Page 44 - BusinessWest May 12, 2021
P. 44

40 Under Forty Class of 2021
Including our own,
Award-winning 45 minute personal training sessions in a motivating, group environment.
        44 MAY 12, 2021
Jessye Deane
Director of Communications & Development, Community Action Pioneer Valley; Co-owner, F45 Training Hampshire Meadows, F45 Training Riverdale; Age 33
    Jessye Deane often asks her kids a simple question: “how are you going to make the world a better place?”
She lives out her own answer in her
dual careers, with the anti-poverty agency Community Action Pioneer Valley and two F45 Training franchises. “We strengthen our communities in different ways, but both are impactful.”
Deane has worked at Community Action for 11 years, wearing a number of hats
over that time. Currently responsible for all communications and private fundraising
efforts for six departments and 40 programs, she has increased private funding more than
“So many mini-miracles happen every
day because of our staff,” she said of an organization that serves 30,000 low-income
neighbors each year. “I am so honored to work with people I consider to be heroes and get to help them do that work. It’s something
I don’t take for granted.”
Meanwhile, she and her husband, Danny
(a 40 Under Forty honoree last year), despite both having other careers and three children under age 4, launched F45
Training Hampshire Meadows in Hadley in 2018, and doubled down in 2020 — yes, during the
heart of the pandemic — by opening a second location in West Springfield. Jessye oversees all aspects of member relations; recruitment, hiring, and supervision of 18 employees; and marketing and social-media campaigns.
“At the same time Danny and I founded the F45 franchise, my mom was having open-heart surgery, and it really scared me,” she recalled. “But I wanted our kids to see us prioritizing our health and to create a place where everyone felt supported and encouraged to become the healthiest versions of themselves. F45 really does change lives — mine included. Because of F45, I am now someone who wakes up at 3:50 a.m. to work out — and likes it.”
It’s a busy life, she admits. “But having three hilarious kids, coffee, and a minivan really helps.”
What really keeps her going, however, is passion.
“I’m so lucky to be in a position to help people and see the life-changing impacts of
our work,” she said. “At F45, we’ve had people lose more than 100 pounds. At Community Action, we have single moms who are no longer homeless. I’m given opportunities where I’m able to help, which is the reason I wake up every morning.”
—Joseph Bednar

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