Page 19 - BusinessWest May 12, 2021
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Country Bank Appoints New VP of Marketing
ountry Bank announced that Development officer at American Interna- served on many nonprofits and community orga- Justin Roberts has joined the tional College (AIC) in the office of Insti- nizations, including Wonderfund of Massachusetts, Marketing and Community tutional Advancement, and also worked at the Young Professional Society of Greater Springfield,
Relations team as vice president MassLive, where he helped lead the Digital the Rotary Club of Springfield, and Square One. He is
 of Marketing. Roberts’ experience in strategic marketing spans more than a decade in various industries. As a former small-business owner, he brings not just marketing savvy, but real-life experience.
“I am excited to join the Country
Bank team,” Roberts said. “Having
admired the brand for several years, I am looking for- ward to help activate the bank’s founding partnership of the Worcester Red Sox and promoting Country Bank’s presence throughout the region.”
In Roberts’ previous positions, he worked as the
Florence Bank Welcomes Experienced Lender
 comes to the bank with more than 27 years of banking experience.
His most recent role was at Coun- try Bank, where he served as first vice president and team leader in the Com- mercial Lending department. His duties there included managing the Com-
Bank and as assistant vice president in Commercial Lending at Westfield Bank.
“It is a great opportunity to be affili- ated with Florence Bank, which has such an excellent reputation and does so much good in the community,” Gilbert said. “Everyone here has made me feel right at
He also serves on the board of the Quaboag Valley Business Assistance Corp.
Kevin Day, president and CEO of Florence Bank, added that “Doug is a great addition to the Florence Bank team. His significant lending experience coupled with his knowledge of the communities we serve will be a tremendous value to our business customers.” u
Marketing Strategy team to support local, regional, and national clients. His entrepre- neurial spirit recently led him to open his own marketing and community-relations agency before joining the Country Bank team.
Roberts, who earned his bachelor’s degree and MBA in marketing from AIC, is
the founder of Suit Up Springfield, a nonprofit orga- nization that provides professional attire and men- torship to young men in Greater Springfield.
He also serves as vice president of the board for Greater Springfield Habitat for Humanity. He has
a member of the New England Financial Marketing Assoc. and received the Game Changer award from the Center for Human Development.
“We are thrilled to welcome Justin to the Market- ing and Community Relations team. His experience in marketing and digital strategies, combined with his extensive civic and community engagement, makes him a perfect fit for Country Bank,” said Miriam Siegel, first senior vice president of Human Resources. “We’re proud of Justin’s efforts within the communities we serve and look forward to his pro- found passion for community service while repre- senting Country Bank. u
lorence Bank announced the mercial Lending team and an extensive home from the beginning.”
appointment of Douglas Gilbert loan portfolio. His experience also includes Gilbert is a certified public accountant who earned to the position of vice presi- serving as vice president and head of Com- an undergraduate degree from Westfield State Univer-
dent of Commercial Lending. Gilbert mercial Lending at Easthampton Savings sity and an MBA from the University of Connecticut.
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