Springfield Thunderbirds Announce Three Staff Appointments

SPRINGFIELD — The Springfield Thunderbirds announced more additions and promotions to its award-winning front office staff.

Shae Koharski has been hired as the club’s new Marketing manager, Brianna Carroll has been promoted to account executive, and John McMahon has joined the team as an inside sales specialist.

Koharski, a Baylor University alumna, joins the franchise after previously serving as the T-Birds’ manager of Digital and Social Media from 2021 to 2025. Koharski’s work has been recognized at the AHL level with awards for the league’s Marketing Department of the Year and the league’s Most Unique Social Media Content.

Carroll joined the T-Birds as an inside sales specialist after graduating in May 2025 from Western New England University, where she played on WNE’s women’s soccer team.

McMahon joins the Thunderbirds after graduating from Western New England University, where he played for the school’s football team while majoring in sports management. He also interned with the Thunderbirds throughout the 2025-26 season.