Finalist Archives - BusinessWest

Owner, RMC Strategies

Ryan McCollum has grown not only his business but his civic impact since being honored by 40 Under Forty in 2012 (below).

Ryan McCollum 2012

When he became a member of the 40 Under Forty class of 2012, Ryan McCollum had already established an impressive track record of entrepreneurship, community involvement, and simply being an advocate for, and supporter of, the Western Mass. region and its business community.

Indeed, at that time, he had established RMC Strategies, a full-service consulting and government-relations firm, as a force in the region. Meanwhile, he was involved in civic work — and helping to promote and strengthen the 413 — on many levels, from his work to help launch the Young Professional Society of Greater Springfield to his service on the board of Best Buddies.

To say that, over the past 11 years, he has only built on this deep and impressive résumé would be a huge understatement.

As an entrepreneur, he has established two new ventures — Shoe Leather, a text-messaging marketing company, and Goldilox, an online payment platform for candidates and nonprofits — and he is also part-owner of a cannabis dispensary set to open this fall in Monson, part of the growing portfolio of Holyoke-based DAZE, one of his clients at RMC.

Speaking of RMC, McCollum continues to grow that venture and take it in different directions. Indeed, while he still handles political campaigns — he served as consultant to Joshua Garcia in his successful bid to become the first Latino Mayor of Holyoke in 2021, for example — he continues to build his client list and, recently, his portfolio of work as a lobbyist. When he spoke with BusinessWest, McCollum was driving to Boston to lobby for the Coalition for an Equitable Economy. He’s also done some lobbying for a company looking to enable small businesses — bars, restaurants, and private clubs — to be a part of the burgeoning sports-betting scene across the state.

But it’s his ongoing efforts to expand his volunteer work within the community that is perhaps most impressive.

Indeed, the current list of agencies and causes he’s involved with includes Suit Up Springfield and Square One, which he serves as a board member; Roca, which he serves as an advisory board member; the Springfield Museums, where he has been a member of the marketing and communications committee; the Children’s Museum in Holyoke, for which he was a celebrity dancer for its Fancy Steps fundraiser this year; and many others. He’s even involved in work to help bring others into the game of golf, a sport he discovered years ago and is now somewhat passionate about.

“If ever Ryan leaves a board, he immediately joins two more,” wrote Timothy Allen, principal at Birchland Park Middle School in East Longmeadow and a 40 Under Forty winner himself (class of 2013), who nominated McCollum for the AAA. “Despite the success of his personal business, it is still the community side of his work that drives his daily motivation.”

Increasingly, this work in the community has involved efforts to combat racism and level the playing field for all residents of the 413 — and beyond.

McCollum is now a board member for the Healing Racism Institute of Pioneer Valley as well as the National Conference for Community and Justice, and he recently became a member of the Longmeadow Coalition for Racial Justice Task Force. And then, there’s the recently formed nonprofit he founded (with 15 friends and colleagues, many of them involved in education) called 16 Lyrics.

“We fight to conquer and dismantle systemic racism through education, community outreach, and intensive support of those in the same battles.”

“We fight to conquer and dismantle systemic racism through education, community outreach, and intensive support of those in the same battles,” he said of the agency’s mission statement. “Our first initiative has been to provide kids with books that have diverse characters, diverse authors, diverse storylines — and we do that all over the country; we’ve given out books that we’ve purchased from Black-owned bookstores to places in New Jersey, Chicago, and, of course, Massachusetts. It’s been fun, and I think we’re already making a difference.”

While his work in the community and as a business owner and lobbyist are all impressive, perhaps McCollum’s most important work, Allen said, is as a connector — connecting residents, political candidates and office holders, and organizations with resources and opportunities for growth and advancement.

“He is the person to call to connect people and form other lasting bonds, which further creates great energy and outcomes here in Western Mass.,” Allen wrote. “Instead of sitting on each board he is asked to sit on, he’s working on setting up a talent bank of young and diverse leaders to sit on boards and fill other roles he’s often asked himself to take on.

“While clearly becoming an even more of a behind-the-scenes and sometimes out-front leader in the community, it’s Ryan’s ability to push for others that sets him apart,” Allen continued. “He consistently extends opportunities to those who may not have the connections or relationships to be thought of, but have the talent and love of the community to serve as well as anyone.”

When he became a 40 Under Forty honoree in 2012, McCollum summed up his work — and his overall mindset — this way: “I want to leave the world a better place than I found it … this is the driving force behind everything I do.”

That is still the force that drives him, and 11 years later, there is much more to talk about when it comes to ‘everything I do.’

And that’s why he is one of the finalists for the Alumni Achievement Award in 2023.

—George O’Brien

Orlando Ramos

State Representative, 9th District

Orlando Ramos’ 40 Under Forty photo in 2012 (below) emphasized he’s a fighter in more ways than one — and that hasn’t changed.

For his studio photograph when he became a member of the 40 Under Forty class of 2014, Orlando Ramos chose to put on his blue boxing gloves and robe — he trained under legend Duke Belton and fought for several years — with a dress shirt and tie underneath.

The juxtaposition of those clothing items was well-thought-out, and quite poignant.

Indeed, at that time, when Ramos was 31 and serving as a Springfield city councilor (Ward 8) and district director for state Sen. James Welch, he was essentially sending a message — that he was still fighting … just not in the ring. Instead, he was fighting for Springfield, the city where he grew up (the Pine Point neighborhood, to be more specific), and its residents.

That fight took him to the presidency of the City Council, a role he carried out for two years, 2017 and 2018.

Today, the fight continues, but in a different setting. Sort of. Instead of City Hall in Springfield, Ramos’ professional mailing address is now the State House in Boston, where he serves as representative for the 9th District, which represents Pine Point and other neighborhoods in the northern part of the city.

But Ramos is looking to come back to City Hall, in this case the corner office. Indeed, he is a candidate for mayor in what promises to be a heated fight (there’s that word again) that will play out over the several months. We’ll get back to that in a minute.

First, there’s Ramos’s ongoing fight for the city and how it has evolved over the past several years, a progression, and an escalation, if one chooses to call it that, which impressed the panel of judges weighing nominations for the Alumni Achievement Award and made him a finalist for that coveted award.

His story of service to the community starts more than 15 years ago, when Ramos, who began his professional career as a carpenter and later was appointed union steward of the United Brotherhood of Carpenters Local 108, was offered an internship in the governor’s Western Mass. office, whetting his appetite for public service.

He was later offered a full-time position as Welch’s district director, and successfully ran for City Council in 2013.

Ramos said he chose to take his work to fight for Springfield to the State House to essentially broaden his impact.

“I saw an opportunity to bring more resources back to the community,” he told BusinessWest, adding that he was first elected during the COVID pandemic, a time that “highlighted so many inequalities and so many needs in Springfield.”

He added that “we needed a leader with experience to navigate the Legislature, and that’s why I decided to run.”

He said his freshman term was a productive one, with three bills that he authored passing the House. Elaborating, he said the sports-betting bill that eventually passed was the version that included diversity, equity, and inclusion language that he wrote. Another bill he steered through concerned biomass plants and essentially removed state subsidies for such facilities, a measure he believes was the “final dagger” for a controversial biomass plant proposed for Springfield.

“I love my job as a state representative, but I feel there is a need in the city, and I feel that I am the right person for the job.”

The third bill concerned regulation of facial-surveillance technology. It passed both the House and Senate, but was vetoed by then-Gov. Charlie Baker. He is hopeful that it will pass this year.

As for his decision to run for mayor, Ramos said he believes it’s time for a change in Springfield, and a time to seize more opportunities, especially within the broad realm of economic development.

“I see that there is a need in the city for a new vision,” he told BusinessWest. “I love my job as a state representative, but I feel there is a need in the city, and I feel that I am the right person for the job. We’ve had a lot of missed opportunities, and I feel that people are ready for a new mayor.”

He said he was the first person on the ballot and has hit the ground running when it comes to his campaign. “I’ve been knocking on doors ever since. And I’m going to continue knocking on doors until election day.”

Areliz Barboza, coordinator of the nonprofit agency known as Listening with Love, who nominated Ramos for the AAA honor, summed up Ramos’s work, and his passion for Springfield and its residents, this way:

“I believe he is an ambassador for our community. He is not only an elected official, but he is also a mentor to our young people,” she wrote. “He has the heart to serve our seniors. He has devoted himself to be the change within his family and in our community. Even with his busy schedule, he still manages to always make time to go above and beyond for our community. I believe his integrity and passion to serve our community speaks volumes and brings inspiration that creates the change we need in Springfield.”

Those sentiments explain why he has been elected city councilor and state representative, why he became a 40 Under Forty honoree in 2014, and now, why is a finalist for the Alumni Achievement Award.

—George O’Brien

Amy Royal

Founder and CEO, the Royal Law Firm

Amy Royal had only recently launched her law firm in 2009 (the photo highlights an early client), and now the firm has a physical presence in four states.

Amy Royal is in pretty much the same place she was last year at this time … well, at least when it comes to BusinessWest’s Alumni Achievement Award competition.

Indeed, her scores from a different panel of judges have again made her a finalist for the coveted honor, which is why she is now clearing her schedule for the third Thursday in June to enable her to be at the Log Cabin to see if it is her name being announced as the AAA winner for 2023.

But in many other respects, Royal is in a different place — literally and figuratively.

She is now living in Eastern New York, where she is hard at work opening the newest office for the law firm she started in 2008 (and which earned her 40 Under Forty honors the following year), now known as the Royal Law Firm. That new office is in Albany, the state’s capital, giving the firm a presence now in the Empire State and most of New England.

“I’ve been working really hard to expand our footprint here,” she said from New York, “and obviously continue to build in Massachusetts, Connecticut, Rhode Island, Vermont, New Hampshire…”

As for the Massachusetts office, it is located in the historic Alexander House, just a few hundred feet down Elliot Street in Springfield from the federal courthouse. For Royal, acquisition and subsequent renovation of the stately mansion has become a passion, one we’ll get back to later.

For now, know that this new home for the Springfield office, and Royal’s affection for it, is enough to prompt her to commute from just outside Albany to Springfield several days a week; travel time is about an hour, she said, just a little longer than it took her to get to Springfield from from her former residence in Deerfield.

Getting back to that notion of Royal being back where she was this same time last year, she is — and then again, she isn’t.

Which helps explain why she is again a finalist for the AAA award.

Indeed, many of the same accomplishments that impressed the judges in 2022 impressed them again this year. These include her ongoing work to grow the firm, take it to new markets, and add to an already-impressive client list that includes Google, Dick’s Sporting Goods, Macy’s, Panasonic of North America, and KeyBank.

“For our clients that are national and international corporations, having a presence in the state of New York is huge to them. It’s an important piece to our continued growth; we had most of the New England states covered, and this was the next logical step.”

The latest expansion effort, as noted, is in Eastern New York, a new office that Royal believes will open some doors for the firm, which once focused exclusively on representing employers in labor and employment-law matters, but in recent years has pushed into other areas of the law, especially the broad realm of commercial litigation.

“For our clients that are national and international corporations, having a presence in the state of New York is huge to them,” she explained. “It’s an important piece to our continued growth; we had most of the New England states covered, and this was the next logical step.”

Royal said she is closing on some real estate for the New York office while also recruiting lawyers to staff it, work that has become increasingly challenging given the ongoing workforce crisis that has touched seemingly every sector of the economy, including the legal community.

Beyond the law firm, Royal has always been entrepreneurial, and that trend continues as well. In New York, she and a partner are closing on an ambitious project that will bring an indoor sports facility and childcare center together in one complex.

Meanwhile, what has also impressed the judges, last year and again this year, is her work in the community, which includes a long track record of service to the Center for Human Development, which recently marked its 50th anniversary; she is currently board president. She is also heavily involved with the Springfield Ballers, a nonprofit that provides opportunities for young people to take part in sports and which won its own honor from BusinessWest this year — the Difference Makers award. Royal is an active board member with the agency, and in the past has served as a coach.

But since being named a finalist last year, Royal has continued to build on this track record of involvement — in Western Mass., and now in New York as well. Locally, she has played a lead role in the creation of another nonprofit agency focused on young people and sports. It’s called Northeast Revolt, and it will feature multiple basketball teams that will involve young people, girls and boys, in grades 3 through high school, in Massachusetts, Connecticut, and New York.

As for the Alexander House, the Royal Law Firm has settled in there, but renovation work continues, she said, adding that the work has become a labor of love.

Interior renovations are essentially complete, she said, adding that work there has included rewiring; installing central air; remodeling of bathrooms, the kitchen, and office spaces; and much more.

Now, the focus shifts to the exterior and work on the historic pillars, painting the building, and restoration of the fence surrounding the property.

“We’re giving a facelift to the entire building,” Royal said, adding that the work on Elliott Street mirrors what she is doing with the law firm — and youth sports, for that matter — in many respects; she’s setting the stage for decades of growth and continued success.

And that’s why, at least when it comes to the Alumni Achievement Award, she is in the same, good place she was last year.

—George O’Brien

Michelle Theroux

Executive Director, Berkshire Hills Music Academy

Michelle Theroux was one of the inaugural 40 Under Forty honorees in 2007 (below), and has made some significant impacts since.

Michelle Theroux was a member of BusinessWest’s first class of 40 Under Forty honorees. That was back in 2007, for those who don’t know the history of this program.

At that time, she was executive director of Child and Family Services of Pioneer Valley, and as she talked with BusinessWest on that occasion, she noted that her background in dance — she began studying tap, jazz, and ballet at age 5; added dance instruction when she was just 16; and later toured nationally in a jazz-based children’s show — helped her generate the skills, including discipline, drive, and “balance,” needed to effectively lead a nonprofit.

In her 40 Under Forty picture, her ballet shoes are prominently displayed. In her profile piece, she noted, “now, dance is sort of my balancing piece. It evens out stress. Still, in my life, sleep is optional.”

Sixteen years later, as she was being interviewed as a finalist for the Alumni Achievement Award — the first time she has achieved that honor — the shoes were not visible, but the arts are still a big part of her life, personally and professionally. And between her day job, the arts, and her considerable work within the community, sleep … well, that remains optional.

Indeed, she still dances and teaches dance, and that day job, one she has held for the past decade, is executive director of the Berkshire Hills Music Academy. The South Hadley-based facility is a unique, college-like program for young adults with intellectual and developmental disabilities, such as autism and Down syndrome, who are looking to expand their social, vocational, and music skills in a music-infused environment.

“Our uniqueness comes from how we integrate music, dance, and other art forms into our programs so that individuals who are musically talented or art-minded can use that to scaffold to other skills, creating better opportunities for independence and developing their life skills such as money management, cooking, and more,” she explained.

Students at the school are provided with opportunities to perform locally, individually, and as part of groups, Theroux noted, and in settings ranging from local schools to Fenway Park, where students have sung the national anthem.

“It gives individuals who otherwise would not have had that opportunity the chance for their ability to be heard, not necessarily their disability,” she went on. “When you hear one of our performers playing, you hear their music; you don’t see their disability — and that’s the mission behind all that we have done.”

Theroux’s role there brings her passion for managing nonprofits and her passion for the arts together in a role she finds both challenging and, in many ways, invigorating.

“This place really blended my nonprofit-management skillset with my dance background,” she said, adding that, during her tenure, she has been able to put the agency on firmer financial ground while expanding its footprint and growing its client base.

“When you hear one of our performers playing, you hear their music; you don’t see their disability — and that’s the mission behind all that we have done.”

As she leads the organization, Theroux continues to lean on those skills she honed through dance — and an impressive track record of managing nonprofits; after spearheading a merger between Child & Family Services and the Center for Human Development, she remained with CHD, serving as vice president of its clinical division.

At Berkshire Hills, she has acted as a change agent for the nonprofit, stabilizing all facets of the operation, creating an operational budget surplus, doubling the operating budget over a two-year period, expanding contracts with the Department of Developmental Services, and exceeding set goals for a capital campaign.

While building on her impressive résumé of work leading nonprofits, Theroux has also built upon a strong track record of service to the community. Most notably, she currently chairs the board of trustees for Mercy Medical Center, and is also a regional board member for Trinity Health Of New England.

But her involvement in the community takes many forms, especially in South Hadley, where she lives and works. She has been a board member for the South Hadley/Granby Chamber of Commerce for nearly a decade now, and served as president of the board from 2018 to 2022. Within the community, she is a member of the Master Plan Implementation Committee and the Redevelopment Authority, and is also a town meeting member.

Other work within the region includes a decade of service to MicroTek Inc., a Chicopee-based manufacturer of custom cable and wire configurations that maintains a focus on employing people with disabilities and supporting these individuals. Theroux has served on its board of directors since 2014, currently as its vice president. Previously, she has been involved with the Women’s Fund of Western Massachusetts and the Human Service Forum.

At Mercy, Theroux has led the board during a time of extreme challenge — the pandemic tested the hospital and its staff in every way imaginable.

“It was awe-striking in a lot of ways,” she said, “starting with your admiration for the healthcare workers and the day-to-day challenges that they were facing, on all levels — those on the front lines, the administrators trying to make sure everyone was safe, everyone throughout the entire system.
“And then, you’re dealing with the reality of a pandemic and patients who were fighting in the ICUs and the COVID units,” she went on. “You were seeing both, while trying to manage and make sure that you could get as many resources into place as possible to support both ends of that paradigm.”

Her work to help lead the Mercy system through those dark and challenging times is just one example of how Theroux has continued to grow as a manager and a leader since she was first named a 40 Under Forty honoree, and why she is a finalist for the AAA Award.

—George O’Brien

Carla Cosenzi

President, TommyCar Auto Group

She’s Driven to Succeed — in Business and in the Community

Carla Cosenzi has become a solid role model for her children, Niko and Talia, when it comes to getting involved in the community.

Carla Cosenzi moved into her new office at Northampton Volkswagen some time ago.

But she’s never quite found the time to fully decorate.

Indeed, there are a number of drawings created by her children that haven’t found their way on to the walls yet, and, likewise, there are several plaques, photos, BusinessWest awards (in the plural), and assorted pieces of memorabilia still waiting to be hung.

Among them is a popular framed poster featuring an image of legendary Green Bay Packers head coach Vince Lombardi above the words ‘What it takes to be Number One,’ and a quote that has become one of her favorites:

“Winning is not a sometime thing; it’s an all the time thing. You don’t win once in a while; you don’t do things right once in a while; you do them right all of the time. Winning is a habit.”

The poster once belonged to her father, Tom, and she more or less inherited it from him — along with a number of other things. She said her father lived by the words in that quote — especially the part about doing things right all the time — and, not surprisingly, she does as well.

“I try to instill in my children — and especially my daughter, because she’s older — the importance of community and giving back to the community. And she will often attend events with me; it’s important for her to be there with me to see that it’s not just about giving money — it’s about getting involved.”

She’s inherited his entrepreneurial spirit — she and her brother, Tom Jr., have greatly expanded the business, adding several dealerships in recent years — as well as his commitment to serve the community, especially with the Tom Cosenzi Driving for the Cure Charity Golf Tournament, staged each year to raise funds to battle brain cancer, which claimed her father when he was just 52 years old. Since it was launched in 2009, the tournament has raised more than $1 million to support brain-tumor research at the Dana Farber Center for Neuro-Oncology.

But also through the Carla Cares Program, which could be called the philanthropic arm of TommyCar Auto Group. The program assists charitable and nonprofit organizations across Western Mass., Southern Vermont, Southern New Hampshire, and Northern Connecticut. Just a partial list of organizations it has supported through donations and other forms of support includes Baystate Children’s Hospital, Big Brothers Big Sisters, the Food Bank of Western Massachusetts, Unify Against Bullying, NoHo Pride, Cooley Dickinson Hospital, Dress for Success Western Massachusetts, and many others.

This desire to serve the community — and to do things right all the time — is an operating mindset, if you will, that has earned Cosenzi not only her 40 Under Forty plaque (class of 2012), but another BusinessWest honor as well — the Difference Makers award in 2019. And it was on display the day BusinessWest visited Cosenzi. The golf tournament was just a few days away, and, as always, she was involved with every detail, right down to the gift baskets for the silent auction and raffle.

“I like to get involved in every aspect of this — it’s who I am,” she said. “It’s been that way from the beginning.”

But the fact there was a tournament at all is testimony to Cosenzi’s competitive spirit and desire to continue the fight against brain cancer.

Indeed, in the year of COVID-19, a number of fundraising events such as this one have been canceled or gone virtual — not that you can play a virtual golf tournament. But Cosenzi, after a number of discussions with tournament committee members — and talks with Twin Hills Country Club, where it took place — decided to press ahead and make something happen.

And they did. It wasn’t as large as in recent years — one course instead of two and, therefore, perhaps half the number of golfers — but it was a memorable start to the drive to get to the second million dollars in donations.

And while Cosenzi was busy helping with last-minute details of the tournament, so too were her children, especially her daughter, Talia, who has become a fixture at the event in recent years. Indeed, she has her own tent, Talia’s Tent, from which she sells lemonade for the cause. Because of the pandemic, she won’t be able to do that this year, so she’s making bracelets and sugar scrubs to sell online the day of the tournament.

“I’m proud to say that they know what they’re raising money for, and they’re very excited to help,” she said. “They feel like they’re part of making the difference, which is really exciting for me to see in my children.

“I try to instill in my children — and especially my daughter, because she’s older — the importance of community and giving back to the community,” she went on. “And she will often attend events with me; it’s important for her to be there with me to see that it’s not just about giving money — it’s about getting involved.”

Thus, the words on that Vince Lombardi poster have been passed down to a third generation of the Cosenzi family. They all live by the notion that you don’t do things right only once in a while.

—George O’Brien

Peter DePergola

Director of Clinical Ethics, Baystate Health

This Pioneer Remains on the Leading Edge in the Field of Bioethics

Peter DePergola, wearing his mask outside Baystate Medical Center, a new requirement, has become a national leader in the emerging field of bioethics.

Peter DePergola described it as a “haunting experience.”

He then amended that statement slightly — but poignantly.

“It was incredibly haunting,” he told BusinessWest while retelling his experiences writing a white paper eventually to be titled “Ethical Guidelines for the Treatment of Patients with Suspected or Confirmed Novel Coronavirus Disease (COVID-19),” published in the Online Journal of Health Ethics.

As that title suggests, this is a guide to help medical professionals and healthcare facilities decide who would be treated for the virus and how; specifically, it addresses how limited resources are to be expended and in what circumstances. It was a guide that kept him up nights while he was writing it, and one he truly hoped no one would ever have to use.

But when he wrote it — at the height of the surge that hit the eastern part of the state in April — it seemed likely, if not almost certain, that his own employer, Baystate Health, would be putting it to use.

“I really thought — I truly believed — that we would be using this policy within weeks,” he said, adding that he was working with administrators at Baystate who were preparing to become overwhelmed and would need guidance on, among other things, how to proceed when the number of patients who needed a ventilator exceeded the number of machines available.

It never came to that, and DePergola hopes it never does, but his white paper is there for use if the circumstances arise.

As for why it was so haunting, he said he was writing guidelines, or thresholds, for receiving care that he knew his own loved ones would not meet.

“As I wrote it, I realized that people that I cared about, even my own mother, may not qualify, or meet the criteria, that I have developed in collaboration with my colleagues, to receive a life-sustaining resource,” he said. “It was incredibly difficult to separate my own personal feelings and moral responsibilities to my family from the greater good of the public.”

DePergola’s white paper goes a long way toward explaining why he has become a leading voice in the emerging field of bioethics, not only in this region, but across the state and the nation. And also why he has, for the first time, become a finalist for the Alumni Achievement Award, five years after receiving his 40 Under Forty plaque, and two years after receiving another of BusinessWest’s honors — its coveted Healthcare Heroes award in the category of Emerging Leader.

But there are many other examples, including his steady, if not meteoric, rise within the ranks of experts in the bioethics field.

When he joined the other members of the 40 Under Forty class of 2015 at the Log Cabin, he was a staff ethicist at Baystate and the only person to hold that title in Western Mass. Now a professor of Bioethics and Medical Humanities at Elms College, he’s still the only ethicist in the 413, but his influence now extends well beyond this region.

This was evidenced by his appointment to the Commonwealth’s Crisis Standards of Care (CSC) Advisory Committee in the spring.

The 17-member panel, which in April produced a document titled “Crisis Standards of Care Planning for the COVID-19 Pandemic,” was comprised mostly of noted experts from institutions in the eastern part of the state, including Harvard Medical School, Massachusetts General Hospital, and Boston’s Children’s Hospital. And DePergola was, by his estimate, 20 years younger than any other member.

He remembers a number of heated discussions among the members of the panel, including one that involved whether healthcare providers should receive primary access to scarce resources.

“For a while, I was the minority on that subject, saying that I did think that healthcare providers should get priority because they are the means by which we can care for many more people,” he told BusinessWest. “So even on just utilitarian grounds, which is not the best way to make moral decisions, it just made sense that, if we didn’t take care of the individuals who are, in essence, the tools by which we could heal the general public, then there would be no one else. If we didn’t prioritize them, what incentive would they have to come to work?”

A revised version of the committee’s “Crisis Standards of Care Planning” eventually did stipulate that healthcare workers would get priority, and it included a number of other measures contained in DePergola’s white paper.

The fact that the two documents are now very similar speaks to just how quickly and profoundly DePergola his risen to the status of national, and even global, leader in the field of bioethics.

And also why he is one of the five finalists for the Alumni Achievement Award.

—George O’Brien

Mike Fenton

Attorney, Shatz, Schwartz and Fentin; Springfield City Councilor

He Has a Passion for the Law, and for Serving His Constituents

Mike Fenton has now spent more than a decade representing Springfield’s Ward 2.

When he was running for the Ward 2 Springfield City Council seat in 2009 while attending law school at Western New England University, Mike Fenton, who was competing in a deep, well-credentialed field, didn’t think he’d win.

“And when I did win … I didn’t think I’d stay,” he told BusinessWest, figuring that, in time, maybe a few years, he would be immersed in his law career and essentially done with his service to the city.

Suffice it to say Fenton was wrong with both of his projections. Indeed, 11 years later, he is still representing Ward 2 while still building that law practice — he’s a partner with the Springfield-based law firm Shatz, Schwartz, and Fentin, specializing in commercial real estate, business planning, commercial finance, and estate planning.

“A few years into it, I just fell in love with it,” he said of his multi-faceted work with the City Council. “I fell in love with all of it — with helping constituents, the city budget, and some of the more complicated aspects of city government; it’s very rewarding work.”

These sentiments explain why Fenton is now a multiple-year finalist for the Alumni Achievement Award, previously known as the Continued Excellence Award. He hopes that 2020 will be the year he’ll break through, but he admits to having other things on his mind right now.

“I fell in love with all of it — with helping constituents, the city budget, and some of the more complicated aspects of city government; it’s very rewarding work.”

That list includes the now nationwide focus on police-community relations — “we’re taking steps to increase accountability and transparency within the department” — and especially COVID-19. The pandemic is impacting both his law practice — there’s been a general slowing of the commercial real-estate market, but an understandable surge in estate-planning work — and the city of Springfield, which is impacted in many ways, especially within its business community.

As Fenton talked about the changing landscape, one can hear the concern in his voice and the passion he has for serving the city he grew up in.

“The biggest casualty to this pandemic, after you take in the public-health and human cost, which is obviously first and foremost, is commercial real estate and the economy,” he noted. “The commercial real-estate market was doing much better than it had in the decades leading up to 2020, and then the pandemic hit, and like every other place, not only this country but around the globe, it’s a completely different environment now.

“There’s no doubting that Springfield was hitting its stride, and the pandemic has thrown us a curveball,” he went on. “Everything from stalled progress at MGM to questions now about development in the area around the casino, to Worthington Street and what’s going to happen there, to losing Big Mamou’s … there’s a lot of losses that will have to be made up when we get to the other end of this pandemic.”

Fenton said he’s looking forward to serving the city as it works to recover from those losses. To explain this passion, he flashed back to 2009 and his decision to seek public office. Actually, he started the discussion with a different decision — the one to attend law school at Western New England, which offered him a full scholarship, instead of Boston College, where he thought he was headed.

That decision, which he now counts among the most important (and best) of his life, brought him back home. And as he was making that decision, his cousin sent him a news article detailing how Springfield was going through a change in its charter, moving from nine at-large city councilors to a 13-member board, with eight of them representing wards. And this started talk of a possible run for one of those seats.

“I was a political science major, but I never thought about a career in politics — I didn’t want a career in politics,” he explained, adding that a City Council seat wasn’t a career, but it was “a great opportunity to meet people and serve the city I love.”

So he ran, launching his career just a few weeks after graduating from Providence College. And again, to his surprise, he prevailed against a number of opponents with better name recognition and better credentials.

He now represents Ward 2, which includes Hungry Hill, East Springfield, and Atwater Park, balancing a long list of city responsibilities with an equally hectic schedule within his law practice. “I’ve been successful at balancing the two because I’m extremely passionate about both of them,” he told BusinessWest. “Politics, and elected office, is not my career, and it will never be my career — but I really enjoy serving my city in this capacity.”

With that, he explained not just why he’s a finalist for the Alumni Achievement Award, but why he’s now been a finalist several times.

—George O’Brien

Paul Kozub

Founder, V-One Vodka

This Entrepreneur — and His Label — Have Come a Long Way in 15 Years

Paul Kozub, left, seen here with business partner and former Patriots star Ty Law, is growing V-One into a national brand.

When BusinessWest caught up with Paul Kozub recently, he had just wrapped up some promotional video work with Ty Law, former New England Patriots standout cornerback and member of the Pro Football Hall of Fame class of 2019.

Law is now a partner with Kozub in his venture, V-One Vodka, and the videos being shot were at the Hall of Fame in Canton, Ohio. That’s because V-One has been named the official vodka of the Hall for this year — when most all activities, including the induction ceremony, have been postponed because of the pandemic — and next.

The juxtaposition of all this — official vodka of the Hall of Fame, Ty Law as spokesperson — help show just how far Kozub and his label have come since he became part of the very first 40 Under Forty class in 2007. Back then, he was struggling to get his brand off the ground and into bars, restaurants, and package stores in the 413. It wasn’t exactly a one-man show, but it was very close, with Kozub making most of the deliveries himself.

Today, he’s in four states — Massachusetts, Connecticut, Rhode Island, and New Hampshire — and he’s poised to enter four more, including Ohio. He had plans to be in roughly 30 by this fall, and signed on with a distributor to make that happen, but COVID-19 has put many of the plans … well, on ice.

“In Florida, Texas, and some of these other states, there are so many problems that it’s not a good time to launch a new brand,” he noted. “Are the bars and restaurants open? Are the bars closed? That’s typically half our business.”

But Kozub, who was named BusinessWest’s Top Entrepreneur in 2016 and thus has a few pieces of hardware from the magazine on display somewhere, has certainly come a long way in the 15 years since he started this journey in his basement, using a few thousand dollars left to him by his uncle to create his own vodka.

“You have to have that perseverance; there are so many hurdles when you’re running a business — and in today’s present moment, there are even more. You have to love what you do and have the passion for it. If there’s a roadblock or wall, you have to figure out a way around it or through it.”

Indeed, he now has his own distillery in Poland; work continues to expand his footprint geographically; he’s spent $500,000 to create a new bottle — an important part of the puzzle in this industry; and he continues to defy the odds when it comes to making a vodka label stand out and be successful in an immensely crowded field.

“About 97% of new vodkas fail within the first three years,” said Kozub, who used that statistic to segue his way back to the pro football Hall of Fame and a discussion he had recently with its president, Dave Baker.

“We talked about the 33 million people who have played football, the 27,000 who have played in the NFL, and the 300 who are in the Hall of Fame. What did it take for those people? What qualities did they have to have to be one of those 300?” he asked rhetorically, drawing a parallel to those who get to the top of their field in any business, and especially his.

“You have to have that perseverance; there are so many hurdles when you’re running a business — and in today’s present moment, there are even more,” he said while answering his own question. “You have to love what you do and have the passion for it. If there’s a roadblock or wall, you have to figure out a way around it or through it. When it comes to vodka … yes, you have to have a great product, but you have to be willing to work very hard.”

Kozub’s been doing that since he first launched V-One in 2006, trading in life as a loan officer at a local bank for the life he’s always dreamed of — one as an entrepreneur.

It’s not an easy life, certainly, but it’s the one he certainly prefers.

“When you run a small business, it has to be your life,” he said in conclusion. “I don’t know many small-business owners who are playing a lot of golf or have a lot of time on their hands. For me, it’s all about my family and about my business.

“To be successful, you have to love it,” he went on. “Like I told Dave Baker … my worst day at V-One was better than my best day of being a banker. But that doesn’t mean it’s easy. The challenges that come up — the financial challenges, the HR challenges, the legal challenges … all those things don’t end. And we’re still a very small brand; if we do get bigger and become a national brand, the challenge then becomes how do you stay successful — how do you stay on top?”

As Kozub said, the challenges — the roadblocks and the walls — keep coming. And he rather enjoys finding ways to get through them or around them.

—George O’Brien

James Leahy