Nicole Taylor

Senior Marketing Specialist, Trinity Health Of New England: Age 32

Nicole Taylor

Nicole Taylor’s primary influences come from the foundational values instilled by her family, faith, and life experiences.

While notable public figures have certainly influenced her over the years, her family gets the credit for molding her into the person she is today, guiding the way she serves her community.

Her journey began with a love for sports, earning her degree in sports and recreation management from American International College, where she also earned her MBA. Soon after graduating, she took on the role of Business Development & Special Events executive for the Springfield Thunderbirds, where she secured strategic partnerships, and, among other things, led the planning and execution of the team’s first sensory-friendly game.

In 2021, Taylor joined Trinity Health Of New England, where she serves as senior Marketing specialist. This is a broad role, involving everything from shaping the marketing strategy for both Mercy Medical Center and the Trinity Health Of New England network — particularly in the women’s health, cardiovascular, and cancer service lines — to building and sustaining high-value partnerships.

“I work on a variety of projects across these service lines, partnering with providers to thoughtfully promote their services to the community, with the goal of encouraging residents to choose Trinity Health Of New England as their preferred healthcare system,” she said.

“It’s important to be detail-oriented and have a strong understanding of people — that psychological piece of marketing,” she went on, adding that she’s applied lessons from sports and higher education to her current role.

And in this setting, as in those before it, she’s achieved results — such as marketing efforts that have led to 8,000 new patient leads, 5.5 million website visits, and 1.8 million earned media impressions.

“Nicole continuously leverages her expertise in digital marketing, community relations, and event planning to launch initiatives that not only drive business success, but also create meaningful, long-term impact,” wrote Amy Ashford, regional vice president of Marketing & Communications for Trinity Health, who nominated her for the 40 Under Forty award.

Active in the community, Taylor was instrumental in forging a partnership between Mercy Medical Center and Sigma Gamma Rho Sorority Inc. — she’s an active member of the Western Mass. alumnae chapter — to promote Black Maternal Mental Health Week in 2024. She has also spearheaded initiatives like Swim 1922, providing area residents with water-safety skills through instruction from Olympic silver medalist Maritza McClendon.

—George O’Brien