PeoplesBank CEO Tom Senecal Appointed to MBA Board of Directors 

HOLYOKE — The Massachusetts Bankers Association (MBA), a multi-faceted banking trade group representing more than 120 banks that manage an aggregate $27 trillion in assets under custody, has named Tom Senecal, president and CEO of Holyoke-based PeoplesBank, to its board of directors. 

“The Massachusetts Bankers Association provides critical and timely assistance to its member banks to better serve customers and navigate ever-changing regulations,” said Senecal. “It helps us to advise, educate and inform customers on how best to manage their financial lives. An educated consumer is, in fact, a better customer, and, as such, both customers and banks prosper. As a board member, I look forward to supporting our customers and the industry as a whole through this great organization.” 

The MBA was founded in 1905 to “promote the general welfare and usefulness of banks” and today serves a number of constituencies including legislators, regulators, consumer advocates, the media, community groups and, of course, the general public. Its member banks currently employ more than 72,000 professionals who work at more than 2,000 separate locations across the state.  

“The market knowledge that Tom brings enables the association to anticipate and respond to emerging banking needs and trends that help our members as they serve a very large consumer and business footprint across the Commonwealth,” said Kathleen Murphy, president and CEO of the Massachusetts Bankers Association. 

Senecal has more than 30 years of experience in the financial services industry. He was elected president of PeoplesBank in 2016 after previously serving as the bank’s executive vice president and chief operating officer. He is a graduate of the UMass Amherst Isenberg School of Management (B.S. Business Administration) and is a certified public accountant. He also attended the Tuck Executive Program at Dartmouth College.