Understanding Your Company’s Cash Flow

Presented by: Robb Morton CFM, CMA, CPA Managing Partner
Many a new business owner has asked, “What is cash flow and why is it so important?” The short answer is cash flow is the amount of money coming in to a business and the amount of money going out. Think of it as a water tank: water comes in at the top and drains out the bottom. So to keep your tank nice and full, you want more coming in than going out. Your business runs on cash – cash in and cash out – a very critical aspect to you and your business. Understanding Your Company’s Cash Flow will help you understand what cash flow is, why it’s so important and how to monitor. Whether you hire someone to handle your financials or do them yourself, you must understand these fundamentals. This workshop will teach:
• the basics of cash flow • the timing of cash inflows and outflows • how cash flow is different from profit
• how to manage your cash flow projections
• how to improve your company’s cash flow
Location: Florence Bank, 85 Main St. Florence, MA. Free Parking is along Keyes Street or in the bank visitor parking lot off of Keyes Street. The entrance is under a blue awning stating “Florence Bank” in the middle of the building on Keyes Street.
Fee: $25

Robb Morton has more than 30 years’ experience in public and management accounting. His over seven years’ experience as a controller has given him a unique perspective that serves as a tremendous benefit when dealing with the challenges faced by his small business clients. He also has extensive experience working with family owned businesses both as advisor and as a member of their management team.