40 years.
“I’m going to remain as active as
I want to be, and I still find the work stimulating. I enjoy being engaged in it,” he said. “I’ve been very actively involved in it for 50 years so, I don’t have any plans of moving perma- nently to Florida — but don’t get me wrong, I will be spending time down there! It just seemed like it was the right time.” u
Insurance You Understand.
A Relationship You Can Trust.
Mark Rosa, Daniel C. Dias, CIC CIC
(413) 586-5011 | www.Borawskiinsurance.com
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