Eastern States Exposition Taps White Lion to Brew Its Centennial Ale
SPRINGFIELD — White Lion Brewing Co., in collaboration with Williams Distributing and the Student Prince and the Fort, will commemorate the Eastern States Exposition’s 100th anniversary with an exclusive centennial ale.
This limited-quantity Kolsch ale will be featured at one of the newest Big E venues from Sept. 16 through Oct. 2: the Wurst Haus, located near the New England Center and the Coliseum, where the Student Prince and the Fort will feature its German menu.
“We are happy to share our appetite of delivering quality food and beverage to festival goers that have been supporting the Eastern States Exposition for 100 years,” said Andy Yee, the restaurant’s managing partner. “In our inaugural year, it made sense for us to partner with community-committed companies such as White Lion Brewing and Williams Distributing as a way to further enhance the overall experience.”
Heather Gawron, operations and sales manager at White Lion Brewing Co., added that “White Lion is very excited to be part of the centennial celebration and be showcased at New England’s largest fair. To stand with a regional pioneer, the Eastern States Exposition, and two great community partners, Williams Distributing and the Student Prince and Fort restaurant, is a historical moment for our brand. Our brewer, Mike Yates, worked with the Student Prince and Fort restaurant to determine what style would complement the German-themed venue. Fittingly, the beer will be called Eastern States Exposition Centennial Ale: Kolsch. The beer will be a light-bodied and crisp golden ale, brewed with German hops and malts.”
Anthony Frasco, director of sales and marketing for Williams Distributing, noted that, “as a long-standing partner with the Eastern States Exposition, we felt this celebratory occasion was worthy of a commemorative brew, and to see it come to fruition under a Western Mass. collaborative made it all the more special.”
The beer will officially debut at a kick-off party hosted by the Student Prince and the Fort on Thursday, Sept. 1. There will be limited availability to accounts looking to showcase the Eastern States Exposition Centennial Ale: Kolsch in Western Mass.