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INTRO Linking Digital Advertising to Business Growth

September 10 @ 9:00 am - 12:00 pm

Free

Presented by: Presented by Mark Firehammer, founder Attract More Clients and the 3 W.I.N.s Project. Sponsored by Common Capital Inc. Co-Sponsored by the MSBDC.
This strategic and motivating presentation was developed to get people ready for the local digital advertising 12-week marketing training series.

This introductory workshop is FREE.

With new technologies emerging, businesses are finding it harder to use the internet to market, communicate and effectively brand their organization. In this presentation, Mark lays out a “Leading Edge” understanding of marketing strategies that any organization or professional can use to position themselves as the expert, instantly engage the marketplace, create top of mind brand recognition, and sell more products and services.

The presentation will cover the following topics:
• How success at digital marketing requires F.O.C.U.S.
• Easy to understand formula for business growth
• The importance of being organized and knowing your numbers
• An exploration of Eugene Schwartz 5 levels of awareness used by champion marketers for decades in successful marketing.
• And how it all fits into the game of moving perfect strangers through the necessary steps to becoming repeat customers and promoters of your business.
The week starting September 16 the 12 week sessions will start for a more in depth study of these topics. These sessions are being held in both Springfield and Northampton. For questions, please contact Lynn at 413-577-1768 ext.0.

Details

Date:
September 10
Time:
9:00 am - 12:00 pm
Cost:
Free
Website:
https://www.msbdc.org/wmass/training.html#digital_adv

Organizer

MA Small Business Development Center
Phone:
413-577-1768 ext. 0
Email:
lshedd@msbdc.umass.edu
Website:
1 Federal St., 3rd Floor