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Brick Marketing Unveils System for Balancing SEO, AI Search, Content Marketing

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BOSTON — Brick Marketing announced the development of a structured, integrated system designed to help businesses of all sizes and across all industries grow through a balanced combination of traditional search engine optimization (SEO), generative engine optimization for AI-powered search, content marketing, and strategically aligned social media promotion.

As search behavior evolves and AI-powered search experiences become more prominent, Brick Marketing’s system focuses on helping organizations maintain strong traditional search visibility while also positioning their brands to be discovered, cited, and trusted within AI-generated answers. The approach is grounded in long-term growth, data-driven strategy, and alignment with business goals rather than short-term tactics.

“Search visibility today is no longer about choosing between traditional SEO, AI search, or content marketing,” the company stated. “Real growth comes from balancing all three in a way that supports how people actually discover, evaluate, and trust brands.”

At the core of Brick Marketing’s system is traditional SEO, which remains essential for long-term visibility and credibility. Brick’s SEO approach focuses on technical excellence, on-page optimization, content relevance, and authority building. This includes site architecture optimization, page speed and performance improvements, keyword and intent research, metadata optimization, and structured content that aligns with how real buyers search.

Rather than chasing vanity metrics, Brick Marketing emphasizes SEO strategies that support measurable business outcomes, such as qualified traffic, lead generation, and sustained visibility in competitive search results. This foundation allows businesses to benefit from compounding gains over time while avoiding the volatility associated with short-term or overly aggressive tactics.

Building on traditional SEO, Brick Marketing integrates generative engine optimization (GEO), also known as SEO for AI search. As platforms like AI-powered search assistants and generative answer engines increasingly influence how people gather information, Brick helps brands adapt their digital presence to this shift.

The firm’s GEO strategy focuses on content clarity, topical authority, structured information, and trust signals that make it easier for AI systems to understand, summarize, and reference a brand’s expertise. Rather than replacing traditional SEO, GEO is designed to complement it, ensuring that businesses remain discoverable both in classic search engine results and within AI-generated responses. This balanced approach helps clients avoid undermining existing SEO performance while expanding visibility into emerging AI-driven discovery channels.

Content marketing plays a central role in Brick Marketing’s system. The firm develops educational, authoritative content that supports both SEO and GEO while addressing real customer questions throughout the buyer journey. This includes blog articles, guides, resources, webinars, and thought leadership assets designed to demonstrate expertise and build trust over time.

Brick Marketing’s content strategies are customized based on industry, audience, and business goals. Rather than producing content for volume alone, the focus is on quality, relevance, and alignment with long-term marketing objectives. This approach helps businesses establish topical authority, improve organic visibility, and create assets that continue delivering value well beyond their initial publication date.

“Search visibility today is no longer about choosing between traditional SEO, AI search, or content marketing,” Brick Marketing President Nick Stamoulis said. “Real growth comes from balancing all three in a way that supports how people actually discover, evaluate, and trust brands. Our system is designed to protect the SEO foundations our clients rely on while expanding their visibility into AI-driven search and reinforcing authority through high-quality content and strategic promotion. The goal is not short-term wins, but sustainable, measurable business growth.”

MassDevelopment Announces $4,455,000 in Grants

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BOSTON — MassDevelopment announced $4,455,000 in grants from the Small Business Technical Assistance Program to help 55 community and economic development organizations that provide services to Massachusetts small businesses.

The grants, ranging from $40,000 to $104,000, will help the organizations expand advising, training, and capital access programs for businesses with fewer than 20 employees. Funding supports one-on-one technical assistance, business skills workshops, and improved pathways to financing, helping small and micro-businesses start, stabilize, and grow.

“Massachusetts’ competitiveness depends on the strength of our small businesses,” Gov. Maura Healey said. “These grants will help entrepreneurs access the expertise and financing pathways that turn ideas into growing companies and jobs across the state.”

Administered by MassDevelopment on behalf of the Commonwealth, the Small Business Technical Assistance Program was created in 2006 by the former Mass Growth Capital Corp. to empower small business support organizations — such as community development corporations, community development financial institutions, and other nonprofit business service providers — to increase access to business planning support and capital for underserved small businesses throughout the state.

Last year, in FY 2025, MassDevelopment awarded $6.7 million in grants from the Small Business Technical Assistance Program to 73 organizations, helping grant recipients deliver assistance to 4,740 small businesses across Massachusetts and unlock a total of $116,948,899 in capital to help these companies meet their goals.

Seventeen of the 55 just-awarded projects are located in Western Mass.:
• Hilltown Community Development Corp. (Chesterfield) – $83,000
• Community Involved in Sustaining Agriculture Inc. (Deerfield) – $68,000
• Berkshire Agricultural Ventures Inc. (Great Barrington) – $80,000
• Community Development Corp. South Berkshire Inc. (Great Barrington) – $40,000
• Franklin County Community Development Corp. (Greenfield) – $103,000
• Nuestras Raices Inc. (Holyoke) – $90,100
• Assets for Artists Inc. (North Adams) – $80,000
• Cooperative Development Institute Inc. (Northampton) – $104,000
• The ICA Group Inc. (Northampton) – $82,000
• The Sphere Northampton Inc. (Northampton) – $85,000
• Valley Community Development Corp. (Northampton) – $95,500
• Berkshire Black Economic Council Inc. (Pittsfield) – $83,400
• Latinas413 Inc. (Pittsfield) – $40,000
• Pittsfield Economic Revitalization Corp. (Pittsfield) – $96,000
• Common Capital Inc. (Springfield) – $98,600
• Latino Economic Development Corp. (Springfield) – $91,100
• Quaboag Valley Community Development Corp. (Ware) – $90,500

‘Funny Women of a Certain Age’ Coming to Chicopee for One Night Only

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CHICOPEE — For one night only, Jess Miller is bringing the nationally touring hit comedy showcase “Funny Women of a Certain Age” to Western Mass. The event takes place Saturday, March 21 at the Portuguese Club, 149 Exchange St., Chicopee. Doors open at 5:30 p.m., dinner is served at 5:45 p.m., and the show begins at 7 p.m. Tickets cost $69.

Created and produced by comedian Carole Montgomery, this groundbreaking series celebrates the fearless humor of women who have lived enough life to tell it like it is. The show has appeared on Showtime three times, premiering as the network’s highest-rated comedy special of the year. Now, audiences in Western Mass. will experience the energy live and up close.

The evening includes dinner service (buffet style) followed by a high-energy evening of stand-up featuring Montgomery, Vicky Kuperman, and Missy Hall.

the dinner menu, included in the ticket price, includes slow-braised corned beef with mustard cream sauce or pasta primavera with eggplant parmesan, butter-braised cabbage with fresh herbs, roasted baby potatoes with Irish butter, glazed carrots, fresh bread, and salad.

“This is more than a comedy show — it’s a full evening out,” said event organizer Jess Miller, who was recently named one of BusinessWest’s Difference Makers for 2026. “Great food, great company, and nationally recognized talent all in one room — Western Mass. is in for a very special night.”

With limited seating and national buzz behind the show, early purchase is strongly encouraged. Tickets and additional information are available at jessmillercomedy.com.

Girl Scouts, Cornerstone Bank Launch Financial Literacy Partnership

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WORCESTER — Girl Scouts of Central and Western Massachusetts (GSCWM) announced a new partnership with Cornerstone Bank to deliver a year-long, hands-on financial literacy partnership for girls across Central and Western Mass. The program equips Girl Scouts with essential money management, financial planning, and practical skills they can use for a lifetime.

Through badge-earning activities, troop and community programs, and virtual learning experiences, girls will build confidence in budgeting, saving, banking, and goal setting. With Cornerstone Bank’s support, 1,500 Girl Scout financial literacy badges will be fully funded, allowing all Girl Scouts in grades K-12 to earn them at no cost.

“This partnership allows us to meet girls where they are and give them real-world tools that matter,” said Theresa Lynn, CEO of GSCWM. “Financial confidence is a critical life skill, and together with Cornerstone Bank, we are creating pathways for girls to lead with purpose and independence.”

Cornerstone Bank will also sponsor a virtual webinar series for Girl Scout seniors and ambassadors, offered throughout the year. The sessions will cover key financial topics including budgeting and saving, credit and responsible borrowing, banking basics, and personal goal setting and future planning. Additionally, Girl Scouts can visit cornerstonebank.com/girl-scouts to complete a financial literacy activity and bring the completed activity to a bank branch to earn the Cornerstone financial literacy patch.

“Girl Scouts of Central and Western Massachusetts has long been dedicated to empowering Girl Scouts to discover their strengths, build leadership skills, and make a difference in their communities,” said Todd Tallman, Cornerstone Bank’s CEO. “At Cornerstone Bank, we’re proud to partner with this impactful organization to help support programs that foster financial literacy, independence, and growth. Together, we’re helping build bright, confident futures.”

Harvard Divinity School Scholar to Speak at MCLA on March 11

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NORTH ADAMS — Massachusetts College of Liberal Arts (MCLA) will welcome Russell Powell, research associate at the Center for the Study of World Religions at Harvard Divinity School, as part of its Green Living Seminar Series on Wednesday, March 11 at 5:30 p.m. in the Feigenbaum Center for Science and Innovation, Room 121.

Powell will present “Emerson’s Transcendentalism and Ecology: Politics Beyond Cynicism.” His talk will explore Ralph Waldo Emerson’s shifting concept of nature across the early and middle parts of his career, from the publication of his first book, Nature, through his second series of Essays in 1844, as key to understanding how he overcame the temptation of political cynicism. Given the strong draw of cynicism in today’s fraught political climate, Powell argues that Emerson’s passage from despair to hope is particularly instructive in seeking paths forward amid multiple ecological crises.

Powell leads a research initiative on transcendentalism at the Center for the Study of World Religions and is currently completing a manuscript on the relevance of Ralph Waldo Emerson’s thinking for environmental ethics and politics. His research focuses on the religious, ethical, and political resonances of contemporary environmental issues, particularly the religious dimension of American environmental thought.

MCLA’s Green Living Seminar Series brings environmental experts, scholars, and practitioners to campus throughout the academic year to engage students and community members in conversations about sustainability, ecology, and people’s relationship with the natural world. All presentations will be recorded as podcasts available at mcla.edu/greenliving. The event is free and open to the public.

Hometown Mortgage Named Eighth-largest Lender on MassHousing Top Ten List

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EASTHAMPTON — Hometown Mortgage, a division of bankESB, has been recognized as the eighth-largest lender on the MassHousing Top Ten Lenders list, underscoring the company’s continued commitment to expanding access to homeownership across the Commonwealth.

In 2025, Hometown Mortgage delivered strong lending performance while helping individuals and families achieve their homeownership goals. Over the course of the year, the company originated more than $401 million in new mortgage loans, issued more than $110 million in new home equity loans and lines of credit, and provided $3.5 million in grant and down payment assistance to qualified borrowers.

“This recognition from MassHousing is a reflection of our team’s dedication to serving our communities and helping borrowers navigate one of the most important financial decisions of their lives,” said Ryan Kirwin, executive vice president of Residential Lending at Hometown Mortgage. “We’re proud not only of the volume we achieved in 2025, but of the meaningful impact behind those numbers — supporting first-time homebuyers, strengthening neighborhoods, and expanding access to affordable financing options.”

The MassHousing Top Ten Lenders list highlights institutions that play a leading role in advancing affordable housing opportunities throughout Massachusetts. Hometown Mortgage’s ranking reflects its focus on responsible lending, strong community partnerships, and innovative programs designed to meet the evolving needs of homebuyers and homeowners.

In addition to the organization’s recognition, Hometown Mortgage’s regional director, Maria Luker, received individual distinction from MassHousing, ranking among the top two loan originators across Massachusetts and first in originations in Middlesex, Essex, and Norfolk counties. She also ranks among the top three lenders in Suffolk, Berkshire, and Plymouth counties.

“Maria’s dedication to excellence, deep knowledge of the local markets, and unwavering commitment to customers and community have played a significant role in driving the organization’s growth and reputation throughout Massachusetts,” Kirwin said.

Banker & Tradesman also ranked Hometown Mortgage among the top 10 lenders in Massachusetts across several key categories, including third in non-purchase lending, including home equity loans, home equity lines of credit, and refinances; sixth in number of condominium loans granted; eighth in condominium loans by dollar volume; and 10th in number of single-family home loans granted.

“As Hometown Mortgage looks ahead, the company remains committed to building on this momentum,” Kirwin said. “By investing in people, programs, and partnerships, we’ll continue to help unlock the door to homeownership for more residents across the state.”

Standing on the Shoulders to Celebrate International Women’s Day at GCC

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Daily News

GREENFIELD — Greenfield Community College (GCC) will host Standing on the Shoulders, an event celebrating International Women’s Day, on Saturday, March 7 from 1 to 3 p.m. in the GCC Core Lobby. The event is free and open to the public. All ages are welcome.

Through story, song and conversation, the program will honor the women who came before and continue to inspire courage across generations. Organizers say the gathering is designed to kindle a shared flame of hope rooted in community connection and a celebration of diversity.

Participants are invited to reflect on a woman, past or present — from history or their own family — who inspires them. Attendees are encouraged to bring a small item or object that represents that person for a small-group activity during the program.

The event, sponsored by GCC Community Engagement, is intended for adults, teens, and children age 7 and older. The program will be led by an ensemble including Rev. Sarah Pirtle, Carol Sartz, and Swansea Benham Bleicher. Click here for more information.

Hooplandia’s 2025 Champions to Be Recognized at Basketball Hall of Fame

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SPRINGFIELD — On Thursday, March 5 beginning at 4 p.m., the Eastern States Exposition (ESE) will roll out the red carpet at the Naismith Basketball Hall of Fame for the most recent class of champions from Hooplandia, the Northeast’s Ultimate 3×3 Tourney + Festival. The names of the tournament’s 2025 championship teams will be engraved into the sport’s history when a shiny new plaque is unveiled at the museum in Springfield.

“I think every kid has NBA dreams,” said Jack Appleby of Hooplandia’s first-ever winning Pro-am team, How to Hoop Forever. “But in what world do any of us even fathom getting our names in the Basketball Hall of Fame? It’s a truly insane honor that I still can’t really believe, and I can’t thank Hooplandia enough for putting on a tournament like this. We all need places to play — adults and kids alike. Our team can’t wait to come back this year, enjoy a weekend of basketball, and, of course, defend our championship title.”

The display represents all that Hooplandia stands for: history, competition, and pride in the game. A plaque mounted on the center of the wall lists the team names of the most recent reigning champions. The plaque is changed year after year as top-ranking teams win their way to the top.

“Hooplandia represents many aspects of Dr. Naismith’s vision — physical fitness, inclusivity, teamwork, and the thrill of competition,” Hooplandia General Manager Drew Dawson said. “It also embodies both the interest and explosive growth of 3×3 basketball globally. This is a great opportunity to be included alongside the game’s greats, and we’re beyond excited to see the next generation of hoopers inspired and honored in such a way.”

Visit hooplandia.com to register a team for this year’s tournament, slated for June 19-21.

Retired Healthcare Executive Patricia Samra Appointed to HCC Board of Trustees

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Patricia Samra

HOLYOKE — Patricia Samra, a recently retired healthcare executive, has been appointed to the Holyoke Community College (HCC) board of trustees by Gov. Maura Healey. She attended her first meeting on Feb. 24, and her term runs through March 1, 2029.

Until 2025, Samra, a master’s-level registered nurse, was vice president of HR Operations and Total Rewards at Baystate Health in a career that began with the Springfield-based healthcare organization in 1986. Over 40 years, she served two 14-year stints at Baystate, starting as a registered nurse before moving into human resources.

Before returning to Baystate for her second stint in 2006, she worked for nine years as an independent healthcare consultant for the Dix Consulting Group in Portland, Maine. She holds a bachelor’s degree in nursing and a master’s degree in nursing administration from UMass Amherst.

“I believe community colleges are powerful engines for equity and transformation,” Samra said. “Serving on the HCC board of trustees will allow me to bring my experience, values-driven leadership, and commitment to expanding pathways that help every student succeed.”

Freedom Credit Union Supports Shriners Children’s New England

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Daily News

SPRINGFIELD — Freedom Credit Union is inviting members and the community to support Shriners Children’s New England in Springfield through its Month of Giving campaign in March. Donations will be accepted at all Freedom Credit Union branches throughout Western Mass.

“Supporting children and families in our region is central to our mission,” said Glenn Welch, president of Freedom Credit Union. “Shriners Children’s New England provides extraordinary care and compassion, and we are proud to rally our members and neighbors to support their work.”

Each month, Freedom Credit Union selects a local nonprofit to benefit from its Month of Giving campaign, which helps strengthen the communities it serves. Funds collected during March will support Shriners Children’s New England as it continues providing highly specialized pediatric orthopedic, urology, rheumatology, and cleft lip and palate care using advanced diagnostic and treatment technologies. All care is provided regardless of a family’s ability to pay.

Located in Springfield, Shriners is designed exclusively for children and offers a full range of services in one location for added convenience and comfort.

Freedom Credit Union encourages community members to visit any of its branches during March to make a donation and help support life-changing care for local children and families.

Dakin Humane Society Honored with Community Impact Award

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SPRINGFIELD — Dakin Humane Society was honored with the Harmony & Compassion Asian American Pacific Islander (AAPI) Community Impact Award as part of the festivities during the Chinese American Cultural & Heritage Society’s 2026 Lunar New Year event at the Naismith Memorial Basketball Hall of Fame on March 1. The award was given on behalf of the Asian American Pacific Islander community that has benefited from Dakin’s outreach and work.

“On behalf of the AAPI community, I want to share how much we truly appreciate the meaningful work Dakin is doing in Western Massachusetts,” said Emma Chen-Banas, who serves as a commissioner with the Asian American and Pacific Islanders Commission of the Commonwealth of Massachusetts. “Many members of the Asian community have personally expressed how they have benefited from Dakin’s services and outreach. Its impact is both visible and deeply valued. We were also especially touched to learn that Dakin’s founder, Janet Frances Wilder, was born in China — a meaningful historical connection that resonates with our community.”

The 2026 Lunar New Year event marked the Year of the Horse and is one of the most significant cultural celebrations in Chinese and East Asian communities. It is a time for families and communities to come together to honor traditions, embrace renewal, and share hopes for prosperity and happiness in the year ahead. The gala’s theme celebrated the spirit of togetherness and the richness of cultural heritage, and featured world-class Chinese performing artists and internationally recognized groups, traditional music, dance, martial arts, acrobatics, and more, in addition to the awards presentation.

Dakin Executive Director Meg Talbert who accepted the award on behalf of Dakin, thanked the AAPI community for the honor.

“As we welcome the Year of the Horse, we reflect on its spirit of strength, resilience, and forward momentum,” she said. “At Dakin, compassion is more than a value — it’s the daily work of caring for animals, supporting families, and building lasting harmony in our community. True progress happens when we come together to protect the vulnerable, guided by purpose and sustained by compassion — something we strive to live every day.”

She also added that, as part of its new three-year strategic plan, Dakin is about to launch a new Community Outreach Program that expands its role as a social service organization for animals and the people who love them. This program takes Dakin’s mission beyond the shelter walls, meeting people where they are and ensuring they have the veterinary care, spay/neuter services, and resources they need before challenges become crises.

MassDEP Announces $200,000 Available for Reuse, Repair Projects in Massachusetts

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BOSTON — On April 15, the Massachusetts Department of Environmental Protection (MassDEP) will begin accepting applications for its 2026 Reduce, Reuse, Repair Micro-Grant Program. The application will be available on MassDEP’s website and must be submitted by 5 p.m. on May 15.

This grant program supports innovative waste prevention solutions as alternatives to the disposal or new purchase of products across Massachusetts. Funded projects will help advance the state’s goal of reducing statewide waste disposal by 30% by 2030 by stopping waste at the source.

Micro-grants will range from $3,000 to $10,000 and reimburse eligible costs associated with developing and implementing proposed projects. To qualify, projects must focus on reducing waste in Massachusetts through donation, sharing, rescue, reuse, and/or repair, and must be completed within one year. Eligible applicants include businesses, nonprofits, schools, and local governments.

MassDEP is committed to advancing equity, diversity, and environmental justice through its grant programs. MassDEP will prioritize projects that benefit disadvantaged communities.

Examples of eligible projects include starting or expanding programs that repair used furniture, appliances, electronics, and other durable goods for resale or distribution; promoting building material salvage and reuse by hosting deconstruction trainings or piloting a deconstruction project; switching from single-use to reusable food service ware at restaurants and/or institutional cafeterias; creating or expanding food donation collection, storage, and distribution programs; and more.

MassDEP will host a virtual information session on Wednesday, April 1 from 10 to 11 a.m. Online registration is required (click here) to attend the information session. Click here for a program overview and guidelines, eligible uses of funds, evaluation criteria, and details on previous micro-grant recipients.

After the application opens on April 15, questions must be submitted in writing to Leah Kelleher at [email protected]. All questions are due by 5 p.m. on April 29. Answers will be posted to the micro-grant webpage on May 4.

Eastern States Exposition Seeks Nominations for Agricultural Adventurers Award

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WEST SPRINGFIELD — Nominations are now open for the 2026 Agricultural Adventurers Award, one of Eastern States Exposition’s (ESE) most prestigious accolades. As ESE continues to advance as a national leader and authority in agriculture through initiatives including the Agriculture Is Our Culture campaign, it is the organization’s goal to bring attention to this effort to honor farmers in New England.

The Agricultural Adventurers Award honors those who have influenced how food is grown and produced, as well as how agriculture is understood, sustained, and passed forward into the future. These are the innovators, stewards, educators, and champions whose impact deserves to be recognized on the national stage.

The ESE trustees that compose the Agricultural Adventurers Award committee review nominations in search of candidates that embody excellence and vision. They prioritize those that have made a lasting contribution to agriculture. Intentional nominations ensure that this honor reflects the depth, diversity, and future of the industry ESE represents.

Last year’s award presentation demonstrated the growing reach and impact of this honor. The 2025 recipient, the Bloom family of Copps Island Oysters, was featured through local media coverage as well as an Agriculture Is Our Culture storytelling video that brought their multi-generational legacy to life.

During an interview with ESE, Norm Bloom Jr., owner of Copps Island Oysters, said, “this award I received means a whole lot. It means a real lot that people are watching. When they picked us and offered us this award, it was one of our better moments, I’d say.”

Agriculturists often play a thankless role in local communities, and the Blooms — like so many 21st-century farmers — rarely receive their deserved recognition. The oystermen and women at Copps Island in Norwalk, Conn. are aquaculturists, so their plots for harvesting are in salty waters along the Connecticut coastline, invisible because they are submerged. Passers-by drive over the sound and walk by the farm, unaware that the people at Copps are working hard year-round beside them to put fresh catch on tables statewide and beyond.

Cast your vote by submitting an Agricultural Adventurers Award nomination form by Tuesday, March 3. Visit easternstatesexposition.com for more details.

Ben Downing to Lead Massachusetts Clean Energy Center

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Ben Downing

BOSTON — The board of the Massachusetts Clean Energy Center (MassCEC) voted to appoint Ben Downing as its next CEO. Downing is currently chief growth officer at the Engine, a nonprofit incubator and accelerator built by MIT to support climate tech, biotech, and advanced infrastructure startups. He also previously served as a state senator representing the Berkshires and as Senate chair of the Joint Telecommunications, Utilities, and Energy Committee.

“Massachusetts is home to some of the world’s leading climate tech companies, and many of their successes can be attributed to Ben Downing’s visionary leadership in the Legislature and the support he has spearheaded for startups at the Engine,” Gov. Maura Healey said. “Our administration is deeply committed to growing our innovation economy. With strong support authorized under the Mass Leads Act, Ben will steer our climate tech industry and over 162,000 climate tech workers to its next chapter.”

Downing thanked Healey, Lt. Gov. Kim Driscoll, and Energy and Environmental Affairs Secretary Rebecca Tepper for the opportunity.

“My experience has taught me that Massachusetts can be the place where the solutions to climate change are invented, built, and deployed,” he added. “Doing so affordably requires activating all of the state’s resources. I’m excited to help MassCEC do just that with our partners in the Healey administration, the Legislature, the clean energy and climate tech sectors, and more. Let’s get to work.”

As chief growth officer at the Engine, Downing working hands-on with climate tech and biotech startups. In that capacity, he has supported, advised, and worked with some of the most promising and impactful teams from Commonwealth Fusion Systems, Form Energy, VEIR, Sublime Systems, Lydian Labs, Atlantic Quantum, Vaxess, Foundation Alloy, Cellino Bio, Robigo, and many more. He helped them secure hundreds of millions in federal awards, build significant connections, and make significant investments across Massachusetts.

Prior to this role, he was vice president of New Market Development for Nexamp, a clean energy company focused on community solar and lowering customer utility bills. He led strategic expansion working nationally with a specific focus in the Midwest and Mid-Atlantic.

As Senate chair of the Joint Telecommunications, Utilities, and Energy Committee, Downing helped shape Massachusetts’ clean energy and climate tech policy, including authorizing the first offshore wind procurement, investments in the New Bedford Marine Commerce Terminal, support for workforce development, and energy affordability initiatives to rein in costs.

“Ben brings a rare combination of policy experience, hands-on startup leadership, and deep relationships across the climate tech ecosystem,” Economic Development Secretary Eric Paley said. “At a time of growing global competition in climate tech, Ben is the right leader to help MassCEC strengthen our innovation pipeline, support companies as they scale, and ensure this industry continues to deliver economic growth across Massachusetts.”

Downing’s tenure will begin in April. He will take over for Jennifer Le Blond, who has served as interim CEO since November. Le Blond will return to her role leading the Emerging Climatetech team at MassCEC.

Program to Discuss ‘How to Trace Ancestors Through Letters and Postcards’

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PITTSFIELD — On Thursday, March 5 at 7 p.m., professional genealogist Kathryn Lake Hogan will present “How to Trace Ancestors Through Letters and Postcards,” a Zoom program by the Jewish Federation of the Berkshires examining correspondence as a key resource for family history research.

Letters and postcards can open a uniquely intimate window onto family history, and this virtual program will explore how these often-overlooked materials can help genealogists uncover powerful personal and historical insights. Hogan will explain how letters and postcards allow researchers to hear ancestors’ voices, document family relationships, and capture the details of everyday life. Participants will also learn strategies for locating correspondence within families, archives, and public collections, and how postal routes and geography can illuminate patterns of migration. The program will conclude with guidance on correlating correspondence with census data, directories, and vital records.

Click here for more information and to register.

Sen. Adam Gómez Nominates Gillian Hinkson as 2026 Black Excellence Honoree

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BOSTON — State Sen. Adam Gómez announced the nomination of Gillian Hinkson for the Massachusetts Black and Latino Legislative Caucus’ Black Excellence on the Hill celebration at the Massachusetts State House. The annual event recognizes Black leaders, advocates, and changemakers whose work strengthens communities across the Commonwealth.

“I am proud to recognize Gillian Hinkson as this year’s Black Excellence honoree,” Gómez said. “Her leadership across civic life, community advocacy, and political engagement has made an unmistakable impact in the Hampden District and throughout Massachusetts. Gillian’s commitment to public service, justice, and community well-being exemplifies the purpose of this celebration.”

Hinkson is a civic leader, survivor advocate, and community steward who serves in the Hampden County District Attorney’s Office. She is president of the corporation and board chair of Make-It Springfield, a member of the Massachusetts Democratic State Committee, and has served as chair of the Affirmative Action Outreach Subcommittee within the Massachusetts Democratic Party. Her work has included coordinated voter outreach, cross-state collaboration during national election cycles, and sustained local party building. She has served on her ward committee; supported candidate campaigns at the municipal level and as campaign manager for Tracye Whitfield, overseeing strategy, field coordination, messaging discipline, and day-to-day campaign operations; and contributed to civic education through the League of Women Voters.

Gillian is the founder of Just Aging Different, a well-being and leadership platform for people in their prime years, with a particular focus on women of color carrying significant professional and emotional responsibility.

Shaped by her experience as a Caribbean-American woman and years of service across justice, politics, and community life, Hinkson approaches leadership as a human practice.

State Awards $11.7 Million to Electrify Public School Buses

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BOSTON — The Massachusetts Clean Energy Center announced $11.7 million in funding for six school districts and private transportation providers as part of the fourth round of the School Bus Deployment program. This initiative supports communities putting dependable, modern, electric school buses on the road, making transportation more reliable for students and more affordable for school districts.

“We’re helping school districts upgrade their buses and give our kids the best,” Gov. Maura Healey said. “By electrifying school buses, we’re reducing pollution and making transportation more affordable for schools.”

The Massachusetts Clean Energy Center’s (MassCEC) School Bus Deployment program provides both financial support and hands-on technical planning assistance to ensure a smooth transition for school districts. The program also focuses on supporting high-need and environmental justice communities.

Round 4 grantees include Boston Public Schools ($2,500,000), Acton-Boxborough Regional School District ($1,959,000), Springfield Public Schools ($598,375), Doherty’s Garage Inc. supporting Lincoln and Newton Public Schools ($2,425,000), Highland Electric supporting Belmont Public Schools ($1,839,013), and Student Transportation of America supporting Chicopee Public Schools ($2,390,000).

“The School Bus Deployment program gives communities the tools to provide cleaner, healthier transportation for students,” said Rebecca Tepper, Massachusetts secretary of Energy and Environmental Affairs. “This funding improves air quality and protects the long-term health of Massachusetts children and residents.”

To date, MassCEC’s School Bus Deployment program has funded projects to purchase 423 electric school buses across 20 districts and their transportation operators, representing a total investment of more than $34 million. These projects reflect significant statewide momentum toward cleaner, healthier student transportation, while building practical experience in charging infrastructure, operations, and utility coordination.

Storrowton to Host Maple Harvest Day, Pancake Breakfast on March 14

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WEST SPRINGFIELD — Maple Harvest Day & Pancake Breakfast returns to Storrowton Village Museum on Saturday, March 14 from 10 a.m. to 1 p.m. Attendees can learn about the history of maple harvesting in New England while indulging in a meal provided by the West Springfield Lions Club and local sugar shack Ferrindino Maple. Advance discount tickets for the breakfast are available for purchase at storrowtonvillage.com, but walk-ups are welcome through 11:30 a.m.

“It’s the first event of the spring for the West Springfield Lions Club,” said Aldo Paier, treasurer of the group. “From that point on, we are busy all year through the Big E. It is the best way to start our year, and we always look forward to it.”

Maple harvesting is an authentic, centuries-old New England tradition. Early European settlers learned how to make maple sugar from Native Americans, then set up sugar camps near maple tree groves. Despite the time and labor production required, maple sugar was a very important resource that was regularly traded and sold. It remains a staple of New England’s identity.

The West Springfield Lions Club will be flipping pancakes and serving them hot off the griddle with pure Ferrindino maple syrup in the Village’s Greenwich Barn from 10 a.m. to noon. Plates include a side of sausage with coffee or juice. All proceeds from the breakfast will be donated to Storrowton Village Museum’s year-round educational programming.

“People come no matter what the weather is,” said Jessica Fontaine, Eastern States Exposition’s director of Storrowton Village Museum. “Our visitors acknowledge Maple Harvest Day as the start of spring, and we are happy that they choose to spend it learning with us.”

During the event, Storrowton Village’s historic Gilbert Farmhouse will be transformed into a sugarhouse, allowing visitors to learn how syrup has been harvested throughout many generations. From tree tapping to sap boiling, volunteers will demonstrate the process of harvesting and provide 19th-century, open-hearth cooking demonstrations. Guests will also have access to trade demonstrations, docent-led tours, trolley rides to the Eastern States Farmers Market and Wine Café, and a glimpse at the second floor of the farmhouse. Ferrindino Maple will offer information sessions, product tastings, and maple items for sale.

“I think it is interesting for families to come see the maple harvest craft,” said John Leary, past president of the West Springfield Lions Club. “There aren’t many places where people can see demonstrations like this, and they get to enjoy breakfast.”

Photography is allowed throughout the event. It is recommended that guests dress in layers and wear sensible shoes. The Gilbert Farmhouse is not wheelchair accessible. In the event of severe weather, Maple Harvest Day will be canceled.

Chic Salon Beauty Bar to Host Grand Opening, Ribbon Cutting Today

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Daily News

HOLYOKE — After a postponement due to this week’s snowstorm, Chic Salon Beauty Bar Inc. has rescheduled its grand opening and ribbon cutting celebration for today, Feb. 27 from 1:30 to 5 p.m.

The upscale salon is located at 250 Westfield Road, Suite 3, Holyoke. On-site parking is available for guests. The event wll include a ribbon cutting at 2:30 p.m. featuring Holyoke Mayor Joshua Garcia, a live DJ, catered refreshments, and a professional photographer capturing every moment.

Country Bank Welcomes Mike Oleksak, Rob Totaro to Commercial Banking Team

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Daily News

WARE — Country Bank announced the addition of two commercial banking professionals to its team: Mike Oleksak as first vice president, commercial banking team leader – West Region, and Rob Totaro as vice president, relationship manager – East Region. These strategic hires further strengthen the bank’s commercial banking presence throughout Central and Western Mass. and reinforce its ongoing investment in relationship-driven growth.

Oleksak will be based in the Springfield Business Office at Tower Square. In this role, he will manage a team of commercial lenders, as well as a portfolio of commercial clients, and collaborate with the team to drive new business development and broaden the bank’s reach across Western Mass. His primary focus will be to strengthen client relationships, expand market penetration, and support the bank’s continued commercial growth.

With more than 20 years of experience in commercial and business banking, Oleksak brings extensive expertise to Country Bank. Most recently, he served as senior vice president and commercial team leader at bankESB. His previous roles include positions of increasing responsibility at CoBank, United Bank, and Westfield Bank.

He earned both his bachelor’s degree and his MBA from Southern New Hampshire University. He is also deeply involved in the community, serving as board chair of the West Springfield Boys & Girls Club, 2nd vice chair of Big Brothers Big Sisters of Western Massachusetts, and board member of Hartsprings Foundation and Easthampton Neighbors Inc.

“Mike is a well-known and respected commercial banker in our market,” said Ben Leonard, senior vice president, commercial banking executive at Country Bank. His experience, strong client relationships, and community involvement make him an outstanding addition to our team. We are excited about the impact he will have in strengthening our commercial presence throughout the region.”

Meanwhile, Totaro will manage a portfolio of commercial clients, identify new prospects, and support the bank’s growth and market presence throughout the East Region. He is based in the Business Office at 315 Main St., Worcester.

He brings more than 26 years of banking experience. He began his career in retail banking at Citizens Bank and, most recently, served as vice president of commercial lending at Webster Five, where he worked for the past 19 years. His long-standing relationships and deep understanding of the Worcester business community position him well to support local companies with strategic financial solutions.

Active in the community, Totaro previously served with the Worcester Regional Chamber of Commerce and the Rotary Club, and currently co-chairs the Learning First Foundation, a nonprofit educational organization associated with the Learning First Charter School. He also graduated from Leadership Worcester in 2020. He holds a bachelor’s degree in business administration from Worcester State University and an MBA from Nichols College. He is currently enrolled at the ABA Stonier Graduate School of Banking (class of 2027).

“Rob is a trusted commercial lender with deep roots in the Worcester market,” Leonard said. “His experience and strong community ties will help us continue building meaningful business relationships in the Eastern Region.”

John Pappas Named to Century Club at Morgan Stanley Wealth Management

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Daily News

SPRINGFIELD — Morgan Stanley announced that John Pappas, a a certified financial planner, senior vice president, and financial advisor in its Wealth Management office in Springfield, has been named to the firm’s prestigious Century Club, an elite group composed of the firm’s top financial advisors. The appointment recognizes his consistent creativity and excellence in providing a wide range of investment products and wealth management services to his clients.

Pappas, who has been with Morgan Stanley Wealth Management since 2015, holds a bachelor’s degree in managerial economics from Allegheny College and an MBA in finance from the Isenberg School of Management at UMass Amherst.

Morgan Stanley Wealth Management provides access to a wide range of products and services to individuals, businesses, and institutions, including brokerage and investment advisory services, financial and wealth planning, cash management and lending products and services, annuities and insurance, and retirement and trust services.

Three UMass Faculty Named Senior Members of National Academy of Inventors

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AMHERST — UMass Amherst faculty Lili He, Govindarajan Srimathveeravalli, and VP Nguyen have been named senior members of the 2026 class of the National Academy of Inventors (NAI). The senior member recognition program was created to recognize active faculty, scientists, and administrators at NAI member institutions who have successfully produced, patented, and commercialized technologies that have brought, or aspire to bring, real impact on the welfare of society and economic progress.

“UMass Amherst is committed to fostering an innovation and entrepreneurship ecosystem that helps connect cutting-edge research to real-world applications, bringing revolutionary solutions to life for our global community,” said Fouad Abd-El-Khalick, provost and senior vice chancellor for Academic Affairs. “I am proud of our three new senior members of the National Academy of Inventors and celebrate their visionary work, which spans contributions across the intellectual landscape from food science, computer science, and biomedical engineering.”

He, professor and Food Science department head, serendipitously stumbled upon her first of seven patents when one of her students accidentally discovered that the chemical coating her lab was working on had an unexpected property. He was awarded a grant from the USDA to help develop a method and technology for quickly and accurately quantifying how many bacteria are in food — one of the core problems in food science. The team developed a hypothesis that involved a complex, multi-step protocol, but it turned out that the chemical coating itself eliminated all the intermediate, and costly, steps.

That coating is now the backbone of a patent for BactiSee, a rapid surface-bacteria detection system for food processing, pharmaceutical, and healthcare environments. He has also launched a startup, HertZ Innovation Tech, to bring BactiSee to market with her postdoc, Yuzhen Zhang.

Srimathveeravalli, associate professor of Mechanical and Industrial Engineering in the Riccio College of Engineering and director of the Center for Personalized Health Monitoring in the Institute for Applied Life Sciences, holds several patents for medical devices for minimally invasive therapy and image-guided treatments.

“My lab develops technology to advance image-guided therapy,” he said. “In these procedures, a physician — with a really tiny incision — inserts a needle or a catheter into diseased tissue to treat it. We use electrical energy as a therapeutic modality.” The catheter allows the electricity to reach deep within the body to kill the cancer cells without destroying the organ.

Upcoming technologies that are based on this principle include a diagnostic system that reimagines cancer biopsy, medical devices and energy delivery approaches for arresting early-stage bladder cancer, and a catheter-based system that can clear tumors or plaque from major blood vessels.

Nguyen, assistant professor in the Manning College of Information and Computer Sciences, studies wireless and sensing systems. “We are able to solve a very diverse set of problems,” he said. “When we see problems, we are able to go deep into what is missing and then try to correlate it with our sensor and system expertise.”

Applications of his sensor technology include device-free sleep breathing monitoring, tongue- and teeth-manipulated computing systems via an ear-based wearable, wearable devices for cardiovascular health, and a bioelectronic sensing and stimulation platform for adaptive balance therapy. His sensing network research has also been used for drone swarm tracking for alternative firework displays.

“UMass Amherst’s inductees in the NAI class of 2026 senior members join a distinguished group of over 700 scientists and researchers from around the world,” said Sundar Krishnamurty, vice provost for Innovation, Entrepreneurship and Creativity. “This honor recognizes their significant contributions to our innovation ecosystem, as evidenced by their success in securing patents and bringing to life technologies that impact the welfare of our society.”

The 2026 class of senior members will be honored during an induction ceremony at NAI’s 15th annual conference taking place June 1-4 in Los Angeles.

Jersey Mike’s Month of Giving Supports Special Olympics

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Daily News

MASSACHUSETTS — The 2026 Special Olympics USA Games is joining forces with 56 Jersey Mike’s Subs locations throughout Massachusetts for the 16th annual Month of Giving campaign. During the month of March, Jersey Mike’s customers will have the option to round up their purchase to the nearest dollar or make a donation when placing their order to help 68 local Team Massachusetts athletes and the 2026 Special Olympics USA Games.

This year, the games will be held June 20-26 in locations across Minnesota’s Twin Cities, with the University of Minnesota as the official host venue. Nearly 3,000 athletes will compete in 16 sports, including athletics, gymnastics, swimming, and basketball, with pickleball and cornhole making their debuts.

Jersey Mike’s Month of Giving campaign culminates with a Day of Giving on Wednesday, March 25, when local Jersey Mike’s restaurants will give 100% of the day’s sales — not just profits — to the 2026 Special Olympics USA Games and the local state programs attending the USA Games. On Day of Giving, every single dollar that comes in nationwide, whether in-store, online, or through the app, will go to the cause. Day of Giving is Jersey Mike’s busiest day of the year, when some crews arrive as early as 4 a.m.

The Month of Giving traditionally supports more than 200 local charities nationwide. For the second time in the 16-year history of Month of Giving, Jersey Mike’s owners and operators throughout the country will support this single cause dedicated to enhancing the lives of individuals with intellectual disabilities, a mission that transcends the boundaries of sport to address discrimination in all its forms.

Jersey Mike’s hopes to exceed last year’s record-breaking national fundraising total of $30 million. Since Month of Giving began in 2011, Jersey Mike’s has raised more than $143 million for local charities.

Springfield Mayor Criticizes Hall of Fame for Talks on Relocating Hoophall Classic

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Daily News

SPRINGFIELD — Springfield Mayor Domenic Sarno sent a letter on Feb. 25 to Naismith Basketball Hall of Fame officials to formally express his disappointment on learning of secret discussions by Hall of Fame officials to relocate a major Springfield event to Boston: the annual Hoophall Classic basketball tournaments.

In Sarno’s letter to Basketball Hall of Fame President and CEO John Doleva, he claims these secret discussions were intended to intentionally leave Springfield and Western Mass. out of the conversation about an action that would have a significant negative impact upon the local region.

Sarno detailed the ability of Greater Springfield to meet the tournament’s needs for hotel rooms and gym space (mainly at public schools, colleges, and community centers). “There is also the Big E Fairgrounds, where the annual Hooplandia event is held, and various other locations in the Greater Springfield area that could accommodate the increasing numbers of the Hoophall Classic, thus keeping this wonderful event and all the positive economic spinoff it creates here in the Greater Springfield area,” he added.

Click here to read the entire letter.

Raise Your Glass 2026 Marks Expansion of LightHouse into LightWorks Collective

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Daily News

HOLYOKE — On Thursday, March 26, LightHouse Holyoke will host Raise Your Glass 2026, its annual community celebration and fundraiser. This year’s event marks a significant milestone: the organization’s evolution into LightWorks Collective, expanding from a single alternative school into a broader ecosystem of education, performing arts, and creative workforce development in downtown Holyoke.

The event is free to attend, and guests will be invited to make a meaningful gift during the program. All event costs are underwritten by sponsors — including PeoplesBank, Bueno y Sano, Greenfield Northampton Cooperative Bank, and CoFab Design — ensuring that every dollar raised directly supports youth programming.

Founded to change what school can be, LightHouse Holyoke is a collaborative, competency-based learning environment where students build skills through meaningful, real-world work — preparing meals, designing projects, and developing professional expertise. In a city where many families face economic barriers, community support ensures that the majority of students receive financial assistance, keeping this innovative model accessible to a broad cross-section of young people.

As LightWorks Collective, the organization has evolved into a cultural and workforce hub serving the wider community. Beyond daytime education, the campus now functions as shared civic infrastructure, supporting nonprofit partnerships, creative enterprise, and regional collaboration. The work remains rooted in access and opportunity, but the audience has grown to include the entire community.

This expansion includes the reopening of the former Gateway City Arts as De la Luz Soundstage, a revitalized performance and gathering space bringing national and international touring artists to downtown Holyoke. The venue functions as a professional stage, training ground, and community resource, strengthening the city’s cultural landscape while creating hands-on opportunities for young people.

“We’re not building this alone,” said Catherine Gobron, executive director of LightWorks Collective. “Downtown Holyoke is gaining momentum, and we’re working alongside artists, businesses, and community leaders to expand what’s possible here. De la Luz is more than a venue — it’s shared infrastructure. It creates space for professional artistry, community gathering, and real workforce pathways for young people. When education, culture, and enterprise operate together, opportunity expands.”

The evening will also introduce the inaugural Raise Your Glass Awards, honoring leaders whose

commitment strengthens youth and community in Western Massachusetts. This year’s Champion of Youth Award will go to Bob Bolduc and Roberta Bolduc, the Creative Catalyst Award will go to Aaron Vega and Debra Vega, and the Cornerstone Award will be presented to Lance Humphrey and Shaina Humphrey.

Raise Your Glass 2026 will feature live music by the José Gonzalez Trio, plentiful food, and a cash bar. Community members are invited to attend and learn more about the organization’s growing impact in Holyoke and beyond. Learn more about the event at lighthouseholyoke.org/ryg.

WRRS 104.3 LPFM Launches New Radio Series Exploring Child Growth

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Daily News

PITTSFIELD — WRRS 104.3 LPFM, a community radio station owned and operated by UCP of Western Massachusetts, announced the launch of a new, original radio program dedicated to supporting families, caregivers, and educators as children grow from kindergarten through fifth grade.

The new series focuses on the personal, academic, and emotional development that takes place during each year of elementary school. Through thoughtful conversations, practical insights, and real-world classroom perspectives, the program aims to help listeners better understand the milestones, challenges, and triumphs children experience at every stage.

Each episode highlights a specific grade level, exploring topics such as building foundational literacy and math skills, developing friendships, strengthening executive functioning, fostering independence, and nurturing emotional resilience. The series also examines how families and schools can work together to support children as they grow socially and academically.

As part of the program, WRRS interviews experienced educators, including a local second-grade teacher who shares firsthand insight into what students experience during this pivotal year. The discussion explores how children transition from early learning foundations to increased academic expectations while continuing to grow in confidence, empathy, and self-awareness.

“This series is designed to give parents and caregivers a clearer picture of what growth really looks like from year to year,” said Sandra Seefeldt, program creator and host. “Elementary school is a time of extraordinary development, and understanding those changes helps adults better support the children in their lives.”

The program reflects WRRS’s ongoing commitment to providing informative, community-centered programming that serves listeners of all ages and backgrounds. As part of UCP of Western Massachusetts’ mission to support individuals of all abilities, WRRS offers inclusive content that is accessible, educational, and relevant to families throughout the region.

The new child development series will air on Thursdays at 3 p.m. and 9 p.m. It will also be available through the station’s online streaming platform.

CitySpace Project to Receive $3.5 Million in Congressionally Directed Spending

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Daily News

EASTHAMPTON — CitySpace announced it has been granted a $3.5 million congressionally directed spending award to support the restoration of Easthampton’s historic Old Town Hall, marking a major milestone in the long-term effort to transform the landmark into a fully accessible, multi-level center for arts, culture, and community life. The funding will advance the next phase of work to restore the building’s second floor as a 350-seat performing arts venue, dramatically expanding public access and cultural opportunity in the heart of downtown Easthampton.

The federal funding was secured through the leadership and advocacy of the Massachusetts congressional delegation, with particular recognition of U.S. Sens. Edward Markey and Elizabeth Warren, whose offices worked closely with CitySpace and local partners to advance the project.

“The restoration and development of Easthampton’s Old Town Hall serves as a shining example of what is possible when a community has a vision,” Markey said. “CitySpace, local leaders, and the Easthampton community have breathed new life into this historic structure, transforming a stranded municipal asset into an anchor of the local economy and a nexus for community initiatives. I am proud to partner with CitySpace and the city of Easthampton to bring forward federal support to advance this important project.”

Added Warren, “CitySpace’s restoration of the Old Town Hall is about building a better, more vibrant future. This federal investment is an important step in supporting new cultural and economic opportunities for artists and organizations throughout Easthampton and the surrounding communities.”

Located at the heart of Easthampton’s Main Street Historic District, Old Town Hall is one of the city’s most prominent civic buildings. Owned by the city and stewarded by CitySpace through a 40-plus-year lease, the building is being restored and activated as a center for the arts through a public-private partnership that has kept the space in active use while undergoing phased improvements.

“This $3.5 million federal investment is a powerful vote of confidence in Easthampton’s vision for Old Town Hall and in the extraordinary work of CitySpace to bring that vision to life,” Easthampton Mayor Salem Derby said. “With the leadership of Senators Markey and Warren and our entire congressional delegation, we are transforming a historic landmark into a fully accessible, multi-level center for arts, culture, and community. This project honors our past while building a more vibrant, inclusive future, strengthening our downtown, supporting local artists and small businesses, and creating a gathering place that will serve generations to come.”

Celebrating its 20-year anniversary this year, CitySpace has brought new energy to the first floor of Old Town Hall, transforming the historic space into a vibrant hub for exhibitions, performances, workshops, markets, and community gatherings. Since its founding, CitySpace has led the thoughtful reuse and restoration of the building, providing affordable and accessible space for artists, nonprofits, and small businesses.

Since 2014, CitySpace has led a series of restoration efforts to stabilize and improve Old Town Hall, including the current project to add an elevator serving all four floors, dramatically expanding accessibility in the 157-year-old building. The granted federal funding will advance the restoration of the second floor, creating a 350-seat performing arts venue in the space that once served as the building’s historic meeting hall.

“We are deeply grateful to Senator Markey and his team for their leadership and advocacy, to Senator Warren for her continued support, and to the entire Western Massachusetts congressional delegation for recognizing the importance of this project,” said Michael Tautznik, treasurer of CitySpace and former mayor of Easthampton. “This $3.5 million earmark is the result of strong collaboration across federal, state, municipal, and local partners who believe in investing in shared civic spaces. It is truly transformative, accelerating the restoration of Old Town Hall’s second floor and securing its future as a vital public, cultural, and economic asset for Easthampton and the region.”

Women Composers, Performers to be Celebrated at SSO’s March 14 Concert

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Daily News

SPRINGFIELD — The Springfield Symphony Orchestra (SSO) will offer a celebration of women at its next performance during Women’s History Month. “Mendelssohn, Gershwin, & a Woman’s Voice” is slated for Saturday, March 14 at 7:30 p.m. at Springfield Symphony Hall. Tickets are now on sale, starting at $25, online at springfieldsymphony.org or by calling the SSO box office at (413) 733-2291.

At the March 14 performance, the SSO will present its fourth annual Fearless Women Awards, honoring local women who embody courage, resilience, and empowerment. Since its inception, the SSO’s Fearless Women Awards have recognized more than 20 women in the region, nominated by their peers. A pre-concert reception will be held in the Mahogany Room at Symphony Hall, and the Fearless Women awardees will be recognized on stage at the start of the performance.

This concert will feature women composers and performers celebrating Women’s History Month. Guest conductor and SSO Artistic Advisor Mei-Ann Chen will appear for her second performance of the 2025-26 season, which will include the return of a Springfield favorite, pianist Claire Huangci, to Symphony Hall.

The SSO’s nonprofit community partner for the March 14 performance is the Gray House, and concertgoers are encouraged to bring diapers, wipes, gift cards, and monetary donations, all much-needed items to help families in the community. The Gray House is a small neighborhood human service nonprofit located in Springfield whose mission is “to help our neighbors facing hardships to meet their immediate and transitional needs by providing food, clothing, and educational services in a safe, positive environment in the North End of Springfield.”

The concert will open with Fanny Mendelssohn Hensel’s “Overture in C Major,” her sole surviving orchestral work that only in recent years has earned well-deserved recognition in the symphonic musical world. Huangci will also perform George Gershwin’s “Piano Concerto in F” to close out the first half.

The second half will feature a piece by Fanny Mendelssohn Hensel’s younger brother, Felix Mendelssohn, “Symphony No. 3, Op. 56, A Minor.” He was inspired to create a masterwork after visiting the ruins of the Palace of Holyroodhouse, where Mary Stuart, Queen of Scots, lived and loved.

“March 14 is a celebration in the truest sense. It is a night where the brilliance, strength, and artistry of women fill every corner of Symphony Hall,” said Heather Caisse-Roberts, president and CEO of the SSO. “From the extraordinary music of Fanny Mendelssohn to the dynamic leadership of Mei-Ann Chen and the breathtaking artistry of Claire Huangci, this program reflects what happens when talent and vision are given the space they deserve. And when we honor our Fearless Women from right here in our community, we are reminded that leadership, resilience, and creativity are alive all around us. The Springfield Symphony Orchestra is proud to be a stage where women are not an afterthought. They are the story.”

For more information and to purchase tickets for the 2025-26 season’s concerts, visit springfieldsymphony.org.

Crooked Stick Pops Awarded $40,000 Expansion Grant

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Daily News

EASTHAMPTON — Easthampton-based Crooked Stick Pops, a woman-owned business founded in 2016, has been awarded a grant for $40,521.82 by MassDevelopment’s Biz-M-Power Grant Program. The grant supports an expansion of the company’s commercial kitchen to some three times its current size through capital investments in equipment.

Increased production will help the company expand its wholesale reach from the Hudson Valley to Metro West Boston and Cape Cod. The company will focus on developing existing markets in Southern New England and increasing its presence from Boston to the Albany Capital Region.

“As we celebrate our 10th year in business, we’re putting down deeper roots in Easthampton, which has been so supportive from the beginning,” said Julie Tuman, founder of Crooked Stick Pops. “When we moved into our first space, it seemed like a huge empty room, comically large for my little ice pop company. We grew so fast in the years after COVID, my biggest challenge has become juggling space in our walk-in freezer, and even just making room for all our equipment in that same room that seemed so dauntingly large in 2016.”

The new kitchen space will hold a second, larger walk-in freezer, the equipment investment made possible by the MassDevelopment grant. The new kitchen space will also allow for more efficient venting of popsicle machines and the large freezers, which generate a great deal of heat — doubly ironic for a company that makes frozen treats and does most of its work during the already hot and humid summer months.

The business remains based in the Keystone Building of Easthampton, but now on a ground floor location that allows for more efficient loading of vehicles headed to farmers’ markets, music festivals, civic gatherings, weddings and parties, and all the other events Crooked Stick Pops is known for. It will also help Marty’s Local, wholesale distributor since 2023, load its trucks without dealing with freight elevators and competing for loading dock space.

“Any expansion of this magnitude would make me a little nervous, but this grant from MassDevelopment helps give me the confidence that we’ll succeed,” Tuman said. “We are so grateful to our always supportive community, and there’s good reason to think we’ll keep on growing. This generous award from MassDevelopment takes the edge off and lets me stay focused on what we do best, which is making pops that I can be proud of, and then getting them out to the people.”

For more about Crooked Stick Pops, including a calendar of 2026 events and a map showing where to find retail pops, visit crookedstickpops.com.

Nominations Now Open for Alumni Achievement Award

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Daily News

SPRINGFIELD — BusinessWest is accepting nominations for its 12th annual 40 Under Forty Alumni Achievement Award. Nominations are due by Thursday, April 9. They can be submitted by clicking here.

The Alumni Achievement Award finalists will be profiled in BusinessWest, and the winner will be announced at the 40 Under Forty awards gala, presented by PeoplesBank, on Thursday, June 11 at the MassMutual Center in Springfield.

BusinessWest launched its 40 Under Forty program in 2007 to identify and celebrate rising stars across our region who are excelling in business and involved in the community. Launched in 2015, the Alumni Achievement Award was created to honor the 40 Under Forty honorees who have most impressively continued and built upon their track records of accomplishment. Nominators help BusinessWest find the best of the best.

For more information, visit businesswest.com/40-under-forty/alumniachievementaward or contact Natasha Mercado-Santana, Marketing and Events Manager, at (413) 781-8600, ext. 100, or [email protected].

Braman’s Natasha Wright Named 2026 Women of Excellence Award Recipient

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Daily News

Natasha Wright

AGAWAM — Braman Termite & Pest Elimination announced that Natasha Wright, the company’s entomologist and technical director, has been named the 2026 Women of Excellence Award recipient by the New England Pest Management Assoc. (NEPMA).

This international honor recognizes women who advance the pest management industry every day. The award celebrates leaders who have made notable contributions to the development and growth of the profession, their businesses, and other women in the industry. She will be honored at an award dinner on Wednesday, March 4 in Marlborough, and recognized at PestWorld later this year.

“Training has always been the foundation of our success,” said Gerald Lazarus, president of Braman Termite & Pest Elimination. “Natasha embodies our commitment to pride, honesty, and quality. Her scientific knowledge strengthens our team, supports our customers, and elevates the entire organization. We are incredibly proud of her and grateful for the value she brings to Braman every day.”

Wright’s path into pest management began with a deep interest in entomology. She earned her bachelor’s degree in entomology from the University of Florida and her master’s degree in entomology from the University of Arkansas. She is also a board-certified entomologist through the Entomological Society of America.

At Braman, Wright plays a critical role in maintaining the company’s long-standing commitment to training and scientific excellence. She trains new and veteran technicians on pest biology, behavior, and identification; prepares them for state licensing exams; and provides continuing education credits. She also educates clients and the public on pest prevention and control strategies.

Her expertise extends beyond the classroom. Wright is known for her skill in identifying pests from limited evidence — including fragments, droppings, and unclear smartphone photographs — helping ensure accurate diagnosis and effective treatment recommendations.

Greenfield Cooperative Bank to Host First-time Homebuyer Information Session

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Daily News

GREENFIELD — Greenfield Cooperative Bank (GCB) will host a complimentary first-time homebuyer information session on Wednesday, March 25 at the bank’s Shelburne Falls branch community room, located at 33 Bridge St. The event will run from 5:30 to 7 p.m. and is open to all prospective first-time homebuyers.

Led by Missy Tetreault, GCB’s vice president and community engagement mortgage officer, and Kim Gates, mortgage originator, the session is designed to demystify the homebuying process and provide attendees with practical knowledge to confidently navigate their path to homeownership. The session will highlight GCB’s FTHB Achieve and Attain mortgage programs and explain the power of pre-approval.

Attendees will gain insights into how lenders evaluate applicants and what steps they can take to strengthen their position before applying for a mortgage. The session will also feature two industry professionals, Realtor Ted Hanna and attorney Leah Phillips, who will discuss the home search process, negotiation strategies, and legal considerations such as the closing process.

By attending this informative session, participants will be well-equipped to navigate the home buying process with confidence. Attendees should come prepared to ask questions. These sessions are for informational purposes only and do not offer certificates of completion. Space is limited. For more information, visit www.greenfieldcoopbank.com/events.

Springfield Museums to Celebrate Dr. Seuss’s 122nd Birthday with Family Festival

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Daily News

SPRINGFIELD — Springfield Museums invites families and fans of all ages to celebrate the life and legacy of beloved children’s author and Springfield native Theodor Seuss Geisel at the annual Dr. Seuss Birthday Party on Saturday, March 7 from 10 a.m. to 5 p.m. This all-day celebration is free with museum admission and will be held rain, shine, or snow.

“We celebrate Dr. Seuss in style at the Museums,” said Larissa Murray, director of Education. “Join us for a day of festive fun as we embrace his classic characters and the joy of reading.”

Guests can enjoy a full day of whimsical entertainment, interactive games, and creative activities. Highlights include a meet-and-greet with the Cat in the Hat, cotton candy, balloon animals, giant bubble displays, trivia, hands-on art projects, and birthday cupcakes. Click here for a detailed schedule.

Geisel was born in 1904 in Springfield. His work includes many of the most popular children’s books of all time. The Springfield Museums is home to the Amazing World of Dr. Seuss Museum — the first and only museum dedicated to his life and work — making this celebration a signature event that draws families from across the region.

While the birthday activities will be open to all visitors, timed entry to the Dr. Seuss Museum will be available on a first-come, first-served basis at the Welcome Center on the day of the event. Visitors are encouraged to arrive early to secure their preferred entry time.

MassMutual is the season supporter of the Springfield Museums. Birthday activities are sponsored by M&T Bank.

Volvo Cars West Springfield Announces Construction of New Facility

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Daily News

WEST SPRINGFIELD — Volvo Cars West Springfield, part of the Fathers & Sons family of dealerships, announced plans to demolish its current building and construct a brand-new, state-of-the-art Volvo facility. As the only Volvo retailer serving the entire Pioneer Valley, Fathers & Sons continues to invest in providing a premium ownership experience for the region.

Beginning Monday, March 2, operations will temporarily relocate during construction. Volvo service operations will move to Fathers & Sons Volkswagen, 434 Memorial Ave., West Springfield.

Customers will continue to receive factory-authorized Volvo service and maintenance, including warranty repairs; genuine Volvo parts and accessories; expertise from highly trained, certified Volvo technicians; and the same scheduling process and service team. Service customers will pull up to the Volkswagen service garage doors, where they will be greeted by a Volvo service representative.

The Volvo sales department — offering both new and certified pre-owned vehicles — will operate just east of the former facility, located at 931 Memorial Ave., beginning in early March (exact date to be announced).

The new facility, expected to be completed in the fourth quarter of 2026, will feature seven new service bays, advanced diagnostic and service equipment, and a modern environment reflective of Volvo Cars’ Scandinavian design aesthetic.

Fathers & Sons first opened its doors in 1974, with Volvo serving as the dealership group’s original franchise. The new construction represents a significant milestone in the company’s continued growth and long-standing commitment to the Pioneer Valley community.

“We’re excited to begin this next chapter in our history,” said Damon Cartelli, president of Fathers & Sons. “We are deeply grateful to our clients, staff, and community for their patience and support as we build a facility that reflects the Volvo brand and the experience our customers deserve.”

UMass Amherst Appoints Tony Maroulis Executive Director, Economic Development

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Daily News

Tony Maroulis

AMHERST — Tony Maroulis has been appointed executive director, Economic Development at UMass Amherst, effective Feb. 3. He will report to Natalie Blais, associate vice chancellor for Government Relations.

Since September, Maroulis has been part of the campus’s Economic Development Initiative (EDI) leadership team with Carl Rust, assistant vice chancellor for Corporate Engagement, and Sundar Krishnamurty, vice provost for Innovation, Entrepreneurship & Creativity. In his new role, Maroulis will continue working closely with the EDI leadership, senior campus leaders, and campus stakeholders to shape and coordinate initiatives that strengthen the university’s economic impact, deepen industry and community partnerships, and support local, regional, and statewide priorities as part of the 2024-34 UMass Strategic Plan.

A respected leader in regional economic development, tourism, and the arts, Maroulis has been executive director of Community and Strategic Initiatives since 2021. From 2008 to 2014, he was director of the Amherst Area Chamber of Commerce before joining UMass, where he served as executive director of External Relations and University Events.

A search will be launched for the next executive director of External Relations and University Events.

Country Bank Marks 175 Years with More Than $1 Million in Community Giving

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Daily News

WARE — Country Bank, a full-service financial institution serving Central and Western Mass., marked its 175th anniversary in 2025, a milestone year that served as both a celebration of history and a reaffirmation of the bank’s long-standing commitment to the communities it has served since 1850, a legacy built over 175 years and grounded in relationships, trust, and service.

Throughout its anniversary year, Country Bank contributed more than $1 million in community donations and sponsorship to nonprofit organizations, supporting essential programs and services across Central and Western Mass. This investment reflects Country Bank’s belief that community banking is about consistently showing up for the people and organizations that strengthen the region.

Giving during the bank’s 175th year focused on key areas including food insecurity, housing stability, education, youth development, health and human services, and financial literacy, causes that have long aligned with Country Bank’s mission and values.

In addition to financial support, Country Bank employees demonstrated a deep personal commitment to service. During the year, team members contributed 1,826 volunteer hours across 846 community initiatives, with 171 employees actively participating. This collective effort reinforces the bank’s belief that meaningful impact extends beyond financial contributions to include time, talent, and hands-on involvement.

A signature initiative of the 175th anniversary year was Country Bank’s Season of Difference, a bank-wide effort created to intentionally honor this milestone by giving back in ways that directly addressed local needs. Through this campaign, employees came together to support food pantries, shelters, schools, children and families, and nonprofit partners throughout the region, reinforcing a shared culture of generosity, teamwork, and service.

Financial education also remained a cornerstone of Country Bank’s community impact. Through its Money School program, Credit for Life Fairs, and classroom-based initiatives, the bank continued to empower students and families with practical, real-world financial skills, helping prepare the next generation for long-term financial confidence and success.

“Celebrating 175 years is about honoring the relationships and values that have guided us since 1850,” said Mary McGovern, president and CEO of Country Bank. “Our anniversary year was a powerful reminder that our greatest impact comes from standing alongside our communities, not just in moments of need, but year after year. I am incredibly proud of our team for the heart, generosity, and purpose they bring to this work.”

Berkshire South to Host 16th Annual Splash-A-Thon Fundraiser on April 11

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Daily News

GREAT BARRINGTON — Berkshire South Regional Community Center (BSRCC) will host its 16th annual Splash-A-Thon fundraiser on Saturday, April 11, beginning at 8 a.m. in its Norris Aquatics Center. The community-wide event supports Berkshire South’s Adaptive Aquatics programs, which provide inclusive swim instruction and water-based therapy for individuals of all ages and abilities.

Event participants may sign up to swim laps or choose from two special-edition adaptive swim classes offered throughout the morning: Aqua Thrills (for adults ages 18 and up) at 10 a.m., or Swim Jam (for children ages 0-17 with adaptive needs) at 11 a.m. With the addition of these adaptive classes, the Splash-A-Thon fundraiser is designed to be a welcoming, inclusive, and supportive event. This year’s Splash-A-Thon fundraising goal is $20,000, which will directly support Adaptive Aquatics programming.

Adaptive Swim Instructor Catherine Blake has been named the 2026 Splash-A-Thon ambassador. Through weekly lessons at Berkshire South, Blake works with children and adults to build swimming skills, water safety awareness, and confidence in the pool.

“For so many in the adaptive community, safety around water is a huge issue,” she said. “Learning about safety in and around the pool is incredibly important. Being able to teach someone how to swim is a necessity — even if it takes years.”

Currently, dozens of local residents regularly participate in Berkshire South’s Adaptive Aquatics programs. Classes are led by specially trained instructors who tailor instruction to meet each participant’s individual needs. Adaptive aquatics programming offers essential benefits, including improved range of motion, increased strength, physical relief, and meaningful community connection.

“Having access to year-round weekly swimming lessons and aquatic therapy is incredibly important to swimmers and their families,” Blake explained. “Families support one another, build each other up, and look forward to seeing each other every week.”

While Berkshire South’s Splash-A-Thon fundraising goal is $20,000, the Adaptive Aquatics program costs more than $50,000 annually to operate. While additional grant support helps offset costs, the fundraiser remains essential to sustaining and expanding the program.

“It means we’re able to offer fully funded weekly lessons four days per week,” said Blake, who currently teaches five adults and 12 children in the program. “When I started, we had only four participants. Now, we have a waiting list.”

All funds raised through Splash-A-Thon directly support BSRCC’s aquatics and adaptive programming, including swim lessons and assistive equipment designed for a wide range of bodies and abilities, she added. “I can’t imagine not having the funds to continue expanding to meet our community’s needs.”

Community members are invited to support Splash-A-Thon by swimming laps, attending the Aqua Thrills or Swim Jam class, sponsoring swimmers, volunteering, or making a direct donation. For every donation, a paper droplet displaying the donor’s name will be featured in the Berkshire South lobby. Those unable to attend on April 11 may schedule an alternate swim day.

Berkshire South is committed to meeting the needs of all members through inclusive programming, specialized instruction, and ongoing staff education. Adaptive aquatics remains a priority as the organization continues working to keep programs accessible, supportive, and adaptable for everyone.

For more information, to register, or to donate, visit www.berkshiresouth.org/splashathon.

Deadline Is Today for 40 Under Forty Nominations

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Daily News

SPRINGFIELD — BusinessWest will close the nomination period for its 20th annual 40 Under Forty awards today, Feb. 24 at 5 p.m. There are still a few hours to submit a nomination.

The 40 Under Forty program was launched in 2007 to honor young professionals in in the region, not only for their career achievements, but for their service to the community. Winners hail from a host of different industries; many are advancing the work of long-established businesses, while others have created their own entrepreneurial opportunities. Nominators help BusinessWest identify young professionals in the four counties of Western Mass. who have stories that deserve to be told.

Nominations can be submitted at businesswest.com/40-under-forty-nomination-form. For more information, call Natasha Mercado-Santana, Marketing and Events Manager, at (413) 781-8600, ext. 100, or email [email protected].

The Drake Announces Transformational $250,000 Gift to Endow Director Position

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Daily News

AMHERST — The Drake, a live performance and music venue in downtown Amherst, announced a transformative $250,000 donation that will allow the organization to hire and endow a new director position, marking a significant milestone after four successful artistic and financial years. The search for the director will begin immediately.

The gift was made by Amherst residents who have supported the Drake’s capital campaign and annual giving efforts since its founding. Their passion for the arts and commitment to the economic vitality of downtown Amherst inspired this investment to ensure the Drake’s sustainability for decades to come.

Founded by the nonprofit Downtown Amherst Foundation, the Drake was created to foster economic viability, sustainability, and vibrancy in downtown Amherst through arts and culture. Since opening, the venue has hosted thousands of artists from across the globe and from the local community, establishing itself as a cornerstone for live performance in the region.

The Drake has built enduring collaborations with Amherst College’s Music Department and faculty, the UMass Amherst Fine Arts Center and Music Department, and performing arts programs at Amherst regional public schools. Together, these partnerships have created unique performance series and educational opportunities that enrich both students and the broader community.

The venue hosts monthly jazz concerts followed by jam sessions with the Green Street Trio and continues to expand its Classical Chamber Series. Spanning rock, pop, jazz, funk, classical, folk, jam bands, swing, and more, the Drake brings diverse genres and audiences into downtown Amherst. Support from the local community, visiting guests, higher education partners, the town of Amherst, the Commonwealth of Massachusetts, and the Massachusetts Cultural Council has been instrumental to the Drake’s success.

The newly endowed director position will work alongside the Drake’s small staff to expand donor engagement, strengthen development efforts, and oversee the financial stewardship of the growing nonprofit organization. Until now, the Drake’s board of directors has managed finances and development entirely on a volunteer basis.

“We have conceived, created, built, and financially sustained this remarkable venue with two incredible professionals, Lincoln Allen and Sam Leonard, running day-to-day operations and production. Everything else has been carried by a small group of dedicated volunteers,” said Gabrielle Gould, founder and board president. “While our efforts have brought us far, we recognize that the Drake now needs a director to oversee the budget and focus fully on development, donor relationships, and strategic growth. This incredible, generous, and game-changing support makes this possible.

“We brought the Drake to life. We’ve learned to toddle and then to walk. Now we are ready for someone with the skills, passion, and determination to take this amazing venue to the next level,” she went on. “We are excited to launch this search and welcome a leader who can maintain our strong relationships, grow new ones, and ensure the Drake remains here long into the future to entertain, create, and support artists.”

HCC to Close Out Black History Month This Week with Two Campus Events

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Daily News

HOLYOKE — Holyoke Community College (HCC) will close out its celebration of Black History Month this week with two more campus events.

Today, Feb. 24, from 1 to 4 p.m., HCC’s ALANA Men in Motion program is setting up an on-campus barbershop, where students can get a free professional haircut — and engage in conversations about being successful in college and beyond as a man of color in today’s society. “Cuts, Confidence, and College” will be held from 1 to 4 p.m. in Room 233 of the Frost Building (the FORT). The haircuts are being provided by Jose Dones, owner of the ParlorFaded Co. barbershop in Holyoke.

Finally, on Wednesday, Feb. 25, from 11 a.m. to 12:15 p.m., in Frost Room 271, HCC will host “Lift Our Voices,” a presentation by Vanessa Ford, associate director of the Community Music School of Springfield, who will discuss defining oneself and owning one’s story.