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Ad Club Kicks Off 2016-17 Season at Centennial Big E

SPRINGFIELD — Eastern States Exposition President Gene Cassidy and Marketing Director Noreen Tassinari will welcome the Advertising Club of Western Massachusetts to the centennial edition of The Big E on Wednesday, Sept. 21. This is a chance to see racing pigs, the Cowsills, the Budweiser Clydesdales, and the fair’s centennial exhibit — and you may even catch outgoing Ad Club President David Cecchi on the Tilt-A-Whirl.

Tickets for this networking event, available online at adclubwm.org, are $20 for Ad Club members and $25 for non-members. Advanced ticket purchase by Thursday, Sept. 15 is required to allow time for delivery of credentials.  The club’s season kickoff event will take place from 4 to 6 p.m. at the Big E. The cost includes admission to the Big E, a parking pass for Gate 1, parade viewing from the Brooks Building Terrace (approximately 5:15 p.m.), cocktails, and hors d’oeuvres, and after the parade, attendees are free for the evening to explore the fair on their own.

The Ad Club and the Eastern States Exposition have a long shared history; the Exposition’s Betsi Sheehan Taylor served as president of the Ad Club in 1977-78, and the club presented Exposition founder Joshua Brooks and Exposition trustee Horace Moses with the Pynchon Award for community service in 1916. The club thanks Tassinari and the Eastern States Exposition for their help in reviving the long-standing tradition of hosting the Ad Club’s season kickoff meeting at the fair.

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