Class of 2021

Brendon Holland

Director of Production and Technology, Focus Springfield Community Television; Age 25

When Comcast ceased offering public-access television a decade ago and Focus Springfield Community Television rose up in its wake, Brendon Holland, then a high-school student, was on the scene, helping dismantle the old Comcast studio and create a new one on Main Street.

When he returned to Springfield after graduating from Brigham Young University — with considerably more production experience under his belt — he started working at Focus Springfield again, as the station was evolving from an old, analog enterprise to a modern, digital media-production facility. He relished the transition.

“At Brigham Young, we had an insane budget for audio-visual equipment, millions of dollars, and we could buy whatever we wanted, top-of-the-line stuff. Back in Springfield, we’ve been able to do high-end production on a smaller budget.”

The station’s impact, however, has been anything but small, especially during the pandemic. Holland designed and maintained the city’s remote municipal meeting system, which helped Springfield become the only community in Massachusetts — out of 351 — to have never stopped any essential municipal business during COVID-19.

Meanwhile, he produced all nine of the city’s virtual high-school graduations last year. During normal years, he helps residents access recordings and streaming of signature events like the Jazz & Roots Festival and the Hoophall Classic. “We put community first and show up when it matters. We’ve really been able to integrate ourselves into a lot of households in the city.”

Two aspects of his job are especially gratifying, he said. “First is when people come into the station to create media and video, when the lightbulb clicks and they understand how all the audio, lighting, video, and editing come together.”

Second, simply put, is providing a community service no one else can. “Without us, no one would hear about some of the positive things happening in Springfield. We’ve been great at changing the perception of a city that needed a facelift, but that I grew up in and love.”

While his wife, Morgan Drewniany Holland (a 40 Under Forty honoree in 2017), is certainly a fan of his work, Brendon is also quick to credit his golden retriever, Cooper.

“I owe pretty much every single thing I do at work to my dog,” he said. “I come up with the best ideas on evening and morning dog walks. When I’m stuck in a rut, I’ll go for a walk, and it totally makes sense.”

 

—Joseph Bednar

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