Berkshire Bank Introduces New Service to Help Clients with Direct Deposit

BOSTON — Berkshire Bank unveiled a new service to help clients reroute their direct deposits to their bank accounts through the bank’s online and mobile banking platform.

Berkshire introduced the new service in collaboration with its digital banking provider, Narmi, and the New York-based firm Pinwheel. The service helps simplify what can be an inefficient and time-consuming process. With the introduction of Pinwheel, clients can switch their direct deposit in a few simple clicks within Berkshire Bank’s online or mobile banking platform, making it easier and quicker for clients to update their direct-deposit settings and fund their accounts.

Clients accessing the bank’s online and mobile platform can search for their payroll provider through an integration with Pinwheel, which uses permission-based technology to validate a client’s identity between multiple databases. After completing a multi-factor authentication, clients can choose one or more accounts to receive their direct deposit.

The new service covers most major U.S. payroll scenarios, including the Social Security Administration, and makes it possible for millions of workers to move their direct deposit within seconds, regardless of how they receive their income.

“We’re making it easier for clients to select and fund any Berkshire Bank account with the introduction of Pinwheel,” said Sumant Pustake, executive vice president, chief strategy and marketing officer at Berkshire Bank. “This service will help bolster our account opening process, boost account activations, and accelerate deposit conversions, all while deepening relationships and enhancing client satisfaction.”