Beetle Press Earns Certification by Women’s Business Enterprise National Council

NORTHAMPTON — Beetle Press, a PR business specializing in marketing and media strategy and consulting, was recently awarded national certification as a Women’s Business Enterprise by the Center for Women and Enterprise, a regional certifying partner of the Women’s Business Enterprise National Council (WBENC).

“I’m excited about this endorsement as it demonstrates that Beetle Press and its services are pre-vetted and legitimate, and that helps foster trust,” owner Janice Beetle said. “Trust is important to me — and it’s sure important to my clients.”

Founded in Northampton in 1998, Beetle Press offers marketing and public relations strategy as well as writing and editing services. In the Pioneer Valley, it currently serves Laplante Construction, Florence Bank, Thornes Marketplace, Keiter, and the Western Massachusetts Economic Development Council.

The WBENC standard of certification implemented by the Center for Women and Enterprise is a meticulous process, including an in-depth review of the business and a site inspection. The certification process is designed to confirm the business is at least 51% owned, operated, and controlled by a woman or women, and that the business has appropriate structure and strategic business planning and implementation in place.

WBENC was founded in 1997 to develop a nationwide standard for women-owned business certification. Since then, the organization has grown to become the largest third-party certifier of majority women-owned businesses, and a leading authority on advancing economic opportunities and providing tools and resources that small businesses need to thrive in today’s economy.