Bueno y Sano Celebrates Holyoke Opening with Donation, Community Call to Action

HOLYOKE — Bueno y Sano marked the grand opening of its eighth location in Holyoke this week, a milestone event distinguished by a significant act of community support. The new restaurant, notable for being the chain’s first with a female franchise owner, Xiomara Rosa, immediately demonstrated its commitment to the city by making a donation to aid families recently affected by devastating local fires.

At the ribbon-cutting ceremony, moved by the recent tragedies that displaced more than 100 residents, Rosa announced a $500 donation to the Enlace de Familias Emergency Fund. Demonstrating a shared commitment to local well-being, Bueno y Sano corporate, represented by founder Bob Lowry, matched the contribution, bringing the total to $1,000 for families in need.

This gesture comes at a critical time for Holyoke. In the past week, two separate fires destroyed approximately 50 apartments, leaving numerous families and their pets without homes or belongings just as the holiday season begins. While the community response has been powerful, the scale of the displacement requires a sustained and collective effort.

The Greater Holyoke Chamber of Commerce now calls upon other local businesses to follow the example set by Bueno y Sano. The need for support is immense, and the business community has a vital role to play in the city’s recovery. Contributions will help provide shelter, resources, and stability for those who have lost everything. Businesses are encouraged to direct their support to the Enlace de Familias Emergency Fund to ensure aid is distributed effectively to the displaced families.