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Straight Talk About AI

By Sean Hogan

AI is everywhere right now. I have never seen a new technology move as fast as this. The pace of change is hard to keep up with, and it is already changing how businesses operate on a daily basis.

In our office, we have been using AI across several areas. Like most companies, we started with the basics. We used tools like Chat and Copilot to help with content writing, documentation, and internal processes. These tools helped us build standards and procedures faster than before.

The impact was immediate. Tasks that used to take hours, like drafting documents or editing content, could now be done in a fraction of the time. We used AI to create job descriptions, prepare presentations, and clean up written communication. It did not replace our work, but it removed a lot of the repetitive effort that slows teams down. That was what I would call phase one of AI.

The next step came when we introduced meeting transcription and summaries. We started using Otter to capture our meetings and generate notes automatically. This was a turning point for us. Instead of worrying about who was taking notes or what might be missed, we had a full record of every conversation.

This made our meetings more productive. People could stay focused instead of trying to write everything down. After the meeting, we had clear summaries, action items, and records we could refer back to. It saved time and reduced confusion. It also helped with accountability because everyone could see what was discussed and what needed to happen next.

Sean Hogan

Sean Hogan

“AI is not just for fun. It can support real marketing efforts, from content creation to visual design to campaign planning. It helps teams move faster and test ideas more easily.”

As useful as that was, AI did not stop there. We quickly moved into what I would call phase two.

AI has become a major force in marketing and design. When we first experimented with AI-generated images and branding, the results were rough. Tools struggled with basic things like spelling and consistency. Logos looked off, and text often did not make sense.

That has changed very quickly. Today, these tools are far more capable. They can generate clean visuals, help brainstorm campaign ideas, and support content creation at scale. My kids actually introduced me to Grok, and we had some fun turning still images into short videos. While that started as entertainment, it showed me how fast the technology was improving.

More importantly, it showed how we could use these tools in a business setting. AI is not just for fun. It can support real marketing efforts, from content creation to visual design to campaign planning. It helps teams move faster and test ideas more easily.

 

Next Steps

From there, we expanded AI into our broader technology stack. We are no longer using it just for administrative tasks or marketing support. We are using it to improve productivity and efficiency across the business.

One of the biggest changes has been in our help desk operations. We have introduced AI into our tier-one support process. With the help of an AI management layer, we can now resolve and remediate common support tickets using a proprietary AI tool. This allows us to handle routine issues quickly and consistently.

The benefit is clear. Our technicians are no longer tied up with repetitive tickets. They can focus on more complex problems that require deeper expertise. This improves both the quality of our service and the development of our team.

It also allows us to deliver a higher level of support to our clients. Instead of spending time on basic issues, our team can focus on solving bigger challenges and providing more value.

Our most recent addition is an AI-powered auto attendant. This is not the old style phone system that most people are used to. This is an agent that can answer calls, ask the right questions, and gather the information we need to help the client. It acts as the first point of contact and sets the tone for the entire interaction.

This has been a major improvement for both our team and our clients. Instead of sending calls to voicemail, clients can speak to an agent right away. The agent collects the necessary details, understands the request, and documents the conversation. That information is then passed along to the appropriate person or team.

Anyone who has ever had to repeat the same issue to multiple people knows how frustrating that can be. This process reduces that problem. The full conversation and transcript are captured and shared, so the next person already has the context they need. If a client needs to open a support ticket, the agent can guide them through the process step by step. It ensures that all required information is collected up front.

There is also a level of consistency that is hard to achieve otherwise. The agent does not forget to ask key questions. It does not miss details. It does not have a bad day or get distracted.

For years, I have emphasized to our team the importance of collecting and confirming information on every call. Do we have the correct phone number? The right email address? The proper contact details? These are simple things, but they matter. The AI agent handles this every time without fail.

We are also looking ahead at how AI can integrate with other systems, including CRM platforms, ERP systems, and inventory management. The goal is to create a more connected environment where information flows smoothly and processes are more efficient.

 

Risk and Reward

This is an exciting time to be in technology. AI represents a major shift, and we are choosing to embrace it.

That said, AI is not without risk. You need to be careful with how you handle data and personal information. Security and privacy should always be a priority. AI tools are powerful, but they need to be used responsibly. That is a much larger topic and one worth discussing in detail on its own.

AI is not perfect, but it is very capable. It can handle complex tasks, support decision making, and free up time for more important work. The key is to use it as a tool. Challenge it. Test it. Find ways to apply it that make your business stronger and more efficient. If you ignore it, you will fall behind. If you use it wisely, it can give you a real advantage.

One last note: I still write my own blogs. But once I am done, I run them through AI to proofread and clean things up. It turns out AI is pretty good at that, too.

 

Sean Hogan is president of Hogan Technology Inc.

Special Coverage Technology

The Future Is Now

John Fazzio of Pilot Precision Products leads a breakout session.

John Fazzio of Pilot Precision Products leads a breakout session.

 

Ben Grande spends $20 a month on a ChatGPT subscription. It’s a small expense with an occasionally very high return on investment.

“We’re making a huge capital purchase right now, and I wanted to knock the price down, so I hopped on ChatGPT,” said Grande, general manager of Meridian Industrial Group, a precision machine shop in Holyoke. “ChatGPT knows me and my company very well. I said, ‘here’s what we’re buying, here’s what we want to buy it for — but I want the price lower. Can you write me an email?’ It wrote the email, and five minutes later, I got $25,000 off the price. That’s well worth the $20.”

In his day job and also as president of the Western Massachusetts Chapter of the National Tooling and Machining Assoc., Grande has become well-versed in the potential of artificial intelligence in the manufacturing field, and he joined about a dozen other industry experts in sharing those insights on March 26 at the first installment of Strategy+Ai, a quarterly series BusinessWest has launched that dives into how AI is used — and could potentially be used — in a host of sectors, and by businesses of all kinds.

“You’re here in this room because you’ve heard about this thing called AI, and you’re somewhere on the journey from AI-curious to implementing it in your organization and wondering how it’s going to change everything — because it is changing everything.”

“You’re here in this room because you’ve heard about this thing called AI, and you’re somewhere on the journey from AI-curious to implementing it in your organization and wondering how it’s going to change everything — because it is changing everything,” said Paul Silva, CEO of Innovate413, one of BusinessWest’s partners in the AI series.

SEE: Scenes from the event below

“There are things possible now that five years ago would have been considered impossible,” he went on. “And if we embrace those opportunities, it’s going to have a profound impact on our businesses. If we don’t, there’s a fair bit of peril. So that’s why you all chose to come here today … to help you figure out what the next step in that journey is.”

Laura Teicher, president of FORGE — a nonprofit with a mission to help innovators navigate the journey from prototype to commercialization, and another partner with BusinessWest in the new AI series — noted that 57% of manufacturers are already using AI in some way.

Fletcher Conlon (left), 3D modeler and concept artist, and Greg Dumas, senior project manager, of RP Masiello, one of the event sponsors.

Fletcher Conlon (left), 3D modeler and concept artist, and Greg Dumas, senior project manager, of RP Masiello, one of the event sponsors.

“Now, is that always the most efficient way or the safest way? I think it depends on the manufacturer,” she said. “We want this event to help make AI feel more accessible and less scary because it’s happening; we’re all working on it. So many people in my network have been doing cool stuff with AI in their factories, but have been shy about talking about it because we’re all in the experimental phase. So today, we’re hoping to get some actionable insights. We want this to be a value add for all the manufacturers and ecosystem builders in the room.”

The inaugural event in the series was sponsored by RP Masiello and the Western New England University (WNE) FinTech program.

Greg Dumas, senior project manager at RP Masiello, told BusinessWest that the Boylston-based commercial building and construction management firm, which has an office in Amherst, has been increasingly busy with projects in Western Mass..

“We’re interested in tying in how AI could potentially help us in our construction fields and how we could better serve the clients and the end users, and how to tie it all together,” he said.

“The reason why we have our panelists here is they’ve taken that first step on that journey. These are people who’ve had the courage to reach out and begin to figure out how they can use it, and they’re starting to use it to their benefit.”

Meanwhile, Charles Mutigwe, associate professor of Business Analytics at WNE and director of its FinTech program, said the program wants to work with manufacturers, and this event was a good way reach out to more of them.

“We’re looking at it as an opportunity to build a bridge between our AI teams, with our supercomputer on campus, and companies that may need solutions or partners to do some of this.”

 

Sharing Success Stories

The event featured four breakout sessions, including one with John Fazzio, president and chief operating officer of Pilot Precision Products, a manufacturing company in South Deerfield.

“We have been using AI for the last few years, but most importantly, in the last year, we’ve actually implemented our first two AI agents,” he said, referring to autonomous software entities that companies use to solve problems and streamline processes.

Charles Mutigwe of Western New England University’s FinTech program, another sponsor, says the event is a way to build a bridge between the college and local companies.

Charles Mutigwe of Western New England University’s FinTech program, another sponsor, says the event is a way to build a bridge between the college and local companies.

The first such agent at Pilot is a customer service agent. The business gets anywhere from 60 to 80 phone calls a day, and the agent is currently handling 30 to 40 of those, thus saving almost 50% of typical phone call time daily.

“I just feel like the last thing I want a customer to do is call and get stuck in the loop of some automated phone system where they can’t really get to a person. So I didn’t really want to make the agent talk on the phone. Instead, I just decided to put the agent right on my website,” Fazzio explained.

“A couple of great things came from that. One, I get to drive traffic to the website, and I get to monitor all the traffic that comes in and where they go and what they look at. But on the flip side, people can go in, they can put in their customer information, part number, quantity, what they’re looking for. It will literally go into our system, look up that customer, pull their customer-specific pricing … find out how many we have in stock, and can give them an answer right over the website in about two minutes. It’s just like a chat box that sits and floats on the website.”

“Manufacturing was actually one of our top two industries for many, many years. And I believe that we can become that once again, moving forward with all of you.”

Vinny LaRocca, chief technical officer at Tetra, an AI software innovation firm, said he thinks about AI as a modular library of capabilities that can be deployed at various companies.

“A good example is in machine maintenance. You may have a spreadsheet that you’re doing work orders on. In that case, you probably need a ticketing system. And we can deliver an AI agent to help you with root cause analysis and corrective action of all of your maintenance systems,” he explained. “So as soon as something happens, you get step-by-step instructions on what to actually do to fix the problem.”

Scott Longley, a manufacturing expert in residence for FORGE, told the attendees that they likely came because they have an idea about what AI is and how they can use it — and want to know what the next steps are.

“The reason why we have our panelists here is they’ve taken that first step on that journey. These are people who’ve had the courage to reach out and begin to figure out how they can use it, and they’re starting to use it to their benefit,” he said. “We always talk about how it’s a great wave coming of AI, but these are actually people who are starting to build that foundation. And I think we all need to realize that that foundation starts locally.

Gavin Giguere of REIGN Manufacturing speaks with attendees at a breakout session.

Gavin Giguere of REIGN Manufacturing speaks with attendees at a breakout session.

“We have all the tools in this community we need to build a great foundation for future growth,” Longley added. “These are people who have been courageous enough to reach into that toolbox and figure out how to use those tools. Our goal today is to get you to hang out with them and find out if what they’re doing can actually help you.”

 

Continuing the Conversation

As noted, BusinessWest’s new Strategy+Ai series will be presented quarterly, each event focusing on a different sector, Associate Publisher Kate Campiti said.

“For the first, we wanted to bring the manufacturing community together to learn about some of these AI strategies. We’re going to be focusing in May on professional and financial services, in August on construction and building trades, and in November on nonprofits.”

The assembled guests on March 26 certainly see value in continuing the conversation about a technology that isn’t going away — that, in fact, poses risks for businesses who choose to ignore its potential.

Aaron Vega, president of the Western Massachusetts Economic Development Council, noted that he is the only representative from Western Mass. serving on Gov. Maura Healey’s Massachusetts Competitiveness Council — and he constantly touts this region as a potential hub for fledgling businesses to grow and innovate in evolving technologies, including AI.

“It’s not easy doing business in general. It’s not easy doing business in Massachusetts. There are some headwinds,” he said. “There are a lot of advantages to doing business in Massachusetts, but we know that you’re being courted by other states, and we appreciate that you’re staying here. And we’re trying to build a better ecosystem and support system for you.”

State Rep. Orlando Ramos added that “it’s always great to be in a room with people who don’t just talk about the future, but people who are actively building for the future.

“Manufacturing was actually one of our top two industries for many, many years. And I believe that we can become that once again, moving forward with all of you. So I encourage you all to continue doing what you’re doing. This is the perfect place for this to be taking place,” he went on. “Continue to innovate, continue to believe in yourselves, continue to build, and continue to prepare for the future.”

 

The inaugural edition of BusinessWest’s new Strategy+Ai series featured presentations, breakout sessions, and plenty of networking (Staff Photos): 

 

 

Technology

Fishing for Answers

By Sean Hogan

 

I recall attending a conference around 2016 where one of my friends and a speaker at the conference brought up artificial intelligence (AI) and machine learning and how they would change the way we do business.

At the time, I had no clue what he meant by that; I couldn’t imagine computers taking away our day-to-day tasks or improving our customer service. I was the one with crossed arms in the back of the room stating that “AI won’t replace my technicians and my support team.” We talked among our team, and we really didn’t see a fit for AI, nor did we truly understand what capabilities AI may have in the future.

Fast-forward 10 years, and I have embraced AI in the workplace. It started slowly; I used Microsoft Copilot to help write some policy and procedure pieces — you know, the tedious docs that no one wants to write, or read, for that matter. I found AI extremely helpful for writing.

Sean Hogan

Sean Hogan

“AI was helping us with time-saving technology, and machine learning was helping our tools become better day after day.”

AI then crept into several software tools in our tech stack. AI was helping us with time-saving technology, and machine learning was helping our tools become better day after day. The next step in our AI migration was to use ChatGPT to help with social media advertising — you know, those ads and images that everyone can tell is AI.

I even use AI to help out in my garden. I upload pictures of plants and ask for help, and AI can typically identify the plant. Case in point: I grew a pepper plant in my garden, but I had no clue what type of pepper. The taste test didn’t work out so much; my mouth was on fire for about an hour. I then took a picture and uploaded the picture to Chat, only to find that harmless-looking pepper was a thai green chili, which, according to Chat, is 10 to 20 times hotter that a jalapeno. Next time, I need to upload the picture before biting the pepper in half.

Eventually, I started hearing people in my circle saying they were no longer searching in Google, but were now exclusively searching in ChatGPT. Wait — this can’t be true? Well, not only did I find out it’s true, but its flat-out better. I have since been using ChatGPT for my searches. It is excellent for market research, background information, advice, and recipes. Yes, recipes — I find myself searching recipes often, without any advertising pop-ups or other distractions.

This has been my evolution of working with AI. I want to share a real-life story from my vacation this summer. This one really impressed me.

During a recent vacation in Montana, I found myself on one of my favorite stretches of water, the Boulder River, just outside Big Timber. I’ve fished this area before, but on this day, I hit a wall. Fish were feeding, but no matter what dry flies I cast, I couldn’t get a single strike. Frustration was setting in.

That’s when I turned to something new in my fishing gear: ChatGPT.

“Eventually, I started hearing people in my circle saying they were no longer searching in Google, but were now exclusively searching in ChatGPT.”

I pulled out my phone and entered details like the river, time of day, water temperature, and weather conditions into the AI. In seconds, ChatGPT offered several dry fly patterns and presentation tips I hadn’t tried. It recommended smaller dries, and subtle presentation adjustments, which made sense — but I wasn’t entirely confident in choosing the right fly.

I had recently purchased a new fly box filled with various dries, many of which I didn’t recognize. So I took a photo of the box and uploaded it to ChatGPT. Amazingly, it identified the specific flies in the compartments and told me exactly which one to use.

Taking that advice, I tied on a small dry fly and stacked it behind a larger, more visible fly for better tracking. The results were immediate. Within a few casts, I was landing fish — more than a few, in fact.

It was an eye-opener. While I usually stick to nymphing (sub-surface flies), this experience boosted my confidence with dry flies. Even more, it showed how AI can be a valuable tool on the river, especially when traditional tactics fall short.

Next time you’re out fishing and feel stumped, consider using a bit of tech. You might be surprised what a virtual fishing buddy can help you catch.

AI is still new — and I need to expand my view and come up with more real-life scenarios where AI can help.

 

Sean Hogan is president of Hogan Technology Inc.

Special Coverage Technology

Armed with Automation

A robotic palletizer tackles a load of boxes.

A robotic palletizer tackles a load of boxes.

 

No one likes loading boxes onto a pallet. But machines don’t seem to mind.

Mike Holmberg noted as much as he pointed to a neatly palletized pile of boxes from a liquor distributor. In a non-automated facility, he said, someone would be loading those by hand.

“They’re making the different spirits, and then they put them in a bottle, put the bottle inside a case, then the case comes down a conveyor, and some person is picking up each one of these, and they’re stacking it in this stack, all day long. It’s not a fun job,” said Holmberg, senior vice president at Elm Electrical in Westfield.

“So we developed a solution for a robotic palletizer,” he said, pointing to the robotic arm and related equipment on Elm’s engineering floor. “It will now take the box as it’s coming off the conveyor, pick it up, and build this pallet. That’s called robotic palletizing.

“It’s a huge labor saver. And it’s about safety, too. It’s backbreaking. And it’s also work that people don’t want, so they don’t last. And in today’s day and age, it’s hard to find employees,” he went on. “Customers, manufacturers in particular, are having difficulty keeping those kinds of jobs filled. You’ve got to train them, they have to go through all the safety protocols, and then they come in and work for a few days and go, ‘hey, I don’t want to do this,’ and they’re out of here. Now you have to start over.”

On this recent afternoon, Holmberg led BusinessWest on a tour of the floor where it builds, programs, tests, and demonstrates robotic equipment in a growing automation division that serves clients in a number of fields.

“We essentially procure robotic arms from them, and then we integrate them. We do the programming, and we come up with the end-of-arm tool, which is like the robot’s hand. We develop that solution, and then we teach the robot to do whatever task it needs to do.”

Elm Electrical’s journey into automation was gradual, he explained, as the company originally specialized in electrical contracting and eventually moved into programmable logic controller (PLC) systems, which automate and control electromechanical processes, becoming a Rockwell Automation integrator.

“We integrated their product, and we use their product to develop solutions. And over the years, we’ve morphed into supporting different market segments, whether it’s water or wastewater, food and beverage, machining, material handling. And as automation started to grow, we started to get involved in robotics,” Holmberg explained.

To that end, Elm is an authorized FANUC robotics integrator, partnering with FANUC, a global leader in robotics and automation products.

“They make the robotic arms — that’s an arm that’s programmed to pick and place and move things. So we essentially procure robotic arms from them, and then we integrate them. We do the programming, and we come up with the end-of-arm tool, which is like the robot’s hand. We develop that solution, and then we teach the robot to do whatever task it needs to do.”

This FANUC robotic arm is set up to demonstrate its capabilities for an Elm Electrical client that makes wine racks.

This FANUC robotic arm is set up to demonstrate its capabilities for an Elm Electrical client that makes wine racks.

One arm on display was being used to nail together components of a wine rack. “The wood gets put down in this fixture, and now the robot holding the nail gun can go and build this for them,” Holmberg said. “And so you can rotate this on a table, rotate the next one in, build the next one. That frees the operator up from doing this tedious task all day to focus on quality control or doing some other portion of the business — more high-value tasks.”

 

Behind the Scenes

Holmberg noted that he brings that arm to trade shows to demonstrate opportunities for robotics.

“Behind the scenes, there’s a controller, which is essentially a computer that’s controlling that robot, telling it what to do,” he said, pointing out the physical capabilities of the arm and potential tools that can be attached to it. “There’s a motor in each one of those, and it can move in six different directions — it can spin, or it can move forward and backward. And those little motors have to be controlled.

“So we build control panels to hold all those controls, and we give the operator a touchscreen interface to make it easier to operate. Behind the scenes, here at Elm, we wire this; we put in all the technology to make that robot run. We design the control panel, we’ll connect it to the robot, then our engineers will program it to make it work.”

The robots can also be “set up for vision,” as he explained by using a set of multi-colored dice, which the arm can sort.

“Let’s say I want all the blue colors to be picked up. Well, it’ll roll them until it sees a blue color, and then it’ll pick it up and put the blue over here. That’s to show that, in the world of automation, there are times where random parts are coming down a conveyor, and I need to pick those random parts up. That illustrates to a customer that we can do vision-guided robotics. There are industries that would support.”

Whatever the capability, Holmberg continued, “we do all the programming, we do all the testing here, and then we take it to their site, install it, and then train their operators. We do the whole thing.”

While there has always been negative talk about robots replacing workers, Holmberg said this technology can be a positive for both employers and employees.

“Automation sometimes can be a taboo thing because people say, ‘well, it’s eliminating jobs.’ But in some cases, it’s creating opportunities for clients that can’t find laborers to do the work anymore. So in some instances, without automation, they’re not going to survive because they can’t do the work. This allows companies to be able to differentiate themselves and do things less expensively because they can do things faster. This doesn’t take a break, doesn’t go home sick, it doesn’t do any of that stuff because it’s running all the time.

“But I also look at it as an advancement for the employee,” he went on. “If I’m the employee that was doing that tedious task of picking something up and placing the round peg in the round hole all day long, now I get to operate the robot that’s doing that. And maybe I’m operating several robots. So I’m able to achieve a higher value at a job by learning the robotics, learning those skills, and now I have a much different career.

“I envision it as creating opportunities for people in the technology space. If they’re operating the robots, they get a little higher-tech job, and it’s much easier than the backbreaking work they were doing before.”

“So I envision it as creating opportunities for people in the technology space,” he added. “If they’re operating the robots, they get a little higher-tech job, and it’s much easier than the backbreaking work they were doing before.”

 

Complete Package

Holmberg explained that Elm Electrical has long operated as a four-legged stool, so to speak — its construction division (the main business, which launched the company), an automation group, a service group that provides 24/7 support service for companies, and its control panel business.

“So, ideally, we like to sell a solution that has all four of the legs in the stool. If we can sell an automation solution where we get the after-market support service, that’s great. If we can do our installation, our construction group can install it and put it in place. And if it has control panels in it, now we’ve sold all four legs of the stool. That’s what we try to do.”

Most electrical contractors don’t offer all four niches, he added. “Typically, they would have the service business unit and the contracting division, but they don’t have a panel shop where they build the control panels; they would typically farm that work out. And most integrators doing the automation work like we do, that’s all they do, and they would hire an electrical contractor to do the installation. So it’s rare to find somebody that has all four legs and be able to supply that complete turnkey solution.”

While automation is a growth industry, he added, it also requires significant investment up front, which can be a challenge for potential clients.

“There’s not a manufacturing facility that can’t leverage automation. They want to do something to make their job easier and to make their products faster. They want to open up capacity. They want to make it higher-quality. Now, whether or not they can afford to do that is the next question. Do they have the capital to do that? That’s an investment.”

He acknowledged that further growth is complicated by uncertainty in manufacturing around the economy, tariff impacts, and other factors, but the overall potential remains.

“I feel like automation is a place to be. Think about it — today, everybody wants something now, they want it tomorrow, they don’t want to wait. You can order something on Amazon, and it’s delivered that day,” Holmberg said. “That mindset means you’ve got to build it faster, you’ve got to have it ready faster — and all that is going to take automation.”

At the end of the day, he told BusinessWest, “we want to help customers solve their problems. That’s what we hope to do. We want to develop solutions. That’s the business we’re in — developing solutions and helping customers solve a problem.”

And those customers aren’t choosing from pre-designed models, he added. “Everything we do is custom. We develop it for you. It ends up being your solution for your project. So we like to be a partner with our clients. That’s how we get more work — by doing good things for good people.”

Special Coverage Technology

Making IT Happen

Tricia Canavan in Tech Foundry’s new space in downtown Springfield.

Tricia Canavan in Tech Foundry’s new space in downtown Springfield.

As she walked BusinessWest through Tech Foundry’s new space on the fifth floor of 1350 Main St. in downtown Springfield, CEO Tricia Canavan expressed gratitude that the space — the former home of digital-health startup TechSpring — was available when her growing operation needed a new home.

“We never in a million years could have afforded to do this kind of buildout, but it was completely turnkey,” she noted.

But there’s plenty of other progress and momentum she’s excited about.

“We were founded 11 years ago by area employers who saw a need to build a stronger entry-level tech force in Western Mass. and, at the same time, connect low- to moderate-income people — who are underrepresented in tech — to training and support to access jobs in the technology field,” Canavan explained.

“The people who come to Tech Foundry are people with tremendous potential and tremendous assets. But there’s a reason why they’re here.”

And while the IT training program started modestly, it has grown significantly in recent years; in fact, in the fall of 2022, Tech Foundry doubled the number of students it serves, from 25 students per cohort to 50. “We’ve been able to maintain that level of funding since that time, which we’re really grateful for.”

Early in her tenure, Tech Foundry leaders discussed how they could better “professionalize” the way they were doing student coaching and mentoring, she added.

“The people who come to Tech Foundry are people with tremendous potential and tremendous assets. But there’s a reason why they’re here. Maybe the traditional college path didn’t work out for them, or the traditional career path didn’t work out for them. They may be changing careers. They may be returning to the workforce after a period of time away.”

Seeking a social-work element in the program, Tech Foundry recently partnered with EMPath, a Boston-based economic-mobility organization nationally known for its work with people who are seeking to move from poverty into more stable financial situations.

“We were fortunate to receive funding for the entire staff to become certified practitioners of the EMPath model,” Canavan said. “We use a standard system which helps us work in a more standardized way with the students to set goals and troubleshoot, and for us to share information as a team so that we can help people overcome obstacles to their success.”

Students work at these stations in the just-opened second Tech Hub location in Springfield; the first launched in Holyoke 18 months ago.

Students work at these stations in the just-opened second Tech Hub location in Springfield; the first launched in Holyoke 18 months ago.

As part of that process, Tech Foundry hired a coaching manager to tackle professional-development training, as well as some part-time coaches to work with him.

“So, in addition to the technical training that we offer through our 18-week program,” she explained, “we do significant professional-development work with the students — everything from time management to résumés to mock interview practice and networking skills.”

In the past three years, Tech Foundry has grown its staff from four people to 19, while still offering all its programs free of charge, thanks to a robust network of support from foundations, corporations, and other sources.

“I love that quote that ‘talent is universal, but opportunity is not,’” Canavan said. “That’s what drives us. And another quote: ‘vision with action can change the world.’ Those are some framing wisdom for us as we think about further growth.”

 

Hub of Opportunity

Recent growth has taken numerous forms. Working in collaboration with other partners, Tech Foundry launched a program called Tech Hub in downtown Holyoke in the fall of 2023. It offers basic and intermediate digital-literacy training, with an eye on enabling people to access jobs of all kinds, not just specifically in IT.

Those accessing the program have skills gaps ranging from using programs like Word and Excel to understanding the basics of using a mouse and the internet — all skills necessary for jobs in myriad fields. Tech Hub also provides computers free of charge to eligible people, as well as technical support and one-on-one troubleshooting services.

And now Tech Hub has a second location, at the new Tech Foundry location in downtown Springfield, where it can serve even more individuals, thanks to an ARPA grant through the city, as well as other funding sources.

“We knew that there was a need for digital literacy and technical support in the community,” Canavan said, noting that the initial tranche of funding for Tech Hub came through the $50 million allocation the Baker administration made to address digital literacy and digital equity in Massachusetts.

“We’ve done a ton of research, but where the rubber hits the road is the employer community — we need to ensure there are employers eager to work with these young adults, to potentially hire them into their jobs.”

“We had set a goal of serving 100 people a month at Tech Hub Holyoke. And we’ve been blowing those numbers away. I mean, the demand far exceeded our expectations, and last summer, it was so incredibly busy, we actually had to put in an appointment system because the staff was just overwhelmed. We want to serve as many people as we can, but it was standing room only there. So we are really, really pleased with the results at Tech Hub.”

In fact, she added, seven students who started at Tech Hub learned enough skills that they had the foundational knowledge to come to Tech Foundry, and now they’re starting to get jobs.

In addition to offering training and technical support to the community, Canavan noted, Tech Hub also allows Tech Foundry to provide hands-on work experience for students and alumni. “So students, who are in class down the hall, can walk down here if they’re in good standing and get service learning hours working with the team here,” she explained.

“We also have an internship program and a one-year professional digital fellowship, which is a program for Tech Foundry alumni. They’re full-time, paid employees at Tech Foundry,” she went on. “They’re practicing their skills by assisting in class, assisting with repair, assisting with technical support, and over time, they start doing more and more things on their own under the direction of our technical managers. And then, at the end of the year, they have a portfolio of work.”

One intriguing pilot program is a collaboration with the Springfield Empowerment Zone Partnership to help area high-school graduates who do not have firm post-graduation plans.

Tech Foundry’s most recent cohort of graduates celebrates at a ceremony in January.

Tech Foundry’s most recent cohort of graduates celebrates at a ceremony in January.

“I think one of the good news stories about education in Springfield is that our graduation rate has gone up tremendously in the last 10 years,” Canavan said. “But a statistic that doesn’t get looked at quite so much is the plans of those students after they graduate. These are talented students who have tremendous potential. On average, about 37% of Springfield public high-school students go to college. But a much smaller percentage of those students actually graduate — it tends to hover around 10% to 20%.”

So the question, she noted, is what are their options, and what can be done to help them? The pilot program, called Tech Bridge, will start with a small cohort of students, probably about 15, for the first year to trial proof of concept.

“This is going to be a program that focuses a ton on community building, but we’ll have two separate technical training modules,” she explained. “One will be IT-focused, based upon what we currently do.

“The second one, which will be next spring, we are still developing based upon labor-force needs. We’re looking at low-voltage electrical certification or advanced manufacturing skills. We’re still talking to a wide variety of employers to determine where the needs are. We’ve done a ton of research, but where the rubber hits the road is the employer community — we need to ensure there are employers eager to work with these young adults, to potentially hire them into their jobs.”

Canavan said the hope is that roughly half of Tech Bridge participants go to college — “we’re building significant college readiness into this program” — and half will enter good-paying jobs with certifications they earn through the program.

“We’re really trying to think about how to engage them and how to provide the support so that they can complete another year of supported education and training and go thrive, whatever that means for them,” she added. “Hopefully, the Tech Bridge program will prove the concept, and we can expand on that — because there’s an incredible need for us to do better for our young people that are on a non-traditional path.”

 

Forward Thinkers

Looking forward, Canavan said Tech Foundry is wrapping up its current three-year strategic plan and formulating the next one. To celebrate its 10th anniversary last year, it raised $300,000 for what it calls an innovation fund — money that will be used specifically to fuel growth opportunities.

She said Tech Foundry is also discussing what it would look like to bring its services to other communities. “We love the idea of expanding Tech Hub and Tech Foundry together — bringing those as a joint project to another community here in Massachusetts or Connecticut.”

In short, it’s an organization that thinks big — but with a focus on every individual success story.

“One of my favorite stories is our very first Tech Hub student,” she told BusinessWest. “He came on the day we opened because he saw us on the news, and he completed most, if not all, of our training programs. He had been in a manual job before, had gotten hurt at work, and was no longer able to work in a physically strenuous job. And to his credit, he was like, ‘I have to get back to work; I have to learn a different skill set.’ So he came to us, then he came to Tech Foundry, and he did really well in the program, and now he’s working in a tech job.”

It’s all part of the mission that has powered the organization since its inception 11 years ago — to help people access careers while helping employers succeed as well.

Technology

From Lab to Fab

 

UMass Amherst recently announced it is receiving more than $7 million from the Northeast Microelectronics Coalition (NEMC) Hub through U.S. CHIPS and Science Act funding under the Microelectronics Commons program, executed through the Naval Surface Warfare Center Crane Division and the National Security Technology Accelerator.

This award funds the first year of the project, with future funding for the entire four-year project (with a budget of $23 million) contingent on the satisfactory delivery of the milestones and the availability of funds.

The award funds collaboration between UMass Amherst and TetraMem Inc., NY CREATES, GlobalFoundries, the University of Southern California, Raytheon, BAE Systems, and Berkshire Community College, in support of efforts to accelerate domestic prototyping and expand the nation’s global leadership in microelectronics. This is one of six projects awarded to the NEMC Hub, led by the Massachusetts Technology Collaborative (MassTech) under the Microelectronics Commons Program.

“We need close collaboration across academia, small business, major semiconductor companies, and defense contractors,” said Qiangfei Xia, principal investigator of this project and the Dev and Linda Gupta professor of Electrical and Computer Engineering at UMass Amherst. “This project is a good example of that, in the spirit of transferring technology from the research lab to industry fab.”

Xia added that “the project’s objective is to transfer the CMOS memristor technology to U.S. semiconductor manufacturers, so that we can make power-efficient AI hardware for edge intelligence, with both military and civilian applications.”

Qiangfei Xia

Qiangfei Xia

“We need close collaboration across academia, small business, major semiconductor companies, and defense contractors.”

Hardware created with memristors will be able to process data locally in a time-sensitive manner while also using very little energy, as has been demonstrated by over a decade’s research by Xia and collaborators, as well as development from industrial players such as TetraMem.

The project will also offer a microelectronic fabrication course to local community colleges, such as Berkshire Community College in Pittsfield, to bridge the large supply-demand gap in the semiconductor industry. Xia, who has been teaching this course for over 10 years at UMass Amherst, says the hands-on experience of building and testing integrated circuits has prepared students well for securing competitive employment.

“We are proud to bring our revolutionary, low-power analog computing technology to this important collaboration, which will advance the U.S. semiconductor industry, educate its future workforce, and benefit the economy of the Commonwealth and the region,” said Sanjay Raman, dean of the UMass Amherst College of Engineering.

MassTech CEO Carolyn Kirk added that “this award highlights the ingenuity and expertise that exists across the Northeast when it comes to microelectronics and semiconductors. The technology development and transition partnerships being fostered by the NEMC Hub will have an enduring impact on our national and economic security.”

The NEMC Hub is a network of more than 200 organizations, including commercial and defense companies, leading academic institutions, federally funded research and development centers, and startups concentrated in eight Northeast states. Established in 2023, it is one of eight such regional hubs working to expand the nation’s global leadership in microelectronics and accelerate domestic semiconductor prototyping. It aims to foster a vibrant, connected microelectronics ecosystem to provide sustainable lab-to-fab enablement, boost education and workforce development, and spur new jobs.

“This award is a testament to the hard work, collaboration, and leadership the NEMC Hub and its members have demonstrated during the first year of the Microelectronics Commons,” NEMC Hub Director Mark Halfman said. “We have a tremendous opportunity to grow microelectronics lab-to-fab capabilities and spur the growth of game-changing technologies in this sector.”

Special Coverage Technology

Designs on Innovation

Manufacturing Mash-Up at Gillette Stadium.

Twenty-three companies, including five from Western Mass., were awarded significant grants at this year’s Manufacturing Mash-Up at Gillette Stadium.

 

Yvonne Hao, secretary of Economic Development, put it succinctly when she explained the critical intersection of manufacturing, technology and innovation, and workforce development in Massachusetts.

“Massachusetts excels in advanced manufacturing because of our robust ecosystem made up of researchers discovering cutting-edge tools and technologies, universities spinning out startups and a pipeline of talented workers, and businesses advancing new solutions to meet global demands,” Hao said during last month’s Manufacturing Mash-Up at Gillette Stadium in Foxborough. “We’re excited to showcase the strength of our ecosystem at the annual Mash-Up event, and to invest in the manufacturing sector through these MMAP awards.”

Specifically, she was referring to more than $3.5 million distributed at the event to 23 manufacturing companies through the Massachusetts Manufacturing Accelerate Program (MMAP), which aims to strengthen supply chains and spur growth in the manufacturing sector. The grants will support the creation of up to 130 advanced-manufacturing jobs in Massachusetts and training for up to 151 workers.

“Massachusetts companies benefit from a state that engages with the private sector to catalyze collaborations with nonprofit partners and provide the resources needed to support growth in manufacturing through the adoption of state-of-the-art technologies.”

The Mash-Up, which brings together companies, students, and state officials, is hosted annually by the Massachusetts Center of Advanced Manufacturing (CAM), a division of the Massachusetts Technology Collaborative (MassTech), a public economic-development agency tasked with supporting business formation and growth in the Commonwealth’s tech and innovation sectors.

“Every year, the Mash-Up proves Massachusetts has a vibrant and engaged manufacturing ecosystem,” MassTech CEO Carolyn Kirk said. “CAM is inspiring the next-generation workforce to enter the field, as evidenced by the hundreds of students who turn out to participate in the event.”

MMAP invests in small- to medium-sized manufacturers, funds capital equipment purchases, and creates partnerships between the manufacturers and nonprofit, academic, or quasi-public partners.

Yvonne Hao

Yvonne Hao

“Massachusetts excels in advanced manufacturing because of our robust ecosystem made up of researchers discovering cutting-edge tools and technologies, universities spinning out startups and a pipeline of talented workers, and businesses advancing new solutions to meet global demands.”

“Massachusetts companies benefit from a state that engages with the private sector to catalyze collaborations with nonprofit partners and provide the resources needed to support growth in manufacturing through the adoption of state-of-the-art technologies,” said Ben Linville-Engler, CAM’s chief investment strategist and acting director. “Programs like MMAP also invest in workers through new jobs and upskilling opportunities, which will help ensure we have a strong advanced-manufacturing technology and talent base to support sectors across the Commonwealth’s economy.”

 

Local Impact

Five of the 23 companies awarded grants are based in the Pioneer Valley or the Berkshires. The total amount is $772,134.38, and the projects will create an estimated 27 to 35 jobs.

• Bay State Machine in Easthampton is a manufacturer of components for a wide array of companies within the defense, aerospace, medical, and semiconductor industries. Its $179,000 grant will enable Bay State to purchase a five-axis CNC machining center with an auto loader, allowing it to run lights-out to support its increasing demand for complex parts. As a result of this project, Bay State expects to upskill one to three employees.

• Berkshire Sterile Manufacturing in Lee is a contract manufacturer that produces sterile injectable drugs for biotechnology, pharmaceutical, and medical device companies. Its $200,000 grant will enable it to purchase a state-of-the-art, high-capacity, pharmaceutical-grade vial washer, allowing Berkshire Sterile to ensure compliance with stringent regulations, increase automation capabilities, and save energy while reducing wastewater production. As a result of this project, Berkshire Sterile expects to upskill at least 11 employees.

• Cartamundi in East Longmeadow is a card- and board-game manufacturer that produces games for Hasbro and others. Its $193,134.38 grant will enable it to purchase a high speed, side-weld pouch machine for the manufacturing of plastic card sleeves used to protect trading, game, and collectible cards. There are no known manufacturers of protective sleeves within the U.S., with the current sleeves on the market being produced in China, Vietnam, and Japan. As a result of this project, Cartamundi expects to upskill four to six employees.

• Elegant Stitches Inc. in Pittsfield is a minority-owned custom embroidery and screen-printing company, whose clients include the U.S. Army and the FBI. Its $198,930.21 grant will enable it to purchase two new embroidery machines, a laser cutter and engraver, and a robotic sewing machine, allowing it to produce at higher volumes and efficiency and positioning the company to be a formidable manufacturer in the defense industry. As a result of this project, Elegant Stitches expects to upskill four to six employees.

• Lenco Industries Inc. is the nation’s leading designer and manufacturer of commercial armored response and rescue vehicles used by the U.S. military, U.S. law enforcement, and government agencies worldwide. Its $200,000 grant will enable it to purchase a robotic welding system, allowing it to automate a formerly manual process. Lenco will produce small batches of custom parts and high-volume components at a quality that will meet strict standards. As a result of this project, it expects to upskill seven to 10 employees.

The 18 other grant awardees include Accutronics LCC in Chelmsford ($200,000), Aimtek in Auburn ($106,205), Allium Engineering in Somerville ($200,000), Alogus Innovation & Design in Somerville ($55,217), Atlas Devices in Chelmsford ($100,000), Evans Machine Co. in Brockton ($200,000), Finwave Semiconductor Inc. in Waltham ($61,972), Gemline in Lawerence ($200,000), H&S Tool and Engineering Inc. in Fall River ($200,000), Innofiber in Sterling ($110,000), Iradion in Uxbridge ($84,255), OutCast Lures in Holliston ($58,894), RH Adhesives in Acton ($200,000), Salem Metal Inc. in Middleton ($200,000), South Shore Millwork Inc. in Norton ($200,000), Steele Canvas Basket Corp. in Wilmington ($139,851), Stergis Windows and Doors in Attleboro ($200,000), and Wellness Croft Inc. in Plymouth ($100,000).

Technology

Convenience Over Security

Digital wallets — like Apple Pay, Google Pay, and PayPal — are projected to be used by more than 5.3 billion people by 2026. While these wallets promote increased security over traditional payment methods, reliance on outdated authentication methods and prioritizing convenience over security leaves digital wallets vulnerable, according to new research led by computer engineers at UMass Amherst.

“What we have discovered is these digital wallets are not secure,” said Taqi Raza, assistant professor of Electrical and Computer Engineering and an author on the paper. “The main reason is that they have unconditional trust between the cardholder, the wallet, and the bank.”

In the normal digital wallet ecosystem, users start by inputting their credit or debit card number, called the primary account number (PAN), into the digital wallet. The user’s identity is authenticated as the rightful cardholder with a piece of information, such as a ZIP code or the last four digits of their Social Security number.

Raja Hasnain Anwar

“If the banks are trying to move all of their payment platforms digitally, they need to put in more effort to make that secure. They cannot just rely on existing technology to take care of it.”

Then, whenever a purchase is made, the wallet hides the PAN and shares a ‘token’ with the vendor. The vendor attaches the token to the transaction. This information goes back through the bank’s payment network, converting the token back to the PAN. The bank then settles the payment with the vendor on behalf of the customer without ever revealing the PAN to the vendor.

Unfortunately, there are ways that bad actors can circumnavigate this system to make purchases with other people’s credit cards. The major U.S. banks and digital-wallet companies impacted by this are described in the paper. These companies were informed of the study findings prior to its publication and given ample time to make necessary security improvements. The researchers used their own cards to complete their tests, and no fraudulent activity was performed in these security tests.

First, there is the issue of the initial authentication. “Any malicious actor who knows the [physical] card number can pretend to be the cardholder. The digital wallet does not have sufficient mechanism to authenticate whether the card user is the cardholder or not,” Raza said, emphasizing that existing authentication methods can easily be bypassed.

Another issue is that, once a victim reports their card stolen, the banks only block transactions from a physical card, not ones made through a digital wallet. Banks assume that their authentication system has sufficient security to prevent attackers from adding someone else’s card to their wallet, which, as Raza points out, is not the case.

Taqi Raza

Taqi Raza

“We found the banks give more priority to convenience than security. Security is taken for granted because they believe that the user-device verification being used is sufficient for wallet security. It’s not.”

Once stolen card numbers are saved in a digital wallet, it is virtually impossible for the cardholder to deactivate them. “Even if the cardholder requests a card replacement, banks do not re-authenticate the cards stored in the wallet,” Raza said. “What they do is they simply change the virtual number mapping to the new physical card number.”

 

Case in Point

Here is a fictional example. The victim’s credit card number ends in 0123. An attacker adds 0123 to their digital wallet and starts making purchases. Again, digital wallets work by sending a virtual number to the vendor, so vendors receive the virtual number ABCD and take this number to the bank to get payment associated with account 0123.

The victim discovers the fraudulent payments and asks the bank to issue a new credit card. The bank sends a new card with the number 4567 and, on the back end, remaps the virtual number: ABCD no longer links to 0123; it now links to 4567. The wallet automatically starts showing the new card to its user without any verification for the new card to be updated in the wallet. Vendors then go to the bank with ABCD, which has now been linked to 4567, the new and active number, and the purchase goes through.

The researchers also tested this loophole on the digital wallet side of the equation and found similar vulnerabilities.

“We want [the digital wallet companies] to take some responsibility as well because they are at the forefront of how these transactions happen,” said Raja Hasnain Anwar, a doctoral candidate in electrical and computer engineering and lead study author. “We want them to have solid coordination. That’s the whole point of the paper: there’s not. There’s a lack of coordination.”

He added that many of these issues stem from new features offered by the banks. “For example, you could share your card within a family — one card could be added to multiple mobile phones. Or, if you have a Netflix subscription, the credit card company doesn’t want you to lose that subscription, so they will keep on charging your card, even though that card is locked. If the banks are trying to move all of their payment platforms digitally, they need to put in more effort to make that secure. They cannot just rely on existing technology to take care of it.”

As Raza noted, “it’s security versus convenience. And we found the banks give more priority to convenience than security. Security is taken for granted because they believe that the user-device verification being used is sufficient for wallet security. It’s not.”

While this specific loophole has been resolved, researchers still recommend following security best practices: turn on email notifications when a card is added or removed from the wallet, turn on transaction alerts for credit cards, regularly check credit card statements, and review devices linked to credit cards through the bank’s web portal or mobile app account settings.

This work was done by researchers at UMass Khwarizmi Lab, led by Raza.

Special Coverage Technology

Connecting Communities

 

It’s all about connecting communities, Comcast says — and public-private partnerships that continue to bear fruit in closing the digital divide.

Comcast recently submitted 91 applications in the second round of the Broadband Infrastructure Gap Networks Grant Program, administered by the Massachusetts Broadband Institute (MBI), a program that funds the deployment of high-speed broadband to unserved or underserved locations in Massachusetts.

“Comcast has a proven track record of connecting residents and businesses in the Commonwealth to reliable and fast internet service, and we look forward to partnering with MBI to further expand the Xfinity network to fully connect local communities,” said Carolyne Hannan, senior vice president of Comcast’s New England Region.

“We have completed five broadband expansion projects in partnership with the MBI, connecting more than 3,000 homes and businesses since 2018,” she added. “Endorsement by the MBI of the applications would build on the successful public-private partnership.”

Throughout Massachusetts, Comcast has invested almost $909 million over the last three years in private capital to build, maintain, and operate its Xfinity network. The company notes that this investment has enabled it to expand its network capabilities and stay ahead of consumer demand, as the need for fast, reliable, and secure internet continues to grow.

Meanwhile, public-private partnership models, like MBI’s grant program, are necessary to reach locations where the economics prevent private investment alone. The company has already received more than 140 letters of support from communities across the state for the applications.

Carolyne Hannan

Carolyne Hannan

“We have completed five broadband expansion projects in partnership with the MBI, connecting more than 3,000 homes and businesses since 2018.”

“Comcast wants to serve as many customers as is geographically and economically feasible,” the company told BusinessWest. “As we continue to evaluate these opportunities for network expansions, especially in rural areas where there can be significant infrastructure challenges, we partner with municipalities and groups like the Massachusetts Broadband Institute for grants that help change the economics to expand in the most cost-efficient manner.”

Through the first round of the Broadband Infrastructure Gap Networks Program, Comcast was awarded grants to connect unserved and underserved residents in Monson, Palmer, and Ware, as well as communities in Martha’s Vineyard and Nantucket. Additionally, it has expanded its network in partnership with the MBI in Western Mass., connecting previously unserved homes and businesses.

It completed its first public-private partnership with the MBI in 2018, enabling the launch of gigabit services in nine Western Mass. towns, bringing Buckland, Conway, Chester, Hardwick, Huntington, Montague, Northfield, Pelham, and Shelburne to the MBI’s overall coverage goal of 96% or above. Since then, Comcast has completed four ‘last mile’ projects in Middlefield, Montgomery, Tolland, and Worthington.

 

Seeking Equity

Among the Massachusetts Broadband Institute’s other initiatives is its Municipal Digital Equity Planning Program, which provides municipalities with free strategic planning from pre-qualified consultants to help determine the main impediments to internet access and focus on solutions to bridge the existing digital divide, while tackling issues around affordability, digital-literacy training, device access, and other barriers.

“Massachusetts continues to lead the nation in addressing the digital divide, empowering municipalities statewide with vital resources to enhance accessibility and education,” Economic Development Secretary Yvonne Hao said earlier this year in announcing that 16 more cities and towns joined the program.

“This program will enable more municipalities to empower their residents, providing not only internet access, but also with the necessary training, devices, and expertise to compete in the digital economy. As commerce, job opportunities, and essential resources shift online, ensuring robust connections is crucial for residents to excel now and in the future.”

Michael Baldino

Michael Baldino

“Alongside our planning partners, we are excited to provide these communities with the support to help connect with their residents, to ask the right questions, and to receive data-driven results that will enable them to get the right mix of support to their residents.”

Michael Baldino, director of the MBI, added that, “alongside our planning partners, we are excited to provide these communities with the support to help connect with their residents, to ask the right questions, and to receive data-driven results that will enable them to get the right mix of support to their residents.”

There are now 78 municipalities participating in the Municipal Digital Equity Planning Program, a $145 million initiative launched last October. The latest round of 16 includes Springfield, as well as Hampden, Leverett, Otis, Shutesbury, and Westhampton.

The projects vary in scope. Springfield is building on the work done by its City Council’s digital equity subcommittee and interest from residents. The city acknowledges several barriers to digital equity, including equitable access to devices and skills, and intends on using surveys, public meetings, data collection, mailings, community events, tabling in public spaces, and interviews to uncover the reasons for these barriers. Working with consultants to build a digital-equity plan, Springfield aims to establish a coordinated, focused process.

Meanwhile, the town of Otis will spearheard several planning activities through its Municipal Light Plant to expand and improve digital equity. The municipality has previously installed a fiber-to-the-home network, but some seniors and students are unable to access it due to lack of training and equipment. In order to solve this, the town will conduct outreach to residents who are not typically involved in public meetings or do not respond to surveys.

And in Westhampton, the town’s 2022 master plan survey found that 92% of respondents noted the importance of reliable broadband for functioning city services (including emergency response) and to maintain the local economy. So Westhampton is prioritizing reliable access to high-speed internet by working with service providers and the MBI to learn more about existing network availability and reliability. The town will also focus on distributing devices, expanding literacy, and creating financial resources to help last-mile neighborhoods and remote locations.

In short, the MBI’s Municipal Digital Equity Planning Program aims to accomplish two goals: to guide municipal decision making and investments that will increase access, adoption, and usage of the internet, and also to prepare municipalities to submit grant proposals to state or federal programs to support digital equity activities.

Into the Future

Meanwhile, private-sector efforts to connect communities continue. Comcast recently announced higher upload and download speeds are now available to all customers in Holyoke, Longmeadow, West Springfield, and Westfield. In addition, work is nearly complete to provide these faster speeds to all customers in Southwick and Springfield, with the vast majority of those customers already experiencing these faster speeds.

“Modern networks require constant investment and innovation to remain resilient, secure, and future-ready,” the company noted. “The need for fast, reliable, and secure Internet will continue to grow, and Comcast is ensuring customers can stream, surf, and share on a network and service they can rely on today and in the future.”

Technology

The Science of Naps

A UMass Amherst sleep scientist, funded with $6.7 million in grants from the National Institutes of Health (NIH), has launched two unprecedented studies that will track over time the brain development of infants and preschoolers to confirm the role of napping in early life and to identify the bioregulatory mechanisms involved.

Rebecca Spencer, a professor of Psychological and Brain Sciences who is well-known for her groundbreaking research into napping, is testing her theories about what’s happening in the hippocampus — the short-term-memory area of the brain — as babies and young children undergo nap transitions.

This new research is expected to become the gold standard of scientific evidence that emphasizes the importance of healthy sleep for young children as their brains develop. The findings will help inform nap policies for preschool and pre-kindergarten and be useful to teachers and parents of both neurotypical and neurodiverse children.

“The work we’ve been doing has always pointed to this interaction of sleep and brain development,” said Spencer, who carries out research in her Somneurolab at UMass Amherst. “We think that kids get ready to transition out of naps when the brain is big enough to hold all the information of the day until nighttime sleep.”

The study involving preschoolers is a collaboration between Spencer at UMass Amherst; Tracy Riggins, a developmental psychologist specializing in memory development at the University of Maryland (UMD); and Gregory Hancock, a UMD professor of Human Development and Quantitative Methodology. Previous research by Spencer and Riggins showed differences in the hippocampi of kids who nap compared to those who have transitioned out of naps.

“The work we’ve been doing has always pointed to this interaction of sleep and brain development. We think that kids get ready to transition out of naps when the brain is big enough to hold all the information of the day until nighttime sleep.”

“So far, we’ve used cross-sectional approaches,” said Spencer, referring to research that analyzes data at one point in time, as opposed to longitudinal studies that involve repeated observation over time. “We really need to show longitudinally within a child that the point when they transition out of naps is predicted by a transition in the development of their hippocampus.”

The hippocampus is the short-term location for memories before they move to the cortex for long-term storage. Naps allow children with an immature hippocampus to process memories. Young children give up their afternoon nap, not based on their age, but their brain development, Spencer hypothesized.

“Naps are beneficial to everybody. Naps protect memory for everybody, no matter what age. Kids who are habitual nappers really need the nap. If they don’t nap, they get catastrophic forgetting. That’s the difference between habitual and non-habitual nappers — not how good is the nap, but how bad is staying awake,” she explained.

Added Riggins, “in the end, being able to tell parents that those little deviations from routine that keep their children from napping might not have these huge implications for a neurotypical child in the long run would be great. And the more we know about how the brain works in a typically developing child during this nap transition, the more we will be able to know about where we could possibly intervene to help neurodiverse children — like children with autism and ADHD, whose sleep patterns tend to be disrupted — since we will have some sort of scientific basis.”

 

Go to Sleep

The research team is recruiting 180 children, ages 3 to 5. The researchers will track their brain development, memory performance, and nap status over the course of one year at three checkpoints. During the first and second sessions, the children will wear activity-tracking watches and EEG equipment to record naps and overnight sleep. They will also play memory games before and after naps. The children will undergo an MRI brain scan during the third session.

Monica and David Dumlao signed up their son Miles, 4, for the preschool study after watching the Netflix documentary series Babies, which features Spencer in the episode about sleep. “We like learning about the neuroscience behind brain development,” Monica Dumlao said at a recent study session in Spencer’s lab. “We thought this was a good opportunity to contribute to the science about the importance of naps.”

In the three-part infant study on nap transitions and memory, Spencer is studying the period before and after babies transition from two naps — one in the morning and one in the afternoon — to one, richer afternoon nap. She is recruiting 140 infants 7 to 9 months old. The babies will play a memory game before and after their naps. Their brain activity will be recorded during their naps using a non-invasive electrode cap. The sessions will take place at 9, 12, and 15 months.

“We think as they are getting ready to drop the morning nap, staying awake in that morning interval will be less and less damaging to their memory,” Spencer said. “But we don’t think that’s going to happen with the afternoon nap at this age. We think the afternoon nap stays superimportant.”

Special Coverage Technology

Inside the IT Academy

Academy’s Pathway to Cybersecurity program at STCC.

April Bellafiore teaches the IT Academy’s Pathway to Cybersecurity program at STCC.

The IT Academy at Springfield Technical Community College (STCC) is a “life changer” for Juan Burgos.

Echoing comments from other students enrolled in the IT Academy at STCC, Burgos said he’s excited to be working toward certifications that are tickets to good-paying jobs in the cybersecurity industry. Students in the first cohort, held this spring, are enrolled for free, supported by a grant.

“This opportunity came up, and I jumped on it,” Burgos said one Wednesday afternoon at STCC, where he was seated in a classroom with the other students. “This is a life changer. This is going to change everything.”

Launched on March 12, the IT Academy’s Pathway to Cybersecurity program at STCC supports non-traditional students who are new to information technology (IT) and computer technology. They are learning skills that set them up for entry-level IT careers. Students also have the option of moving into the two-year Cybersecurity program, which can lead to an associate degree.

The comprehensive curriculum combines theoretical knowledge with practical, hands-on experience. The program includes a part-time option running classes three evenings a week for nine months. A summer and winter boot camp will be offered that runs for 10 weeks (full-time day program), which allows students to attend classes five days a week.

Eventually, students who follow the cybersecurity track will use the Richard E. Neal Cybersecurity Center of Excellence in Springfield, scheduled to open later this year. The facility will serve as a dynamic hub for advancing cybersecurity awareness, education, innovation, and battling global security threats.

“This opportunity came up, and I jumped on it. This is a life changer. This is going to change everything.”

The 6,000-square-foot facility will include a cyber range, which is a simulated training environment, and security operations center, which is envisioned as a support service for Massachusetts municipalities, as well as regional businesses, to detect cybersecurity events in real time and respond quickly.

STCC offers a number of training opportunities through its Workforce Development division, from a free program that prepares students to be paraeducators in Springfield to the Hampden Prep program, which provides basic computer skill training.

“We are excited to offer a wide range of training programs that help non-traditional students pursue their dream careers,” said Gladys Franco, assistant vice president of Workforce Development at STCC. “Our goal is to make it easier for people looking to get started in a career. We’re particularly excited about the IT Academy, which provides a pathway to build a career in IT and cybersecurity. It’s a growing field with many opportunities.”

 

Immersive Education

Students in the Pathway to Cybersecurity program are learning in person in a classroom taught by April Bellafiore, Cruz Antonio Pagan, and Andrew Collins, a professor for the Cybersecurity program at STCC.

Students also participate in interactive computer training labs focused on obtaining CompTIA certifications, which are industry standards that IT professionals can use to demonstrate their knowledge and skills to potential employers.

The training is “beginner-friendly,” Bellafiore said. The course provides students with skills to be successful in the Cybersecurity program and in the workforce.

Students enrolled in the course come from a variety of backgrounds. Shelby Kiendzior graduated from STCC with a degree in dental hygiene and worked in the field, but plans on changing her career.

“We are excited to offer a wide range of training programs that help non-traditional students pursue their dream careers.”

“I will be getting four certifications in different IT-related courses,” Kiendzior said. “This course will set me up for where I want to go in IT or tech.”

Luz Padilla, who hails from Puerto Rico, called the IT Academy “the best thing that’s ever happened to me.”

She added, “I love computers. I love troubleshooting, and I would like to work in homeland security someday. The class is amazing. The teacher’s great. I got a lot of encouragement from everybody here, especially Miss April.”

She was referring to Bellafiore, an instructor who has taught in-person and online courses for more than 20 years.

“I am excited to work with the IT Academy students to prepare them for a dynamic and exciting industry,” Bellafiore said. “We also encourage students to continue their education and apply for the STCC Cybersecurity two-year degree program. In today’s digital age, every industry relies on IT expertise. It’s a growing field with many rewarding and diverse job opportunities.”

Technology

Keep Moving Forward

Peter Reinhart

Peter Reinhart calls the grant “an unprecedented opportunity to build a sustainable innovation engine.”

 

A team from UMass Amherst recently won a $5.5 million Accelerating Research Translation (ART) award from the National Science Foundation (NSF) to support and expand faculty and student researchers’ efforts to translate research conducted in campus laboratories into tangible solutions to real-world problems.

The UMass team, which includes the Institute for Applied Life Sciences (IALS), the Technology Transfer Office, the Office of Research & Engagement, and the Office of the Provost, is one of only 18 nationwide announced in the program’s inaugural year. It is the only award made in New England, and one of just three in the Northeast.

“NSF endeavors to empower academic institutions to build the pathways and structures needed to speed and scale their research into products and services that benefit the nation,” NSF Director Sethuraman Panchanathan said, adding that the ART program “identifies and champions institutions positioned to expand their research-translation capacity by investing in activities essential to move results to practice.”

UMass Amherst Chancellor Javier Reyes noted that “the resources and nationwide network that this award brings to the campus will open new opportunities for our researchers to make a positive impact on society and will strengthen their ability to contribute to economic development in the region and beyond.”

Provost Mike Malone added that “receiving ART funding from NSF is a vote of confidence in the excellence of campus researchers and the potential for their work to translate into products, spinout ventures, and social enterprises that solve important real-world problems.”

Each ART awardee will benefit from a partnership with a mentoring institution of higher education that already has a robust ecosystem for translational research. The Massachusetts Institute of Technology (MIT) will serve in that role for UMass. As such, the UMass Amherst team will be able to take advantage of MIT’s research-translation prowess to develop individual faculty, postdoctoral fellows, and graduate-student researchers, as well as its knowhow in the development of new startup companies.

“The project will equip diverse groups of scientists and engineers, from undergraduates to senior faculty, with skills to extend research excellence toward impactful translational outcomes.”

Roman Lubynsky, executive director of the New England Regional Innovation Node at MIT, has already begun to work with the UMass team as lead mentor, noting that “the IHE mentor role provides an ideal opportunity for us to build upon and expand our ongoing relationship with UMass Amherst, including facilitating access to and adaptation of best practices from across MIT’s translational enterprise.”

 

Seeking Impact

The four-year award will fund seed translational research projects, training to prepare postdoctoral fellows and graduate students for careers related to translational research, and a network of ART ambassadors, who will serve as role models, peer mentors, and advocates for societally impactful translational research.

In addition, UMass Amherst’s ART ambassadors will be part of a nationwide network of ART ambassadors from all funded institutions. Diverse, equitable, and inclusive efforts will prioritize and champion the involvement of members of traditionally underrepresented groups in every aspect of the project.

“This award provides the campus with an unprecedented opportunity to build a sustainable innovation engine that will prepare students and faculty to contribute to the innovation economy, shorten timelines between ideation and de-risked technologies, and result in enterprises that include diverse leaders in the development of technologies to address important societal needs,” said Peter Reinhart, founding director of IALS. “The project will equip diverse groups of scientists and engineers, from undergraduates to senior faculty, with skills to extend research excellence toward impactful translational outcomes.”

Reinhart will serve as the grant’s principal investigator. Co-principal investigators include Provost Mike Malone; Burnley Jaklevic, director of the UMass Amherst Technology Transfer Office; and Karen Utgoff, director of IALS Venture Development. Partner organizations include MassVentures, the Berkshire Innovation Center, Massachusetts Biomedical Initiatives, and Somerville-based innovation accelerator FORGE.

According to the National Science Foundation, more than $100 million was awarded to the 18 teams. Each awardee will receive up to $6 million over four years to identify and build upon academic research with the potential for technology transfer and societal and economic impacts, to ensure availability of staff with technology-transfer expertise, and to support the education and training of entrepreneurial faculty and students.

“Congratulations to the IALS team and the UMass Amherst campus on this significant award,” said Jeanne LeClair, vice president of Economic Development & Partnerships for the Massachusetts Life Sciences Center. “The center is incredibly proud of its significant investments in IALS as an anchor institution of our burgeoning Western Massachusetts life-sciences cluster. This award will only further spur innovation, translational research, and entrepreneurship for the region and our Commonwealth.”

Massachusetts Secretary for Economic Development Yvonne Hao added that “this ART award will help to grow the innovation economy in Western Massachusetts. The region has a lot to offer talented people who want to create new businesses, expand them, and to really succeed and thrive here.”

 

More Successes for IALS

The ART announcement came on the heels of two IALS core facilities receiving sophisticated microscopy instruments — the first such instruments to be located in Western Mass. — through grants totaling more than $3.2 million from the Massachusetts Life Sciences Center (MLSC).

The UMass Amherst grants are included in a funding package of more than $30.5 million to support life-sciences innovation, workforce, and STEM education across Massachusetts.

The first award of $1,655,774 will fund the IALS Electron Microscope facility’s purchase of a cryo-transmission electron microscope, technology that the microscopy facility did not possess, and which will be the first to be located in Western Mass., according to facility director Alexander Ribbe.

The second award, $1,555,276, will allow the Light Microscopy facility, under the direction of James Chambers, to purchase technology that was missing from its imaging portfolio, expanding light microscopy offerings for biomedical training and research at UMass Amherst and beyond.

Special Coverage Technology

Current Events

Randy Ames

Randy Ames says robotics will be the main focus of the next chapter in the intriguing Ames story.

 

As he talked with BusinessWest, Randy Ames gestured out the window of his tiny office to the traffic on Greenfield Street just a few dozen feet away.

He guessed that several thousand cars pass that spot every day, and further speculated that few, if any, of those travelers would have any idea at all what goes on inside the small, nondescript building that has been home to his business for the past 15 years.

That’s a pretty safe bet, actually. In fact, it’s easy to drive right by Ames Electrical Consulting without knowing it’s there. And soon, it won’t be there.

Indeed, as he talked, Ames noted that he was in the very early stages of packing up for a move to much larger quarters in Greenfield Industrial Park, just a few miles away. That move is a big part of an exciting next chapter in one of the more intriguing, and still evolving, business stories in Franklin County.

The first chapter saw Ames abandon a career, if it could be called that, as a chef — because he needed something more financially rewarding as he started a family — and enroll in an electrical engineering technology program at Springfield Technical Community College.

“Manufacturers can’t find people to work — and it’s not just manufacturers, it’s everyone.”

The next chapters would see him put that degree to work in jobs for several different companies in the region — from Elm Electrical in Westfield to Kellogg Brush in Easthampton — while also earning a degree in electrical engineering at Wentworth Institute of Technology in Boston on weekends (“three years of Saturdays,” as he called it), and also doing a little of what he described as “moonlighting.”

Specifically, he was developing and installing systems to help businesses automate various operations and processes.

Eventually, and with some real incentive after he was pink-slipped by a downsizing Kellogg Brush, his work with automation evolved from moonlighting into a risk-laden entrepreneurial venture, one that somehow managed to survive the Great Recession of 2008 and 2009, when OEMs that made the equipment he installs all but shut down.

Today, Ames boasts clients in a wide range of sectors, from breweries to plastics; food and beverage to paper; recreation (think ski lifts) to municipal water and wastewater facilities. Indeed, the company designs electrical hardware and software control systems for companies that make everything from golf balls to Play-Doh to ketchup bottles.

“We’re the automation guys,” Ames said simply, adding that, over the years, the company has enjoyed steady growth while expanding and diversifying its portfolio of customers, which it provides with turnkey operations.

The next chapter for Ames, and a big reason behind its move to larger quarters, involves the growing, ever-changing world of robotics.

The company has become New England’s only authorized distributor and integrator of NACHI Robotics Systems, said Ames, adding that, as manufacturers and machine shops across the region and throughout the Northeast continue to struggle to attract and retain employees, more of these companies are increasingly looking to robots and cobots (‘collaborative robots’ that work together with people) as a solution.

NACHI Robot Roundup

Randy Ames, center, and a large delegation of local, state, and business leaders gathered at the company’s facility in Deerfield last summer for the NACHI Robot Roundup.

“Manufacturers can’t find people to work — and it’s not just manufacturers, it’s everyone,” said Ames, adding that his company is now primed and well-positioned to take full advantage of this technology and what it can do for companies.

It was this next chapter and what it might it might mean for the company and the region that drew business leaders and elected officials — more people than had come to his door in decades — to the office on Greenfield Street last summer for what was dubbed the NACHI Robot Roundup.

At that gathering, attendees got a good look into the future — of manufacturing, Ames Electrical, and, in many respects, the region.

For this issue and its focus on Franklin County, BusinessWest takes an in-depth look at Ames and what comes next for a company where success hasn’t come automatically, but through entrepreneurial energy and a willingness to keep current — figuratively, but also quite literally.

 

Watt’s Happening?

Ames joked early and often about the acronyms that dominate his business.

There are many of them — from PLCs (programmable logic controls), which are small devices, “the heart of automation,” as Ames called them, that can be programmed to turn things on and off; to HMIs (human-machine interfaces), the operators’ touchscreens; and even RAT (remote access technology), which provides a secure, cloud-based IT network that allows Ames to access remote locations and control machines with just a few clicks.

These acronyms come together in an industry, and a business, that has emerged, grown, and evolved over the past four decades, and continues to do so.

As noted earlier, Ames was a chef before enrolling at STCC and then working at Elm Electrical and then Kellogg Brush and eventually starting that moonlighting with automated systems.

He started in 1992 at Yankee Candle as it was opening its village in South Deerfield, specifically with developing, building, and programming ‘Santa’s toy machine,’ which made it appear that toys were going into a huge box in pieces and coming out as finished products.

“Part of it was to make it sort of this Willy Wonka/Rube Goldberg machine-looking mechanical contraption,” he recalled, adding that he worked with Yankee Candle founder Michael Kittredge on the project. “He said, ‘I want it to do this … I want this valve to make this thing spin, and all these lights to blink, the conveyer to run, to turn the snow on and off in the windows outside, etc.’ I’ll bet there were 25-foot-diameter gears on the wall with little motors that I had to make run.”

From there, Ames worked with several other moonlighting customers offering their own versions of ‘I want it to do this.’ Those experiences provided him with the confidence to go into business for himself in the spring of 1992 when he was laid off from Kellogg Brush as it was downsizing.

“I made four phone calls that day, and three people called me back,” he said, adding that one of them was Hillside Plastics in nearby Turners Falls, which would go on to be a steady customer.

He initially operated out of his house in Montague, working there during the day and then for OEM Kingsbury Corp. in New Hampshire at night, before focusing exclusively on his own work.

Over the past 30 years, the company has survived disruptive forces ranging from the Great Recession, when the phone stopped ringing and he started thinking about returning to work as a chef, to the pandemic, and thrived mostly by growing and diversifying its portfolio of customers while developing strong partnerships with both those clients and the makers of the equipment it installs.

Elaborating, Ames said the company takes a collaborative approach to what amounts to finding solutions for a client, whether it’s a manufacturer looking to automate a production process or a municipality operating its wastewater treatment plant.

He said the phone started ringing again in 2011, and with few exceptions, it hasn’t stopped ringing since, with customers finding Ames mostly through its vendors and all-important word-of-mouth from existing clients. Along the way, it has developed a niche — mostly smaller systems — and a reputation for being able to move quickly and nimbly, separating it from its much larger competitors.

Most of its customers are along the I-91 corridor in Western Mass., but it has also expanded into the North Shore, the Worcester area, and other parts of New England.

This expansion process may be accelerated by the partnership with NACHI Robotic Systems, Ames said, noting that a growing number of companies, including machine shops, are looking to robots as their workforce challenges mount.

“Manufacturers are tired of the revolving door,” he explained. “They bring someone in, they train them for a week, and then they’re gone. So, increasingly, they’re looking at robots.”

Indeed, he said he’s taking calls from potential customers ranging from bakeries to machine shops exploring the possibility of using robots to handle some of the work currently carried out by people.

Elaborating, Ames said he’s given two quotes to machine shops for robots that can handle what’s known as ‘machine tending,’ yielding yet another acronym (MT). And as he talked, he played a video of a NACHI robot picking and placing parts and putting them into a chuck on a computer numerical control system.

“This machine costs $92,000 — it comes with a cart and a robot,” he told BusinessWest. “If you can keep loading that, it will work all day and all night long; we just quoted one company where the ROI on one of these was three months.”

The company hasn’t installed any robotic systems yet, but Ames said the pace of phone calls inquiring about the equipment and what it can do has certainly picked up over the past several months. And he expects that call volume to only increase as workforce issues across all sectors continue.

 

Wired for Growth

Returning to the matter of that Willy Wonka/Rube Goldberg contraption he developed for Yankee Candle, Ames said that Michael Kittredge, who passed away in 2019, told him years ago that someone from the Smithsonian Institution called, saying they would be very interested in putting it on display once Yankee Candle was done with it.

Unfortunately, the toy machine had been taken down and dismantled by that time, Ames went on, adding that he never thought about his work winding up in the Smithsonian one day.

Instead, he’d gladly settle for satisfied customers and continued growth of the business he started from scratch and developed into something that has remained on the cutting edge of an emerging sector.

You certainly can’t see any of that driving past the company’s soon-to-be-former home on Greenfield Street, and that’s part of this engaging story — one with some intriguing chapters still to come.

Technology

Early Connections

The Markens Group

The Markens Group’s iCons summer intern, Bobby Murray (center), with Ben Markens and Emily Leonczyk.

The Western Massachusetts Economic Development Council (EDC) and the UMass Amherst iCons program, under the umbrella of the iCons Industry Consortium, recently joined forces to provide UMass iCons students with internship and career opportunities in the Western Mass. region.

iCons is a certificate program focused on real-world problem solving in biomedicine/biosystems and renewable energy, catering to students in science, technology, health sciences, engineering, math (STEM), and business. The program engages students in addressing real-world challenges alongside industry partners and faculty members from a range of STEM and business disciplines.

“By bringing together exceptional students and local businesses, this collaboration creates a win-win situation, fostering mutual growth and development.”

Now, with the support of the EDC, UMass iCons students majoring in science, technology, engineering, math, health sciences, and business have access to internship opportunities with local businesses, with the goal of bolstering the regional economy as well as their own experience.

“We’re excited to partner with UMass Amherst to showcase the advantages of living and working in Western Mass.,” said Rick Sullivan, president and CEO of the Western Mass EDC. “ By bringing together exceptional students and local businesses, this collaboration creates a win-win situation, fostering mutual growth and development.”

The iCons program has already successfully placed students in internships at three member organizations of the Western Mass EDC: the Markens Group, US Tsubaki Chicopee, and the Community Foundation of Western Massachusetts. These experiences have provided iCons students with valuable exposure to real-world work environments and have allowed them to contribute to the success of local businesses.

The Markens Group recently welcomed Bobby Murray as an iCons summer intern.

“We are thrilled to have Bobby join us at the Markens Group this summer,” said Emily Leonczyk, the company’s executive vice president and chief operating officer. “Bobby is taking advantage of the opportunity to cultivate his skills, gain invaluable real-world experience, and lay the foundation for a successful future. Bobby has already added immense value, he is sharp and enthusiastic, and our team is stronger with his contributions. We are dedicated to supporting next-generation talent like Bobby and fostering professional development in our region.”

“This partnership exemplifies our commitment to building community and empowering local talent.”

According to its website, iCons “prepares our best undergraduates to be problem solvers, leaders, and innovators in science, technology, and business. iCons recruits quality students across a diverse range of science, engineering, and business disciplines to identify global problems and find cutting-edge solutions. The iCons program positions students for high achievement in graduate school and in their careers.”

Scott Auerbach, Mahoney Family Sponsored Executive Director of iCons, noted that the program’s mission can be boiled down to three words: “add real value.”

“Our excellent partnership with the Western Mass. Economic Development Council and terrific member organizations like the Markens Group provides powerful opportunities to accomplish this important mission,” he said.

Through this collaboration, the leaders of the Western Massachusetts EDC and the iCons program say they want to pave the way for talented students to excel in their academic and professional pursuits while driving economic growth in the region. By nurturing the next generation of leaders and problem solvers, they add, this partnership will leave a lasting impact on both the students and the community as a whole.

“The Markens Group firmly believes in the power of community,” President and CEO Ben Markens said. “Beyond our association-management services, we actively engage in initiatives that foster growth, build relationships, and strengthen the region. This partnership exemplifies our commitment to building community and empowering local talent.”

Special Coverage Technology

Creating Collisions

While the pandemic was a time of upheaval in higher education, not all the changes that occurred were negative.

Indeed, Gina Puc said colleges and universities have seen higher education transformed in some ways, with a new sensitivity to innovative models of learning.

“We took a close look at how we were serving students in this new environment,” said Puc, chief of staff at Massachusetts College of Liberal Arts in North Adams. And one good example is MCLA’s new partnership with the Berkshire Innovation Center (BIC) in Pittsfield on an MBA program to enhance and expand experiences and career connections to prepare graduates for innovation-driven careers in the Berkshires and beyond. 

This fall and spring, BIC will host students from MCLA for 10 Saturdays as part of their MBA program, which will be taught online and on-site at BIC in a hybrid format. Applications for the fall 2023 program are due by Aug. 18.  

Puc said the partnership is reaching students who may not have thought about getting their MBAs pre-pandemic, but are drawn by this innovative, experiential model. “We’re meeting students at this moment in time through the collaborative nature of this MBA program.”

The BIC has been an intriguing story in its own right. With the approval of more than 80 regional stakeholders in the private sector, government, and academia, the Massachusetts Life Sciences Center awarded the city of Pittsfield a $9.7 million capital grant in May 2014, with the goal of developing a 20,000-square-foot innovation center in Pittsfield’s William Stanley Business Park, the former site of General Electric.

These days, the BIC, which officially opened in 2020, provides regional manufacturers and STEM businesses with advanced research and development equipment, state-of-the-art lab and training facilities, and collaboration opportunities with BIC’s research partners, as well as internship and apprenticeship programs for local students.

A relationship with Berkshire County’s only four-year public college just made sense, said Dennis Rebelo, BIC’s chief learning officer.

“BIC’s three pillars are community, technology, and learning, and innovation is most likely to be robust and have a likelihood of succeeding at the interaction of those [pillars],” he explained, noting that such interactions can range from hyper-localizing the supply chain of building a new product to technology workshops that teach companies — from hundred-year-old firms like Crane Currency to much newer entities like Boyd Biomedical — how technology can be a tranformative agent in ways they might not have considered.

Gina Puc

Coming out of the pandemic, Gina Puc says, higher education was being transformed, and colleges were taking a hard look at serving students in more innovative ways.

“There are different ways technology can be a catalyst in economic growth and development,” he said. “When we saw what was happening with MCLA, we started exploring how they could be more embedded in our world and how we could serve them. It made sense to host their MBA program as partners; we’re now referring to it as an innovation-based MBA.

“An MBA student does a capstone — maybe it’s building a new product, like an advanced car seat, maybe a therapeutic device, or maybe something like SolaBlock,” he went on, referring to the Easthampton-based developer of solar masonry units. “They can have coffee with an industry leader and talk about clean tech. They have access to all these organizations.”

MCLA President James Birge, a BIC board member, added that “it’s incredible to see two major Berkshire County institutions come together to leverage the growth of MCLA’s programming with the BIC advancement opportunities. I’m looking forward to the networking and educational opportunities this will provide for our MBA students and the collaborations with industry leaders at the BIC.”

 

Innovative Model

Through this partnership, MCLA aims to contribute to the BIC’s efforts to foster growth within the life sciences, advanced manufacturing, and all regional technology and innovation-based sectors. 

“To explain an MBA influenced by innovation … you could substitute the word innovation for creativity. What we’re able to do by having the classes at the BIC is that we’re allowing students to be adjacent to the creative process,” Rebelo said. “To be able to spark additional thinking that conjures up new ideas that can also be socially responsible is a big win. You may think about technology as anti-human, but we think about it as really serving humanity … we think about things more from a humanitarian standpoint.”

Dennis Rebelo

Dennis Rebelo

“When we saw what was happening with MCLA, we started exploring how they could be more embedded in our world and how we could serve them.”

Josh Mendel, associate dean of Graduate and Continuing Education at MCLA, agreed. “The possibilities are really limitless for our students to embrace and be a part of the future of advanced technologies,” he said, adding that this partnership allows the college to fulfill the critical needs of the advanced-manufacturing industry in Berkshire County to grow and enhance the future of the county’s workforce, and that partnering with BIC in this way was a logical next step in the MBA program.

“We needed to be at this hub of innovation, advancement, and opportunities for students to grow and support a critical sector in the Berkshires,” he explained.

Mendel said he expects applicants to the program to be a blend of recent MCLA graduates with a passion and desire to stay in the Berkshires and want to be part of the energy happening at BIC, and also working professionals who have an interest in getting their MBA to get to the next pay grade or promotional opportunity.

“Some are about to become entrepreneurs; we’ve had several students in the past couple of years start their own business organization,” he said. “So this made so much logical sense — our mission is to support critical growth sectors in the Berkshires, and what better partner than BIC?”

The Feigenbaum Center for Science and Innovation

The Feigenbaum Center for Science and Innovation at MCLA, which prepares students to enter the research pipeline and STEM careers.

The Berkshire Innovation Center’s programming includes the BIC Manufacturing Academy, an industry-led training collaborative designed to address persistent challenges facing the manufacturing economy in the Berkshire region by closing the gap between local supply-chain capabilities and the needs of larger manufacturers through ongoing education, training, and technology assistance. Another program is the BIC Stage 2 Accelerator, a 30-week, hands-on, results-oriented program designed to serve early-stage tech startups that are building a physical product and moving toward the manufacturing phase.

Josh Mendel

Josh Mendel

“We needed to be at this hub of innovation, advancement, and opportunities for students to grow and support a critical sector in the Berkshires.”

There’s also a robust slate of ‘learning series’ — for students, BIC members, community members, and executives — some of which MCLA’s students will be able to access. But beyond the specific programming, Rebelo said, the BIC is also a space that will excite students about learning, not only through classes and panel discussions, but through day-to-day conversations with people doing innovative work.

“They’ll have access to resources and ‘collisions’ — and the collisions they make in the café could lead to some of the most valuable outcomes of these innovative relationships,” he noted.

 

Staying Connected

Drawing on the ‘systems thinking’ philosophy of Peter Senge, a pioneer in organizational development, Rebelo noted that, “if we’re going to be a learning organization that thrives in the 21st century, MCLA and BIC have to be in constant conversations about the systems we’re creating together and strive for mastery of the educational experience of the adult learner.”

In addition, Mendel told BusinessWest that MCLA draws many students from outside the Berkshires, and connecting them to a hub like BIC could be a factor in keeping young talent within the region.

“It’s very important to us to connect these students back to these companies and organizations and job opportunities and internships, so they stay and grow and raise families and have full-time careers here in the Berkshires.”

Puc agreed. “We’re in a rural community, and I can’t think of another hub like BIC that serves a rural community they way they are. That speaks to the efficacy of our educational programs and the innovation of BIC, in the way we serve learners in a rural community.”

Technology

Layers of Protection

By Mark Morris

 

As the world increases its dependence on the internet for all kinds of transactions, keeping everything secure becomes a constant challenge.

Cybersecurity experts compare their work to an ‘arms race’ in which every new, secure tool they put in place motivates cybercriminals to find a new way to defeat it.

“When you think about it, we need to be right all the time; they only need to be right once,” said Charlie Christianson, president of CMD Technology Group, which installs computer networks for all kinds of companies and keeps them safe.

Paul Whalley, president of Growth for Your Company (G4YC), said cybersecurity is like physical security in that, the more difficult it is for criminals to defeat, the better the odds of not being a victim.

“For example, if criminals want to rob a house, they are more likely to hit the house with an open door over one with bolted locks on every door, tightly shut windows, and a sign out front that says they have a security system.”

“Two-thirds of people use the same passwords on multiple online accounts. Imagine if a cybercriminal knows that one password and can log into your financial, work, or cloud accounts. It happens every day to millions of people.”

In his current venture with G4YC, Whalley helps companies like CMD Technology Group grow their business. In addition, Growth for Your Company is organizing a cybersecurity conference on Tuesday, Sept. 19 from 8:30 a.m. to 3 p.m. at Twin Hills Country Club in Longmeadow. The idea is to educate local business leaders and IT professionals on evolving cyberthreats and the latest tools to combat them.

Businesses that purchased antivirus software years ago may think they are protected, but Christianson noted that, even if the old software blocks a cyberattack, it can take months to determine the source of the attack and how it gained entry.

“The new software tools can make a huge difference because they will immediately point you in the right direction to find the problem,” he said. “Some will block the threat and move it to a safe server to determine if it needs to be quarantined.”

Two-factor authentication (2FA) — that access code a bank sends by text after the customer inputs a password — has emerged as a strong deterrent against outside attacks. Encouraging safe practices such as a written policy to guide employees on how to act when they are using the company’s system is another key to fighting cyberattacks.

The software tools are only as good, however, as the people using them. Scott Augenbaum is a retired FBI agent and cybercrime-prevention trainer who is scheduled to present at the fall cybersecurity conference. Augenbaum contends that online safety begins with basic practices everyone can follow, starting with passwords.

“Two-thirds of people use the same passwords on multiple online accounts,” he said. “Imagine if a cybercriminal knows that one password and can log into your financial, work, or cloud accounts. It happens every day to millions of people.”

When he retired from the FBI in 2018, Augenbaum said, cybercrime was a $4 trillion problem. Since then, the cost to society has doubled. “The pandemic ruined everyone’s lives except the cybercriminals. So many people were shopping online, working from home, and logging in remotely to our most critical sites.”

In addition to using 2FA, Augenbaum recommends that businesses and individuals identify what he calls “mission-critical accounts,” such as banks, credit cards, and cell-phone accounts, and make sure each password is unique and at least 12 to 15 characters long.

All three cybersecurity experts told BusinessWest no one is too small to be a target for cybercriminals.

“Every one of the victims I’ve worked with felt they didn’t fit the victim profile,” Augenbaum said. “Anyone who thinks they are immune because they are a small business increases their chances of joining the list of small businesses that have been victimized.”

Christianson agreed, and gave an example of someone who owns a pizza shop. “That person might think they are only in the pizza business, so what could happen? Well, they most likely process credit-card transactions, and that’s a gold mine to a cybercriminal.”

He added that it’s important for a business owner to consider what is unique in their environment that makes them vulnerable to a cyberattack. There was a time when insurance for cyberattacks could quickly help a company get back to business but after years of increasing claims, that has changed.

“There is a new landscape for cybersecurity insurance companies,” Whalley said. “Companies are now more stringent on eligibility to get cyberinsurance.”

Before selling a cybersecurity policy, Christianson added, insurers want to know that a business has built several layers of protection into its systems.

“Just like an onion has layers, an effective security system also has layers to make it harder to penetrate a company’s data,” he explained. “If one layer gets defeated, there’s another one right behind it to stop a potential breach.”

The Sept. 19 conference will focus, in large part, on how to create those layers of protection with technology and a more educated human element.

“Along with the technology, we will be encouraging training so everyone understands how to mitigate the risks,” Christianson said. “We all have a role to play in preventing cyberattacks.”

Special Coverage Technology

The World in Your Pocket

 

It’s staggering how much accumulated knowledge is available with a few taps on a smartphone screen. Whether Apple or Android, countless apps are available to help users with a wide range of tasks, from managing their finances to tracking their fitness goals to getting an education in various topics to making travel easier and more fun.

For this year’s roundup of what’s hot in technology, BusinessWest checks in on what the tech press is saying about some of the most popular smartphone apps.

 

Dollars and Sense

Smartphones have put a world of personal finance in people’s hands. For example, Intuit’s Mint gives users a real-time look into all their finances, from bank accounts and credit cards to student loans and 401(k) accounts.

“Let’s start with Mint’s very high ratings in both the App Store and Google Play,” Nerdwallet notes. “It’s free and syncs many kinds of accounts: checking and savings, credit cards, loans, investments, and bills. As far as the actual budgeting, Mint tracks your expenses and places them in budget categories. You can personalize these categories, which are unlimited. You set limits for these categories, and Mint lets you know if you’re approaching those limits.”

Besides those budgeting features, Nerdwallet notes, Mint may help users pay down debt, save more money, and track goals, while showing users their credit score and net worth. As a bonus, Mint provides plenty of support for using the app, including a detailed FAQ.

As its name notes, You Need a Budget, or YNAB, earns top grades from Investopedia because of the company’s renowned budgeting philosophy and reputation. YNAB says new budgeters typically save $600 in their first two months and more than $6,000 in their first year. It includes customizable reports that break down the user’s income and expenses by category, account, and time frame, with the aim of helping users get their finances in order.

“YNAB allows you to sync your bank accounts, import your data from a file, or manually enter each transaction,” the site adds. “After signing up, you create your first budget and assign every dollar a purpose, such as your rent or car payment. The goal is to eventually get at least one month ahead, so you’re spending money you earned 30 days ago. The company offers extensive educational resources and customer support to keep you on track.”

For investors, Forbes recommends Empower (formerly Personal Capital) for its outstanding reporting options, desktop capabilities, investment-management platform and spending tracking. Empower gives a holistic view of customers’ entire financial picture, from day-to-day spending to tracking portfolio performance.

“The app has several savings tools designed to help build retirement savings and emergency funds and pay down debt,” the publication adds. “It also has excellent advisory tools, including an investment checkup, investment-fee analyzer, financial planning, cash-flow tracking, education cost planning, and real-time net-worth tracking. All of these tools give detailed insights into your current financial picture, while also helping you plan for the future. The list of features may sound overwhelming, but the app is easy to use.”

Meanwhile, CNBC sings the praises of PocketGuard, which, among other features, taking into account the user’s estimated income, upcoming expenses, and savings goals, and uses an algorithm to show how much is available for everyday spending. The app categorizes expenses; syncs to bank accounts and credit cards; and boasts security features like bank-level encryption, PIN codes, and biometric IDs.

 

Beyond the Workout

Moving beyond financial wellness to physical wellness, countless apps are available to offer information on what to eat, how to exercise, and how to stay committed to better habits.

Forbes recommends FitOn, which offers a wide variety of workouts, including cardio, strength, high-intensity interval training, dance, yoga, Pilates, Barre, and more. It even features workouts led by celebrities like Gabrielle Union, Julianne Hough, and Jonathan Van Ness. Classes are available in real time with the app’s live classes feature or through on-demand workouts.

With a live leaderboard and real-time heart rate tracking via Apple Watch, users can track their progress and fitness goals. Upgrading to the Pro version grants users access to more than 500 recipes, live workout video calls, personalized meal plans, and more.

One of the most popular nutrition apps is MyFitnessPal, which offers a wealth of tools for tracking what and how much the user eats and how many calories they burn through activity, according to PC Magazine.

The app is also a top pick of Verywell Fit, which notes that “MyFitnessPal is our pick for best overall fitness app because of its robust food and activity database, easy-to-use logging and tracking tools, library of workouts, and ability to connect to several other apps.” It includes a database of more than 14 million foods, is customizable based on health goals, and offers restaurant menu logging as well.

According to CNET, Nike Training Club provides various workout programs such as body-weight exercises, high-intensity interval training, cross training, yoga, core exercises, and even expert health tips by Nike trainers to keep you on track.

“The workouts are easy to follow because there are video demonstrations of each exercise with the allotted time you should be doing them,” CNET notes. “This keeps you from losing track during your workout and mentally prepares you for the following exercise. The app also connects to your Apple watch to provide health metrics such as your heart rate and logs your activities. The best part of this app is that it’s free and gives you access to many resources no matter if you’re a beginner or more advanced.”

Although Peloton is famously associated with the home-workout bike of the same name, the workouts on the app don’t all require users to have the bike or other equipment, U.S. News and World Report notes, while boxing, running, yoga, and many more types of fitness workouts are available on the app.

Women’s Health agrees, adding that “testers loved the huge choice of workouts available, from strength sessions to yoga to meditation, and found it easy to filter classes on the app by duration and difficulty to find the right one for them. Our team also said they were persuaded to push beyond their usual limits during each session thanks to motivational instructors, who helped keep their form in check with non-stop helpful pointers — though some testers found them a tad too intense for their liking.”

 

 

So Much to Learn

Countless popular apps focus on education and learning for all ages. For kids, Verywell Family recommends Khan Academy, which collaborates with the U.S. Department of Education and myriad public and private educational institutions to provide a free, world-class education for anyone.

“From preschoolers to high-schoolers, there are few educational apps that can measure up to Khan Academy when it comes to the wide range of courses it offers to students of all ages,” the site notes. “Khan Academy’s YouTube videos cover most subjects at a range of levels: math, science and engineering, arts, humanities (which includes history and social studies), economics, AP courses, and test prep.”

It adds that Khan Academy is popular among students, parents, and educators because its videos are engaging and targeted at visual learners, using photos, maps, and other illustrations, and because it allows students to work at their own pace.

For teachers, Education Corner calls Google Classroom an excellent resource. “It pulls together all of the G-Suite apps (Docs, Slides, Sheets, and Draw). Teachers can create assignments and announcements for individual classes. They can attach worksheets, slideshows, or weblinks (along with many other things) and set deadlines. The work can be marked/graded and returned to students for further work.”

When a student completes work, it gets saved automatically to their Google Classroom class folders in their Google Drive (which are set up automatically). All work is saved securely. Students may submit class comments that are viewable to all students and teachers assigned to that ‘classroom,’ which leads to collaborative working.

My eLearning World touts HOMER as a personalized learning app designed to help younger kids fall in love with learning, featuring more than 1,000 learning activities across all subjects. “From toddlers to second-graders, this educational app is a fit for every eager kid ready to learn something new, especially younger kids early in their development. HOMER is an early learning software designed to help children develop their critical thinking skills. It helps them build their confidence for the future by leading them on their customized educational journey.”

HOMER features a variety of interactive lessons, stories, and activities that are tailored according to the student’s individual skills, age, and interests. “The level of personalization is what really sets HOMER apart from other kids educational apps,” My eLearning World notes, “and it’s why this is our favorite app for keeping children of various ages and skills engaged and learning at their own pace.

For learning another language in the go, Lifewire gives top marks to Duolingo, which “stands out among language-learning apps, and among education apps overall. Duolingo includes dozens of languages, including a couple of fictional ones just for fun. Each language offers a mostly linear path divided into topics of conversation. Each topic presents you with short exercises to familiarize you with the material through spoken and written formats.”

The app encourages users to make a habit of practicing with a reward system and a social component. The rewards can be spent in the app’s store on powerups and fun accessories. Meanwhile, the in-app social network encourages users to invite friends to the app and compare scores.

 

Now Go Away

Thinking about a vacation? PC Magazine says Hopper “is an app you definitely want to use while you’re planning a trip and before you buy any tickets. The mobile-only app tracks flight prices and gives you clear advice on the best time to buy — including through notifications when the price drops. What makes this travel app valuable is its level of detail. It doesn’t just tell you to wait to buy your ticket, but gives you a date when the price will likely rise. You can book through Hopper, too, with a commission fee of a few dollars.”

Travel + Leisure notes that flight prices can fluctuate, making it tricky to decide whether to book right away or hold off. Hopper can remove some of the uncertainty by predicting the best time to find the cheapest fares, saving up to 40%. The app also has a price-monitoring feature so users can select a particular flight and receive alerts if the price drops. They can also compare the prices and amenities of more than 250 airlines and get alerts about airfare flash sales.

For lovers of the great outdoors, Travel + Leisure also sings the praises of AllTrails, noting that “this app will provide you with the area’s best hiking, biking, and running trails. In addition to details on length, starting location, and trail quality, AllTrails includes reviews and photos from a community of hikers and outdoor enthusiasts. You’ll find useful information like what to pack, obstacles you’ll find along the route, and the best scenic spots to check out.”

Finally, Afar singles out TripIt, which automatically tracks confirmation emails for flight itineraries, hotel, or Airbnb bookings; car rentals; restaurant reservations; and even event tickets, then populates those travel plans into an itinerary that be viewed in one place.

“The easy-to-use organizational app makes it simple to share the consolidated information with family or friends, so you can send them your itinerary directly and avoid having to answer repeated texts like, ‘when are you landing again?’ to coordinate an airport pickup,” Afar notes. “TripIt even features a personalized travel stats page for really data-hungry folks who want to know how many trips they’ve taken or countries they’ve visited — and that’s just in the free version.” Meanwhile, the paid version includes extras like real-time flight alerts, TSA wait times, and loyalty reward program updates.

In short, whatever you’re looking to improve in your life, as Apple’s famous ad slogan notes, there’s an app for that.

 

Special Coverage Technology

Defense Mechanism

future site of the SOC and cyber range

STCC’s Mary Kaselouskas tours the future site of the SOC and cyber range with U.S. Rep. Richard Neal and other stakeholders.

 

By now, Mary Kaselouskas says, the vast majority of people understand the importance of cybersecurity.

“Everyone is fully aware of the threats out there, how people become victims of cybercrime and the impact on an organization that’s involved in a breach,” said Kaselouskas, vice president ands chief information officer at Springfield Technical Community College (STCC).

What they might not know, she added, is the critical shortage in the cybersecurity workforce, with an estimated 20,000 more professionals needed in Massachusetts alone, not to mention about 1 million in the U.S. and 3 million around the world.

That’s why she, and other officials at STCC, around the state, and across the region’s IT sector are celebrating a new initiative to promote the development of a diverse cybersecurity workforce locally, with the goal of improving cyber resiliency in the Commonwealth.

U.S. Rep. Richard Neal, state and academic officials, and IT industry leaders were on hand at Union Station in Springfield on Oct. 31 to announce $1,462,995 in state funding will allow STCC to establish a security operation center, or SOC, at Union Station that will provide threat monitoring and other cybersecurity services for Commonwealth municipalities and small business and nonprofit customers. The funds will also establish a cyber range, a new testing lab to mirror real-world IT environments to provide hands-on training opportunities to local companies, universities, and other cyber-focused organizations.

“We’re seeking to establish Massachusetts as the national leader when it comes to cybersecurity infrastructure. We’re bringing together leading academic partners and businesses to support cyber resiliency and workforce development in the Commonwealth.”

“I have been involved with this for quite a while, and a steering committee was established many years ago, looking at how to address a shortage of cybersecurity workers in Springfield and the Pioneer Valley,” Kaselouskas said, noting that partners on the project include the Springfield Redevelopment Authority, a new entity called CyberTrust Massachusetts, the MassCyberCenter, and local colleges and universities, among others.

As the grant recipient, STCC will staff and operate the Union Station facility in partnership with a consortia of area higher-education institutions, including Bay Path University, UMass Amherst, Western New England University, Elms College, and Springfield College, each of which bring a range of undergraduate certificate and degree programs in IT/security, cybersecurity, computer science and programming, digital forensics, and criminal justice.

The SOC, Kaselouskas explained, is “a physical location at Union Station that monitors, detects, and responds to cyber threats 24/7/365, protecting organizations’ assets. A lot of companies don’t have the resources for a fully operational SOC, or can even afford to have managed SOC operations.”

The center will have full-time employees but also offer training opportunities for students at area colleges by way of internships and work-study programs, she added. “This will operate as a business once the grant money is gone. We haven’t discussed fees, but we will have an employee working in business outreach to get customers on board that will utilize the facility.”

Meanwhile, the cyber range will allow both students and employees of companies and municipalities to experience simulated threats in a virtual environment, with hands-on training in live-fire attacks, blue-team/red-team events (in which one team attacks a system and the other defends it), and other training models, potentially leading to certification in security fields for students.

“That’s the training part of this,” Kaselouskas told BusinessWest, noting that area colleges and universities will incorporate the cyber-range software into courses. “If a student is enrolled at STCC in the cybersecurity program, they may take a few courses that use the cyber range — so it’s not a whole course, but a component of a course.”

STCC President John Cook

STCC President John Cook says the cyber project at Union Station will be transformative for the region and higher education.

The grant to STCC will cover renovation and construction of the Union Station space, which is estimated to open in the first half of 2024. The facility will include a classroom and a conference room for up to 60 people, able to accommodate those cyber-related events and to serve as a space for collaboration, in addition to separate classroom space, workstations for use by academic partners, offices for facility staff, a tech-support area, a kitchen, and storage.

As part of a site-based service arrangement, STCC will provide administrative oversight for the facility, including all human-resources functions for employees and hiring of key personnel, plus the establishment of electronic-systems management. The facility will also be overseen by a steering committee of public, private, and academic stakeholders, which will include the Springfield Redevelopment Authority, the owner of Union Station.

 

Dollars and Data

The Union Station project is just one component of a more than $3.7 million outlay to bolster cybersecurity resilience — and the related workforce — across the state. The announcements were made during the sixth Massachusetts Cybersecurity Forum at Bridgewater State University, which brought together 100 executives from companies, municipalities, and leading universities.

The awards included a $1,086,476 grant to support the launch of CyberTrust Massachusetts, a new nonprofit that will work with business and academia statewide to grow the cybersecurity talent pipeline by increasing career pathways for underrepresented groups, and promote security operations to address the day-to-day needs of resource-constrained municipalities, nonprofits, and small businesses.

The Commonwealth also announced the $1,462,995 award to STCC and $1,200,000 to Bridgewater State University to establish SOCs and cyber ranges in the two cities.

“We’re seeking to establish Massachusetts as the national leader when it comes to cybersecurity infrastructure,” Gov. Charlie Baker said during the announcement event, adding that “we’re bringing together leading academic partners and businesses to support cyber resiliency and workforce development in the Commonwealth.”

CyberTrust Massachusetts was launched to address four key imperatives for the state:

• Undersecurity, as organizations across Massachusetts, especially municipalities, small businesses, and nonprofits, are challenged to find affordable resources to defend themselves against growing cybersecurity threats and maintain cyber resiliency;

• Underemployment, highlighted by the aforementioned 20,000 cybersecurity job openings in Massachusetts, and the fact that communities of color and women are underrepresented in the cybersecurity workforce and are frequently overlooked for employment due to a lack of opportunity to obtain hands-on cybersecurity experience;

• Employee training, as businesses across the Commonwealth typically do not have a location to send their employees to receive cybersecurity training at an affordable rate; and

• Business and economic development, specifically a need to convene regional hubs for business development where cybersecurity entrepreneurs can establish and grow startups or where specific industry segments such as defense contractors can receive specialized support.

“This first-of-its-kind collaboration among business, higher ed, and government through CyberTrust Massachusetts could transform our cyber education and training, growing our workforce and creating new opportunities statewide while helping to make our communities more cyber resilient,” said Pete Sherlock, CEO of CyberTrust Massachusetts.

“No organization is successful 100% of the time when it comes to defending against cyberattacks. With the new monitoring capabilities, organizations can increase awareness, detect intrusions faster, and respond more quickly to an incident.”

In February 2022, the MassCyberCenter released a request for responses seeking interest from entities interested in establishing an SOC and/or cyber range to support the dual missions around cybersecurity workforce development and for protection against cyber threats. Seven expressions of interest were received, including the proposals from STCC and Bridgewater State.

“We see these as the initial investments in a cyber-secure future, important investments to build out our plan for a cyber-resilient Massachusetts,” said Stephanie Helm, director of the MassCyberCenter. “The key word is ‘resilient,’ as no organization is successful 100% of the time when it comes to defending against cyberattacks. With the new monitoring capabilities, organizations can increase awareness, detect intrusions faster, and respond more quickly to an incident.”

STCC President John Cook agreed, noting that “this cybersecurity award will be transformative for our region and higher education. As one of the most pervasive liabilities for our businesses and communities, these funds ensure a regional center that will be a nexus for the cyber workforce with hands-on learning, in addition to establishing a resource for protecting our community partners against cybersecurity threats.”

 

Statewide Strategy

The grants are part of the Commonwealth’s ongoing investment in cybersecurity resiliency and workforce development. The award to CyberTrust Massachusetts is from the Massachusetts Cybersecurity Innovation Fund and will support the organization’s operating expenditures for a period of six months and will fund a contract for cyber-range services for one year.

“Leaders in the state’s cybersecurity ecosystem have been contributing to the establishment of CyberTrust Massachusetts because they see the imperative to help protect the undersecured and are passionate about training the next generation of our cyber workforce, including those from currently underrepresented populations,” said Jay Ash, chair of the CyberTrust board of directors and president and CEO of the Massachusetts Competitive Partnership.

Meanwhile, the grants to STCC and Bridgewater State were generated by “An Act Relative to Immediate COVID-19 Recovery Needs,” which provided $15 million to the MassCyberCenter to incentivize the creation of regional SOC services and expand the cyber workforce in the state, including a focus on “underserved and underrepresented populations.”

“Springfield Union Station is a world-class transportation hub that will now be home to a world-class cybersecurity training and security-management center,” Neal said. “The Baker-Polito administration has worked hand in hand with the city of Springfield, the STCC team, and my office to make this a reality.”

Kaselouskas believes the new SOC and cyber range can help Greater Springfield become a key region for the cybersecurity sector in the Northeast.

“Union Station obviously has a long history in Springfield, and the location is really centralized, and we’re hoping it will be a hub,” she said, adding that the facility could also bring in guest speakers for training — IT experts who hail not only from the area colleges and universities, but from large employers such as Baystate Health, MassMutual, and even the military.

“STCC is well-known and right around the corner, with 200 students in these programs right now,” she told BusinessWest. “We’re hopeful this will also boost interest in coming not only to STCC to explore these programs, but also to the other colleges we work with, which have strong programs as well.”

At STCC, she pointed out, many students hail from Western Mass. and then stay here, so any effort on the college’s part to train the future cybersecurity workforce will strengthen the sector locally.

“We’re hoping to make an impact in this area, to give back to local communities by educating students and keeping them close,” Kaselouskas added. “This program is going to be pretty big because not a lot of states do this. We expect to see this grow around the state and for Massachusetts to become a leader in cyber education.”

 

Joseph Bednar can be reached at [email protected]

Special Coverage Technology

A New Gig

SHELD General Manager Sean Fitzgerald

SHELD General Manager Sean Fitzgerald

‘Ahead of schedule and under budget.’

Those are the words that any business owner or board of directors would love to hear regarding a specific project or undertaking. They are not heard often, to be sure, and they are being heard even less frequently, if at all, in these days of soaring inflation, supply-chain issues, and a workforce crisis.

But that phrase can certainly be applied to the ongoing work of the South Hadley Electric Light Department (SHELD) to provide commercial and residential customers in that community with fiber internet service, a project that had the additional challenge of being launched only months before the pandemic arrived in Western Mass.

“In the last financial report we gave to the board, we were under budget and ahead of the construction schedule,” said Sean Fitzgerald, SHELD’s general manager, noting that roughly 75% of the town now has fiber service, with the rest to be built out by July 2024.

The fiber program, which had been known as Fibersonic, has been rebranded as Fiberspring to avoid any potential problems with another internet provider using ‘sonic’ in its name, said Fitzgerald (more on this new name later). It now boasts more than 1,600 customers, including residents, businesses, municipal entities, public schools, and the majority of town departments, and to say the initiative has been successful and is turning some heads would be an understatement.

Indeed, the early success in South Hadley has led to new agreements to provide internet service to nearby towns Leverett and Shutesbury, and inquiries from, and preliminary talks with, other communities, said Fitzgerald, adding that SHELD’s board of directors must now decide just how entrepreneurial it wants to be with this product.

Indeed, the Fibersonic program, similar in many ways to a fiber initiative launched by Westfield Gas & Electric — which Fitzgerald was part of — was initiated with the simple goal of providing better, more reliable service to South Hadley residents and businesses. But its pattern of success, the new contracts with Leverett and Shutesbury, and the potential to add more small towns and even larger communities (there have been talks with Easthampton) have the potential to turn this into a dynamic new profit center for SHELD.

“Customers are streaming more; they’re going into Best Buy, they’re buying a TV that is all streaming,. And with the internet of things, with everything from doorbells to vacuum cleaners connected to the internet, people are increasingly concerned about bandwidth and performance.”

“Originally, the vision from the board was not to expand; it was to improve quality of life for residents of South Hadley — that was the initial plan,” Fitzgerald said. “But in doing that, other towns became aware of us being an option; we did it very well, and we did it to what I would call the gold-standard level, so these expansion opportunities have fallen into our lap.”

SHELD has scheduled a strategic planning event for October, at which discussions will be had about where the utility can go from here with its fiber endeavor and whether further expansion should be pursued.

“That’s a discussion point that the board and I will have to have — how aggressive should we be as a municipal light plant in going after expansion of fiber?” he said, noting that, with scale, the utility can ultimately reduce the cost of the service it provides. “And these are questions we don’t have full answers to yet.”

For this issue and its focus on technology, BusinessWest talked with Fitzgerald about what is now officially known as Fiberspring (the recently detailed trucks with the brand can be seen on the roads), and what the next chapters in this intriguing story might be.

 

A New Gig

‘Big Gig.’ ‘Fiber Galaxy.’ ‘Gazoo.’

Yes, Gazoo, the extraterrestrial character from the old Flintstones cartoon show.

These are just some of the dozens of names Fitzgerald and his team at SHELD considered as they went about rebranding Fibersonic in conjunction with Darby O’Brien Advertising, the South Hadley-based firm that has developed a strong reputation for helping businesses and nonprofits with such endeavors.

As they talked about the process, Fitzgerald and O’Brien said potential new names would be tossed around, with their merits and shortcomings weighed, before most all of them would have to be discarded because they had been completely, or partially, trademarked by someone else. Such is the growth of this sector of the economy, where the word ‘fiber’ has been attached to just about every conceivable noun.

one of utility’s trucks with the new brand, Fiberspring

General Manager Sean Fitzgerald shows off one of utility’s trucks with the new brand, Fiberspring.

Oddly, and both O’Brien and Fitzgerald thought it was odd, and that’s why they made very sure that Fiberspring was not trademarked. That’s the colorful brand name — literally and figuratively — now, or soon to be, seen on trucks, business cards, letterhead, and everything else.

By whatever name it goes, South Hadley’s new telecom business has become an intriguing success story, one that begins with SHELD’s hiring of Fitzgerald in 2017 with the intent of launching a business division to bring fiber to the home. As noted, Fitzgerald had been working for Westfield G&E and had developed the business component for that municipal utility’s Whip City Fiber project.

What eventually emerged in South Hadley was a $17.4 million initiative, said Fitzgerald, with roughly $15 million going toward fiber construction, with the other $2.4 million in funding needed for advanced meter infrastructure, or AMI. It was financed mostly through a $12 million bond secured through the Massachusetts Municipal Wholesale Electric Co. at a favorable 2.7% rate.

As he assembled a team to take this new business division, named Fibersonic, off the drawing board and make it reality, Fitzgerald borrowed from the successful Whip City model in many respects.

These include everything from ordering materials well in advance — a strategy that has brought dividends in these times of supply-chain issues and soaring prices — to the concept of ‘fiberhoods’ — bringing fiber to a community neighborhood by neighborhood.

As he gestured to a map of the town on a large screen in the SHELD conference room, Fitzgerald noted that there are many fiberhoods in South Hadley now, with those currently without fiber to be completed by 2024.

As neighborhoods become fiberhoods, the ‘take rate,’ as it’s called, a statistic that tracks how many households are signing up for the service, is roughly 43%, a good number that grows higher as more residents add the gig-speed service and word of mouth spreads about its speed and reliability.

And as more and more household devices and appliances are driven by the internet — everything from lighting to security to thermostats — demand for fast, reliable service grows.

“Customers are streaming more; they’re going into Best Buy, they’re buying a TV that is all streaming,” he noted. “And with the internet of things, with everything from doorbells to vacuum cleaners connected to the internet, people are increasingly concerned about bandwidth and performance.”

As for ordering materials ahead of schedule, that has been one of the keys, along with a solid team, effective buildout strategy, and staying under budget and ahead of schedule, Fitzgerald said.

“We proactively ordered our equipment and materials in advance, before we knew COVID was coming,” he explained. “I learned that in Westfield, and it was a great strategy.”

As South Hadley adds more fiberhoods, it’s becoming apparent that SHELD’s fiber-service initiative could expand well beyond the borders of that town.

Indeed, just as Whip City Fiber has moved beyond Westfield and into the surrounding hilltowns, Fiberspring is now expanding into other communities.

Shutesbury, northeast of South Hadley, was the first town to enter into a contract with the company, and Leverett, which borders Shutesbury, followed soon after. Those two communities, which both had existing networks in place, will bring another 3,000 customers into the fold.

After that … Fitzgerald said there is potential to expand the footprint in several directions.

“We could go pretty much anywhere in this region,” he told BusinessWest. “The key is the truck rolls — if you have to roll a truck to a customer, you need to be able to reach that customer in a reasonable period of time. If a town in New Hampshire or Maine wanted to hire us, we could do it, but we would probably have to put a satellite building there or a small hub or hire technicians that live in that area.

“Just as Westfield is now serving a number of hilltowns, we can now do the same,” he went on, adding that Fiberspring is now competing with Westfield and other providers. “These towns chose us because of our team and our ability to serve them.”

Moving forward, Fitzgerald said there will be several factors that will determine if, when, and to what degree Fiberspring expands.

“First and foremost, we don’t want to negatively impact the service that we provide to South Hadley — those customers are priority one,” he explained. “Second, we want to make sure we have enough resources to adequately perform any of those contracts. And third, does it make sense for our customers? The whole reason we’re doing this is to reduce the cost to the South Hadley customers and at the same time provide a good service to Shutesbury. But ultimately, we need to show cost savings for South Hadley customers, who are our owner, which we will do with these contracts.”

 

Speed Thrills

Summing up where the telecom business now known as Fiberspring is, and where it could be a few years or a decade down the road, Fitzgerald said everything is happening faster than he or the SHELD board anticipated.

That statement goes for everything from the buildout in South Hadley — again, it’s ahead of schedule — to the expansion of the business into neighboring communities.

That’s a good problem to have — if it’s even a problem — and a business story that bears watching in the months and years to come.

In other words, this new gig — as in gig — has vast potential to be a huge player in this market.

 

George O’Brien can be reached at [email protected]

Special Coverage Technology

The Future Is Here

It’s striking to think that many young professionals entering the workforce today have never known a world without high-tech devices, many designed to be used on the go, that address every possible work and leisure need. And those devices have only become more powerful over time, with a wider array of options and price points. In its annual look at some of the most intriguing devices available, BusinessWest dives into what the tech press is saying about some of 2022’s hottest products for the home or … well, anywhere else.

 

Connecting and Computing

Among this year’s crop of smartphones, the Samsung Galaxy S22 Ultra ($1,199) has been getting plenty of raves. In fact, Spy calls it “the first true flagship phone to beat for 2022.” The site praises Samsung for bringing back the S Pen stylus, a popular feature with Samsung’s Galaxy Note series. “It’s also a beast when it comes to capturing photos and videos with its quadruple camera system, offering excellent image quality and low-light performance. You’ll have plenty of versatility with this package because you can get very close with its 100x space zoom telephoto lens.”

 

You’ll find no shortage of love for Apple’s newest models as well, the iPhone 13 Pro ($999) and 13 Pro Max ($1,099), which, boast the best cameras and battery life of any iPhone to date, CNET notes, as well as high-end features like the ability to record ProRes videos. “By packing the 13 Pro and 13 Pro Max with features many of us have wanted for years, including a display with a high refresh rate, Apple further defined the difference between its Pro and non-Pro phones. Three years ago, by comparison, the word Pro seemed more of a marketing term than an indication that the phone was any more professional than a regular iPhone.”

 

In the laptop world, the Dell XPS 13 Plus (starting at $1,449) “is a sleek computer that’s built around the latest and most powerful Intel Core processors,” Business Insider notes. “In lieu of click buttons, it uses a seamless glass touchpad surface and replaces the function keys with a top row of touch-sensitive function buttons.” In addition, Dell’s updated RapidCharge Express 2.0 technology can charge the battery up to 80% in under an hour. “Innovations like this,” the publication noted, “can benefit users and keep Dell ahead of rivals.”

 

Among today’s monitors, BBC Science Focus raves about the Samsung M8 smart monitor ($579). “With an affordable price tag, and an overkill of connection options, the Samsung M8 could be the perfect monitor for a lot of people. It doubles up as a TV and monitor, offering smart TV with Netflix, YouTube, and most streaming platforms, as well as connection options for most laptops, AirPlay for Apple products, and even DEX to connect your Samsung smartphone as a computer. Not enough? It also has built-in speakers, a 4K display and an added webcam.”

 

Need to keep your devices charged in the car? The Baseus USB-C Car Charger ($19) is an inexpensive device with a 65-watt USB-C port that can power up most laptops, according to bestproducts.com. A USB-A charging connector with a maximum power output of 18 watts is also included. “The product has a sleek design with translucent housing, a built-in voltage display, and onboard illumination. It has built-in tech to protect the connected devices from overcharging and overheating.”

 

That’s Entertainment

There’s no doubt that the explosion of entertainment choices we can stream on dozens of services has transformed the way we watch TV. At the same time, smart TVs have grown larger and less expensive over the past few decades. Among today’s models, Esquire praises the LG Electronics C1 65-inch OLED HDTV ($1,379). “With a beautiful picture and a sleek, stylish design, LG’s OLED TV is one of the best on the market. Plus, it can connect to Amazon Alexa devices so your whole house is hooked up.”

 

Most TVs aren’t built to survive the elements, but the SunBriteTV Veranda Series 3 ($2,899) is specifically designed for the outdoors. “In addition, it offers a few key advantages over previous Veranda models, including a brighter and much more colorful picture with support for Dolby Vision, as well as a full suite of Android TV features such as streaming media services, Google Assistant voice control, and the ability to mirror your phone,” PC Magazine notes, adding that, while the price tag is high, “you’re paying a premium for a TV you can use outside without worry.”

 

Gamers have more options than ever before as well, but for many, PlayStation still reigns supreme. Calling it “the best plug-and-play gaming platform available,” Digital Trends says the PlayStation 5 ($499), boasts “lightning-fast load speeds, a new controller, and a phenomenal lineup of launch titles (including fan favorites and new exclusives).” In fact, the magazine noted that the PS5 not only easily bests the Xbox when it comes to game selection, Sony has now brought backward compatibility into the fold, so the PS5 will be able to play most PS4 games. “The PS5 simply has the best game library out there right now.”

 

Speaking of new ways to play, “virtual reality might take its time to have its ‘iPhone moment,’ but it is still very much the next big thing for the coolest gadgets,” Spy notes, and no VR device flashes that promise more than the Meta Quest 2 ($299). Without the need for a powerful computer or special equipment, users can simply strap the Quest 2 (formerly Oculus) to their head, pick up the controllers, and move freely in VR space, thanks to its inside-out technology, which uses cameras placed outside the headset to track the users’ movement in the space around them.

 

Then there’s the Samsung Freestyle ($799), a new portable entertainment device that combines a projector and smart speaker into one compact package. It supports 1080p projection at up to 100 inches, offers access to a wide variety of streaming apps, and delivers 360-degree sound with built-in Alexa voice control. “The Freestyle stands out from other compact projectors thanks to its rotating cradle that makes it look like a portable spotlight,” Business Insider notes. “It also has automatic picture adjustments that could make it a breeze to set up virtually anywhere. It can even plug into an overhead light socket so you can project onto the floor or a table.”

 

Life on the Go

Smartwatches are all the rage, and the Apple Watch Series 7 ($329) ranks highly across most rating sites. With a bigger case and a larger screen than its predecessor, “the product also has best-in-class health-, fitness-, and wellness-tracking capabilities, powered by accurate heart-rate and blood-oxygen sensors, according to bestproducts.com. Apple offers the Series 7 with a 41- or a 45-millimeter case in a multitude of finishes, optional cellular network connectivity is available, and wearers can customize the timepiece with a wide selection of bands. “New year, new Apple watch,” Esquire adds. “The 20% larger screen makes all the difference.”

 

In the category of hybrid smartwatch, which combines connectivity with traditional watch mechanics, bestproducts.com chooses the Everett Hybrid Smartwatch ($179), calling it a feature-packed device with a built-in, always-on display and heart-rate sensor. “We like that, instead of looking like a tech product, it resembles a classic chronograph timepiece with mechanical hands and a three-button layout.” The stainless-steel timepiece is waterproof up to 30 meters, and it is available in several finishes, with an easy-to-replace band or bracelet.

 

Need a pair of quality headphones and don’t want to splurge on Apple AirPods? Then the clunkily named but sleekly built Sony WH-1000XM5 ($399) may be the way to go, BBC Science Focus notes. “These, like their predecessors, are some of the best headphones around. In terms of specs and audio, these are extremely similar to Sony’s renditions from before. They offer market-leading audio across the lows, mids, and highs, excellent noise cancellation, and you get an array of smart ambient features.” The site also praises the lighter, more minimalist design.

 

In the market for a drone? “Every year,” BBC Science Focus notes, “the DJI’s Mini series gets smaller and yet more powerful, cramming high-end specs into a lightweight drone that you can chuck in your bag. But with all those improvements comes an eye-watering price, and an increasing fear for your financial status if you crash it.” The DJI Mini 3 Pro ($759) offers advanced obstacle avoidance features, a rotating lens to film in portrait or landscape, 4K video, smart flying features like automatic tracking, and the ability to follow a subject, the site notes. “Despite its higher price, this feels like the perfect drone for beginners, those who like to travel, or really anyone in the market for a lightweight, high-tech drone.”

 

At the end of an active day, why not wind down by grilling dinner — wherever you are? The BioLite FirePit+ ($249) is a small, efficient fire pit that burns charcoal and wood. More than 50 air jets deliver oxygen to the fire for a uniform temperature and reduced smoke, while a rechargeable battery runs a built-in fan for controlling the fire up to 30 hours, according to PC Magazine. “You can cook on top of the included grill grate for direct contact with the flames or pick up a cast-iron griddle accessory. Bluetooth lets you control the flame intensity and fan speed with your phone, for a smart grilling experience no matter where you are.”

 

Around the House

Home security systems are nothing new, but if you’re looking for an extra layer of security, the Ring Glass Break Sensor ($40 for one, $70 for two) can detect break-in attempts through glass windows and doors from up to 25 feet away, Wired notes. Users will need a Ring Alarm or Ring Alarm Pro to use it, and the sensor can be configured the sensor to trigger a siren when it detects broken glass.

 

Sometimes home security means being prepared when the power goes down. The Anker 757 PowerHouse generator ($1,399) is powered by a lithium iron phosphate battery, which is the same type of battery used to power various electric vehicles, and “it’s a beast,” Gear Patrol notes. “Its multiple ports and outlets allow will allow you to simultaneously charge various gadgets, including your laptop, smartphone, and tablets, as well as power larger appliances like a refrigerator, a TV, or multiple outdoor lights.”

 

Air purification is a different kind of home safety product, and Gear Patrol touts the Wyze Air Purifier ($135), which can be purchased with one of three different filters, among the best on the market. “The air purifier works with the Wyze app, and, once set up, it can send you real-time status updates and alert you as to when it needs cleaning.” According to the company, each purifier is capable of cleaning 500-square-foot room more than three times an hour.

 

Wired has some ideas for making life easier as a pet owner, like the Smarty Pear Leo’s Loo Too Litter Box ($600). “Veterinarians say automatic litter boxes, while convenient, make it tough for owners to keep tabs on their cat’s bathroom trips — which can be useful for flagging any potential illnesses. The Leo’s Loo Too solves this with a built-in sensor that tracks how often your cat goes, along with its weight, and syncs the data to a companion app on your phone.” The device comes with additional features like UV sterilization and radar to keep the box from self-cleaning while the cat is nearby.

 

Speaking of animals, Wired also recommends the Bird Buddy Bird Feeder ($200), which “gives new meaning to bird watching. Not only does this cute little home feed birds, but its battery-powered camera offers a live feed via the connected app. If that’s not entertaining enough, it’ll snap photos of said birds, identify the species, and present a ton of facts about each one.”

Technology

How Old Is the Water?

Dr. LeeAnn Munk

Dr. LeeAnn Munk collects water samples in Salar de Atacama.

 

A groundbreaking new study recently published in the journal Earth’s Future and led by researchers at UMass Amherst in collaboration with the University of Alaska Anchorage, is the first to comprehensively account for the hydrological impact of lithium mining. Since lithium is the key component of the lithium-ion batteries that are crucial for the transition away from fossil fuels and toward green energy — as well as necessity in many of today’s high-tech devices — it is critical to fully understand how to responsibly obtain the precious element.

Previous studies have not addressed two of the most important factors in determining whether lithium is obtained responsibly: the age and source of the water the lithium is found in. This first-of-its-kind study is the result of more than a decade of research, and it suggests that total water usage in the Salar de Atacama, a massive, arid Chilean salt flat encompassing approximately 850 square miles, is exceeding its resupply — though, as the team also points out, the impact of lithium mining itself is comparatively small. Lithium mining accounts for less than 10% of freshwater usage, and its brine extraction does not correlate with changes in either surface-water features or basin-water storage.

Lithium, said David Boutt, professor of Geosciences at UMass Amherst and one of the paper’s co-authors, is a strange element. It’s the lightest of the metals, but it doesn’t like to be in a solid form. Lithium tends to occur in layers of volcanic ash, but it reacts quickly with water. When rain or snowmelt moves through the ash layers, lithium leaches into the groundwater, moving downhill until it settles in a flat basin where it remains in solution as a briny mix of water and lithium. Because this brine is very dense, it often settles beneath pockets of fresh surface water, which float on top of the lithium-rich fluid below. These freshwater lagoons often become havens for unique and fragile ecosystems and iconic species such as flamingos.

More than 40% of the world’s proven lithium deposits are located in the Salar de Atacama, the site of the research. The Salar de Atacama is host to a number of ecologically unique wildlife preserves and is also the ancestral home of several Atacameño indigenous communities, with whom the UMass team worked. Because the salt flats are so ecologically sensitive and depend on scarce supplies of fresh water, the use of water in the Salar de Atacama runs the risk of disturbing both the ecological health of the region and indigenous ways of life.

Yet, up until now, there has been no comprehensive approach to gauging water use or lithium mining’s impact in the Salar de Atacama.

“To understand the environmental effect of lithium mining,” says Brendan Moran, a postdoctoral research associate in Geosciences at UMass Amherst and the lead author of the paper, “we need to understand the hydrology in the region the lithium is found. That hydrology is much more complex than previous researchers have given it credit for.”

To illustrate the complexity, and the previous misconception about the Salar de Atacama’s hydrology, Moran and Boutt drew on the metaphor of a bank account. Imagine that you get a paycheck every month; when you go to balance your checkbook, as long as your monthly expenditures don’t exceed your monthly income, you are financially sustainable. Previous studies of the Salar de Atacama have assumed that the infrequent rainfall and seasonal runoff from the mountain ranges that ring it were solely responsible for the water levels in the salt flats, but it turns out that assumption is incorrect.

Using a variety of water tracers that can track the path that water takes on its way to the Salar de Atacama, as well as the average age of water within different water bodies, including surface waters and sub-surface aquifers, Moran and his colleagues discovered that, though localized, recent rainfall is critically important, more than half of the freshwater feeding the wetlands and lagoons is at least 60 years old.

“Because these regions are so dry, and the groundwater so old,” Moran said, “the overall hydrological system responds very slowly to changes in climate, hydrology, and water usage.”

At the same time, short-term climate changes, such as the recent major drought and extreme precipitation events, can cause substantial and rapid changes to the surface water and the fragile habitats they sustain. Given that climate change is likely to cause more severe droughts over the region, it could further stress the area’s water budget.

To return to the accounting metaphor, the paycheck is likely getting smaller and isn’t coming monthly, but over a period of at least 60 years, which means researchers need to be monitoring water usage on a much longer time scale than they currently do, while also paying attention to major events, like droughts, in the region.

Complete hydrological monitoring requires additional tools paired with these geochemical tracers. The UMass and UAA teams used water usage data from the Chilean government and satellite imagery, which allowed them to assess the changing extent of wetlands over the past 40 years, as well as rain gauges and satellite measurements to determine changes in precipitation over the same period.

Given how long it takes for groundwater to move within the basin, “the effects of water overuse may still be making their way through the system and need to be closely monitored,” Moran said. “Potential impacts could last decades into the future.”

Ultimately, this comprehensive framework, which was funded by BMW Group and BASF, is applicable far beyond the Salar de Atacama. “It’s a modern approach to water management,” Boutt said.

Technology

Protecting Yourself from IT Threats

By Charlie Christensen

 

As hackers, organized crime syndicates, and state-backed bad actors aggressively pursue ways to compromise the world’s data; business owners, leadership, and IT professionals continue to seek ways to counter these ever-growing threats to their information technology infrastructure. In this article, I will explore some of these threats, as well as the advancements in anti-virus/malware protection that are working to defend corporate and personal data every minute of every day.

Lastly, I will provide you with some key steps you should take to protect your business and data assets from attack.

Charlie Christensen

Charlie Christensen

The notion that you are just too small a company to worry about these threats, or that no one wants your data is a fallacy. Criminals are targeting small companies every day because they are easy targets.”

As someone who understands the threats we as IT professionals see every day, it is my hope that I can use this opportunity to provide the average businessperson with a better understanding of what they should focus on most urgently in today’s technology environment, and how they can better protect their business from being compromised.

• Ransomware: This is every company’s worst nightmare and is a topic that we could dedicate an entire article on. In short, ransomware is an extortion scheme that costs businesses billions of dollars per year. It most commonly spreads via malicious email attachments or links, software apps, infected external storage devices, and compromised websites.

Ransomware searches out every computer on the network and seeks to encrypt the data it finds. The only way to get the data back is to pay the extortion, usually via cryptocurrency which is largely untraceable. Not content with simple extortion, cybercriminals are now adding an additional element to the ransomware scheme.

Attackers will now download your data prior to encryption, and if you refuse to pay, they will threaten to release your data into the public domain. If the thought of this doesn’t lead you to a few sleepless nights, it should.

• Phishing, spear phishing, and whaling attacks: I think by now we all understand phishing. An attacker uses social-engineering techniques, like an enticing looking link, to get the end user to disclose some form of personal information such as a Social Security number, information, credentials, etc. Spear phishing, however, is a bit more focused and targeted. A spear-phishing message might seem like it came from someone you know or a familiar company like your bank or credit card company, shipping company, or a frequented retailer.

Whaling, on the other hand, goes after high-value targets such as C-level leadership or accounts payable. A whaling attack might look like an email from the CFO asking you to initiate a transfer to pay a large invoice. This is an incredibly common attack vector and one that relies on your team’s ability to identify it. Education and vigilance are your best defense.

• Advanced persistent threats: APTs happen when an intruder gains access to your systems and remains undetected for an extended period. They seek to quietly extract data such as credit card data, social security numbers, banking information, and credentials. Detection relies on the ability to identify unusual activity such as unusual outbound traffic, increased database activity, network activity at odd times. APTs also likely involve the creation of backdoors into your network.

• Insider threats: Although we are fixated on external threats, internal threats are more common and can be equally as damaging. Examples of intentional and unintentional threats include:

Intentional threats such as employees stealing data by copying or sending sensitive or proprietary data outside the company. This may occur via email/FTP, USB drive, cloud drive (One Drive, Dropbox, iCloud), or some other means. Often, these happen because someone fails to comply with security protocols because they are perceived to be inconvenient or “overkill.”.

Unintentional threats might include an employee clicking on a phishing email, responding to a pop up asking for credentials, not using a strong password, or using the same password for everything. It could also be a system that was not patched, a port that was left open on a firewall, or forgetting to lock a user account after termination.

• Viruses and worms: Frequently considered to be ‘old school’ threats, these still exist and can cause tremendous damage. Users should be careful about clicking on ads, file sharing sites, links in emails, etc. Their purpose is to damage an organization, systems, data, or network. However, traditional anti-virus software is usually effective at controlling them.

• Botnets: Simply put, a botnet is a collection of devices that have access to the internet like PCs, servers, phones, cameras, time clocks, or other commonly found networked devices. These devices are then infected by malware that allows criminals to use them to launch attacks on other networks, generate spam, or create other malicious traffic.

• Drive-by attacks: These are infected graphics or code on a website that gets injected into your computer without your knowledge. They can be used to steal personal information, or inject trojans, exploit kits, and other forms of malware.

While this list might seem exhausting, it only represents a few of the more common attack methods that we see daily. It also helps explain the emergence of a new generation of security products and platforms. To better understand how we look at information security, let me borrow one of the examples I commonly use when speaking to businesspeople and groups about building an effective Information Security Program.

Think of information security as an onion. Like an onion, information security programs are comprised of layers (firewall, backup, AV, email filtering, etc…) of protection surrounding the core (your data). As we build an information security program, we need to put layers of protection between the threat and the asset we are trying to protect. While the details of an information security program are outside the scope of this article, for the purposes of this discussion you only need to understand that there is no single magic product that can protect you from all threats. Anti-virus, or even the new generation endpoint detection and response (EDR) products are but one layer of protection in an over-arching strategy to protect your business from modern threats.

A brief history of antivirus (AV) products has them coming onto the scene in the late 1980s, with familiar names like McAfee, Norton, and Avast. These early products relied on signature-based definitions. Much like you look up a word in the dictionary, these AV products could catch defined threats, but they would easily fail to prevent attacks that had yet been discovered; or worse, that they had not yet downloaded an update for that would allow them to recognize the threat. Traditional AV changed very little until several years ago with the advent of Next Generation Antivirus. NGAV uses definitions coupled with predictive analytics driven by machine learning to help identify undefined threats.

The latest technology to hit the market is enhanced detection and response (EDR) or extended detection and response (XDR). These technologies continue to use traditional signature-based antivirus and NGAV, but they also introduce the use of artificial intelligence (AI).

AI is used to constantly analyze the behavior of devices so it can detect abnormal activities like high CPU usage, unusual disk activity, or perhaps an abnormal amount of outbound traffic. This new generation of software not only detects an attack and warns you that it is occurring, but it can also isolate the attack to the device(s) that are infected by automatically taking them off the network and protecting the rest of your network. Some EDR products like SentinelOne also have threat-hunting capabilities that can map the attack as it unfolds. This mapping aids IT professionals in the identification of devices involved in the attack; a process that can take days or weeks when performed manually. XDR even goes a bit further in that it looks beyond the endpoint (PC, laptop, phone) and looks at the network holistically.

A good example of how EDR systems are being used as a layer of protection is how SonicWall firewalls combine a physical firewall with a suite of security capabilities like content filtering, DPI-SSL scanning, geo-blocking, gateway antivirus, and more to filter traffic before it enters your network. Then, with the addition of their Capture Client product (a collaboration between SonicWall and SentinelOne), they integrate the power of SentinelOne EDR with the firewall’s rules. This allows you to extend protections beyond devices inside the network and include company devices outside the network as well. This helps to eliminate gaps in protection that can exist with remote users.

The notion that you are just too small a company to worry about these threats, or that no one wants your data is a fallacy. Criminals are targeting small companies every day because they are easy targets. Large companies have armies of highly educated and well-paid people protecting their networks. And while a large company might represent a big score, hackers can spend years trying to penetrate a large network. However, they know smaller organizations have limited budgets and staff to protect their network. This makes it far more lucrative to hit 50 or 100 small companies for $100,000 than a single large company for, say, $2 million.

Investing in modern security products, building a sound information security program, and educating your team will pay off in the long run, as the question is not if you will be attacked — but when. The cost of the systems to protect you is far less the frequently irreparable harm caused by a breach or infection.

Many people say, ‘I have cyber insurance,’ but fail to put the necessary precautions in place to protect their systems and data. Little do they know that when they filled out the pre-insurance questionnaire and answered ‘yes’ to all the questions, they gave the insurer the ability to deny the claim. If you do not have written policies, use EDR (or at least NGAV), have a training program in place, and use multifactor authentication to protect user logins, you could be sealing your own fate. Insurers are no longer baffled by today’s technology and are aggressively investigating cyber claims. In fact, we are seeing significantly increasing numbers of denied claims.

There is little you can do after the fact to offset missing protections or enforcement of policies. By taking the appropriate steps to protect your network and systems you can hopefully minimize the risk of falling victim to an attack and ensure that your insurer will cover such a claim. Insurance companies will go to great lengths to cover legitimate claims at great cost. In fact, they can be their own worst enemy. In many ransomware attacks, insurance companies will simply pay the ransom because it is more expeditious to do that than it is to pay for the actual remediation. This, of course, only encourages the criminals while leading to higher premiums and greater risk to our technology infrastructure.

To close, I’d like to leave you with a few things that you can do to better protect your systems, data, and network.

• Take the time to understand what protections you have in place and engage a professional to help you identify any gaps in your information security strategy;

• Educate your staff on information security best practices and the threat spectrum. An educated workforce is one of your best protections. There are several great training tools that are inexpensive and easy to implement, such as KnowBe4;

• Implement a next-generation firewall that utilizes deep packet inspection and take the time to dial in the suite of security features that are designed to stop threats before they get into the network;

• Move to an EDR system rather than relying on a traditional signature-based antivirus;

• Be sure that all systems with access to your networks (computers, network equipment, servers, firewalls, IoT devices, cameras, etc.) are patched regularly to eliminate vulnerabilities that can be easily exploited;

• Do not run unsupported operating systems, equipment, or applications;

• Establish a set of written information security policies, and make sure everyone understands that they need to live by them; and

• Limit those with administrative credentials on your network. If an administrative account is compromised, you have given away the keys to the kingdom. Make sure users only have permission to get to the resources they need to do their job.

 

Charlie Christensen is president of East Longmeadow-based CMD Technology Group; http://www.new.cmdweb.com/; (413) 525-0023.

Technology

The Best Defense Is a Good Offense

By Sean Hogan

In a recent study, Stanford University and a top cyber security organization found that more than 85% of all data breaches are caused by human error. The standard practice for prevention of breaches is enabling tools to detect and prevent breach attempts.

Most breaches are prevented with tools such as anti-virus, spam filtering, and edge protection. But what about the attempts that slip through these defense systems? That’s where education comes in to play.

Cyber criminals are constantly evolving and changing their methods for cyber-attacks. The best software and security tools can eliminate many of the known attack methods but there is no company, security, or software package that that can claim 100% success for eliminating threats. The game is constantly changing, and to keep up with unknown threats and techniques it is critical that we all educate and train ourselves to be hyper vigilant when it comes to cybersecurity.

Sean Hogan

“In a recent study, Stanford University and a top cyber security organization found that more than 85% of all data breaches are caused by human error.”

It is critical to teach your staff about cyber-attacks. I tell my clients to always question everything; if you aren’t expecting an email with a drop box link, then don’t open it, and certainly don’t click the link. Hackers have upped their game when it comes to disguising malicious content. Hackers will use credentials from sources on the dark web, and the more thorough hacker will do some social engineering and gather information about the targets on public websites and social media platforms.

The more believable they are, the more effective they can be. I recommend scanning tools to alert companies whenever there are credential breaches that have appeared on the dark web. This will allow security teams to know when credentials have been breached, where credentials were breached, and who will provide the credentials. These tools will reveal passwords, password policies, or lack thereof.

Common passwords are one of the easiest low hanging fruits to be used by hackers. Let’s pretend you use your business email to log into an online app like Uber. If Uber is breached, the hackers will have access to your Uber password, but if you use that same password or a similar password elsewhere, like in your banking app, the hacker can use scanning tools and password-hacking tools to easily get into your other accounts. The object is to make it as hard as possible to breach your accounts; don’t make it easy for a junior hacker to wreak havoc.

We recently had a client forward us an email that he thought might be a phishing attack. All the details were accurate, everything was spelled correctly. The ‘sent from’ address had one difference, it was sent from a registered .net domain not the company’s legitimate .com address. Other than that, everything was accurate. The hacker had the wherewithal to create a domain and register that domain as a .net. (Lesson learned, reserve all similar URL’s to prevent this from happening!)

This one example was a sophisticated attempt to convince the client to create a wire transfer; the client now has a policy of triple-checking and confirming any transactions with multiple steps.

The best way to teach your staff about attacks is to create a fake phishing attack. We create and run fake attacks to our staff and our clients. We have a library to choose from, and we can simulate a bank request, a Netflix credential reset, a credit card alert just to name a few. These attacks mimic real attacks. The recipient reactions are tracked, and reports are made available after the campaign has expired.

The email is delivered (allowed on purpose past our filters), the recipient can open, click, and provide data. We call this the trifecta! Normally opening an email is not malicious by itself; clicking the link can activate embedded malware. If a recipient does take the bait, then the training software will automatically play an educational video that teaches that staff how they were fooled and what to look out for in the future.

When the campaign has ended the results are tallied in a report. The report will tell you how many opens, clicks, and credentials. The report will also indicate whether the end-user sat through the educational video. This is a great tool to use from a cybersecurity perspective. Teach your staff, install best-in-class edge protection, spam filtering, end-point protection, anti-virus, dark-web scanning, and backup. Overall, don’t overlook the most important step: Promote awareness and create a strong anti-cyber culture in your office.

 

Sean Hogan is president of Hogan Technology Inc.; www.teamhogan.com; (413) 779-0079.

Special Coverage Technology

Making IT Happen

By Mark Morris

Mike Sheil

Mike Sheil, president, Whalley Computer Associates

Mike Sheil says he enjoys his work because his business — information technology — is always changing. And he acknowledges that this is an understatement, as recent events have shown.

Sheil, president of Whalley Computer Associates in Southwick, began his career with the computer reseller right after graduating from North Adams State College, now Massachusetts College of Liberal Arts. After four years, he left for a medical device company where he stayed for another four years. Sheil returned to Whalley 24 years ago and rose through the sales ranks until being named president in June 2020.

His relatively new position comes with a lengthy job description, but, overall, he is charged with authoring the next chapters in what has become a long-term success story — a company that has grown exponentially from its humble roots over the past 43 years because of its ability to adapt to that constant change he mentioned.

The past two years, dominated in every way imaginable by the COVID-19 pandemic, provide a dramatic example of the company’s ability to respond to change, and, in many respects, lead clients through it.

“Before COVID you would get a quote, get a PO, order the product, it comes within a week and we can install it the next week. If we can get back to that type of normal business environment, I believe our company will experience tremendous growth.”

Indeed, a banner hanging in the production area reminds employees that, when in doubt, they are to do what’s right for the customer, the company, and the individual. This clear guidance turned out to be valuable when COVID hit and flooded Whalley with sudden demands for products and assistance. With millions of employees suddenly leaving the office to work from home, Whalley clients needed the resources to make that happen.

“We helped companies with thousands of workers to get their folks set up at home,” Sheil recalled. “Some needed monitors and docking stations, while others sought upgrades to their data center because so many more people were tapping into their bandwidth.”

In one instance, a higher education client was looking for 400 laptops to outfit staff members who had been sent home to work.

“I received the request on a Saturday,” Sheil recalled. A colleague found the product, provided a quote for what it would cost, and sent it to the client. “For the first time in my career, I received a purchase order from a public university on a Sunday.” By Monday afternoon, 400 laptops were shipped to the university.

Whalley Computer Associates’ new building

Mike Sheil, left, says Whalley Computer Associates’ new building will allow the company to better serve its clients.

Looking ahead, Sheil said Whalley will soon begin to grow its physical presence with a new 84,000-square-foot building next to its current headquarters in Southwick. Plans call for locating the OEM division in the new space as well as expanding warehouse storage and improving delivery options.

“The new building allows us to go to our clients and let them know we can do even more for them, so that’s exciting,” Sheil said. “This is an opportunity to grow our business in North America while showing our commitment to Southwick and Western Mass.”

For this issue and its focus on technology, BusinessWest takes an in-depth look at Whalley’s long and intriguing history, and at what’s next for a business that helps its clients get it — and IT.

 

Taking Big Bytes

Tracing that history, Sheil noted that, in the early 1970s, Agawam math teacher John Whalley purchased a small software consulting firm that had a few clients. Working out of his basement after school and during the summer months, Whalley began to add customers, and by 1979 established Whalley Computer Associates.

By 1984 he moved the business out of the basement and in 1985, left teaching to concentrate on growing his company. Whalley is now CEO of the company, which is located in a 62,500-square-foot state-of-the-art building where 200 employees provide products and services to more than 20,000 customers around the world.

Whalley customers range from small businesses to corporations, as well as educational institutions and healthcare organizations. Clients tell Whalley representatives what challenges they need to address in their computer systems. Whalley then orders the product, configures it to fit the client’s needs, then delivers and installs the product at the client’s site. There are other resellers who simply order the product and send it directly to the client, who usually don’t have the space to handle a computer system shipment. Sheil said Whalley is different because it takes a hands-on approach.

“Once we receive the product it’s completely handled by Whalley employees,” Sheil said. “From the engineers and technicians who configure the products, to the people who drive our trucks and install the systems, everyone has a vested interest in doing it right.”

And during the pandemic, the company’s resolve to do it right was certainly tested, a test Sheil said it has passed.

“COVID and supply chain issues have been challenging, yet we experienced growth during that period,” he told BusinessWest. “It’s all thanks to our people who were flexible and willing to respond to all these requests.”

The OEM division of Whalley provides custom design of technology systems for clients. When COVID hit and a major customer temporarily shut down, it affected several employees who worked directly with that customer. Instead of laying off those employees, they were sent home with a laptop and a project to work on to benefit the company.

Heather Kies was given the assignment to plan several events for the company. A project manager with OEM, Kies also had a marketing background and enjoyed getting back into this area. She handled the assignment so well, Sheil promoted Kies to Marketing Manager in January and asked her to run the company’s new marketing department, which previously existed only informally as part of business development.

Whalley Computer Associates has a long track record

Mike Sheil says Whalley Computer Associates has a long track record of adapting to change and being nimble in its efforts to serve clients.

These days Kies is working on various company events, including preparations for a major tech conference that takes place in December.

“I’m also busy getting the word out on who we are so people understand all the services we can provide,” Kies said.

While the height of COVID brought unspeakable horrors, it also forced companies to think differently about how to stay in business and meet customer needs. Sheil is one of many who believes that making the pivot and finding new ways to get the job done is a silver lining to the dark cloud that has been with us for more than two years.

“When COVID hit we had to patch different products together because we couldn’t get the materials we wanted,” Sheil said. “As a result, our people figured out how to get clients what they need despite supply chain issues.”

One of the most profound changes since COVID is the growth in hiring people who work far away from the company’s headquarters.

“Since the pandemic, we’ve brought on new employees in Tennessee, Florida, and Texas,”
Sheil noted. “We can now hire folks out of the region to grow our reach.” Whalley won a recent contract in Pennsylvania and is seeking a salesperson for that area.

“This makes sense for us because these folks live there, they know the area and we can support them from here.”

Whalley offers clients different options to store data on the cloud. Sheil explained some clients want to store all their data remotely in the cloud, others choose to split between the cloud and on-premise servers, while other clients prefer to keep their on-premise storage. Having expertise in cloud storage has helped Whalley clients get around some supply chain issues.

“When clients order a storage device and then learn it will be up to six months before they see it, we can offer them cloud storage while they wait,” Sheil said. “When their device finally arrives, they can take it off the cloud. It gives them flexibility.”

In addition to shipping products out the door, Whalley has seen growth in its managed- services area, which Sheil explained as the first line of defense for the client.

“With remote workers logging in at all hours of the day, internal IT staffs are straight out keeping their systems going,” Sheil said. “From our data center, our managed services staff may see a problem developing before it actually becomes a problem.” Using the example of a defective hard drive, Sheil said his staff would notify the client’s IT director and immediately replace the device.

“In many cases, before the client is even aware of a potential issue, there’s an overnight envelope on its way with a new hard drive,” Sheil said. “In this way we can be an extra set of eyes for them.”

Security is an area that continues to grow and remains essential.

“We’ve seen tremendous growth in the products we sell for cyber security,” Sheil said. “We also provide knowledge to our clients so they can prevent ransomware attacks and other threats.”

 

Screen Test

When he looks to the future, Sheil admits that as a sales professional for 34 years, he always sees the glass as half full. After Whalley found success despite a pandemic and a supply chain crunch that continues, he believes the company is now poised for explosive growth.

“Before COVID you would get a quote, get a PO, order the product, it comes within a week and we can install it the next week,” Sheil said. “If we can get back to that type of normal business environment, I believe our company will experience tremendous growth.”

In seven years, the company will celebrate its 50th anniversary. Sheil said he’s excited about the upcoming anniversary while he reflected on how far Whalley has come.

“It’s good to know that we’re a company where you can stay more than 30 years and have a career,” he said. “We want to keep on growing our business while at the same time remain a great place to work in the future.” u

Technology

A New Framework

 

 

The Internet of Things (IoT) is completely enmeshed in our daily lives, a network of connected laptops, phones, cars, fitness trackers — even smart toasters and refrigerators — that are increasingly able to make decisions on their own. But how to ensure these devices benefit us, rather than exploit us or put us at risk?

New work, led by Francine Berman at UMass Amherst, proposes a novel framework, the “impact universe,” that can help policymakers keep the public interest in focus amid the rush to adopt ever-new digital technology.

“How can we ensure that technology works for us, rather than the other way around?” asks Berman, Stuart Rice honorary chair and research professor in UMass Amherst’s Manning College of Information and Computer Sciences. Berman, the lead author of a new paper recently published in the journal Patterns, and her co-authors sketch out what they call the impact universe — a way for policymakers and others to think “holistically about the potential impacts of societal controls for systems and devices in the IoT.”

“How can we ensure that technology works for us, rather than the other way around?”

One of the wonders of modern digital technology is that it increasingly makes decisions for us on its own. But, as Berman puts it, “technology needs adult supervision.”

The impact universe is a way of holistically sketching out all the competing implications of a given technology, taking into consideration environmental, social, economic, and other impacts to develop effective policy, law, and other societal controls. Instead of focusing on a single desirable outcome — sustainability, say, or profit — the impact universe allows people to see that some outcomes will come at the cost of others.

“The model reflects the messiness of real life and how we make decisions,” says Berman, but it brings clarity to that messiness so that decision makers can see and debate the tradeoffs and benefits of different social controls to regulate technology. The framework allows decision makers to be more deliberate in their policymaking and to better focus on the common good.

Berman is at the forefront of an emerging field called public interest technology (PIT), and she is building an initiative at UMass Amherst that unites campus students and scholars whose work is empowered by technology and focused on social responsibility. The ultimate goal of PIT is to develop the knowledge and critical thinking needed to create a society capable of effectively managing the digital ecosystem that powers our daily lives.

Berman’s co-authors, Emilia Cabrera, Ali Jebari, and Wassim Marrakchi, were Harvard undergraduates and worked with Berman on the paper during her Radcliffe fellowship at Harvard. The fellowship gave Berman a chance to work broadly with a multi-disciplinary group of scholars and thinkers, and to appreciate the importance of designing, developing, and framing societal controls so that technology promotes the public benefit.

“The real world is complex, and there are always competing priorities,” Berman says. “Tackling this complexity head on by taking the universe of potential technology impacts into account is critical if we want digital technologies to serve society rather than overwhelm it.”

Technology

All Systems Go

 

 

One of the surprises of the pandemic’s early days was how quickly companies of all kinds were able to move their workers to remote, home-based setups. Much of the credit for that goes to the IT teams who helped them achieve that transition quickly. It’s just one way IT firms help clients navigate changes in technology, defend against constantly evolving cyberthreats, and make regular assessments of what a business needs to be efficient and effective.

 

 

It can start with a cyber breach. Or questions from an insurance company. Or a business simply realizing it needs a hand with its technology.

“Different clients call for different assessments,” said Joel Mollison, president of Northeast IT in West Springfield. “They might say, ‘we don’t know where we are with our technology,’ or maybe they have an outsourced IT department, but they’re having an ongoing issue, which triggers a call. ‘What are we doing right, what are we doing wrong?’ They want a second set of eyes on something.”

What they often find, he added, is “they don’t know what they don’t know,” and the conversation turns to this: what is the desired IT outcome?

“Every client is obviously unique,” Mollison said. “We want to work with them and understand how their business operates. We’re just an extension of their business. Our solutions need to be in line with their technology and business goals. So normally, when we work with a new business, we assess what they have currently and discuss what kind of issues they may be having or sticking points — maybe they’re not able to conduct business as fast as they would like, or their technology doesn’t work for them.”

“We’re just an extension of their business. Our solutions need to be in line with their technology and business goals.”

Or, these days, they have questions about maintaining and securing remote-work connections. Whatever the case, the high-tech side of the business world isn’t getting less complicated, highlighting the role that IT firms play for their clients.

“The goal for us is to act like your internal IT department,” said Jeremiah Beaudry, president of Bloo Solutions in Chicopee, and that means learning the ins and outs of a client’s business and how it uses hardware and software, so Bloo can make holistic recommendations about its technology needs.

Jeremiah Beaudry

Jeremiah Beaudry says his goal is to act like a client’s internal IT department, in every facet that may entail.

“Every business is different, and their needs are different. They all serve their clients differently,” Beaudry added. “Not every solution is right for every business, so one-size-fits-all packages don’t really work. We also want to know what tools you’re using now: are there redundancies that overlap, or are there other tools that are more unified and give you a more collaborative, one-pane-of-glass solution?”

Sean Hogan, president of Hogan Technology in Easthampton, recently published a blog post citing a report that worldwide IT spending is projected to total $4.5 trillion in 2022, an increase of 5.5% from 2021.

“This is a monumental amount of growth which can likely be attributed to employers embracing work-from-home or hybrid-work environments, security concerns over cybersecurity breaches, and the world’s desire to utilize cloud technology,” he wrote. “For small to mid-sized businesses (SMBs), this means that they will have more access to enterprise-level technology solutions, which will empower them to drive productivity and increase their bottom line, if they position themselves properly.”

 

Serve and Protect

It all starts with the basics, Beaudry said, with security topping the list.

“What data do you have now? How are you securing data to keep it out of bad actors’ hands, while making it easy for employees to access it? Balancing access with security is the hardest part.”

For example, people may dislike retyping a password every time they wake their computer up from screen-saver mode, but there’s a reason for that vigilance. And because passwords need to be complex — and people generally use a lot of them — he stresses the use of a password vault. “We’re getting people to adopt them instead of leaving Post-It notes all over their desk, which is a pretty huge fail.”

Bloo is putting more emphasis on end-user access in general, he went on — teaching people how to spot phishing attempts and e-mails from bad actors, and knowing what files are safe to open and download, and which aren’t. “That was important before the pandemic, but once people started working remotely, it added on variables to the mix.”

Mollison said a lot of IT security-tightening measures are being driven by the insurance industry.

“They’ve clamped down on organizations, requiring you to fill out a lengthy statement of your current security. That’s a big thing that’s happening, so there’s been a lot of discussion around that. A lot of times, folks come to us — they get that questionnaire and don’t even know how to answer it. They have an internal IT person, but it’s not their day job, just a hat they wear. So a lot of times, they come to us to make sure their business insurance is going to cover them. Actually, I’ve heard from a few firms that are paying an additional premium because they don’t have basic security pieces in place.”

Besides security and maintaining the network, Northeast also works with clients on replacement cycles for hardware and technology updates. “When Windows 7 went away in January 2020, all our clients knew about it well in advance, and had years to prepare for it and make changes. Those are the types of things we’re continuously doing to put clients in the best position in regard to technology and compliance.”

All of this has become increasingly difficult for businesses to handle in house, he added. “There are so many pitfalls, so much change. It takes a team of experts who understand the technology, the security levels, who understand all the concepts and how they relate to a particular organization.”

Joel Mollison

Joel Mollison says helping clients navigate cybersecurity is part technology, part behavior training.

Some services deal with the human side of IT and cybersecurity, Mollison noted.

“We’ve done training sessions with clients to go over common phishing techniques and what to look for to distinguish whether an e-mail is credible or not. Obviously, we promote spam filters and other security measures, but we’ll still do a phishing campaign and training videos, making sure our end users are keeping up with what they may see in the real world. Even spam-filtering technologies are not foolproof — things still get through.”

Small businesses shouldn’t assume they’re not targets, Hogan wrote — quite the contrary, actually. “For most small businesses, their IT defense strategy is to simply hope they aren’t a target; however, as larger enterprises increase their spending and become tougher to break into, unprepared SMBs will unfortunately become an ideal target.”

Sean Hogan

Sean Hogan

“All of this increased IT spending is reflective of a world that is accelerating its migration into a fully digital world, when we thought things were already moving in that direction as fast as they could.”

Mollison said Northeast doesn’t conduct free assessments with potential clients because he wants companies to be committed to the process.

“We want to develop a relationship with an organization and be their outsourced IT department and provide these types of services and help them grow, and that starts with being invested in participating in their assessment,” he told BusinessWest. “I’ve seen a lot of boilerplate, free assessments from other IT firms, and there’s not much to it, and they don’t do much for the clients.”

 

From a Distance

The shift to remote work over the past two years kept IT firms busy, but the ease of transition varied, Beaudry said.

“Working remotely is so different for each business; some clients just use Microsoft Word and Office docs, and working remotely is a pretty easy-to-accomplish task, versus some companies, which have a line of business applications and complex software, and you have to set up secure, virtual private networks to allow employees to access them.”

Businesses that weren’t already set up to work remotely found challenges early on, but they soon adapted — as the still-ongoing work-from-home revolution has made obvious.

“Most of our clients already had the technological components to work remotely, so it wasn’t a big issue,” Mollison said. “Numerous insurance agencies were remote within 48 hours. It really wasn’t a big deal for most companies — it usually boiled down to licensing and multiple security steps and VPNs.”

Whether at a business site or remotely, Beaudry said Bloo handles a wide range of IT issues for clients, including supporting the servers, hardware, and software applications; creating file shares; managing the servers; and maintaining security measures and patches.

“It’s a constant process; you have to be vigilant with those things,” he said. “We’re also dealing with end-user issues — ‘oh, my app won’t run,’ or ‘this program is giving me an error.’ It’s a lot of stuff to deal with, and now that this all stuff going remote, it’s evolving — instead of monitoring hardware, we’re having to monitor the dashboards for multiple cloud servers and take a look at 100 or 200 alerts a month; do these alerts all need action? Is it just an informational alert, or is there a pattern of things happening constantly?

“We’re a managed service provider,” he went on, “which means we are proactively doing all these things just as if you had an internal IT department. If the user is constantly pushing the limits of performance of that machine, we can see that on our dashboard.”

Speaking of which, Beaudry makes sure hardware assessments happen on a regular basis, “but we do a good job monitoring these things proactively, so we can avoid too many surprises,” he said, thereby avoiding unexpected downtime and loss of productivity. “Those surprises are what cost you the most money.”

And the bottom line matters, Hogan said, which is why companies of all kinds are investing in IT to boost efficiency and protect their assets.

“IT spending has increased so dramatically because the pandemic forced decision makers to make their organizations more flexible. They’re starting to understand the increased potential that they have to become more efficient with the latest in technology,” he wrote. “All of this increased IT spending is reflective of a world that is accelerating its migration into a fully digital world, when we thought things were already moving in that direction as fast as they could.”

 

Joseph Bednar can be reached at [email protected]

Special Coverage Technology

Strong Signals

By Mark Morris

When the pandemic arrived early last year and many companies adjusted to remote work for their staff, it was IT professionals who got everyone up and running from their homes.

Now, as the world begins to move away from the pandemic and companies begin bringing employees back to the office, the demand to hire IT pros is even higher than it was before COVID-19 emerged. And that poses challenges for employers.

In a normal year, said Delcie Bean, CEO of Paragus Strategic IT, the company sees about 10% turnover of people leaving and new staff being hired. During the pandemic, there was no turnover, as every one of the 50 Paragus employees stayed in their job.

In the last four months, however, as the economy has improved and COVID restrictions have eased, Bean has seen a “tremendous transition” among the IT labor force.

“Many of those who are leaving are pursuing remote-work opportunities that didn’t exist before the pandemic,” he said. “Most of these companies are not local and would never have interviewed or offered jobs to these workers in the past.”

Bean cited a number of reasons for the high demand for IT talent. During the pandemic, nearly every company increased their use and dependence on technology, which requires more people to keep systems up and running. As the economy improves, companies are pursuing more projects and thus increasing their need for IT talent. The pandemic also made it acceptable to hire people who work only remotely, creating even more opportunities for IT pros.

“With the increased dependence on technology, an improved economy, and the ability to work remotely, we’re seeing employers do things they would not have done before,” he said.

Joel Mollison, president of Northeast IT Systems, noted that, unlike others in IT support, his 18-person company does not have high worker turnover. He credits that to attracting IT staff who enjoy working with Northeast’s varied client list, which covers sectors from insurance and healthcare to manufacturing, municipalities, and even cannabis.

“Many of those who are leaving are pursuing remote-work opportunities that didn’t exist before the pandemic. Most of these companies are not local and would never have interviewed or offered jobs to these workers in the past.”

One notable challenge to retaining his workforce involves companies such as banks, manufacturers, and other industries that are looking to bring their IT support in-house, he said. “As a service provider in Western Mass., we’re competing against much larger institutions in the region who can pay IT professionals more.”

As security issues receive prominent news coverage, companies worry more about ransomware attacks and similar threats. Mollison believes this is part of the reason firms are increasingly looking for in-house IT staff.

“The larger the business, the more complex their systems are, and the more they need IT professionals to manage them,” he explained.

Bean agreed that IT security issues have increased the pressure for companies to be proactive in preventing major disruptions, pointing out that much of the job growth is the result of companies expanding their internal IT staff both regionally and on a national level.

Delcie Bean says an IT workforce that was remarkably stable in 2020 has entered a time of “tremendous transition.”

Delcie Bean says an IT workforce that was remarkably stable in 2020 has entered a time of “tremendous transition.”

“All these companies are doing this because the growing economy gives them a little more money and it can be a luxury to have your IT support in-house.”

Jeremiah Beaudry, owner of Bloo Solutions, agrees, but believes that, after companies build up their internal IT staffing, they usually return to outsourcing with an external service provider once they realize that internal IT is less cost-effective.

“Instead of paying full-time employees to show up every day, companies can hire an IT firm that knows all the technical details and address specific problems when they arise,” Beaudry said. “It would be similar to bringing a plumber on staff. Why would you do that?”

In fact, he predicts that the hiring surge for internal IT will shake out to one or two positions to oversee the main systems augmented by an outside IT service provider.

Bean said it’s common for companies to have an internal person handling technology issues as well as an outside IT service company. “Our biggest source of new business right now involves partnering with internal IT departments to round out what they are doing and give them supplemental assistance.”

 

Here and There

Like many industries right now, technology is grappling with a job market that significantly favors job seekers. Bean told the story of an employee who had previously worked in the defense-contracting industry 10 years ago.

“Because this employee’s name was still in the defense system, a contractor called him to make a job offer, sight unseen and without an interview,” he said. “They literally e-mailed him an electronic salary offer without meeting him, and it was for $35,000 more than he was making here.”

A company located in a large metro area interested in hiring remote workers will offer salaries that are competitive in their market. This can often lead to small-market workers getting big-city paydays.

“If you’re at home and take five minutes between tasks to turn around to pet your dog or do the dishes real quick, that time becomes meaningful and helpful in your life.”

“Usually, when someone makes a salary that’s attractive in Boston, it comes with the high cost of living in the metro Boston area,” Bean said. “When someone with a Western Mass. cost of living makes that same amount, they can see a 30% net increase in their salary.”

Indeed, more companies than ever are embracing remote or hybrid workforces (see related story on page 25). That means IT service providers face the same dilemma confronting many of their clients: continue to work from home or go back to the office.

Mollison tells a slightly different story. Before COVID, he said, Northeast IT was outgrowing its space in Westfield, so he suggested that staff work remotely as a short-term solution. He was surprised when almost no one wanted to work from home.

“Nearly everyone wanted to work in the office,” he recalled. “We have a kind of think-tank environment where our staff enjoy working on problems together.”

However, the pandemic forced nearly everyone to work from home for the last 16 months, a situation Mollison called stressful because many felt less connected to their co-workers. He added that a change in venue is coming. “We purchased a building in West Springfield and will be moving in at the end of August. We’ll have plenty of space to bring everyone back with social distancing; our people are really looking forward to returning.”

At Paragus, employees have been ramping up their return to the office by coming in one day a week in June, two days a week in July, and three days a week starting in August. Bean said he won’t require more than three days a week in the office, but felt that some time in the office was important.

“We have intentionally designed our office to promote collaboration,” he said. “We don’t have walls or offices, so people can listen to each other and overhear what’s going on. You can replicate some of that online, but it’s not the same as hearing what’s going on around you.”

At Bloo Solutions, Beaudry has allowed his four full-time and several part-time employees to stay remote except for occasional trips to the office or when visiting a client’s location. Collaborative messaging tools like Slack and Microsoft Teams allow him and his staff to stay in touch with each other and stay on top of client concerns.

Jeremiah Beaudry says even companies that have built up internal IT

Jeremiah Beaudry says even companies that have built up internal IT staffing often come to see the value in outsourcing that work.

“We have channels dedicated to each client so any one of us can jump in and take care of any concerns,” he said. “Because we all have access to these messages, the same information is available to all of us without being next to each other.”

Whenever possible, Beaudry makes working from home an option for his staff.

“If you’re at home and take five minutes between tasks to turn around to pet your dog or do the dishes real quick, that time becomes meaningful and helpful in your life,” he said. “When you are in the office and not near anything you need to do, that same five minutes is wasted.”

Therefore, as long as his staff are productive, he doesn’t care if they work from home or at the office.

Another reason Bean cited for having people in the office at least some of the time is to help with their professional development and to identify when a staff member might need help. He worries that IT professionals who have chosen full-time remote work won’t have the same chance to grow or develop their careers.

“They will probably be fine doing the job they were hired for, but they will be relatively unengaged and potentially stagnant,” he said. “I don’t see how they can grow or develop much in an environment where they never see their co-workers or be around other people.”

Mollison credits his low staff turnover to seeking out people who like variety in their work and have an interest in personal and professional growth.

“Because IT folks tend to be introverts, we try to help them grow personally so they can become more comfortable working with clients and developing relationships with them,” he said.

While finding people in Western Mass. with technical skills isn’t so tough, Beaudry makes his hiring decisions based on a candidate’s emotional intelligence.

“I’ve learned over time that clients would rather feel good about a conversation they had rather than having an expert solve the problem who makes them feel bad about themselves,” he said.

 

Change Can Be Good

Another reason the demand for IT professionals is increasing has to do with the growing economy. Bean said the sales pipeline for new projects has never been fuller. “In terms of new business, we’re booking clients out to October because we only book so much at a time.”

In addition to hiring temporary contract workers, he has found another way to make up worker shortages: acquisitions. Paragus recently acquired one IT-support company in Worcester and is looking at two other acquisitions.

“In the past, the goal of an acquisition was to acquire clients and market,” he said. “Now it’s about acquiring talent.”

Would Bean like to see less disruption in the labor force? Sure. He also understands that this time of transition is part of the bigger picture.

“Everybody is moving around, so we’re on the receiving end of this as well,” he told BusinessWest. “The good news is we haven’t seen a shortage of any new résumés coming in.”

While it’s tempting to dwell on the employees leaving, however, Bean has gained some perspective.

“After some reflection,” he said, “we realized that a lot of the innovation and fresh approaches we get are driven by new people coming in with new ideas.”

Technology

Life on the Cutting Edge

An on-the-go society demands on-the-go technology, and today’s array of high-tech devices — available at all price points — offer users new ways to make their home lives more efficient, manage their work, boost their health, and, well, just have fun in more eye-popping, ear-tickling ways than ever. In its annual look at some of the hottest tech items available, BusinessWest dives into what the tech press is saying about some of 2021’s buzziest items.

 

When compared to many of the other cool tech gadgets on this list, the Amazon Smart Plug ($25) “might seem underwhelming, but you might be impressed with how much you like this smart-home accessory once you start using it,” according to spy.com. “Head out on vacation and can’t remember if you left a fan or window AC unit running? If it’s plugged into this, you can simply open up your Alexa app and cut off the power. Have a lamp that you love, but it doesn’t work with a smart bulb? Use one of these to make a dumb lamp very, very smart. On top of all that, Alexa has some impressive power-monitoring tools, so that if you have more than one of these around your home, you can figure out which appliances and electronics around the house are costing you the most money, and you can adjust your usage behavior accordingly.”

 

Meanwhile, the same site says the Anker Nebula Solar Portable Projector ($520) won’t replace a fancy, 65-inch, 4K HDR TV, “but for those moments when you’re really craving that movie-theater experience at home … you’ll understand why this made our list of cool tech gadgets.” The projector boasts easy setup, too. “Barely bigger than a book, you can point it at a wall and have it projecting a 120-inch, 1080p version of your favorite Netflix movie without needing to configure the picture settings or find a power outlet.”

 

Speaking of projectors, the BenQ X1300i 4LED Gaming Projector ($1,299) is being marketed as the first true gaming projector that’s optimized for the PS5 or Xbox Series X. “The 3,000-lumen projector will play 1080p content — so not true 4K content — at extremely low latency, which is needed for competitive gamers,” according to gearpatrol.com. “Additionally, it has built-in speakers and an Android TV operating system, so it functions as any traditional smart TV — but it can create up to a 150-inch screen.”

 

Taking tech outdoors is the DJI Mavic Air 2 Drone ($799), which menshealth.com touts for its massive optical sensor, means “the 48-megapixel photos pop and the hyperlap video is 8K — smart futureproofing for when your TV plays catchup. The next-gen obstacle-avoidance sensors, combined with the 34-minutes-long flight time, mean you spend more time shooting killer video and less time dodging trees and buildings.”

 

Smart wallets offer a convenient way to store and transport cash and credit cards while protecting against loss or theft. The Ekster Parliament Smart Wallet ($89) is a smart bifold wallet with RFID coating (to protect against identity theft) and a patented mechanism that ejects cards from its aluminum storage pocket with the press of a button. It has space for at least 10 cards, as well as a strap for carrying cash and receipts, according to bestproducts.com. “Ekster has crafted the wallet from high-quality leather that comes in a multitude of colors. An optional Bluetooth tracker for the wallet is also available. This ultra-thin gadget has a maximum range of 200 feet, and it is powered by light, so it never needs a battery.”

 

In the smartwatch category, the Fossil Gen 5 LTE ($349) is the company’s first product in the cellular wearables market, crn.com notes. “The Fossil Gen 5 LTE Touchscreen leverages LTE connectivity from Verizon, the Qualcomm Snapdragon Wear 3100 platform, and Google’s Wear OS to let users make calls and do texting without a mobile phone.” Fossil also makes what bestproducts.com calls the best hybrid smartwatch, the Fossil Latitude HR Hybrid Smartwatch ($195), “a feature-packed hybrid smartwatch with a built-in, always-on display and a heart-rate sensor. We like that, instead of looking like a tech product, it resembles a classic chronograph timepiece with mechanical hands and a three-button layout. The Latitude HR can effortlessly deliver notifications from your phone and keep tabs on your activities.”

 

“We don’t know who will be more excited about the Furbo Dog Camera ($169), you or your pet,” popsugar.com notes. “You can monitor them through your phone, send them treats when you’re away, and so much more.” The 1080p, full-HD camera and night vision allows users to livestream video to monitor their pet on their phone with a 160-degree wide-angle view, day and night. A sensor also sends push notifications to a smartphone when it detects barking. Users can even toss treats to their dog via the free Furbo iOS/Android app. Set-up is easy — just plug it in to a power outlet using its USB cord, download the Furbo app, and connect to home WiFi.

 

“As one of the first companies to make artificial intelligence and voice-recognition technology available to the average person, spy.com notes, “Google is still the top dog when it comes to voice assistants and smart-home platforms. And perhaps its most radical move was the Google Nest Mini ($35), a small and cheap speaker that is fully imbued with the powers to command your smart home. Once you get used to the particular ways of interacting with a voice assistant, it’s rare when you have to raise your voice or repeat yourself to get the Nest Mini to understand you, even when you’re on the other side of the room, half-asleep at 1 a.m., telling it to turn off the lights, shut off the TV, and lock the doors.”

 

Tired of housework? “If you’re a fan of the iRobot vacuum, then you’ll want to give the iRobot Braava Jet 240 Robot Mop ($180) a try,” popsugar.com asserts. “It will clean your floors when you’re not around, so you have nothing to worry about later.” The device claims to offer precision jet spray and a vibrating cleaning to tackle dirt and stains, and gets into hard-to-reach places, including under and around toilets, into corners, below cabinets, and under and around furniture and other objects, using an efficient, systematic cleaning pattern. It also mops and sweeps finished hard floors, including hardwood, tile, and stone, and it’s ideal for kitchens and bathrooms.

 

Smart glasses are a thing these days, too. Jlab Audio recently introduced its new Jlab JBuds Frames ($49), a device that discretely attaches to a user’s glasses to provide wireless stereo audio on the go. “The JBuds Frames consist of two independently operating Bluetooth wireless audio devices, which include 16mm drivers that produce sound that can only be heard by the wearer, not by others,” according to crn.com. “In addition, the device can easily be detached and mounted on other frames when needed.”

 

For a next-level experience in eyewear, “virtual reality might be taking its time to have its ‘iPhone moment,’ but it is still very much the next big thing when it comes to the coolest tech gadgets,” spy.com notes, “and there is not a single VR device that flashes that promise more than the Oculus Quest 2 ($349).” Without the need for a powerful computer or special equipment, users can simply strap the Quest 2 to their head, pick up the controllers, and move freely in VR space thanks to its inside-out technology, which uses cameras on the outside of the headset to track movement. “In a time where we don’t have many places to escape to, the Oculus Quest 2 offers up an infinite number of destinations … even if they’re only virtual.”

 

Another way to escape into another world — albeit one requiring more effort — is the Peloton Bike+ (from $2,495). “Peloton’s updated bike boasts a lustrous, 24-inch-wide screen and a game-changing multi-grip handlebar that lets you always find comfortable position,” menshealth.com notes. “And the best feature just may be auto-follow, which automatically shifts the resistance when the instructor calls for it. Translation: no escape from tough workouts.”

 

Speaking of devices with health benefits, the Polar Verity Sense optical heart monitor ($90) can be worn on the arm or temple (for swimming). “It’s designed for people who don’t necessarily wear a wrist-bound fitness tracker or smartwatch, or are doing an exercise that isn’t very friendly to wrist jewelry, like martial arts, swimming, dancing or boxing,” gearpatrol.com notes. “It’s a nifty accessory for people who use Polar Flow, Polar’s free fitness and training app, or wear one of the company’s smartwatches.”

 

Meanwhile, gearpatrol.com is also high on the Ring Video Doorbell Pro 2 ($250), the next-generation version of its well-reviewed video doorbell — and it adds two big upgrades. “First, it adds a new radar sensor that enables new 3D motion detection and bird’s-eye-view features; this allows it to better detect and even create a top-down map of the movement taking place in front of your door. And, secondly, the camera has an improved field of view so that it can capture the delivery person’s entire body — head to toe — when they drop off a package.”

 

Finally, are you looking for great sound for home entertainment? With Sonos Arc ($799), users can “get immersive audio that can fill an entire house in one slim, sleek, ultra-versatile package,” menshealth.com notes. “A whopping 11 drivers power Sonos’ newest soundbar, fueling a surround-sound experience that delivers in all situations, whether you’re playing Halo or watching Avengers: Endgame.”

 

Special Coverage Technology

Bringing a Message to Life

From left, Kathryn Taccone, Karen Webb, and Will Colón discuss a project.

From left, Kathryn Taccone, Karen Webb, and Will Colón discuss a project.

Will Colón, Kathryn Taccone, and Karen Webb all took different paths to a career in animation, but when the opportunity arose to launch their own company, they were certainly of one mind. That’s because they’re believers not only in the potential of animation in the business and nonprofit worlds, but that it’s still an underused tool, with plenty of room to grow. Four years after its inception, Open Pixel Studios is proving their conviction to be true.

Remote work might be all the rage right now, but it’s nothing new to the three partners at Open Pixel Studios.

“The future of work is working remotely, having the systems to do that, working with multiple people across different disciplines across the same project — all in a remote environment,” said Will Colón, co-owner of the animation studio he, Kathryn Taccone, and Karen Webb opened in 2017. These days, they work with freelancers across the U.S. to create content for business and nonprofit clients.

“We were doing the remote thing for quite a while before the pandemic hit,” Colón added. “The pandemic really raised the stakes on whether we were doing this correctly — it put us to the test a little bit. But there was almost no shift; our business did not waver at all.”

In some ways, COVID-19 actually provided more opportunity.

“What ended up happening was more people asked us for more work,” he went on. “Normally, a production requires filming and video and people in a studio or on a production set. Those roles diminished overnight, and everyone said, ‘what else can we do? Instead of having people on a screen, or talking heads, let’s do animation instead.’ It was a really big boost to our company.”

And it’s not all remote, even during the pandemic, Taccone was quick to note. “We pride ourselves on being able to communicate with clients in a way that’s comfortable for them. Sometimes clients prefer to be in person, and sometimes it’s totally fine sending e-mails. We try to match how the project is managed, and the way we communicate, to their personalities, so everyone is comfortable.”

Using animation for marketing and messaging is nothing new, Colón said, citing the well-known example of Walt Disney producing animated shorts for every branch of the U.S. military during World War II, putting beloved characters to work rallying support for the war effort.

“I don’t think the things we’re doing are much different than Walt Disney creating content during World War II. Those were ‘explainer videos,’ talking through the points the military wanted to talk about. So this isn’t new technology. What’s new is the application.”

Meaning, while animation has been a mainstay during the internet age — as part of websites, mobile games, and in movies and television — it remains underused by businesses. Colón, Taccone, and Webb are hoping to change that.

At one of Open Pixel’s production stations, well-communicated concepts become animation.

At one of Open Pixel’s production stations, well-communicated concepts become animation.

“A lot of businesses haven’t realized they can do amazing things,” Colón said. “Our job as a studio is to introduce businesses to animation for the first time.”

And do it, for the most part, remotely.

“We have 20 freelancers across the country, and I’ve met only a few in person,” he noted. “We’ve always been remote, always done Zoom calls, always done projects managed through cloud-based solutions. It’s been a breeze, and that’s a testament to our process. We were one of the first ‘pandemic industries’ pre-pandemic. We were ready for it.”

Now, they’re ready to move the needle even further when it comes to the power of animation in the business world.

 

Crossing Paths

Colón’s journey to the world of animation began at Hampshire College, where, during his first year in 2009, he tried to get into an advanced computer animation class, but was rejected by the instructor, Chris Perry, because he had no experience.

But after Colón excelled at an introductory course in the field, Perry — a Pixar veteran who served as a technical director on A Bug’s Life and Finding Nemo — accepted him into the advanced course.

“As I moved from the basics to more advanced stuff, I didn’t know how much I would love it, that I’d lose myself in the work, forget about time, and really enjoy the process more than the results,” Colón recalled. “I knew this was something I could go into.”

After college, he returned to the Boston area and worked at special-effects company Zero VFX, but desired a move back into animation, and landed a job at Anzovin Studio in Florence in 2013.

Characters created for a piece on Behavioral Health Network’s Crisis Healthline.

A project for Amherst College’s bicentennial

Animated messaging advocating for changes in tobacco laws

Webb, who had attended the School of Visual Arts in Manhattan and worked for a time in Los Angeles and San Diego, eventually moved to Western Mass. to work at Perry’s independent studio, Bit Films — and later started working at Anzovin Studio, where she met Colón.

Their company took shape after Anzovin decided to shift his business model into animation tools, while the production team, where Colón and Webb worked, was spun off into a separate entity. The pair then decided to go in a different direction, by launching their own studio.

Taccone’s passion for animation was sparked by a high-school trip to Pixar Animation Studios in California. She later studied animation at UMass Amherst and met Colón while taking class at Hampshire, where he was the teaching assistant. After a stint at HitPoint Studios, she worked at Anzovin from 2014 to 2016, then moved to California to work in the games industry, for EA and Toys for Bob. But in 2017, she returned to Western Mass. to help Colón and Webb launch Open Pixel.

“We decided to go into a different realm, building something new that was going to be ours,” Colón said. “Kathryn came back from California, and that was the beginning of our journey.”

Speaking of journeys, hearing Taccone describe the process of moving a concept to a finished product, it’s striking how much work happens before the actual animation begins.

“A client will come to us with an idea of the message they’re trying to send; typically they’ll have a call to action associated with that message,” she explained. “We take this from the initial script phase — whether we write it ourselves or the client provides it — and bring it into an audio-visual script, which allows us all to be on the same page with what will happen with the story.”

This all happens before visuals are actually created, she added. In other words, clear communication is key — not just with the target audience, but between all the players in creating the animation, and at every stage.

“We make a choice at the concept stage whether or not something should be represented through iconography, text, characters, or just backgrounds,” she added, noting that just using animated words can often be as powerful as talking characters. “Often we’ll use a blend of those things.”

Once the concepts are established, next comes discussion of style, tone, and other elements. Then storyboards are created, laying out the content from start to finish — again, so everyone involved can envision the final piece and make changes before the actual animation begins.

“When we do the animation,” Taccone said, “we hire voice-over artists, we do music and sound effects — again, depending on the client’s needs, but all serving the purpose of matching the tone and style and direction to the story we’re trying to tell.”

While many corporate clients rely on Open Pixel’s work in their employee training videos and modules as well as marketing, a particularly feel-good part of the team’s mission is working with nonprofits on messaging that will draw more attention and support. Nonprofit leaders aren’t always natural salespeople, Colón noted, and he and his team can help them hone their message and educate the public.

“They’re trying to make the world a better place; that’s their mission,” he said. “We’re helping them close the gap between the audience and their mission. We use animation to explain what they’re doing.”

In the end, Taccone said, even the most eye-catching animation isn’t a success if it doesn’t meet the client’s needs. “In a way, the communication is sometimes more important than the art. We’re trying to make sure everyone is on the same page.”

 

Mission Accomplished

For Colón, such work is especially gratifying considering that, early in his career, he never thought about running a business. But his former employer, Raf Anzovin, encouraged that growth — and, in fact, encouraged him and Webb to branch out on their own.

“I feel like the people I met along the way influenced me in continuing this work. If those people weren’t there, we wouldn’t be around,” Colón said.

Achieving the studio’s goals in Western Mass. — a region that has been steadily growing its reputation for innovation and technology — is especially satisfying, he said. Clients run the gamut from large corporations to small outfits, and the remote nature of the work allows Open Pixel to take on projects from Boston to the West Coast.

He’s also particularly proud that the company is certified as a majority women-owned business. Noting that the history of animation has not always been a friendly one for women, he hopes Open Pixel inspires other women to pursue this field.

Through it all, he, Taccone, and Webb hope to continue to expand the work they do, but also become a destination to start a career.

“In the future, we want to be a jumping-off point for folks getting out of college,” he said, noting that it’s natural for talented graduates to depart the Five Colleges and look for jobs in New York, Los Angeles, or Boston. To encourage them to start their careers closer to home, Open Pixel has developed a pipeline of interns from Amherst College and Hampshire College. “Not only can you learn the tools here, this can be an entry point into the field.”

As for those tools, they’re much more affordable and accessible than they once were,” Colón said. “You can get a license and run a studio from your home office. But what makes us special is our process and our back end, our ability to push animation further than where it currently is right now.

“So much of it is in entertainment — games and movies,” he went on, “but we’re seeing a shift toward companies creating advertising campaigns utilizing animation because it’s so limitless. You can create anything you like. That’s what we see — unlimited creative expression.”

And always in the service of the client, Taccone added.

“We pride ourselves on being a studio that takes time to understand the balance between the client’s needs and our artistic identity. That way, we all enjoy the process as we go through it.”

 

Joseph Bednar can be reached at [email protected]

Technology

Impactful Gift

Michael and Theresa Hluchyj

Michael and Theresa Hluchyj say there’s a need for innovative clinical solutions where both nursing and engineering play a role.

Michael and Theresa Hluchyj are no strangers to giving back to their alma mater — and seeing their investments bear fruit.

For example, the couple, who graduated from UMass Amherst in 1976 and 1977, respectively, established a graduate fellowship program in 2008 to support students from the College of Engineering and the College of Nursing who are interested in clinical healthcare research.

One recipient of the fellowship, Akshaya Shanmugam, who earned a master’s degree and PhD from UMass in electrical and computer engineering, earned recognition in 2017 in Forbes’ 30 under 30 for her achievements in healthcare. She founded Lumme Inc. while at UMass, using her knowledge and research to create software to help people quit smoking.

That’s the kind of impact these alumni hope to see from their latest investment in the future, a $1 million gift to create a Center for Nursing and Engineering Innovation, bringing together two fields that can improve personal well-being and save lives. Simply put, they envision a place where nurses and engineers collaborate on clinical solutions in new ways.

“We are excited to support UMass in this new initiative,” Michael Hluchyj said. “Innovation is often accelerated at the intersection of different academic disciplines. The worldwide health crises resulting from the COVID-19 pandemic make clear the critical need for innovative solutions in clinical settings where both nursing and engineering play vital roles.”

The Center for Nursing and Engineering Innovation Fund will support participating students, staff, and faculty from both colleges, and provide financial support for activities and resources at the center such as graduate fellowships, seed funds for R&D pilot projects, and an annual symposium. Funds will be shared between the College of Nursing and the College of Engineering, enabling them to recruit top student researchers from the College of Engineering’s more than 2,800 students and the College of Nursing’s 730 students, as well as others from outside the university.

The center will not only provide students with an environment to work together, but will also integrate innovation and entrepreneurship into the current nursing and engineering curriculum. In the future, with support from faculty leaders, students will engage with industry partners on enhancing and inventing their own products.

“The worldwide health crises resulting from the COVID-19 pandemic make clear the critical need for innovative solutions in clinical settings where both nursing and engineering play vital roles.”

“We are deeply grateful to the Hluchyjs for their generous support of our vision to improve patient treatment and advance the healthcare industry through interdisciplinary collaboration,” said Allison Vorderstrasse, dean of the College of Nursing. “Since the onset of the pandemic, UMass nursing and engineering students have successfully partnered on projects addressing, for example, the need for rapid PPE-manufacturing technologies. This center is the natural progression of that partnership, and I am excited to see the innovations it produces.”

In April 2020, nursing and engineering researchers at UMass Amherst created one of the first COVID-related interdisciplinary teams to design an effective, efficient and low-cost face shield. The shield, created with rapid mass production in mind, was then shared for free with frontline workers in regional healthcare facilities.

Soon after, UMass established both symptomatic and asymptomatic testing centers on campus, and, with the release of the COVID-19 vaccines, has since created a community vaccination center. These centers have been, in large part, run by nursing students. More recently, Sarah Perry, associate professor of Chemical Engineering, launched a research collaboration with Michigan Technological University to develop a new method of keeping vaccines stable without refrigeration.

“As engineers, our students work tirelessly to build systems and products that solve some of the world’s most challenging problems,” said Sanjay Raman, dean of the College of Engineering. “By working in direct collaboration with nurses on projects for medical devices, they can also incorporate the insights and experience nurses have to offer — allowing them to make their designs safer, more efficient, and more end-user-friendly.

“A key element of our vision is an integrated nursing-engineering faculty and student team working on every problem we tackle,” he went on. “We are deeply grateful to the Hluchyj family for their forward thinking and investment in this barrier-breaking center.”

The impact that a nurse-engineer collaboration can make is not a new concept for the Hluchyjs. While Michael was working toward his engineering degree, Theresa was studying to become a nurse.

They currently live in the Boston area. Michael serves as a board member for Uptycs and is a fellow of the Institute of Electrical and Electronics Engineers. He is also an Ernst & Young New England Entrepreneur of the Year winner and has served on the Electrical and Computer Engineering Advisory Board at UMass Amherst. Theresa has served in many community organizations, including the Wellesley Service League and the Wellesley Scholarship Foundation. She is currently a member of the Newton-Wellesley Hospital Board of Advisors, a guide at the Museum of Fine Arts in Boston, and a member of the university’s Amherst Campus Council.

Karen Giuliano, joint associate professor for the College of Nursing and the Institute for Applied Life Sciences, will serve as the inaugural co-director of the Center for Nursing and Engineering Innovation along with Jenna Marquard, professor of Mechanical and Industrial Engineering.

“The ability to quickly and effectively tackle everyday challenges in healthcare requires both nursing and engineering expertise,” Giuliano said. “The power of a nurse-engineer approach is derived from mutual collaboration, where the nurse identifies the problem, the engineer creates potential solutions, and, through bi-directional, real-time, continuous collaboration, iterations and tradeoffs occur until the best solutions are found.”

Special Coverage Technology

Making Connections

After a chaotic start, the pandemic has proven to be good for business in the IT world, where professionals were deluged with requests from clients to set up remote networks for their employees, not to mention a flood of new clients seeking network services for the first time. More than perhaps anyone, these IT pros have seen first-hand how COVID-19 has changed the way companies are doing business. And some of the changes, they say, may be here for the long term.

 

By Mark Morris

As the world begins to emerge from the pandemic, many businesses that survived are trying to understand what the new landscape will look like.

Right now, many business owners are trying to figure out when and if their employees should return to the office or continue to work from home. Either way, access to technology plays an increasing role in getting the job done.

For example, said Delcie Bean, CEO of Paragus Strategic IT, before the pandemic, many businesses were getting by with outdated communication and collaborative tools and depended on e-mail and phones to support their working environment.

“When the pandemic hit, they had to suddenly adopt new technologies like Zoom, Microsoft Teams, or other virtual platforms to keep doing business. Almost overnight, we had to set up about 4,000 people to work remotely who weren’t previously set up to do so.”

“When the pandemic hit, they had to suddenly adopt new technologies like Zoom, Microsoft Teams, or other virtual platforms to keep doing business,” Bean said, noting that, as employees in many industries were sent home to work remotely, local IT firms saw a huge influx of work. “Almost overnight, we had to set up about 4,000 people to work remotely who weren’t previously set up to do so.”

Delcie Bean

Delcie Bean

Sean Hogan, president of Hogan Communications, said the last time businesses experienced this much disruption was October 2011, when a surprise snowstorm knocked out power for thousands across the region. This time, the disruption has had a more profound and lasting impact.

“The pandemic woke up a lot of people and forced them to understand they’ve got to change the way they do business,” Hogan said, explaining that, while the pre-Halloween storm a decade ago encouraged investments in backup generators, the pandemic has shown many the importance of storing data in a remote data center, commonly known as the ‘cloud.’

In Bean’s estimation, the idea of a business keeping a server at its facility to host its network is already a legacy model that was on its way to being phased out in the next five years.

“COVID dumped gasoline on that timetable and made converting to the cloud a much higher priority,” he said. With cloud-based technology, employees can more easily access their company’s network from multiple locations and devices.

Resistance to change comes natural to New England business owners as many prefer to keep their data on a server in their office. Hogan often explains to these reluctant clients that cloud-based data centers have spent millions of dollars to make sure there is a disaster recovery set up, as well as backup systems for power, internet and HVAC.

“The average business owner couldn’t afford to make that type of investment to keep their data safe,” Hogan said. “So when people say they don’t trust the cloud we point out how much more reliable it is compared to their office.”

BusinessWest spoke with a number of local IT providers about what several of them called the ‘roller-coaster year’ we’ve just had and what’s on the horizon. As business owners themselves, they, like their clients, have had to figure out how to keep things running during a pandemic and anticipate what that means in the long term.

“I’m looking at the service tickets we’re completing while working remote, and they are right on par with where they were when we were in the office. In fact, we might be a little more efficient.”

As an IT-services vendor, Bean believes firms like his should be a little ahead of the curve so they can test new technologies before they recommend them to clients. For example, Paragus employees have been on the cloud and set up to work from anywhere since June 2019.

“So when the pandemic struck, moving our staff remotely was pretty seamless,” Bean said. “About 80% of our people work remotely, and 15% to 20% come into the office on any given day.”

Jeremiah Beaudry, owner of Bloo Solutions, said his employees are working so well from home, it’s not necessary to come into the office. He noted that productivity has not suffered, and employees have less stress.

Jeremiah Beaudry

Jeremiah Beaudry

“I’m looking at the service tickets we’re completing while working remote, and they are right on par with where they were when we were in the office,” Beaudry said. “In fact, we might be a little more efficient.”

One important thing businesses have learned from the pandemic, according to Charlie Christianson, president of CMD Solutions, is that it’s OK to work from home.

“We can do a lot more than we thought we could outside of the office,” he said. “People are far more open to remote work, and there’s no mystery to it anymore.”

 

Change of Scenery

While some of Hogan’s employees have always worked remotely, the percentage has grown, and their efficiency allows them to escape the daily commute. “They don’t need to be behind a windshield for an hour and a half each day just getting to and from work,” he said.

When companies first sent workers home, IT providers spent most of their time helping clients integrate employees into their respective networks. While they suddenly had a huge amount of work, IT professionals did not see much revenue because many clients had contracts to cover this extra work. Increased revenue soon followed, however, as many new clients sought these services.

“We signed more new customers in 2020 than the previous two years combined,” Bean said, adding that much of the new business came from companies that found their dependence on technology had suddenly increased and their IT capabilities couldn’t meet these new demands.

In addition to new clients coming on board, Christianson explained that many of his current clients, who at first only wanted a “down-and-dirty” setup for remote access, were now looking for a more permanent solution for their network.

“We can do a lot more than we thought we could outside of the office. People are far more open to remote work, and there’s no mystery to it anymore.”

“Those of us in the IT industry are very fortunate,” he said. “We have done well during this time and were not hit hard like so many other industries were.”

With the end of COVID in sight, businesses have begun looking at what comes next. Those we spoke with agree on one thing: it will not be business like it was before or even during the pandemic.

“Most of our clients want some hybrid between those two options, where there is more in-person interaction than during the pandemic, but probably not as much as there was before,” Bean said. Once people started learning videoconferencing and Microsoft 365, he noted, they saw how helpful these tools can be even when everyone is in the office.

As IT providers continue to transition their clients from premise-based servers to the data cloud, they also predict other big shifts on the horizon. For example, with so many companies using smartphones and laptop computers to make calls, the company phone system may soon be a thing of the past.

“A few years from now, the idea of having both a computer and a phone on your desk at work is going to be a very strange concept,” Bean said, especially when companies consider the economics of supporting two systems that make phone calls.

While the demise of the office phone seems inevitable, office space itself could be in for a big reduction, Christianson added. “We’ve seen a lot of instances where people are moving from bigger spaces to smaller ones. They are making the calculation that some people are not coming back.”

Charlie Christianson

Charlie Christianson

Even if it’s in a smaller space, Hogan asserted that an office presence is still vital. “I don’t think we’ll go back to the way it was before, but many people still want to return to their offices, even if only for collaboration and camaraderie.”

Because Zoom and other virtual platforms make it easy to meet with people anywhere, companies have begun to look more closely at their business travel budgets, too. CEO clients have told Beaudry they will not eliminate business travel, but will look to reduce it to only what is necessary.

“One CEO who used to travel 40% of the year said he plans to move most of his meetings to virtual platforms,” he said. “He figures to be 10 times more efficient and save his energy from traveling all over the country.”

As much as Bean would like to see some of the fatigue and expense of travel go away, he also admits that important interactions happen in person that just don’t occur in a virtual setting. He gave an example of logging on to hear a keynote speaker versus attending the event in-person.

“Oftentimes, the person sitting at my table is more valuable to me than the keynote speaker,” he said. “That person might lead to a great networking opportunity where they need my services, or maybe they have a service I need.”

 

Safe at Home

While working at home can provide many benefits for employees and their companies, IT providers say it comes with a whole new array of challenges. Looking at a business with 30 employees, Beaudry gave an example of how quickly technology issues change when working remotely.

“If half the employees work from home,” he said, “the company has gone from managing one network to dealing with the struggles of 15 home networks.”

Common issues when working at home include internet signal strength and the different types and capacities of home modems. Topping all those concerns, however, is the increased vulnerability to a company network getting hacked.

All it takes is one employee to click an attachment in a suspicious e-mail, and the whole network can be damaged by a cyberattack. When working from home, Beaudry said, employees are less likely to ask the simple questions when they confront something that looks suspect.

“You don’t have someone turning to their co-worker, saying, ‘hey, did you get this e-mail? It looks weird,’” he said, adding that he encourages his clients to call whenever they see anything suspicious. “If you take 30 seconds to call and ask, it can save you a week of losing your computer.”

Christianson said cybersecurity is a never-ending battle. “Hackers are always looking for ways into your network. They only have to be right once; we have to be right all the time.”

That’s where IT service providers come in. While today’s technology tools are better than ever, Bean said IT pros can set up a company’s system to make it work best for its needs and stay current on all the security threats.

Beaudry compares his work to that of a plumber. “People need computers for business just like they need water in their home and business,” he said.

And, just like plumbing, if security on a computer network isn’t handled properly, you can have a real mess on your hands.

Technology

What Works, What Doesn’t

By Lisa Apolinski

 

Here’s a surprising statistic from Kinsta: LinkedIn has over 575 million users, and nearly half of those are active every month (meaning they post, comment, or like on the platform). If that isn’t impressive enough, LinkedIn has its sights on further investments into Latin America. What makes LinkedIn even more powerful is that users update their bios regularly, so the connections you are potentially requesting are in the roles they have listed on their bios.

LinkedIn is a digital goldmine, especially now in the post-COVID digital paradigm. Users post on career engagement, network with others in their industry, and share expertise and advice. Unfortunately, less professional engagement can and does happen on LinkedIn. Understanding what works in the world of LinkedIn for networking, and what hinders, can help remove obstacles for engagement. Here are the five biggest blunders that can hurt credibility and, potentially, career advancement.

“What makes LinkedIn even more powerful is that users update their bios regularly, so the connections you are potentially requesting are in the roles they have listed on their bios.”

 

Blunder #1: Being vague about why a connection is requested. Some people believe more connections are better. However, some connection requests come with a note that does not share why the sender wants to network. If there is not a clear reasoning for the network connection, many of these requests appear to not help or enhance the receiver’s network. A connection request with a note can help put the connection request into context for the receiver.

Try Instead: Clearly state why a request has been sent and how the connection benefits both parties. To get a connection request accepted, think about why you are requesting the connection.

 

Blunder #2: Focusing on selling versus connecting. Many LinkedIn users complain about this practice, and it seems to have become more common. After a connection has been accepted, the next message is a long selling pitch. What is even more surprising is the immediate request for a call or virtual demo. This is a request of someone’s time without taking time to connect first. A focus on selling will not help with lead generation or brand reputation. This type of communication does little for the recipient.

Try Instead: Thank the person for the connection and share something that might benefit the new connection, such as a video or article. Sharing knowledge can go a long way.

 

Blunder #3: Not investing in a current professional photo. One of the first digital impressions from a LinkedIn profile is the user photo. Using a photo that is casual, old, or provocative is missing a great opportunity to showcase a level of professionalism. A photo is a visual precursor to a job interview or lecturer. Investment in a professional photo is also a wise one as it can be used in a variety of digital ways. By keeping the photo current, network members are also easy to identify in other settings (remember those trade shows?).

Try Instead: Even a quick shot with your mobile can work. Use direct lighting, and natural light is best (morning or late afternoon). Capture yourself from the shoulders up and minimize distractions in the background.

 

Blunder #4: Posting on politics. While most people have an opinion on the current political climate, sharing political viewpoints may not be the best decision. Posts and articles on LinkedIn should highlight expertise, provide knowledge and leadership within an industry, and share resources that can help networks. Political postings do not fall into these three categories. These may also be offputting or polarizing to current and future networks.

Try Instead: If you wish to share political viewpoints, consider posting to another social-media channel. Keep your LinkedIn channel focused on how you can provide professional leadership and insight.

 

Blunder #5: The social channel is LinkedIn, not Love Connection. With so many other dating apps and websites available to find a soul mate, LinkedIn is not the place to request a connection with the purpose of asking someone out. Not only is this request unprofessional, it can easily come across as creepy, especially to women. LinkedIn users are using the platform for career and networking and expect others to do the same.

Try Instead: Use LinkedIn for its primary purpose, namely professional networking, and save the search for love to those websites or apps specifically created for that reason.

 

Bottom Line

LinkedIn offers amazing potential to connect with experts, learn about new trends in your industry, and discover new career paths and positions as you explore options. LinkedIn can work well for digital connection and professional networking, especially if these blunders are avoided.

These small modifications can unlock new networking opportunities and strong professional engagement now as well as in the future, and help establish your credibility within both your industry and your organization. By avoiding these five missteps, you will be able to more easily harness the power of LinkedIn in your professional practice and take your career to new heights.

 

Lisa Apolinski is an international speaker, digital strategist, author, and founder of 3 Dog Write. Her latest book, Persuade With A Digital Content Story, is available on Amazon. She works with companies to develop and share their message using digital assets; www.3dogwrite.com

Special Coverage Technology

A Critical Gap

 

Margaret Tantillo clearly remembers — honestly, who doesn’t? — the day Gov. Charlie Baker started shutting down the economy a year ago this month.

As the executive director of Dress for Success Western Massachusetts, an organization dedicated to the economic empowerment of women, she started calling participants in the days that followed, asking what issues they were having. One that kept coming up was access to the internet.

“If people are not connected, they’re going to be left behind in terms of being able to participate in the workforce,” Tantillo said.

So, identifying digital equity as connectivity, access to equipment, and the knowledge and ability to use software, Dress for Success enlisted a group of volunteers to form a digital task force, providing one-on-one coaching for about 40 women and providing more than 250 hours on the phone coaching.

“For the most part, we’re helping people operate on Zoom so they can participate in training and apply for jobs and interview virtually,” she said — just one way internet connectivity is a lifeline for people in these times.

Or, conversely, how lack of it can have a crushing impact.

It’s an issue that has received more attention during the pandemic, as tens of millions of Americans have struggled with remote learning, telehealth, and the ability to work from home because they lack access to fast, reliable internet service.

This ‘digital divide,’ as its commonly known, is not a new phenomenon, but the way COVID-19 has laid bare the problem is forcing lawmakers and others to see it in a new light.

“There are still communities in Western Mass. that don’t have high-speed internet access, or internet at all,” said state Sen. Eric Lesser, who has long championed this cause. “Frankly, in the year 2021, that’s a national embarrassment.”

State leaders haven’t ignored the issue, including tens of millions of dollars for infrastructure in bond authorizations over multiple budgets and economic-development bills, Lesser said, and Gov. Baker has set a goal to reach every community.

State Sen. Eric Lesser

State Sen. Eric Lesser calls the lack of connectivity in some Bay State towns “a national embarrassment.”

“But, frankly, the fact that we have communities that don’t have broadband internet access raises very profound questions about how a high-tech state like Massachusetts, in this day and age, can allow that to happen.”

As president and CEO of the Western Massachusetts Economic Development Council, Rick Sullivan said the EDC has long taken the position — even before COVID-19 made it a more pressing issue — that the state needs to bring internet connectivity into every city and town. He noted that Gov. Deval Patrick’s administration started building the backbone, and the Baker administration has been diligent in making sure communities get financing to execute plans to bring broadband to their residents.

“For a lot of the smaller communities, that is probably the single biggest opportunity they have for economic development in the region,” Sullivan said. “People can choose to work from home, but they need to have the access that helps people choose to live in those communities, and it makes it easier to sell your properties, and that increases values in small towns.”

But even large cities have a digital divide, he added, which has been exposed to a greater extent by COVID-19.

Tantillo noted that, according to Census data from last year, 31% of households in Springfield have no internet access, and 37% don’t even have a computer. That means no remote work, no remote education, no telehealth, no … well, the list goes on.

These digital-divide issue arose during a public hearing last week in Springfield on the relicensing of Comcast. “Parts of Springfield need better connection,” Sullivan said. “The mayor was clear in his opening statements that this was an issue they would be taking a look at. But in every city and town, there are some connectivity issues that clearly need to be addressed.”

Learning Lessons

Yves Salomon-Fernández, president of Greenfield Community College (GCC), understood the need for connectivity before students began attending classes remotely last spring, but that move more clearly exposed the scope of the issue.

“The digital divide is real, especially in certain areas of Franklin County and in the hilltowns. Even in the city of Greenfield, there are places with spotty internet access, and with all of us being on Zoom right now, it slows down the connectivity we have for our faculty, staff, and students,” she added, noting that GCC had to purchase technology for many of them to teach and learn remotely.

“We also have students who are housing-insecure and may not have access to the internet. We gave them a hotspot if they have no cellphone service, and we have accommodated them on campus in various ways.”

She noted that even parts of the GCC campus contain dead zones where cellphones won’t work; the college has a phone tree set up for emergency alerts because cellular connectivity isn’t a given everywhere.

“If the college, a critical institution and a community asset, has these issues,” she said, “imagine what it’s like for small businesses and individuals.”

The flawed vaccine rollout in Massachusetts (see story on page 40) has laid bare another impact of the digital divide: access to vaccination appointments. Even if the state’s website wasn’t confusing or prone to crashing early on, Lesser said, it still wasn’t acceptable to make it the only option to sign up, which is why he and other legislators have pushed for a phone option, which was implented last month.

“You were pretty much shutting out a whole community of people, especially the 75-and-older category, when you set up a system that’s website-only,” he noted.

But vaccine distribution will be completed over the coming months; what won’t change are the other reasons people need to access the internet from home. Solving the issue won’t be easy with the patchwork of different levels of responsibility — towns, the state, FCC regulators on the federal level — when it comes to regulating contracts and service arrangements.

That’s why Lesser is high on municipal broadband, offered by a city to its residents like a public utility — an initiative that Chicopee and Westfield have undertaken, to name two local projects. “It really is like the water or electricity of the 21st century, that’s delivered by the city as well.”

More such municipal projects will also increase competition, he said, which could force other providers to lower their prices and boost speed.

Even people who have internet access through large companies often deal with higher costs than they can easily afford, Lesser said. “The costs are astronomical in the U.S. — people pay much more per month than in Europe or Asia.”

Therefore, “the state needs to look at ways to open the market more and create more competition,” he added, and that could simply entail putting more pressure on big internet companies.

“The problem is, internet service is left to the private sector when it’s a public good,” he said. “It doesn’t make economic sense for big companies to invest in infrastructure to get the internet turned on in small communities. The state may have to mandate they have to make those investments if they want to provide service for bigger locations.”

An Issue of Equity

Tantillo agrees with Lesser that society should be looking at connectivity as a utility and a basic, affordable service, but goes a step further.

Margaret Tantillo says the digital divide, if not rectified, could leave generations behind when it comes to economic opportunity.

Margaret Tantillo says the digital divide, if not rectified, could leave generations behind when it comes to economic opportunity.

“From an equity perspective, this disproportionately impacts women and people of color, so it’s also a social-justice issue,” she said. “But a crisis like this is also a big opportunity to be transformative. Springfield is considered the city of innovation. With a bold solution and reallocating resources, who knows what this community can transform into, if everyone has the opportunity to participate equally in online banking, telehealth, access to jobs, even to engage civically?”

Salomon-Fernández agreed. “In this day and age, it’s also an equity issue when you have people disconnected from the rest of the world. In the United States of America, and in one of the most technologically advanced states in the country, that’s a concern.”

And a particularly acute one, she added, in Franklin County, which contains some of the more rural and economically marginalized towns in the state. The impact isn’t just a problem in the present — it can have long-term effects.

“The world is increasingly globalized, and not being connected has negative repercussions on communities,” she added. “We are creating an underclass of people not able to take full advantage of economic possibilities through digitalization and connectivity. That has real effects, not just on teaching and learning, but also on the vibrancy of our whole region.”

The Federal Communications Commission’s latest broadband deployment report concluded that the “digital divide is rapidly closing.” But some voices in that agency are more hesitant.

“If this crisis has revealed anything, it is the hard truth that the digital divide is very real and very big,” FCC Commissioner Jessica Rosenworcel said in a statement released along with the report last month. “It confounds logic that today the FCC decides to release a report that says that broadband is being deployed to all Americans in a reasonable and timely fashion.”

The most recent available data from Pew Research, published in 2019, found that around 27% of Americans don’t have home broadband. That percentage is higher for Americans whose annual income is less than $30,000 (44%), black and Hispanic Americans (34% and 39%, respectively), rural Americans (37%), and those with a high-school education or less (44%).

Pew also reported, from a survey conducted last April, that 22% of parents — 40% in low-income families — whose children were learning remotely say they have to use public wi-fi because they lack a reliable internet connection at home.

Sullivan noted that some companies, like Comcast, and municipal utilities in cities like Holyoke and Westfield have made connectivity available to school children during the pandemic, which has been important.

“But going forward, it needs to be universal, and everyone needs to be able to have access,” he said. “It’s so important for education and for economic-development opportunities in every city and town. If we had that, combined with our quality of life and the cost of living we have here in Western Mass., we could be a place where people choose to live and work from home.”

Opening Eyes

Proponents of improved internet access in Massachusetts say COVID-19 certainly made the digital divide more evident, but it certainly didn’t cause it.

“I think it exacerbated that problem,” Tantillo said. “The digital divide has now become a chasm. And if we don’t solve it, generations will be left behind. I think people are more aware of that, so people are more invested in solving it.”

That awareness is critical, she said, in generating the kind of momentum that will move decision makers.

“It’s the plumbing of the 21st century, and the pandemic showed this,” Lesser said. “Vital services like education and, increasingly, healthcare, with the rise of telehealth, are critical services delivered to people through the internet. We’ve operated through a prism of treating this like DirecTV or cable television, like entertainment, an extra in your house. And that’s just not the case anymore.”

For many Americans, Tantillo added, connectivity is something to be taken for granted, but more people are realizing that’s just not the case.

“If I’m sitting there with my laptop, I’m not thinking about the 50,000 residents in Springfield without connectivity — I’m thinking about my own needs. But this is being exposed on a broader level.”

She understands — and has expressed — the negative impact of not being connected, but prefers to couch the issue in a more hopeful, visionary way.

“We know what the ramifications are if we don’t fix the problem of the digital divide,” Tantillo said. “But here’s the amazing thing: we don’t know all the opportunities and how we can transform communities when we fix this and provide digital equity for everyone.”

Salomon-Fernández certainly hopes that happens.

“I think the pandemic has laid bare a lot of the fissures, the inaccessibility and inequity in our democracy, and also the ability of different folks in different regions to reach the same levels of economic prosperity,” she said. “While many people may not have been concerned about them pre-pandemic, it’s obvious now that the cracks are wide open. Hopefully it’s an opportunity for us.”

Joseph Bednar can be reached at [email protected]

Technology

Learning on the Fly

Kimberly Quiñonez says her professors

Kimberly Quiñonez says her professors encouraged her to overcome the challenges of online learning and succeed.

Springfield Technical Community College (STCC) had a long-term plan to ramp up online and digital learning.

But then came the COVID-19 pandemic, which forced staff working at STCC’s Center for Online and Digital Learning to move faster than they ever imagined. The staff includes instructional designers who assistant faculty in online teaching methods they incorporate into the classroom experience.

To maintain the safety of students, faculty, and staff, STCC moved classes to remote instruction last March. Instructional designers worked with faculty over the summer to prepare for fully online teaching in the 2020-21 academic year.

Faculty and administrators acknowledge the abrupt change to remote learning created great challenges and, for some, led to a less-than-ideal learning environment last spring. The sudden need to vacate campus resulted in the use of a slew of digital tools to communicate with students, including e-mail, FaceTime, Google Hangouts, and teleconferencing by phone and Zoom.

“Many faculty had been using online tools for the delivery of their face-to face classes. However, for those faculty who were not familiar with the digital space or whose courses required hands-on instruction, the ‘lift’ to online was great,” said Geraldine de Berly, vice president of Academic Affairs at STCC. “Since the summer, STCC invested in tools and training to assist faculty in developing the best truly online experience possible, including the hiring of a third instructional designer. Today, all online instruction occurs in a single platform, supplemented by class discussions using tools such as Zoom.”

The college anticipates spending nearly $800,000 through May 2021 helping faculty develop hundreds of online classes and labs, de Berly said. Today, more than 80% of the credits are offered online, a jump from 12% prior to the pandemic. Over the coming year, STCC also expects to expand its online-only options in addition to its existing in-person and hybrid degree programs.

STCC English Professor Denise “Daisy” Flaim has years of experience teaching students on campus in classrooms, so converting to the online experience was a big adjustment. But she worked closely with the online team at STCC to prepare for the transition, and now feels confident.

“We’re learning technology, just as the students are learning technology,” Flaim said.

Daniel Misco, an STCC alumnus and faculty member in the Digital Media Production program, said he’s well-versed in the online teaching world. Today, he teaches most of his classes online, but misses the face-to-face interactions with students in a classroom.

“I considered myself a face-to-face instructor,” Misco said. “I always excelled in the classroom. I liked being there with students to build a rapport with them.”

The adjustment to online learning can be challenging for some students, but Misco said faculty try to do all they can to help.

STCC student Kimberly Quiñonez, who is studying social work, expressed gratitude for the support from faculty over the past year.

“My experience as an online learner has really been amazing, although there were times I felt like quitting,” she said. “During those times, my professors would reach out and check in with the class. In the very beginning, I must admit that it was quite challenging transferring from an actual classroom to a computer. The classroom brought security to most students because questions were answered immediately. With online learning, you may have to wait for a response through e-mail.”

Aminah Bergeron, a mechanical engineering technology student at STCC, said she found benefits to online learning, noting she has “gotten the hang of it” after a year of studying from home.

“It wasn’t as difficult as I thought it would be. It was for sure different, but a ‘good’ different,” she said. “I didn’t have to worry about getting ready, or making sure my house doors are locked, or even thinking in the back of my head, ‘did I leave the faucet running?’ I just had to open my laptop and start my schoolwork, whether at my own pace or scheduled Zoom meetings. I also had much more time to research and not worry about calculating the time I’d lose on commuting from one location to another.”

STCC will return to face-to-face, on-campus instruction when it’s safe to do so, de Berly said, but will continue to offer online options and apply digital tools to enhance the classroom experience.

Coronavirus Technology

Remote Connections

Zasco Productions recently held a hybrid drive-in event

Zasco Productions recently held a hybrid drive-in event for a pancreatic-cancer organization — one way it’s filling the void with live events curtailed.

While most of the business world slowed gradually in March, or even ground to an eventual halt, the story was more dire for the events industry.

It just … stopped.

“When the whole country shut down, we were impacted immediately. We were one of the first business sectors to really feel the effects,” said Andrew Jensen, president of Jx2 Productions, noting that among the state’s first orders was barring large — and eventually even modestly sized — gatherings.

Within a day or two, he recalled, “we had no business left, just one or two things left for the rest of the year. Everyone freaked out. From weddings to live events to conferences to concerts, everything was gone overnight. It was non-stop with the phone calls. It was unlike anything I’ve ever felt. When there’s some kind of natural disaster or act of God, everything might be off for a while in one area, but never worldwide like this.”

After hunkering down for a while to get a sense of what was to come, it was time to get off the mat and figure out how to move forward in 2020. In Jensen’s case, like most players in his industry right now, that meant a shift to a new type of virtual, or online, event.

“Like any major shift in business, it’s a learning curve; it’s a challenge to make the transition from only live events with some streaming at them to all streaming events. It was definitely a shift not only in our business, but in the mentality of people asking to do them.”

“Like any major shift in business, it’s a learning curve; it’s a challenge to make the transition from only live events with some streaming at them to all streaming events,” Jensen explained. “It was definitely a shift not only in our business, but in the mentality of people asking to do them.”

The typical live gathering might include livestreams as a secondary factor, he said, mostly at higher-end events; smaller companies typically don’t bring in a secondary audience remotely. “We had to shift our mentality, and that was hard. Did we have redundancies and protocols in place? What if we lose somebody on the other end? How does that effect everyone?”

Michael Zaskey has been dealing with those questions, too, since the industry crashed to a halt in mid-March.

“We were the first to go, and we’ll be the last to come back in a traditional sense,” the owner of Zasco Productions told BusinessWest. “We knew pretty quickly that online and virtual events were going to be the norm for a while.”

At first, companies thought they could take a DIY approach, he added. “Initially, folks were trying to do things with Zoom and GoToMeeting. Those are awesome tools for meetings or small-group sessions, but not for producing events. You can have a board meeting or discussion over Zoom, but if you want to engage and entertain and create an experience similar to a live event, that’s not the right tool. You still need a production company.”

Jx2 Productions has boosted the technology in its control room

Jx2 Productions has boosted the technology in its control room, and out on the road, to meet the needs of a largely virtual event landscape.

The world is figuring that out. Based on projections from Grand View Research, virtual events will grow nearly tenfold over the next decade from $78 billion to $774 billion. And that puts a squeeze on businesses like Jx2 and Zasco.

“People figure a virtual event costs less than a live event because you’re not renting ballroom space, but on the production side, it’s just as expensive, or even more,” Zaskey said. “We’ve tried to be flexible with budgets, but we’re working with a very slim margin.”

It’s a challenge that will remain, at least in the short term.

“Obviously, it will be a long time before live events come back full force,” he added. “Virtual events will never replace a live event, which is so much about the networking, and people miss that. But in this time of pandemic and crisis, they’re viable solutions that allow people to connect and participate.”

 

Technical Concerns

The first thing people need to learn in this new landscape is the terminology, Zaskey said. “Like, when people started using the phrase ‘socially distant,’ I’ve always thought we say that wrong. We should be socially connected and physically distant. Or connected with technology.”

Likewise, people often mean different things when they say ‘virtual event.’ “People started throwing that term around, but it means something different for every person we talk to.”

That’s because, in his world, virtual events have often meant events that occur in a virtual space, like a corporate meeting in which the CEO stands on a virtual stage in front of a greenscreen, backed by a set created electronically, as if standing in a video game or virtual-reality environment. “What most people call a virtual event today, we use the term ‘online event.’ That’s more accurate.”

There are hybrid events, too, which mix in-person and remote elements. “Instead of 500 people in a room, maybe you have 20 smaller rooms with 25 people in each room, physically distanced, and connect those rooms electronically” — a good option even in non-pandemic times for large, national companies that don’t want to fly everyone to one location for an important gathering.

Zasco is also doing some drive-in events, like a recent pancreatic-cancer fundraiser in Connecticut that had been postponed from May. “We wanted to keep our audience engaged, so we did a drive-in event and spaced out the cars, with a large screen outdoors, and you could listen through FM radio.”

While short speeches were delivered on stage — again, in a distanced fashion — the biggest donors and benefactors attended live in their cars, with others able to watch through a webstream.

“We’ve done a number of those for nonprofits, schools, and corporations,” Zaskey said. “That’s been pretty successful. I’ve been impressed how good people have been about following the rules. People, by and large, are wearing masks and staying in their cars. I’ve been impressed, because people aren’t always known for following rules.”

“We’ve done a number of those for nonprofits, schools, and corporations. That’s been pretty successful. I’ve been impressed how good people have been about following the rules. People, by and large, are wearing masks and staying in their cars.”

One pressing issue at online and hybrid events, of course, is connectivity and having the redundancy and bandwidth to keep connections from going down. “We’ve had to think and engineer our way into … not necessarily new technology, but using it in new ways. It’s always changing and growing.”

Part of the challenge is communicating issues to attendees, he added. If a hotel ballroom loses power, all 500 people attending in person experience the same thing and know what’s going on. “If 500 people tune into a stream and lose power to the master control room, those 500 people have no idea what happened.”

Jensen agreed that technical concerns were paramount. “It was slightly challenging at the beginning for us tech people,” he said, adding that another challenge has to do with communication — not only with the crew, but with presenters who may be in different locations.

“We’ve done thousands of events over 20 years, and the process is different. We’d have a stage manager go on stage and hand someone a microphone. Now you have to make sure you have plenty of rehearsals and walk them through the process.”

Technology upgrades are a must as well, both for production companies and their clients. “A standard laptop camera and microphone don’t work — certainly it’s not high-enough quality. So we created ‘cases’ and sold a couple dozen to clients, and have some in own inventory. This allows them to have much better image and quality and make their event that much better. We all know a standard iPhone camera or computer camera is not that great.”

Like Zasco, Jx2 found a niche in drive-in events, like graduations. And because the company got into streaming at least 15 years ago, as it went mainstream, it wasn’t too difficult to shift focus to that side of the business this year. “We kind of already had a foot in the door.”

One upside to the current situation, Jensen said, is that it’s forced businesses to think differently about their events.

“It’s a chance for our clients to think outside the box and become OK with not doing things the standard way, the rinse-and-repeat event you’ve done for 10 or 20 years. You get used to doing things a certain way: guests arrive at this time, you do a cocktail hour, there’s a formula to every live event.

“Now, you’re trying to recreate something where the guests’ attention span is definitely lower because it’s virtual, and you’ve got a lower level of interaction from guests,” he went on. “You’ve got to make sure whatever you put on the screen will resonate with guests.”

Working creatively to achieve that goal, he said, can often spark inspiration for future events as well, even the live ones that will return … someday.

 

Optimistic Outlook

Zaskey is looking forward to that day.

“We’re pretty fortunate to be pretty busy, but the profit margins are not the same as they are for live events,” he said. “The entire industry is still struggling greatly.”

Much of the staff laid off in March has come back on a part-time basis as jobs are scheduled. “A lot of what we’re doing, we have to deeply discount, not just to be a good neighbor and help clients so they can pull out of this as well, but to keep our people working.”

One long-term concern is a possible ‘brain drain’ as the pandemic wears on, he added.

“The industry is at risk of losing talent, and that scares us a little bit. As people get desperate and wonder about the future, they might consider career changes. Maybe they’ll come back, but maybe they won’t — maybe someone has always wanted to be a chef, and decides it’s time to go to culinary school. When the world bounces back and live events come back, we need highly skilled people to work on them.”

And events will come back, Jensen said, if only because people desperately want to attend them. “Human nature is interactive; we want to see people, be with people, go to dinner, go on vacation. Most people aren’t homebodies. People over the summer couldn’t wait to go to the beach or go camping. You couldn’t buy a kayak.”

In the same way, “I think live events will come back massively once we get through this pandemic and the comfort level comes back up.”

In fact, Jensen predicts bottlenecks as venues book up quickly once they get the go-ahead from the CDC and state officials. “I think it’s going to be the end of ’21 into ’22 when events pick up fully. We’re a couple years out from full recovery. But people will be eager to plan these things.”

Zaskey agreed. “It’s still very, very tough, and it’s going to be tough for a long time,” he said, but he looks back to 9/11 for a possible parallel. Events suffered mightily after that tragedy as well, but 2002 through 2004 were Zasco’s biggest growth years.

“People wanted to get back to live events. And I think the same thing will happen when the pandemic is over. Getting to that point is the challenge.”

 

Joseph Bednar can be reached at [email protected]

Technology

Career Connections

To celebrate Massachusetts STEM Week, Oct. 19-23, Springfield Technical Community College (STCC) announced a week-long series of events.

STEM Week 2020 is organized by the Executive Office of Education and the STEM Advisory Council in partnership with the state’s nine regional STEM networks. It is a statewide effort to boost the interest, awareness, and ability for all learners to envision themselves in science, technology, engineering, and mathematics (STEM) education and employment opportunities.

The theme for the third annual statewide STEM Week is “See Yourself in STEM,” with a particular focus on the power of mentoring.

Barbara Washburn, interim dean of the School of STEM at STCC, said the initiative represents an opportunity to learn about interesting and exciting real-world applications of STEM.

“We’re thrilled to participate in STEM Week again this year. We have several engaging live and recorded virtual events planned,” Washburn said. “As the only technical community college in Massachusetts, STCC is known for its high-quality STEM programs, and this is a chance to showcase them.

“We invite our students and the general public to participate in these free events,” she went on. “We particularly encourage people who are underrepresented in STEM to join us. They include women, people of color, first-generation students, low-income individuals, English-language learners, and people with disabilities. We want to show how everyone can see themselves in STEM.”

The following events will be held live through Zoom videoconferencing. For more information and to register, visit stcc.edu/stem-week.

 

• Monday, Oct. 19, 11 a.m. to noon: “Farming While Black: Uprooting Racism, Seeding Sovereignty.” Naima Penniman, program director of Soul Fire Farm, will give a talk about the importance and value of food production. The presentation will explore racism in food distribution, access, and other related topics. This is a collaborative event with HSI STEM, the Officer of Multicultural Affairs, the School of STEM, and the Urban Studies program.

 

• Tuesday, Oct. 20, 2-3 p.m.: “Know Where Your Food Comes From.” Speakers include Ibrahim Ali, co-director of Gardening the Community; Dr. Raja Staggers, assistant professor of sociology; and Jose Lopez-Figueroa, director of the Center for Access Services. The event features a panel discussion on the importance of food security, the prevalence of food deserts in our inner cities, the need to know where food comes from, and food access within the Greater Springfield community. This is a collaborative event with HSI STEM, Multicultural Affairs, the School of STEM, and the Urban Studies program.

 

• Wednesday, Oct. 21, 10 a.m. to noon: “Virtual STEM Careers Symposium.” Hosted by the STEM Starter Academy at STCC, this event features UMass Amherst professors and STEM industry leaders who will participate in an interactive symposium on STEM pathways and careers.

 

• Friday, Oct. 23, 11:15 a.m. to 12:15 p.m.: Dell Technologies will host a webinar about employees’ experience with the company.

STEM Week will also feature recorded presentations featuring faculty in specific STEM programs. The following are planned:

• Physics: “The Science of Sports and the Engineering Behind Sports Equipment.”

• Engineering: “Computer Application in Engineering”.

• Optics and Photonics: “What is Optics & Photonics?”

• Math: “The Mathematics Behind Bin Packing.”

• Manufacturing: “Extreme Precision: Splitting Hairs on a CNC Machine and Measuring Them in the Metrology Lab,” and a video created at Governors America Corp., an electronics manufacturer in Agawam.

• Robotics: A demonstration of a Fanuc robot functioning as a pill sorter with programmable logic controllers.

• Computers/IT: “What is Computer Systems Engineering Technology?”

 

While there is a concentration of events planned for STEM Week, STCC offers STEM-themed discussion and presentation for students and the public throughout the year. In early October, STCC STEM Starter Academy joined students and researchers from UMass Amherst, Florida International University, and other universities and organizations from across the globe as part of the International Assoc. for the Study of the Commons (IASC) Global Symposium on Commons Without Borders: Global Multiscale Ecosystem Frameworks. A playlist of the symposium’s presentations is available on STCC’s YouTube channel.

 

Special Coverage Technology

Taking the Long View

The idea of doctors and patients communicating across a distance, via a video connection, is not a new one, Carl Cameron notes. But COVID-19 “opened the floodgates” to making it a reality for millions.

“The barriers that have always been there for telemedicine are, one, you had to be able to see the patient, and two, the reimbursement around it. But with COVID, all that got waived,” said Cameron, chief operating officer at Holyoke Medical Center (HMC). “And the governor came out and said, ‘look, for televisits and the phone, video, however you can get the visit done, and we expect the payers to pay for it like it’s an in-person visit.’”

So health organizations started doing just that. “We started with basic things like getting some iPads, getting some physician PCs set up, and then it was, ‘OK, what are we going to use for an application?’” Cameron said, noting that they started with a mixture of FaceTime, Google Meet, and a product known as Doximity.

“A lot of doctors are familiar with that; it meets all the security requirements of HIPAA in terms of being a secure channel,” he explained. “You basically send a link to the patient, and they just click it, and it creates the connection with the doc. It even uses a virtual telephone number for the doc, so it doesn’t have to be their actual cell phone. It’s a very easy process.”

Among the physicians pleased with the expansion of telehealth is Dr. Kartik Viswanathan of Holyoke Internal Medicine.

“Before the pandemic happened, we were seeing close to zero televisits. During the pandemic, we started doing televisits to reduce the number of people coming in. Infection was rampant, and at that time, we didn’t want people in the waiting rooms, and when seeing patients, we needed to be completely in PPE and masks.”

“The barriers that have always been there for telemedicine are, one, you had to be able to see the patient, and two, the reimbursement around it. But with COVID, all that got waived.”

So government did the right thing, he added, freeing up telehealth to be billed like a regular office visit. “Remarkably, it was very popular with patients. They loved it,” he said, noting that patients appreciated not having to drive to the office, and if a doctor was running late, it was OK, since they were at home. “They weren’t upset if they were 15 or 20 minutes behind.”

Cameron agreed. “We were using it wherever possible and where the government would allow us to get paid for it. Obviously, with COVID, nobody wanted to leave their house — as a country, we didn’t have a good understanding of how the disease spread; everyone was saying shelter in place, so people didn’t really want to go out.

As a result, practices saw significant dips in volume, he went on. “But as we put the telemedicine in place, I was eventually able to bring us up to just below pre-COVID numbers for office visits. We still had some patients, depending on the acuity, who needed to be seen in the office or the ER, but we were doing 75% to 80% of our visits via telemedicine.”

Viswanathan said having the distance alternative reduced anxiety in patients during a generally anxious time. “They were happy to see us. Even with COVID testing, people had so many questions, and just the fact they could speak with us, communicate with us, really relieved a lot of the anxiety for them.”

Carl Cameron

Carl Cameron says the technology needed for effective telehealth exists, and so does patient demand.

And now, with medical practices largely back open, albeit under strict safety protocols? “Televisits are here to stay,” he told BusinessWest. “As a provider, I find it convenient, and the patient finds it convenient. I think it will still be 20% to 30% of daily visits even after the pandemic is over.”

Pros and Cons

Viswanathan conceded that televisits aren’t the same as in-person visits, in a number of key ways.

“The challenges come when we don’t know the patients from before — when it’s a new patient we’ve never seen before. There’s a little discomfort level that I haven’t seen him. But for established patients and managing chronic illnesses, it’s just great,” he said.

“It can’t replace all office visits because we really need to see some patients — there are subtle signs we tend to miss if we’re seeing only through a camera. There are procedures we can’t do on a television. If they have a rash, that is not well-examined on television. Those are some challenges.”

Medical organizations have brought up technology access gaps as well, particularly among certain demographic groups. Health Affairs, an online publication of Project HOPE, recently reported that more than one in three U.S. households headed by a person age 65 or older do not have a desktop or a laptop, and more than half do not have a smartphone. While family members or caregivers can help, one in five Americans older than age 50 suffer from social isolation.

Access to technology is also a barrier in other ages and minority groups. Children in low-income households are much less likely to have a computer at home than their wealthier classmates. More than 30% of Hispanic or black children do not have a computer at home, as compared to 14% of white children.

“We evolved from doing it very quickly and responding to the pandemic — how do we keep our patients safe and get them the best care possible? — to asking, what does this look like going forward?”

Even on the provider side, organizations have work to do to fit telehealth seamlessly into traditional practices, Cameron said.

“We need to continue to beef up the infrastructure so that it allows for effective management of both televisits and in-person visits, so that the physician can be flexible,” he explained. “They can take a laptop, go into a room, do a normal visit with a person, do their documentation, and then, for televisits, go slide it into a docking station where they have two monitors up; they’ve got the documentation and can see the patient at the same time, right in front of them.”

Like other trends that evolved on the fly during the pandemic, like remote work (see story on page 22), telehealth may have served its purpose well during these chaotic months, but to make it a permanent fixture will require planning.

“We evolved from doing it very quickly and responding to the pandemic — how do we keep our patients safe and get them the best care possible? — to asking, what does this look like going forward? With the efficiency and effectiveness I saw with our practices, this is absolutely a tool we can continue to develop.”

One of the evolutions in Cameron’s organization may be a move toward expanding the use of Doximity, perhaps in conjunction with the Meditech web portal, where parients can schedule a telehealth visit on the latter, and the link is sent via Doximity.

“It’s not like the technology isn’t there, and it’s going to continue to evolve and move forward,” he went on. “But what’s made it a reality is now, you can get paid for it, and there’s some funding out there to beef up the infrastructure.”

Peace of Mind

While primary care and certain specialties are making strong use of telemedicine, behavioral health has been a particularly fertile field. The Mental Health Assoc. (MHA) began using its own platform, called TeleWell, through its BestLife Emotional Health and Wellness Center in January, just before COVID-19 arrived in the U.S.

Through TeleWell, clients could connect remotely with a clinician, recovery coach, or prescriber for varying times and frequencies.

“The response from the community has been positive, with many individuals requesting the ability to continue receiving services utilizing TeleWell in the future,” said Sara Kendall, vice president of Clinical Operations.

“The flexibility of MHA’s TeleWell best matches the ability of individuals to receive services, while also in a location of their choice, in which they are comfortable,” she added, noting that client feedback suggests a growing role for this model in the future. “The adaptive world of today has been a benefit to the critical to needs of tomorrow.”

MHA recently announced $13,333 in grant funding provided by Baystate Noble Hospital to advance Well Aware, an information and education initiative that aims to raise awareness of the availability of telehealth services to help people dealing with the challenges of opioid and substance use disorders in the Greater Westfield area.

“The ability to connect via TeleWell can be of critical importance for people who cannot partake of services in person due to the COVID-19 crisis, a lack of transportation, or concern about the stigma often associated with seeking help,” said Kimberley Lee, vice president of Resource Development and Branding for MHA, adding that TeleWell can be an important bridge to enable people to receive the care they need from the safety of their own homes, and that, for people with opioid and substance-use disorders who either wish to enter into recovery or are already in recovery, being able to keep regular appointments with a counselor is critical for them to achieve success in staying sober.

“This is especially important during the unprecedented COVID-19 pandemic, which has upended our society and created a new normal of social distancing,” said Ron Bryant, president of Baystate Noble Hospital. “This practice has resulted in large numbers of people who feel isolated from their families, their circle of friends, and their normal life’s routine. This in turn can result in anxiety, depression, loneliness, and an overwhelming sense of fear and uncertainty, all of which can be addressed through behavioral-health services.”

It’s not just behavioral-health professionals saying telehealth offers an easier and less anxiety-ridden experience, one that makes it more likely patients will keep their appointments. Cameron reports the same trend at Holyoke Medical Center’s practices.

“One thing we found was our no-show rates dropped dramatically,” he said. “It’s pretty easy for the patient. They’re notified at home, and all they have to do is connect. They don’t have to go anywhere.”

As offices reopened to the public, he continued, “we’re probably a mix now of 60% in office, 40% telemedicine. So it’s shifted a little bit, but our goal is to continue to push it as a tool for the providers because, in certain cases, it’s more efficient and effective. It’s actually quicker for the patient and provider.”

Cameron doesn’t expect demand to be an issue, especially as more patients try out a remote visit, he said, noting that a couple of family members recently scheduled televisits and were surprised how easy and effective a visit could be without having to go to the office.

“There’s a push by the state and the feds to keep this in place as a tool to connect with patients. There’s been a push to extend it, make it permanent as a way to get paid, and at the full rate of an office visit. There are definitely enough patients out there who want this.”

Generation Gap

Viswanathan agrees that patients have adapted to the technology. Even older patients, who might not be comfortable with technology, have responded positively when a family member or visiting nurse has shown them how to access it. “When they see the benefits and ease of using it, their acceptance just shoots up.”

Most physicians like having the option as well, Cameron said, noting its potential in on-call situations, when a doctor can send a patient a link and get connected quickly.

“It’s a great tool that gives us much more flexibility. So I don’t see this going away,” he told BusinessWest.

As COVID-19 cases subside, some practices are going back to seeing most patients in person, he noted, but HMC continues to reinforce the use of telehealth. “This is a tool we want to use for the right visits. We want to make sure we give the option to patients. And, as we beef up the technology around it, docs like it.”

One reason, Viswanathan said, is it opens up a practice’s business to patients who may live farther away than they’d like to drive on a regular basis. He also foresees a day when community centers are equipped with telehealth ‘booths’ where patients can transmit their information and be connected to a doctor.

“It will never replace a visit,” he added, “but I think there’s going to be so much innovation around this.”

Part of Cameron’s job will be to continue to educate providers on how telehealth can be an effective tool.

“We still have older docs not accustomed to using all the technology. Back in ’07, EMR was a challenge. Now we’re asking them to do person-to-person visits via telephone or video,” he said. “So I think we’re still early in the process, but I’ve seen tremendous benefit to this that I don’t think is going to go away. And our plan here is to continue to educate, build the technology around it, and make it easier and more efficient for our providers and the whole system.” u

Joseph Bednar can be reached at [email protected]

Technology

From a Distance

By Sean Hogan

Hogan

Sean Hogan

COVID-19 has changed the way we all do business. The remote workforce, which was embraced by a few, is now the new norm and embraced by almost all businesses. The question lingers, though: will this revert when there is a vaccine and we go back to the normal, non-pandemic lifestyle?

Many believe that remote workforce is here to stay, and these numbers seem to be growing with each week and month. But to do that, we need to understand how to manage our remote workforce and embrace technology to support our staff.

To do this effectively, managers need to manage the technology, the people, and the culture. Let’s take them in order.

Managing Technology

Our company, Hogan Technology, has sold and configured videoconferencing and collaboration systems for 25 years. We would set up conference rooms with audio and video so clients could establish videoconferences with employees and customers.

In the past, we saw most of this technology gather dust; at first, a client would embrace video collaboration, but it would quickly be disregarded. The older video and collaboration technology platforms were clumsy and difficult to navigate. Staff would quickly give up trying to learn how to use the tech.

Today’s collaboration tools are extremely easy to use, especially for the younger generation that grew up on smartphones. COVID-19 has promoted the skyrocking popularity of services like Zoom and Microsoft Teams. These tools can be used to enhance your company communications and productivity, but we need to know how to use these tools.

Hogan has had remote employees for more than seven years; the challenge has been including those employees in the day-to-day interaction at the office. Pre-COVID, we rarely had video meetings; now, we meet several times a day via video to collaborate and share data.

“Many of my clients have been quickly thrust into the remote workforce with little or no experience with online collaboration. They have quickly learned how to host and manage online collaboration.”

Meanwhile, many of my clients have been quickly thrust into the remote workforce with little or no experience with online collaboration. They have quickly learned how to host and manage online collaboration. Hogan has adopted a platform for the security and simplicity of the service. We host several Hogan Teams meetings per week. We have fixed meetings and ad hoc meetings. Our fixed meetings are administered by our staff; we create the team, invite the necessary personnel, and share all pertinent data to the Teams site for ease of retrieval. Teams has a smartphone app, desktop app, and browser login.

We have noticed that our video meetings are more focused than our traditional conference room meetings, our data is consolidated, and our agendas are clear.

I must admit that, at first, I was resistant to host sales and client meetings through video collaboration. It took some time and some failures — I completely failed on my first large Zoom conference, but eventually, I embraced the meetings. Throughout the pandemic, all introductory sales meetings have been on Teams, and to my shock they have gone well. We print fewer documents, we save on travel expense, and we can host more meetings per day than before. If we are looking for bright spots during this COVID-19 madness, then this would be one.

Oddly enough, because meetings are so easy, we tend to meet more and share more. We understand that the end game is improving communications; whenever we have a management meeting, we are stressing the need to communicate better, internally and externally. COVID has forced us to communicate better, faster, and more efficiently.

Managing People

We have had many clients request analytics or reports so they can better track the performance of remote employees. There are several ways to track productivity, such as call-volume reports, CRM usage reports, presence activity reports, internet-usage reports, and so on. Personally, I manage my staff to their individual goals; if I have an employee who is exceeding his or her goals, then I don’t need to be very granular with activity reporting. I will use their analytics to compare to other personnel; this helps me determine where I need to focus my attention.

It is critical to protect your company’s endpoints no matter where they reside. If an employee uses a business machine at home, that machine needs to have updated anti-virus, malware protection, multi-factor authentication, and end-point detection and response.

Managing the Culture

Culture is a critical piece in all businesses. Corporate culture refers to the beliefs and behaviors that determine how a company’s employees and management interact. Often, corporate culture is implied, not expressly defined, and develops organically over time. It can be a challenge to maintain your culture while working with a remote workforce.

We have found that we need to engage our employees through collaboration. Our meetings are not just management telling staff what needs to be done and how to do it. The meetings must engage all the personnel — they need to be part of the solution, and we as managers need to stop talking and start listening. This helps cement our team culture.

The key is that we listen to everyone, and other businesses should embrace this mindset. You need to sit back and ask, ‘what is our culture?’ ‘Who are we?’ ‘What matters to our clients?’ and ‘How do we support our community?’

It’s critical to know your culture and even more critical to defend your culture. Make sure your team knows what matters.

In this time when more and more people are working remotely, it’s important to manage the technology. But it’s equally important to manage people and culture.

Sean Hogan is president of Hogan Technology; (413) 585-9950.

Special Coverage Technology

Drying Times

Excel Dryer

U.S. Rep. Richard Neal (second from left) gets a factory tour with Excel Dryer’s Denis Gagnon, Nancy Gagnon, and Bill Gagnon.

When it comes to the XLERATOR, his company’s signature hand dryer, filtration is nothing new, Bill Gagnon said.

“We’ve had an optional HEPA filtration system in it for years,” said Gagnon, vice president of Excel Dryer in East Longmeadow. “The typical HEPA filtration test you do is performed with bacteria, and it’s to particle sizes of .3 microns or larger. That’s standard in the industry. We’ve done that test; we already had it.”

But coronavirus isn’t bacterial, as its name makes clear. And its typical particle size is around 120 nanometers, or 0.12 microns — much smaller than the bacterial particles the filter had already been tested for.

“When we heard about coronavirus, we wanted to get ahead of this and wanted to test our product and its effectiveness against viruses, so we sent our product to our testing laboratory partner in Minnesota and said we want to do a virus-specific test,” Gagnon explained, adding that the lab put some 380 million virus particles through the system, “and basically zero came out the other end.”

Well, not exactly zero, but pretty darn close; the dryer’s filter lets through about one in 100,000 particles.

“This test shows our HEPA filtration system can filter [the virus] out of the airstream and gives the public assurance that it’s safe to use hand dryers — because it is,” Gagnon told BusinessWest. “Hand dryers are a hygienic way to dry your hands. This was something we wanted to test for — something we thought was important.”

Xlerator

One of the mobile units being delivered to the front lines of the COVID-19 fight.

On May 6, Excel Dryer hosted U.S. Rep. Richard Neal and local media to tour the company’s manufacturing facility and tout the XLERATOR’s virus-filtration capabilities — and an ongoing donation of 100 units, with HEPA filtration systems, to first responders and COVID-19 testing sites across the state.

“Talk about innovation and creativity — they established it,” Neal said of Gagnon and his father, Excel President Denis Gagnon, who invented the popular XLERATOR. “These are 52 domestic manufacturing jobs to compete with supply chains all over the world. If we’ve learned one lesson from a pandemic, it’s that relying on other parts of the world for our products and supplies is not a great idea.”

Neal and his aide, William Tranghese, were involved in early discussions establishing Excel Dryer as an essential manufacturer in Massachusetts, making hand dryers that play a critical role in achieving proper hand hygiene. After all, thoroughly washing and completely drying hands are listed as the top defense against the spread of germs — including the novel coronavirus, which causes COVID-19 — by both the World Health Organization and the Centers for Disease Control and Prevention.

“Proper hand hygiene isn’t just washing your hands, it’s completely drying your hands,” Denis Gagnon said following the factory tour. “When we originally added the HEPA filter as an option to the XLERATOR, we tested for bacteria. Because of the COVID outbreak, we retested the HEPA filter for its ability to filter viruses, and it literally filters 99.999% of viruses. So I think there’s going to be healthy demand for HEPA-filter XLERATORs going forward.”

Bending the Curve

Neal — who, like the Gagnons, Excel’s employees, and guests, wore a face mask during his visit to the plant — touted hand washing as well, and said it’s among the now-common practices, including social distancing, that are flattening the viral curve in Massachusetts.

“The CDC and the WHO have all talked about the notion of hand hygiene, how important it is. I think we’ve seen in Massachusetts the curve beginning to bend,” the congressman noted. “The stabilization — and a little bit of a decline — have had much to do with, I think, adhering to the recommendations of professional health people.”

He particularly praised Dr. Anthony Fauci, director of the National Institute of Allergy and Infectious Diseases, as “the most reliable voice in America” on coronavirus and related matters. “Whenever I’ve received an invitation over these years in Washington to an event where he was the speaker, I went to hear what he had to say.”

As for the COVID-19 progression, “there is some good news, but there is a ways to go,” Neal went on. “Hot spots seem to be declining in the larger urban areas, but they seem to be moving to new places. So while we have better news in Boston, New York, and even here in Western Massachusetts, other areas of the country are likely to go through the outbreak that we’ve all witnessed here.”

And if Excel can play a part in slowing the spread, all the better, Denis Gagnon said.

“We very much pride ourselves on making our product here in the United States,” he noted. “It didn’t take the inconvenience of disrupted supply chains to bring it back. We never wanted it to leave in the first place. As far as being a good corporate citizen, it’s in our blood. We’re happy to help in any way we can. This was kind of an impromptu solution, and I think it’s going to help on the front lines.”

Indeed, the 100 donated units are already being shipped out, Bill Gagnon said, to police and fire facilities, testing sites, and places like the first-responder recovery center being operated by the Hampden County Sheriff’s Office.

“If they test positive, they don’t want to bring it home, so they get quality food and bedding and a place to get healthy and stay away from their families,” he explained. “We’re donating units there. We’re just trying to find out where they’ll make the biggest impact.”

While the HEPA filters on the dryers are not new, the mobile units are. They came out of a conversation the Gagnons had with Neal and his staff about whether Excel’s work is considered essential.

“In that conversation, I was talking about getting mobile units out to the front lines,” Bill said, explaining that the company’s stainless-steel supplier had built a wall to show off the product in a trade show booth. “They said, ‘we can re-engineer that to be mobile, and we can get this thing out in the field.’ Two days later, the prototype was created, and they drove it up here and dropped it off — it was amazing. Two weeks later, we had the first units being used out in the field.

“So it was an amazing new product innovation,” he continued, “and we were working with the congressman’s office and just trying to figure out, how can we help? How can we get this virus-filtering hand-hygiene solution into these facilities? And now it’s here, and there’s a lot of interest in it, and we think it can make a big difference.”

“When we heard about coronavirus, we wanted to get ahead of this and wanted to test our product and its effectiveness against viruses, so we sent our product to our testing laboratory partner in Minnesota and said we want to do a virus-specific test.”

After all, he explained, while experts like the CDC and Fauci tout proper hand hygiene as the best defense against the spread of germs, it’s important to not forget the role of complete drying as well.

“Everyone talks about washing your hands for 20 seconds, but nobody talks about drying your hands,” Bill said. “You have to completely dry them. Wet hands are 1,000 times more susceptible to pick up or transfer germs. Drying hands is critical.”

Essentially Speaking

So are Excel’s operations, even in the midst of an economic shutdown, he added.

“We were in the same situation of a lot of other small businesses; when the federal guidelines came out and it was up to the states to put out their guidances, there were a lot of general categories” for what constitutes an essential service during the pandemic, he explained.

Excel seemed to fit multiple categories, Bill told BusinessWest; not only is hygiene important during a viral outbreak, but the company has contracts with the federal government to supply its product, which can boost a company’s chances to be deemed essential.

“There’s critical manufacturing, but for us, we’re such a niche market, no one calls out hand dryers specifically,” he went on. “But we felt like we fit under multiple categories, and that’s why we reached out to Congressman Neal’s office. We wanted to do everything we could to make sure we we’re doing the right thing, and they helped us with that. And when the state of Massachusetts put out their second round, a revision to the essential-services list, hygiene actually had its own category … and we’re certainly a critical part of that. So, yes, absolutely, we’re essential.”

And part of a mobile hand-drying solution that promises to reduce the spread of infection, Neal said. “There are simple things we can do in life to get through this, and they are going to be very important to us going forward.”

Joseph Bednar can be reached at [email protected]

Technology

Into the Breach

Cybersecurity experts say there’s still plenty of misunderstanding when it comes to the reality of data threats. For example, it’s not just big companies being attacked — these days, everyone is a target, and data thieves are becoming more subtle and savvy with their methods. That means companies need to be more vigilant — but it also means career opportunities abound in a field that desperately needs more young talent.

Everyone knows what cybersecurity is. Fewer know what people who work in the field actually do — and how much they earn.

And that’s a problem, Tom Loper said, when it comes to drawing young talent into a field that desperately needs it — and will need it for many years to come, as the breadth and complexity of data threats continue to evolve.

“That’s why we need to start with the high-school students,” said Loper, associate provost and dean of the School of Science and Management at Bay Path University. “They don’t really understand cybersecurity, and that’s a big problem because we have this incredible shortage of folks qualified to work in cybersecurity.”

Bay Path is doing its part, he said, not only with two undergraduate programs in the field and a graduate program in cybersecurity management, but by actively promoting those tracks to incoming students with undecided majors.

“We allow them to take cyber courses that first semester just to try it out, and the whole faculty is steering them toward it because the pay is so good in this field. Most of the ones who take it, believe it or not, they stay in that field,” he said, noting that about 90 students are currently enrolled in the three programs. “That’s a pretty good number for a small school like this. Now, we’re trying to get more high-school students to understand.”

“Companies are becoming more savvy. They’re asking, ‘how protected am I?’ The word’s getting out there, but unfortunately, it’s getting out because someone hears that a friend or another company got attacked.”

Loper said Bay Path’s programs are tailored specifically to the requirements of various cybersecurity careers, so students can get entry-level jobs immediately and go on to earn whatever further industry certifications they may need. “We have graduates making $60,000 to $80,000 coming out of school with these degrees. And if they get some experience before graduation, they’re worth even more.”

Tom Loper said cybersecurity is a complex challenge best tackled from a region-wide, ‘ecosystem’ perspective.

To that end, Bay Path recently won a grant from the Mass Cyber Center at MassTech to support internship and workforce experiences for students. That’s just one aspect, he said, of the way the region can build a cybersecurity hub from what he calls an “ecosystem perspective,” one that encompasses high-school and college students, workforce-development programs, government agencies, and business sectors where cybersecurity is important. These days, that’s most of them.

“Companies are becoming more savvy,” said Mark Jardim, lead engineer at CMD Technology Group in East Longmeadow. “They’re asking, ‘how protected am I?’ The word’s getting out there, but unfortunately, it’s getting out because someone hears that a friend or another company got attacked. But they are calling us and saying, ‘how can we be more protected?’”

Chris Rivers, vice president of Phillips Insurance in Chicopee, agreed that more companies are coming around to the threat potential.

“It sometimes depends on whether they’ve had an incident or a near miss,” he said, adding that, while people may hear news reports about data breaches at large companies, no business of any size is totally immune.

In fact, “smaller businesses tend to have less security, and sometimes it’s easier for hackers to get in there, taking credit-card information or any type of information, really. Think of a law office, and the risk of private information being taken and used against clients.

“Things we’ve preached over the years still hold true — they just keep changing the vector of attack. And the damage to smaller companies is more significant because they often don’t have the resources to deal with it, and it’s painful.”

“If you have a breach and data is stolen,” Rivers added, “it can get pretty costly.”

Data security has become a primary form of business insurance at all commercial agencies, but a policy to recover damages, even a comprehensive one, isn’t enough; the long-term brand damage, Rivers noted, is much harder to quantify. “Once your reputation is gone, it’s gone.”

The fact that businesses are catching on to this reality, combined with high-tech advances that will making defending against cybercrime more challenging, has created significant opportunities in what promises to be one of the most important career fields over the next decade.

Human Nature

Charlie Christianson, president of CMD and its sister company, Peritus Security, said data breaches cost companies $11.5 billion in 2019. And the threats come in many forms.

“Things we’ve preached over the years still hold true — they just keep changing the vector of attack,” he told BusinessWest. “And the damage to smaller companies is more significant because they often don’t have the resources to deal with it, and it’s painful.”

The human element to data breaches is still prominent, as e-mail phishing schemes remain the number-one way cybercriminals gain access to networks. These often arrive with URLs that are very close to a legitimate address. More importantly, phishers are ever-honing their ability to replicate the tone, language, and content of the supposed sender.

“They look incredibly realistic,” Christianson said. “A week doesn’t go by where we don’t get one and say, ‘wow, this looks good.’ For people who don’t live it every day, it can be very easy to fall into the trap. The trick is to just stop and think about it before you click on it.”

These attacks are more specific and targeted in the past, he went on, but they’re not the only way data thieves are getting in. Another is through employees’ personal devices, which don’t typically boast the security features of a large corporate system.

“Devices are hit and used to launch an attack, or they’re infected and brought into a secure environment. What’s on that device can get into the corporate network and spread,” he explained, which is why many companies have tightened up their BYOD (bring your own device) policies.

“That’s slowing down as businesses are becoming aware of the risk,” Jardim added. “We’re actually seeing a trend of slowing down the bring-your-own-device idea in the workforce; companies are saying, ‘maybe we shouldn’t do that because attackers are using those vulnerabilities.’”

The trend known as the internet of things, or IoT, poses new threats as well, Christianson said.

“When people think about securing their network, they think about their computers, their servers, their tablets, things like that. But they don’t think about the SimpliSafe security system or the time clock that hangs on the wall or the voice-over-IP phone system they use every day. You have all these devices that aren’t being maintained — they just let them run.”

He knows of one company that was attacked through its security-camera system, and said segmenting networks is one way to minimize such a threat. “That shouldn’t be on same network as your finances.”

The defenses against breach attempts are myriad, from password portals and multi-factor verification of online accounts to geoblocking traffic coming from overseas.

“A lot can be done with training,” Christianson said. “The most important thing you have in your business is your people, and educating people how to act and what to do when they see something — to make your staff savvy — is one of the most beneficial things you can do.”

Mark Jardim (left) and Charlie Christianson say cybercrime is constantly evolving, and so must the strategies businesses employ to prevent it.

It’s definitely a challenge, Jardim added. “We have to protect every single door and window, we have to be right 100% of the time, and a hacker just needs to find one vulnerability.”

Cultivating an Ecosystem

That list of threats and defenses — which only skims the surface — drives home the need for a more robust cybersecurity workforce, Loper said.

“We believe you have to take a regional approach to cybersecurity,” he noted. “We don’t believe you can just think of yourself as island unto yourself. Whether you’re a big organization or a small organization, you’re part of the supply chain, and there are opportunities for breaches. Everyone is connected.”

Boosting workforce-development programs is one spoke on the wheel. “It needs more attention. At one point, we didn’t have enough tool and die makers. The Commonwealth got behind it, and now we have enough. Something like that is going to happen in the high schools, and across this region, where we’re retraining people to work in this space just because there are so many opportunities.”

“The most important thing you have in your business is your people, and educating people how to act and what to do when they see something — to make your staff savvy — is one of the most beneficial things you can do.”

One plan is to develop a ‘cyber range,’ which is a simulated IT environment that emulates the IT structure of businesses, Loper explained. “We can bring people into the cyber range and help them deal with threats to a simulated environment.”

All these strategies are running headlong into the rise, in the very near future, of 5G wireless connectivity, which will dramatically increase data speed — and perhaps security threats as well.

“The threat we have now is going to go on steroids with 5G and with IoT,” Loper said. “The opportunties for business development will be greater than ever, and the opportunities for penetration will be greater than ever as well. It’s amazing what’s happening with 5G — it’s mostly good, but pretty darn challenging.”

Those threats provide business for commercial insurers, and that coverage is important, Rivers said, but businesses have to think about their own common-sense defenses as well.

“As we do renewals or reach out to clients, we try to bring out what policies are available to them to protect them from different things,” he noted. “It’s easy for us to recommend everything, but there’s a cost, so we try to inform them what’s out there so they can make decisions — ‘do I want this? Do I want that?’”

Rivers cited a statistic from Philadelphia Insurance Companies, which reports that the average cost of a data breach is $204 per lost record, with more than half of such costs attributable to lost customers and the associated public-relations expenses to rebuild an organization’s reputation.

“It’s one thing to take the data out, but when your brand is affected because you’ve had this incredible breach, that’s something else,” Loper added. “Your brand is what people think it is; it’s not what you think it is, like in the old days. Now, just look on social media, and that tells you what your brand is. Cybersecurity is one of those things that, if not done properly, can undermine your brand so quickly.”

In the end, Jardim said, the idea is to minimize risk.

“I always joke, the most secure machine is one that’s shut off in a locked room, but you have to find a balance,” he said — one that employs measures from simple common sense to choosing the right firewall.

“We see clients who have $5 million businesses buying a $100 firewall from Staples. You’re not going to protect your infrastructrure with that. You need the right equipment for your size. You need professional stuff for your business — you can’t use the same equipment you buy for your house for your business.”

“Well, you can,” Christianson added quickly, noting just one more way people might take a limited view of cybersecurity threats — and come to regret it.

Joseph Bednar can be reached at [email protected]