John Page
Executive Director, Amherst Business Improvement District: Age 29
It’s called Amherst Restaurant Week.
As that name suggests, it’s a week (in June) designed to promote, celebrate, and introduce people to Amherst’s eclectic mix of dining establishments.
And it’s just one of many initiatives created or enhanced by John Page, executive director of the Amherst Business Improvement District (BID) as he carries out the agency’s mission to support local businesses and cultivate a dynamic and vibrant downtown Amherst. Others include everything from the fall Downtown Block Party and summer concerts on the Common to the holiday-season Sip and Shop Stroll, which encourages holiday shopping.
Expanding that list is among the priorities for Page, a UMass Amherst grad who formerly worked for the Amherst Area Chamber of Commerce, which shares space with the BID, and came to understand and respect the latter’s mission. After a stint working on events at his alma mater, he eventually decided to seek the BID director’s job after the departure of Gabrielle Gould.
That’s eventually.
“I was reluctant at first because I didn’t know if I was ready,” he said, adding that the BID’s board asked him to help with some projects, such as the Block Party and summer concerts, in the interim, and while doing that, he became convinced he was ready.
And over the past two years, he has become a force in efforts to bring people downtown and create more vibrancy there.
“It’s an interesting time to be in the downtown because there’s a little bit of a renaissance, but there are also some really big challenges,” he said, adding that there’s been a changing of the guard, with the owners of some long-standing businesses retiring, and new ventures taking their places. “We’ve been very lucky to have several new businesses open up, expand, or move into the downtown over the past few years, and there’s still room for more.”
While being active in the community is part of Page’s job description, such work takes many forms and extends well beyond Amherst’s downtown, including service on the board of the Amherst Education Foundation. He also serves as co-chair of the Pelham Cultural Council and has been a lead organizer of Amherst’s LGBTQ+ Pride events in downtown Amherst, including the first-ever Amherst Pride Parade.
And when not doing all that, he loves to travel — including trips to Barcelona, Costa Rica, and Mexico — while always looking forward to returning home to a community where he plays a key role in setting the tone.
—George O’Brien
