Amid a tumultuous presidential election, the contentious plans to fill a Supreme Court seat, and continued upheaval on the broad matter of racial equality, additional stimulus measures to help individuals and businesses weather the pandemic have seemingly been pushed to the back burner, if not off the stove.
Indeed, while there are almost weekly pronouncements of optimism that a stimulus package may soon be passed, overall, there seems to be little actual movement toward getting a deal done, even as the pandemic shows no signs of easing and the announcements of massive job cuts — the latest from the likes of Disney and several of the major airlines — continue to dominate the business news.
In our view — and in the view of untold numbers of owners of businesses both large and small — this is no time to be taking our eyes off the ball. Despite some protestations to the contrary, COVID-19 is far from over, and help will be needed before there are more business failures.
That’s because … well, anyone can look at a calendar and see that there’s more trouble around the corner. Fall is here, and winter is right behind it. A second wave of the virus is predicted, and some would say it is already here. And while some states are actually loosening restrictions on what businesses can open and under what circumstances, the threat of another shutdown like the one that crippled this state’s business community looms large.
Despite some protestations to the contrary, COVID-19 is far from over, and help will be needed before there are more business failures
The harsh reality is that many, if not most, businesses have not come close to recovering the losses they’ve sustained over the past six to seven months. We’ve interviewed business owners across virtually every sector of the economy, from printers to restaurateurs to banquet-facility operators, and many are reporting that revenues are down 60%, 70%, or even 80% or more from last year.
And, as we said, winter is coming, which means restaurants that had been holding on, or nearly holding on, with outdoor dining will have to close those areas soon. It also means all events have to move indoors, which means, essentially, there can be no events. It means businesses and individuals that are hunkering down and reducing their spending in every way possible will only ratchet up those efforts even further.
In this climate, businesses, nonprofits, and, yes, individuals will need additional support. Individuals will need stimulus checks and unemployment benefits — perhaps not the additional $600 a week that has hampered efforts to bring people back to the workforce, but some assistance. And small businesses especially will need another round of Paycheck Protection Act support. Those checks bought business owners some invaluable time during the height of the crisis, and from all indications, more time is needed.
No one knows when the pandemic will actually subside and we can return to something approaching normal. What is now clear, at least to most observers, is that this won’t happen anytime soon. This business of printing money and incurring trillions of dollars in debt to help people and businesses through the crisis is at the very least unnerving and perhaps dangerous. But now that we’ve started down this road, we have to stay on this path and do what’s needed to minimize the damage from this generational catastrophe.