This Berkshires Staple Has Exhibited Patience and Flexibility
Victoria Tanner Salzman says it was a complete coincidence that the Sterling and Francine Clark Art Institute’s first-ever outdoor exhibition opened just a few months after COVID-19 arrived in Western Mass.
It takes years of planning to bring such an exhibit to fruition, she explained, and that was certainly the case with Ground/work, a collection of eight works created by six international artists that are found in varied locations across the Clark’s sprawling, 140-acre campus in Williamstown.
“These installations are embedded in a landscape that is ever-changing — both daily and seasonally,” according to a description on the institute’s website. “Ground/work highlights the balance between fragility and resilience that both nature and the passage of time reveal, while offering fresh experiences with every visit.”
Tanner Salzman, the Clark’s director of Communications, noted that “this exhibit has given our visitors the opportunity to see art outdoors, indoors, or both. And we’ve gotten tremendous response from our visitors about the experience; you can wander our trails and walk through our meadow and come upon these pieces and hopefully enjoy them.”
The phenomenal timing of Ground/work has been one of the many factors that has enabled the Clark to more than weather what has been a protracted and quite challenging storm, said Tanner Salzman, adding that others include a host of virtual initiatives and limited visitation marked by strict adherence to COVID policies and best practices to keep visitors and staff safe at all times.
“We’re taking this as opportunity to put our toes in the water and begin to feel more acclimated to going back to the new normal, if you will.”
“At certain points over the past year, the governor’s orders increased capacity, but we chose, at those points, to remain at a lower capacity just out of concern for the comfort of our visitors and the safety of everyone,” she explained. “We’ve either been at the capacity level prescribed by the state or below it.”
And as the state moves up its timetable for fully reopening the economy and removing restrictions on businesses of all kinds, the Clark will continue to be diligent and err, if that’s even the right word, on the side of caution, she told BusinessWest.
“We are taking it slowly, but we will increase our capacity; our current operating capacity is permitted to be 50%, but we’ve chosen to operate at a lower capacity,” she explained, adding that the facility planned to increase to that 50% level on May 29. And moving forward, it plans to increase the numbers as the conditions permit. “We will adjust upwards as we feel it’s best for everyone to do so.
“We’re taking this as opportunity to put our toes in the water and begin to feel more acclimated to going back to the new normal, if you will,” she went on. “We’ll take a look at it on a weekly basis, and certainly our hope is to be in a position in the summer where we’ll hopefully bump it back up. But we have not made that decision yet.”
While watching and adjusting as the conditions permit, the Clark will apply some of the lessons it learned during the pandemic, said Tanner Salzman, echoing the sentiments of business owners and managers across virtually every sector of the economy.
And many of these lessons involve using technology to broaden the Clark’s audience and bring its collections and programs to people who might not otherwise make it to Williamstown.
“We were learning lessons every day throughout this, and I’m sure that some of the practices that we adopted during this period will find a carry-over life as we move forward,” she explained. “We are certainly looking very hard at virtual events and continuing them; we found great success in doing such events, and we recognize that it allows us to open our doors to people who cannot necessarily be here to walk through them for an event. Instead of just having people at a live event at the Clark, we’ve had people tuning in from all around the world, people regularly coming onto live Zoom calls from California, Florida, all over, so we will want to continue that.
“I think there’s a hybrid model out there that we settle into as we move forward,” she went on, adding that there was a very limited amount of virtual programming before COVID. “We’ve done all sorts of things over the past year-plus, from gallery tours to lectures; Q&A conversations with curators to podcasts. We’re enthusiastic about finding ways to adapt these virtual programs into the menu we offer on a regular basis.”
Looking back on 2020, Tanner Salzman said the opening of Ground/work was certainly slowed by COVID. Pieces were arriving from the around the world, she explained, and as borders were closing and studios were closing as well, the process of bringing those works to Williamstown became more complicated and time-consuming, with the exhibit taking shape over time.
“We had to be more flexible and a little more patient,” she said, adding that these qualities have served the Clark well in very aspect of coping with the pandemic and effectively serving art lovers from across the country and around the world.
And flexibility and patience will continue to be the watchwords as this institution continues through that phase known as the ‘new normal.’