Fishing for Answers

By Sean Hogan

I recall attending a conference around 2016 where one of my friends and a speaker at the conference brought up artificial intelligence (AI) and machine learning and how they would change the way we do business.

At the time, I had no clue what he meant by that; I couldn’t imagine computers taking away our day-to-day tasks or improving our customer service. I was the one with crossed arms in the back of the room stating that “AI won’t replace my technicians and my support team.” We talked among our team, and we really didn’t see a fit for AI, nor did we truly understand what capabilities AI may have in the future.

Fast-forward 10 years, and I have embraced AI in the workplace. It started slowly; I used Microsoft Copilot to help write some policy and procedure pieces — you know, the tedious docs that no one wants to write, or read, for that matter. I found AI extremely helpful for writing.

Sean Hogan

“AI was helping us with time-saving technology, and machine learning was helping our tools become better day after day.”

AI then crept into several software tools in our tech stack. AI was helping us with time-saving technology, and machine learning was helping our tools become better day after day. The next step in our AI migration was to use ChatGPT to help with social media advertising — you know, those ads and images that everyone can tell is AI.

I even use AI to help out in my garden. I upload pictures of plants and ask for help, and AI can typically identify the plant. Case in point: I grew a pepper plant in my garden, but I had no clue what type of pepper. The taste test didn’t work out so much; my mouth was on fire for about an hour. I then took a picture and uploaded the picture to Chat, only to find that harmless-looking pepper was a thai green chili, which, according to Chat, is 10 to 20 times hotter that a jalapeno. Next time, I need to upload the picture before biting the pepper in half.

Eventually, I started hearing people in my circle saying they were no longer searching in Google, but were now exclusively searching in ChatGPT. Wait — this can’t be true? Well, not only did I find out it’s true, but its flat-out better. I have since been using ChatGPT for my searches. It is excellent for market research, background information, advice, and recipes. Yes, recipes — I find myself searching recipes often, without any advertising pop-ups or other distractions.

This has been my evolution of working with AI. I want to share a real-life story from my vacation this summer. This one really impressed me.

During a recent vacation in Montana, I found myself on one of my favorite stretches of water, the Boulder River, just outside Big Timber. I’ve fished this area before, but on this day, I hit a wall. Fish were feeding, but no matter what dry flies I cast, I couldn’t get a single strike. Frustration was setting in.

That’s when I turned to something new in my fishing gear: ChatGPT.

“Eventually, I started hearing people in my circle saying they were no longer searching in Google, but were now exclusively searching in ChatGPT.”

I pulled out my phone and entered details like the river, time of day, water temperature, and weather conditions into the AI. In seconds, ChatGPT offered several dry fly patterns and presentation tips I hadn’t tried. It recommended smaller dries, and subtle presentation adjustments, which made sense — but I wasn’t entirely confident in choosing the right fly.

I had recently purchased a new fly box filled with various dries, many of which I didn’t recognize. So I took a photo of the box and uploaded it to ChatGPT. Amazingly, it identified the specific flies in the compartments and told me exactly which one to use.

Taking that advice, I tied on a small dry fly and stacked it behind a larger, more visible fly for better tracking. The results were immediate. Within a few casts, I was landing fish — more than a few, in fact.

It was an eye-opener. While I usually stick to nymphing (sub-surface flies), this experience boosted my confidence with dry flies. Even more, it showed how AI can be a valuable tool on the river, especially when traditional tactics fall short.

Next time you’re out fishing and feel stumped, consider using a bit of tech. You might be surprised what a virtual fishing buddy can help you catch.

AI is still new — and I need to expand my view and come up with more real-life scenarios where AI can help.

Sean Hogan is president of Hogan Technology Inc.