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Guide to Senior Planning Special Coverage Special Publications

Without a doubt, 2020 has been an unprecendented year. The COVID-19 pandemic has thrown the economy, family life, and, well, just about everything else into disarray.

Yet, one aspect of American life has definitely not changed — and that’s the need to prepare for one’s senior years.

As the Baby Boom generation continues to march into their retirement years — at the rate of 10,000 per day — Americans are living longer than ever. In fact, according to the U.S. Census Bureau, by the year 2030, more than 20% of U.S. residents will have passed their 65th birthdays.

But what that life will entail, post-65, can wildly vary depending on lifestyle preferences, health status, finances, and more. That’s why preparation is so important — the sooner, the better. And that’s what this special section of BusinessWest is all about.

For the second straight year, we take a hard look at myriad questions: what levels of care are available, and what do they include? What are some strategies for approaching mom or dad with concerns they might not be able to live alone anymore? How can families pay for all this? What’s an estate plan, and what documents are most important?

As noted, 2020 is already a year fraught with anxiety, and no one wants to add more. But the truth is, even if you don’t expect to be thinking about long-term care for yourself or a loved one, an unexpected accident, illness, or injury can change one’s health needs, sometimes suddenly — or the need might emerge gradually, due to declining health.

It’s a lot to think about, and no single guide can answer all those questions. But hopefully, the following pages will help you approach those decisions with a little more understanding and a little less worry.

According to the U.S. Census Bureau, by the year 2030, more than 20% of U.S. residents will have passed their 65th birthdays.

Cover Story Giving Guide Special Publications

Regional Philanthropic Opportunities

View the PDF flipbook

While philanthropy is a year-round activity, the holidays are a time when many of us think about those who are most in need, and how, in general, they can help make Western Mass. a better community for all who call this region home.

To help individuals, groups, and businesses make effective decisions when it comes to philanthropy, BusinessWest and the Healthcare News present the annual Giving Guide. Open the PDF flipbook to view profiles of several area nonprofit organizations, a sampling of this region’s thousands of nonprofits.

These profiles are intended to educate readers about what these groups are doing, and also to inspire them to provide the critical support (which comes in many different forms) that these organizations and so many others desperately need. Indeed, these profiles list not only giving opportunities — everything from online donations to corporate sponsorships — but also volunteer opportunities.

And it is through volunteering, as much as with a cash donation, that individuals can help a nonprofit carry out its important mission within our community.

BusinessWest and HCN launched the Giving Guide in 2011 to essentially harness this region’s incredibly strong track record of philanthropy and support the organizations dedicated to helping those in need.

The publication is designed to inform, but also to encourage individuals and organizations to find new and imaginative ways to give back. We are confident that it will succeed with both of these assignments.

George O’Brien, Editor
John Gormally, Publisher
Kate Campiti, Associate Publisher

 

 

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Special Publications

LEVEL UP is an awareness and recruitment tool for western Mass. manufacturers and trades helping you target your workforce of tomorrow.

Looking to reach your next employee? LEVEL UP is an interactive publication and flipbook profiling
area trades and manufacturers, showcasing what you make, who uses it, and what kinds of careers
are available in your company. 

Distributed To:
• Trade & Technical High Schools
• Guidance Counselors
• Middle Schools
• Community Colleges
• State College Career Counseling Offices
• Top Manufacturers & Firms
• Regional Workforce Development Groups & Employment Offices
• Non-Manufacturing Employers
• BusinessWest Subscribers

>> Go to the 2018 FLIPbook HERE

To reserve your space and for more information on sponsorship, contact:
Kate Campiti 413.781.8600 (ext. 104) [email protected]
Kathleen Plante 413.781.8600 (ext. 108) [email protected]
Meg Granger 413.781.8600 (ext. 112) [email protected] 

Company Profile & Display Advertising Rates
Order Form
Trade & Manufacturing Profile Questionnaire

Publication distribution date: late-February

Sponsored by:

Guide to Senior Planning Special Publications

Guide to Senior Planning

What was once a demographic ripple has become a full-blown wave — and it’s getting bigger.

According to the U.S. Census Bureau, in 2000, the number of adults age 65 and older was 35 million, or 12.4% of the total population. In 2016, the number of seniors had risen to 49.2 million or 15.2% of the population.

By 2030, the bureau estimates, more than 20% of U.S. residents will have passed their 65th birthdays, and by 2035, that demographic will outnumber children younger than 18 — an unprecedented swing.

What does all this mean?

It means it’s time to prepare — the sooner, the better.

As the Baby Boom generation continues to march into their retirement years — at the rate of 10,000 per day — Americans are living longer than ever. But what that life will entail, post-65, can wildly vary depending on lifestyle preferences, health status, finances, and more.

The questions are myriad. What levels of care are available, and what do they include? How will I pay for all of this, especially if I, or my parents, live well past 80 or 90? How do I approach mom or dad with my concerns that they might not be able to live alone anymore? What’s an estate plan, and what documents do I need to worry about?

It’s a lot to think about, and no single guide can answer all those questions. But hopefully, this special section will sort through some of the confusion and get those conversations started.

Reserve Your Space for the 2020 Senior Planning Guide

The 2020 Senior Planning Guide will be inserted into the Aug. 17 issue of BusinessWest issue and  the July/August issue of Healthcare News and will also be available online as an interactive flipbook. Sponsorship & advertising opportunities are available. 

For more information on sponsorship and print ad rates contact:
Kate Campiti 413.781.8600 (ext. 106) [email protected]
Kathleen Plante 413.781.8600 (ext. 108) [email protected]

Special Publications STUFF Made in Western Mass

A Guide to STUFF Made in Western Massachusetts

Manufacturing jobs have been hard to fill and qualified employees difficult to find –

While the manufacturing sector represents a robust 160,000 jobs in the state, the industry has a PR problem, especially with younger workers. The message of GOOD JOBS AT GOOD WAGES and a future career offering advancement in a growing company is just not getting through. And even with the state’s unemployment rate at 4.4% the industry struggles with recruiting, and needs potential workers to take a fresh look at manufacturing.

Introducing a new publication aimed at the workforce of tomorrow – A Guide to STUFF Made in Western Massachusetts. STUFF will be a cool, interactive publication and website profiling area manufacturers, showcasing what they make, who uses it, and what kinds of jobs/careers there are in each company. This special publication will be an awareness and recruitment tool for western Mass. manufacturers like no other before it.

If you are manufacturing in Western Mass. and have workforce development as a top priority, make sure your company has a profile in STUFF! Read about how this publication will become part of the efforts to expand the manufacturing workforce and area supporters. 

Print Distribution:

Students:
Copies will go to all trade and technical high schools, with additional distribution to all area
high schools through career fairs, guidance counselors.
Community Colleges, as well as career counseling offices in all the state’s colleges.
Through regional workforce groups, employment offices and other targeted workforce
development programs

Manufacturers & MA Business Leaders:
STUFF will be direct mailed to top manufacturers – CEO’s and Sr. executives at the top firms across Western Mass.
Mailed to non-manufacturing employers in Western Mass.
To BusinessWest subscribers
Through manufacturing industry partners and at key manufacturing events throughout the year

Click for Publication Specifics & Pricing
Click for Order Form
Click for Manufacturing Questionnaire

SPACE DEADLINE: OCTOBER 18, 2018.

For more information contact:
Kate Campiti 413.781.8600 (ext. 104) [email protected]
Kathleen Plante 413.781.8600 (ext. 108) [email protected]

This specialty publication is presented by BusinessWest in partnership with Associated Industries of Massachusetts (AIM), MassDevelopment, MassMEP, Massachusetts Technology Collaborative, and The Western Massachusetts Chapter of the National Tooling and Machining Association (WMNTMA)

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Guide to Senior Planning Special Publications

A New Specialty Publication of Healthcare News & BusinessWest

The specialty guide is intended to serve as a roadmap, containing a glossary of terms, worksheets, lists and thoughtful questions specific to senior living planning.

Featured Sections: 

  • Senior Living Options
  • Estate Planning
  • Paying for Care
  • Transitioning
  • Resources

This specialty publication will be featured in the May 28 issue of BusinessWest and the June issue of Healthcare News and online as an interactive flipbook. Sponsorship & advertising opportunities are available.

Click for Sponsorship Opportunities
Click for Advertising Opportunities
 
For more information and print ad rates contact:
Kate Campiti 413.781.8600 (ext. 104) [email protected]
Kathleen Plante 413.781.8600 (ext. 108) [email protected]