Herrell’s Ice Cream Wins City Beat News Spectrum Award for Service Excellence

NORTHAMPTON — Herrell’s Ice Cream of Thornes Marketplace in Northampton and the Mill District in Amherst is being honored as a winner of the City Beat News 2025 Spectrum Award for Service Excellence.

According to City Beat News, Herrell’s provides consistently great service and places great service as a top priority of its business, earning the highest annual rating for service by the Spectrum Award. Annually, out of the thousands of businesses that City Beat News researches, only a very small percentage performs to the level Herrell’s has reached. This is the second year Herrell’s has received a Spectrum Award from City Beat News.

“Herrell’s is honored to receive such a wonderful award,” said Judy Herrell, president of Herrell’s Ice Cream Corp. “We place customer service equally as high as the ingredients we use and the manufacturing of our ice cream. Our mission statement is ‘to offer the best, unique, and inspired ice creams, frozen desserts, and concoctions to satisfy all ages and flavor palates, using the finest ingredients and methods, served with smiles and bears.’ Our staff’s passion and compassion in their customer service is unsurpassed.”