Ryan McCollum

Owner, RMC Strategies

Ryan McCollum

Ryan McCollum when he was named to the 40 Under Forty class of 2012, and today (top)

Ryan McCollum says he likes to have the circles in his life intersect.

And by circles, he means people who are in his life for various reasons — clients, friends, colleagues, elected officials — and causes and agencies he supports, everything from early childhood education provider Square One to the game of golf, especially for populations not generally associated with it.

To get his point across, McCollum gave a couple examples that help tell his story, and this particular story of how he is again a finalist for the coveted Alumni Achievement Award.

One references his involvement with a group called 16 Lyrics (formed with 15 friends), which is committed to combating racism and, among other initiatives, helps provide schools with books featuring diverse characters, authors, and storylines — “because, whether it was books or TV, it was hard to find characters that looked like me,” he noted.

“We had a golf tournament last year,” he said of 16 Lyrics. “I had Trap Golf, which I work with to bring people in the game, donate a bunch of stuff. I had a client from PricewaterhouseCoopers play with me. I made sure to ask elected officials to play or sponsor — we had a cart full of state reps. My wife and daughter helped in planning it. Circles intersected: my charitable world, a lobbying client, my family, and all my friends, and Get Set Marketing designed and printed all the tee signs and the like, and I work with them.”

The second example involves one of his clients, Holyoke Mayor Joshua Garcia, and the kickoff to his re-election campaign in February.

Garcia wanted Lt. Gov. Kim Driscoll to attend, and McCollum made some calls and secured an appearance, not just for that announcement, but also for a tour of the Hope for Youth Arts Center (formerly CityStage), a project being undertaken by another McCollum client, Robert Bolduc, and his Center for Hope & Families Foundation. He also helped organize a fundraiser for the lieutenant governor at LightHouse Holyoke, a non-traditional middle and high school that is another McCollum client. And to top it off, Young at Heart, the Northampton-based chorus and yet another client, performed at the event.

You might say bringing worlds together and having circles intersect is what McCollum does. Professionally, he’s an entrepreneur, the owner of RMC Strategies, a consulting firm that partners with Get Set Marketing to provide one-stop shopping for those with political marketing needs. He’s worked on several campaigns over the years, including those for Garcia and State Rep. Orlando Ramos, another of this year’s AAA finalists (see story on page 19).

McCollum is also heavily involved in the community and has been for decades. He’s among the founders of the Young Professional Society of Greater Springfield and currently sits on several boards, including those for Square One, Suit Up Springfield, 16 Lyrics, the Healing Racism Institute of Pioneer Valley, and the National Conference for Community and Justice.

“When people ask me what I do, I tell them I’m a political consultant, I tell them I’m a lobbyist, but I do a lot of connecting of folks whom I think should be connected,” he said, adding that this unique and important skill has defined his professional career and personal life.

And it certainly explains why is a finalist for the Alumni Achievement Award for the second time in three years.

As does his outlook on simply … being kind.

“Kindness, and being kind, is a great business and career strategy, and on so many levels,” he told BusinessWest. “Especially in my business — the relationship business. Treating people kindly goes a long way. It can be hard to be kind all the time, because we’re all human … but it’s important, and it’s something I work on.”

As for the game of golf, McCollum plays whenever he can — he’s partial to Springfield’s municipal courses, Franconia and Veterans — and has become involved with various efforts and outfits, such as Trap Golf out of Atlanta, which was created to bring more people into the game, “especially communities that don’t intersect with it often,” as he put it.

“I like to be America’s golf guest,” he joked, adding that he plays with friends as well as entering tournaments for various causes throughout the summer.

“It’s a great game,” he went on, adding that, among other things, it provides more opportunities to enable circles to intersect and for him to continue his work as a connector.

—George O’Brien

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FACTS

Age: 45

40 Under Forty Class: 2012

Title Then: Owner and Principal, RMC Strategies; Marketing Consultant, Get Set Marketing

Title Now: Owner, RMC Strategies

Walk-up Song: “Get By” by Talib Kweli

Years an AAA Finalist: 2