Berkshire Bank Rolls Out New Logo
PITTSFIELD — Berkshire Bank has unveiled a new logo intended to create a new, modern look and feel that reflects the company’s growth and positions it for the future. Building on the ‘X’ in ‘exciting’ — the institution’s motto is ‘America’s most exciting bank’ — the symbol is being introduced in select branches this week as Berkshire completes its integration of Hampden Bank in Springfield.
“The logo represents our strong culture and mission to be America’s most exciting bank, our desire to help customers find life’s exciting moments, and our commitment to high performance,” said Berkshire CEO Mike Daly. “Over the last decade, we have launched innovative programs and a new model of branch banking while expanding our geographic footprint across New England and New York. The logo reflects how far the bank has come and our plans for the future.”
The new logo will be rolled out this summer and fall throughout the bank’s footprint and will be visible in the branches, on employee apparel, and across digital channels. While it provides full-service banking, insurance, and wealth-management services, Berkshire Bank’s continued growth is rooted, officials say, in its work to change the way people think about banking, efforts that include its unique branch design, its My Banker personalized banking experience, and its award-winning employee-volunteer program.
